HOME STAGING MODEL HOMES CONDO CONVERSIONS MODEL APARTMENT DESIGN CONSULTING

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1 HOME STAGING MODEL HOMES CONDO CONVERSIONS MODEL APARTMENT DESIGN CONSULTING

2 August 25, 2010 Dear Claudia: We would be happy to meet with you and your homeowner to speak further about our program and to evaluate the property for possible staging in the near future. In addition to offering NO Upfront Cost Home Staging, we will pay for the new website photos after the home has been staged. Please contact me directly at Sincerely, Michelle Tanner, Senior Interior Designer

3 NO Upfront Cost: Home Staging Home Staging & Estate Management Service How it works A 2004 survey of 800 top-producing Realtors found that vacant homes spend an extra 30 says to 60 days on the market and sell for at least 10 percent less than occupied homes. In the past, absentee homeowners have to pay for upkeep and utilities on an empty home. They also shelled out a monthly fee for a houseful of staged furniture that may or may not have helped the cause. Now, homeowners are finding that moving in Estate Managers and upscale furniture and artwork keeps the home in show condition, speeds the sale and fetches top dollar. The upfront staging fee is often quickly recouped by having the utilities paid by the Estate Manager. Maison Blanche Home origin in the 2002 and positioned it well, not only to compete effectively during the housing boom of the new millennium -- when staging was all the rage -- but to remain viable when the subprime bubble burst. The buyer psychology behind selling vacant houses just works, regardless of the market. How does Estate home management work? With Maison Blanche Home your property must list for $1,000,000 or more to qualify. Maison Blanche Home then charges an staging fee of $2,000 to $5,000 that can be paid out of escrow, which leaves most homeowners with a NO upfront staging cost! It usually takes 5-10 working days to bring in the furniture and furnishings, which are normally owned by Maison Blanche Home Estate Home Managers are not tenants, but as a subcontractor to Maison Blanche Home. Instead of rent, the Estate Home Manager pay s a monthly fee to Maison Blanche Home and picks up all utilities. Maison Blanche Home pays for additional home insurance, as most homeowner policies will not cover a vacant house.

4 At closing, the seller pay Maison Blanche Home any monthly staging fee owed if the property sold before 90-days. This monthly fee is negotiated in the Homeowners Staging Agreement. It is most common for Staging fees to start at $ "On a million-dollar home, we would typically charge a $1,000 setup fee and a $3,000 per month staging fee. Should the home sell after 2 months, the Homeowner would pay the 1- month remaining staging fee and the $ setup at closing," says CEO, Capris Keller. "If we didn't succeed in producing a sale after the initial 90-days, the homeowner would only pay the setup fee." Management Material The Estate Home Manager plays a pivotal role in the success of the Home Staging residence management model. Quick sales Homes with resident managers sell -- fast. The Estate Home Managers monthly fee is know where near what the monthly rent would be. Home managers must have a touch of wanderlust. In many cases, they move back out of the house soon after settling in. Psychologically, when homes are vacant, buyers feel they have more bargaining power, but when someone is in the home, it takes that element away. A Similar company based Chicago did a case study for the last quarter of 2007, tracking 28 homes it staged with Estate managers against 28 comparable homes the owners left vacant. The result: Estate Managed homes sold much quicker for 93 percent of the listing price, while the majority of vacant homes had not sold by the end of the quarter and their listing prices had dropped by 14 percent. Some of those homes are still on the market today. We beat market conditions by half, usually.

5 About Us Maison Blanche Home is a full service interior design and construction-consulting firm, specializing in home staging and home merchandising for realtors, homeowners, spec builders, developers, condo conversions, property management, and the apartment industry. Joining the unique features of each space with stylish high-end furnishings and accessories, Maison Blanche Home creates an appealing experience for homebuyers to achieve optimum value, in a timely manner. Maison Blanche Home creates an appealing experience for homebuyers to achieve optimum value, in a timely manner. As the real estate market evolves, home staging is rapidly becoming the solution to transforming a house into a homeowner's Maison Blanche Home is a marketing partner in selling homes quickly and for an optimal price, offering a strategic advantage to realtors, homeowners, spec builders, developers, condo conversions, property management, and the apartment industry. As the real estate market evolves, home staging is rapidly becoming the solution to transforming a house into a homeowner's dream! Maison Blanche Home is founded on delivering the highest standards of excellence in design, service and investment value. Our experienced and professional design team creates an emotional experience for prospective home buyers through innovative design, high end furnishings and accessories, and recognizing the unique features of each home we stage. "The goal of our firm is to get a homebuyer to purchase. Our primary goal is to sell the homes quickly and for the best possible price. We offer passion with every design, along with experience and expertise in creating distinct style... we also have a large, on-hand inventory of luxury furnishings for immediate design solutions." Capris Keller Maison Blanche Home

