2 The Coldwell Banker Story

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1 The Coldwell Banker

2 2 The Coldwell Banker Story

3 Table of 5 Hello from our President 6 Dedicated to the love of people and homes since The history of Coldwell Banker Canada 11 Welcome to a real estate company with real advantages 12 When choosing a real estate network, think global 15 Exceptional resources for luxury properties 16 Putting clients first 18 Coldwell Banker defined the Smart Home TM 21 A culture of caring 22 Quality education and support to help you reach your full potential 24 Global connections 27 Cutting-edge tools 28 Why Coldwell Banker? 31 Is Blue right for you? The Coldwell Banker Story 3

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5 from our President We are delighted that you are interested in learning more about Coldwell Banker Canada. We have a proud history of providing real estate services to Canadians that dates back to 1943; the Coldwell Banker global brand began business in Andy Puthon President, Coldwell Banker Canada 5500 North Service Road, Suite Burlington, ON andy.puthon@coldwellbanker.ca Our organization, which now operates in over 47 countries globally, continues to earn business based on performance, integrity and trust. Our Canadian network is comprised of strong local leaders and productive real estate professionals found in every province across Canada, supported by a Canadian leadership team based in Burlington, Ontario, who understands our unique marketplace. Coldwell Banker offers the best of both worlds. Global networking and a Canadian brand with a reputation built on our Ultimate Service philosophy of putting our customers needs first. The Coldwell Banker Story 5

6 Dedicated to the love of and homes since 1906 Every day, Coldwell Banker professionals help dreams become reality for people across Canada and the world. We re devoted to the service of our clients, the success of our real estate professionals and the remarkable power of home. Coldwell Banker affiliated sales professionals understand that home is far more than just a location. Home is inextricably tied to family, to memories, to hope and to love. Each and every day, it s a dream that we help make into reality for people across Canada and the world. We are devoted to the service of our clients, the success of our agents and the remarkable power of home. We invite you to read these pages and learn more about the Coldwell Banker story and why some of the most successful agents in the industry have chosen to join the Coldwell Banker network. 6 The Coldwell Banker Story

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8 The of Coldwell Banker Canada The Coldwell Banker brand is the oldest and most established residential real estate franchise system in North America. Founded in 1906, young entrepreneur Colbert Coldwell, later joined by partner Benjamin Banker, changed the way that people bought and sold homes. More than 112 years later, the Coldwell Banker network is one of the most trusted in the world, with a global presence across 47 countries and territories worldwide. Coldwell Banker became a major force in the Canadian marketplace by entering into a joint venture with Canada Trust Realty in 1992, gaining a legacy of experience serving the real estate needs of Canadians that dates back to In 1996, Coldwell Banker Canada pioneered Ultimate Service, a unique customer satisfaction program and business philosophy that has earned a 98% overall satisfaction rating from over 80,000 Canadian Home Buyers and Sellers. Today, Coldwell Banker Canada has a national network of approximately 200 independently owned residential and commercial offices in every province and territory across Canada. 8 The Coldwell Banker Story

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11 Welcome to a real estate company with real All real estate sales representatives aren t the same, so it s not surprising that the same holds true for real estate companies. In every facet of our industry, the Coldwell Banker organization sets the standard for innovation, expertise and support. As a Coldwell Banker sales representative, you ll enjoy access to state-of-the-art technology, the strength of a global network and an empowering culture of excellence, backed by a Canadian operation that understands our unique marketplace advantages that will elevate you in the minds of consumers and distinguish you from the competition The Coldwell Banker Story 11

12 When choosing a real estate network, think The Coldwell Banker global network is represented by local brokers in over 3,100 offices worldwide. The Coldwell Banker brand has a global network of over 92,000 real estate professionals, spanning 47 countries, united by what is perhaps the strongest legacy in real estate. As a real estate professional you ll have access to competitive advantages such as global networking, world class learning, brand recognition, innovative marketing and advanced systems & tools. These Coldwell Banker resources ensure that our sales representatives have the competitive edge they need to maximize their business. 12 The Coldwell Banker Story

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15 Exceptional resources for properties Exceptional homes require exceptional marketing. Coldwell Banker Global Luxury is an elite marketing program that offers resources to cater to the specialized needs of your clients. The Coldwell Banker Global Luxury Program aligns the power and recognition of the Coldwell Banker global brand with exceptional marketing to meet the specialized needs of the luxury marketplace. A dedicated website, proprietary tools targeted to luxury buyers and sellers, a luxury certification course created with the Institute of Luxury Home Marketing and an international referral network are just a few of the reasons why the Coldwell Banker Global Luxury Program is a truly extraordinary force in the luxury space. For the sales representative wanting to specialize in this exclusive market, there is no partner better suited to help you showcase distinctive homes to the most discerning clientele. The Coldwell Banker Story 15

16 Putting first If customer satisfaction is high on your list of priorities, then Coldwell Banker is the right fit for you. Coldwell Banker professionals have achieved a 98% overall customer satisfaction rating*. What s more, they ve done it every year for over 20 years. That s an achievement that s unparalleled in the Canadian real estate industry. With our unique Ultimate Service program, you receive access to comprehensive marketing and learning resources to support you in servicing your clients and helping you set yourself apart from the competition. And since satisfied customers inevitably lead to more repeat and referral business, Ultimate Service can also help you raise your personal productivity as you differentiate yourself in your local market. The foundation of Ultimate Service is a business philosophy of listening to the customer and putting their needs first. Ultimate Service is a powerful differentiator, and only Coldwell Banker has it. * Based on survey responses from over 80,000 Canadian home buying and selling customers to July 31, 2018, 98% of customers responding were satisfied with the service delivered by their Coldwell Banker representative. 16 The Coldwell Banker Story

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18 Coldwell Banker defined the Smart Home technology is changing the home and our industry. With Coldwell Banker, you can be at the leading edge of one of the fastest growing trends in real estate. Coldwell Banker Real Estate partnered with the innovative technology researcher, CNET to define precisely what a smart home is, the first real estate brand to do so. 1 Coldwell Banker is the first global brand that offers its affiliated sales professionals a smart home certification course for real estate. This course will help you understand all the ins and outs of smart home integration, from smart lights to smart locks to voice-activated assistants, arming you with expertise that will differentiate you from the competition. Smart home expertise one more reason why joining the Coldwell Banker network is a brilliant move. 1 On May 10, 2016, Coldwell Banker Real Estate in collaboration with CNET, the world s largest and most trusted online source of consumer technology news, announced a joint definition of the term smart home, the first of its kind in the real estate industry. 18 The Coldwell Banker Story

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21 A culture of The Homes for Dogs Project finds loving homes for pets in need and has become a powerful way for real estate professionals to connect with their communities. In 2015, the Coldwell Banker brand started the Homes for Dogs Project, in partnership with Adopt-a-Pet.com to find loving homes for dogs in need. Our affiliated agents and staff have gone above and beyond in embracing the initiative, with many volunteering their time, taking to social media and hosting local pet adoption events. The Homes for Dogs Project has become a powerful way for agents to connect with their communities and has led to tens of thousands of adoptions across North America an accomplishment we re extremely proud of. The Coldwell Banker Story 21

22 Quality to help you reach your full potential Whether you re a seasoned professional or just starting out, the ever-changing real estate landscape provides the opportunity for continuous growth and development. Coldwell Banker University is your resource for learning. CBU education is developed by gathering the best practices of top-performing sales representatives and converting them into action- oriented programs that build critical skills and habits. What s more, our Canadian learning team offers live, interactive sessions that are suited for the unique needs of our Canadian marketplace. From setting goals to leveraging your resources, winning listings to negotiating transactions, the skills taught will help propel you to higher productivity and a more successful future. 22 The Coldwell Banker Story

23 As a Coldwell Banker professional, you have access to these helpful courses and programs: Discover Coldwell Banker Canada Using emarketing How to use CBx The Art of the Listing Presentation Coldwell Banker Profile Pages Ultimate Service Get to know CBExchange Take a tour of all the various CB tools, systems and resources available. Utilize the CRM system and create your own marketing materials using over 900 templates. The award winning application that s revolutionizing the listing presentation. An effective Listing Presentation provides flow and structure to help you communicate your value proposition, and to help you close for the business. Enhance your digital presence and take advantage of your Coldwell Banker profile page! Grow your business using Ultimate Service. Unique to Coldwell Banker Canada, this client satisfaction program is a differentiator consumers are looking for in their real estate professional. Experience the intranet, which provides you access to everything Coldwell Banker has to offer any time, any where. SALES PROFESSIONALS Achieve Maximum Production (AMP) LAUNCH Coldwell Banker Smart Home TM 8 Weeks to Listing Mastery Tom Ferry Your Coach (TFYC) Coldwell Banker offers you a productivity training program which gives agents a proven model to follow to help them boost the number of client appointments they set. Seven-week live or self-paced course that introduces sales associates to a broad spectrum of best practices and tools which can be at the core of their long term success in real estate. The Coldwell Banker Smart Home Certificate program to help sales associates leverage the value of smart home technology to secure and sell listings. Learn to build your listing inventory in eight weeks with this self-paced program. The objective for the course is to secure 4 new listings in 8 weeks. Evaluate your progress through weekly activities tracking during the program. There is no time like the present to begin getting more listings. So get started today! Take advantage of being a part of the only brand to offer custom coaching and preferred discount pricing on Core+, Elite+ and Team+ programs. Plus, access customized episodes of the #TomFerryShow and discount information for Summit and Sales Edge events. Digital Reputation Series Business Planning and Execution Series Outlist Outlast Buyer Strategies These 4 episodes cover the new world of referrals in real estate. The Digital Reputation Series helps you learn how social media platforms and your Coldwell Banker profile page can bring in business if used and maintained properly. Learn what data you need to build your business plan, how to build that plan, and the resources to help you carry out that plan. At the end of this series you will have the opportunity to sign up for a campaign of videos and s to help keep you on track to execute on your business plan. To launch and sustain a career that lasts, the best agents always focus their business on working with sellers. With listings, comes inventory, and with inventory comes market share. Buyers should be an integral and lucrative part of every agents business, but only if they do not take up so much time that they prevent agents from keeping a listings first focus in their business. As counter-intuitive as it may seem, strong buyer agents in your offices can actually increase your listings when your agents have the models and systems they need to streamline and simplify the process of working with buyers, they can work the buyer side of their business with the time they need to keep listings first. CAREER DEVELOPMENT / LEADERSHIP Elevate FOCUS Ascend World-class training ignites a new way of thinking and doing. A new way of behaving. As a facilitator in this program, you are at the front of the classroom, enabling the change. You can help them get out of their comfort zone and make magic! A year-long commitment to monthly interactive web meetings designed to increase the knowledge, skill and ability of Coldwell Banker Office Leaders to grow the productivity and profitability of their offices. Applicants must be currently managing one or more Coldwell Banker affiliate offices. Each monthly session will require pre-meeting prep work, participation during the webinar, and the design and execution of a subsequent business assignment intended to create lift and growth for the office. Offered by our parent company, Realogy, this program focuses on succession education and career development. No other company offers a world-class real estate leadership program tailored to learning how to take over and run a brokerage. The tuition for this world-class, 46-week experience is $7,500 USD. There are only 45 seats available for this highly sought-after program. The Coldwell Banker Story 23