6 What is Model Home Staging? Model Home Staging allows you to compete most effectively with model homes in new developments and spec homes, to sell a home quickly and for an optimal price. The goal is to make a compelling and lasting first impression for prospective home buyers through a truly customized approach. Showing like a model home, you deliver the "Wow!" factor Connect the buyer to an emotional experience as your home is being toured Design concepts feature stylish furniture, rugs, accessories, plants, selected bedding, and artwork Custom and special order items can be purchased specifically for your project Artwork and accessories are placed in high impact areas and are utilized throughout the home Keywords: Designer, Custom, Luxury, Dynamic, High Emotion, Lasting Impression What is Home Staging? Home staging is an effective and economical approach to selling your home for your desired price. The goal of this type of staging is to show the buyer the practical use of the living space and accentuate high impact areas. Create a positive connection for prospective buyers by clearly highlighting the physical space

7 Furniture placement and essential items reveal the optimal space utilization High impact areas are emphasized while utilizing challenging areas Furniture and accessories are incorporated from our available, in-stock merchandise Keywords: Semi-custom, Practical, Furniture Placement, Good Impression Why Maison Blanche Home Design? Maison Blanche Home Design is committed to achieving your goals... to move real estate quickly. As one of Southern California's premier full service interior design an consulting firms, we are committed to delivering: A cost-effective investment solution to moving real estate off the market A dedicated marketing partner to motivate homebuyers to sign on the dotted line An experienced and passionate design team committed to customer satisfaction Unrivaled resources, including a large, onhand inventory of luxury furnishings and accessories Unique rental options and flexible contracts Innovative design concepts that incorporate contemporary styles such as Tuscan, Vintage, Modern, and many more... Additional Resource Links If you are seeking the perfect furniture for a "Do-It- Yourself" approach, visit our partner company Fashion Furniture Rental to find luxury furniture, rugs, mirrors, artwork, and plants. Offering a wide variety of furnishings and flexible terms Fashion Furniture Rental can assist you with finding the style of your choice.

8 Who We Serve Realtors Homeowners Spec Builders Developers Condo Conversions Property Management Apartment Industry Realtors Sell your high-end homes quickly and for the desired price! Maison Blanche Home is a dedicated marketing partner, helping to accelerate the sale of luxury homes. Home staging is a cost-effective investment; the preferred option to reducing the asking price. Home staging gives realtors a strategic advantage by emotionally connecting potential buyers to the home. Home staging allows the realtor to be competitive with the model homes seen in new developments. Homeowners Sell your luxury home quickly and for your desired price! Maison Blanche Home can be your partner is selling your high-end home for the price you'd like. Home staging is a strategic investment that will help you avoid reducing your listed and desired price. By incorporating fine furniture and accessories, Maison Blanche Home creates an appealing picture for prospective buyers, resulting in a faster sales cycle. Home staging highlights the natural strengths of your home, while defining how to use the tricky spaces. Home staging allows you to effectively compete with model and spec homes. Spec Builders Sell your vacant homes quickly and for optimal value! Maison Blanche Home offers Spec Builders the ability to compete with large developers, without the large expense.

9 Rather than investing in home furnishings, leverage your investment by taking advantage of the unique rental options and innovative design concepts offered by Maison Blanche Home. Home staging provides homebuyers with a realistic sense of living in your newly built luxury homes; connect them emotionally! Provide your homebuyer with the option of purchasing a furnished home by taking advantage of our furniture purchase programs. Stylish home staging designs will accentuate the custom features of your new homes. Developers Move your homes off the market swiftly! Offering developers 3 or 6-month programs, Maison Blanche Home has the right solution to attract homebuyers to your development. Leverage your investment dollars by taking advantage of Maison Blanche Home's unique rental options and creative design concepts. Increase the value of your property by selling homes more quickly and for maximum value. Maison Blanche Home can provide solutions for multiple floor plans that will encourage homebuyers to sign on the dotted line. Offer your customer a "furnished home" option by taking advantage of our furniture purchase programs. Condo Conversions Compete with new construction and re-sale homes! As the real estate market becomes more competitive, home staging will give you a strategic advantage, allowing you to sell your condo homes rapidly. Maison Blanche Home has expertise transforming apartments into beautiful condos that buyers can call home.

10 Take advantage of our flexible terms... use what you need for as long as you need it. Maison Blanche Home designers utilize modern furnishings, accessories and accent paints to maximize the appearance of small spaces, creating the feeling of home for potential buyers. Offer your first time homebuyers the option to purchase a furnished home by taking advantage of our furniture purchase program. Property Management Luxury Rentals Keep your luxury properties occupied! Continually refresh the look and feel of your properties for as long as needed with Maison Blanche Home real estate design services. Flexible terms allow you to invest wisely when customizing homes for your clients. Fine furnishings and accessories are available for any length of time and can be easily changed as your client's needs change. With an understanding of time sensitivity, homes are expertly.

11 Testimonials "You Guys, you're amazing. After being on the market only one week, offers are coming in. And they talk about a sluggish market! I can't thank you enough for all your help and efforts." Elizabeth J. Homeowner "Condo went on the market January 12th. Brokers held open houses on the next 2 Sundays and an open house for brokers on the Thursday in between. Deadline for turning offers in was January 23. We ended up with 13 offers (!). Nine of the offers were above the asking price. Best offer was 20 percent above the asking price (!). While the closing is weeks away, the staging service and estate home management you provided appears to have paid for itself many time over. " Leslie K, Homeowner "I am a devout believer in staging! your staging. You are brilliant! I cannot believe the job you did today. I had an open house and it went really well. I honestly don't think people would have responded so enthusiastically if it were not for what you did. I think your services were invaluable to the sale of our home. I can't wait to spread the word! " Jana & Scott Peters, Homeowner "I have worked with from drab to Maison Blanche Home on numerous exclusives utilizing theirs services. Whether re-creating an existing home or fully staging an empty one, their services have become an integral part of my marketing plan. I can say without hesitation the efforts have facilitated higher offers in shorter time spans. Intuition is a truly professional company, a pleasure to work with and competitively priced. I highly recommend Maison Blanche Home to the real estate community or anyone wishing to sell their property for more money. Staging is an invaluable tool for brokers creating a win, win scenario for all parties. " Beulah Johnson, Homeowner

12 Areas Served Corporate offices th Street, Ste B Santa Monica, CA Phone: (310) Fax: (800) support@maisonblanchehome.com Office Hours: Monday - Friday 9:00AM to 6:00PM By Appointment Only Serving: Los Angeles, Santa Monica, Arcadia, Bel Air, Beverly Hills, Brentwood, Burbank, Calabasas, Covina, Culver City, El Segundo, Encino, Glendale, Hollywood, Long Beach, Malibu, Manhattan Beach, Marina del Rey, Pasadena, Playa del Rey, Playa Vista, San Fernando, Santa Clarita, Sherman Oaks, Studio City, Tarzana, West Los Angeles, Westlake Village, Woodland Hills Serving: San Barbara Region Toll free: Serving: Aliso Viejo, Anaheim Hills, Corona, Corona del Mar, Costa Mesa, Dana Point, Fountain Valley, Huntington Beach, Irvine, Ladera Ranch, Mission Viejo, Newport Beach, Newport Coast, Rancho Santa Margarita, Riverside, Santa Ana, Yorba Linda Palm Springs Region Toll free: Serving: Palm Desert, Palm Springs, Rancho Mirage, Indian Wells, Indio, La Quinta Las Vegas Region Toll Free: Serving: Las Vegas and Henderson