24 Global Choosing the Coldwell Banker brand to grow your business, places you in the company of some of the best brokers and sales professionals in the world. It signals your desire for excellence and when it s achieved, we believe it should be celebrated. Our International Awards & Recognition program honours companies, sales representatives and teams who demonstrate outstanding commitment, integrity and innovation. And what better way to celebrate than by attending The Generation Blue Experience, a one-of-a-kind international conference held in major centres across North America. Featuring visionary speakers, worldclass entertainment and networking with thousands of delegates from around the world, this is the ultimate expression of what it means to be part of Gen Blue The Coldwell Banker Story

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27 Cutting-edge At Coldwell Banker, our finger rests firmly on the pulse of technology. We leverage the latest trends and developments to keep Coldwell Banker affiliated agents in the lead. you drive your business to new levels of success. The advanced CBExchange intranet portal streamlines communication and content sharing so agents can spend more time growing their business. The powerful CBx application harnesses big data to more accurately identify and locate potential buyers for ultra-targeted marketing. Our national website, coldwellbanker.ca offers a worldclass platform to showcase your profile and listings, while helping And, of course, presentations and marketing materials are designed to look gorgeous across desktop, tablet and mobile. Together, these cutting-edge tools make even the sharpest sales professionals that much sharper. The Coldwell Banker Story 27

28 Coldwell Banker The Coldwell Banker Canada network is comprised of experienced brokers who bring their own local expertise to the table as they help you tap into our world-class systems and resources. Our knowledgeable local brokers can help you differentiate yourself from the competition with support that s the right fit for you, your family and your business. By building a strong business relationship with a local Coldwell Banker broker, you forge a connection that can guide your career to new heights. 28 The Coldwell Banker Story

29 Strong brand and company In real estate since 1906 Global brand, with companies in 47 countries Over 92,000 agents worldwide Owned and supported by the largest real estate company in the world, Realogy. Realogy has approximately 294,000 independent sales associates in 115 countries. Culture of caring: Homes for Dogs Project Leadership & Support Global & Canadian headquarters Strong, local leadership Access to Canadian Help Desk 24 hours support After hours, 24 hours tech support Tools and Resources Agent profile page on national website, address emarketing Design Centre, with access to over 900 templates and various customer campaigns Dedicated, international website for luxury properties Digital listing presentation & tools (CBx) Intranet site (CBExchange) Professional Development New to real estate orientation & support Orientation to Coldwell Banker Various courses to support the experienced sales representative Productivity-focused courses & learning Access to online learning through Coldwell Banker University (CBU) Tom Ferry Your Coach (TFYC) Program Focused education on Customer Service, Smart Home technology & marketing, luxury marketing Career development courses Marketing Annual national consumer marketing campaigns, with access to customizable content Customer-focused marketing program, Ultimate Service Program Sharable social media content (Coldwell Banker Blue Matter blog, videos, Facebook image and video covers, Instagram stories & much more!) Smart Home Program Coldwell Banker Global Luxury Program Awards and recognition program (both International and Canadian-only programs) Gen Blue Experience, global sales conference event Real Estate Magazine (REM) and REMonline.com advertising The Coldwell Banker Story 29

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31 Is right for you? Making a career choice is one of the most important decisions you can make, so we understand that you want to weigh all your options carefully. There s a lot to consider on many levels, whether it s the recognition of a global brand name, to a full service philosophy, or deciding on the right fit with an experienced local broker. We encourage you to explore all your options, and if there is anything further that we can provide to help you come to the right decision for you, please contact your local Coldwell Banker broker. Our nearest Coldwell Banker broker or manager would be delighted to have a discreet conversation with you about your career. The Coldwell Banker Story 31

32 coldwellbanker.ca/careers 2018 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Nothing in this document is intended to create an employment relationship. Any affiliation by you with the Coldwell Banker brand is intended to be that of an independent contractor sales associate.