Connecting People & Places

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Dominick Underwood
5 years ago
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Connecting People & Places After 15 years as a leading real estate agent in the Greater Boston area, Joe Pecora founded Urban Perch, with its focus on Medford and surrounding communities, in order to

Joe s home is in Medford, and he shares your enthusiasm for the city.

history, wide range of architectural styles, vibrant artistic culture, and thousands of acres of conservation land.

1 Connecting People & Places After 15 years as a leading real estate agent in the Greater Boston area, Joe Pecora founded Urban Perch, with its focus on Medford and surrounding communities, in order to offer clients the benefits of a boutique real estate firm: dedication to a specific market area, the expertise that comes from a local focus, and the freedom to build a rapport with clients. Joe s home is in Medford, and he shares your enthusiasm for the city. Urban Perch attracts buyers by introducing them to the unique characteristics of our community from the access to a major university and extensive public transportation network to the colonial history, wide range of architectural styles, vibrant artistic culture, and thousands of acres of conservation land. At Urban Perch, we know that selling a home is a major decision, particularly when the transaction is an emotional as well as a financial one. We believe everyone deserves the tools and advocacy needed for a well-informed, successful sale. Our real estate expertise and practical knowledge of architecture, construction, interior design, and landscaping will enable us to effectively present your property and assist buyers in envisioning any enhancements that would make it their own. When everyone succeeds, everyone thrives, and we re able to build strong communities. 1

2 Agent/Client Communication Our high ethical standards include honest, open communication between agents and clients. When you work with Urban Perch, you can be assured that we will adhere to the following:! Determine your preferred method of communication, whether by , phone, or text.! Determine a regular time to touch base.! Promptly return any messages from you.! Determine appropriate times for open houses and showings.! Confirm in advance the dates and times of any showings and open houses.! Provide you with updates on market activity, timely feedback about your listing, and details on upcoming steps in the process. 2

3 Pricing Settling on a price to list is not necessarily what the final selling price will be. The selling price could rise higher than the listing price if there s a great deal of interest. On the other hand, a house that s priced to high to begin with might linger on the market and end up selling for less than the original listing price. Pricing is as much an art as it is a science, and having a property priced right is just as important as the marketing materials that spark interest in buyers. A critical component of the determination is the comparative market analysis a compilation and analysis of recently sold properties in your area. This analysis can be done in different ways: Sales Comparison Approach This approach looks at the average sale price of similar properties. Adjustments in value are made for variations in features such as square footage, number of baths, condition, location, outdoor space, and parking. Price Per Square Foot Approach Price per square foot is a good way to gauge the relative value of new construction within the same city or condominiums in the same complex, although even these values may be adjusted for variables such as floor level and view. 3

4 Marketing Activities: We ve Got Your Back Urban Perch will provide you with customized strategies in a marketing plan specific to your property to make it stand out among the competition. We know the market and what it takes to attract buyers. A successful property sale involves many well-planned steps, which Urban Perch would undertake on your behalf. These steps include: Preliminary! View the property to assess it for condition, location, and other factors.! Conduct a comparative market analysis to help predict the value of your property.! Determine with you the most effective time to put the property on the market.! Identify any property updates or other preparations that may be needed prior to listing.! Determine the property details to highlight on the feature sheets.! Arrange for professional photographs, written descriptions, and floor plans.! Verify the listing data, such as size, number of rooms and baths, year of construction, and property taxes.! Obtain necessary documents pertinent to the sale of the property, such as a copy of the deed. Promotion! Put up a sign.! Post the property in the Multiple Listing Service, where it will be promoted to other agents and their customers.! Advertise on websites such as Boston.com, Realtor.com, and Zillow.com.! Feature the property on UrbanPerchRE.com and inform Urban Perch clients and other contacts of the listing.! Create distinctive color feature sheets with photographs and property details.! Invite local real estate agents to see the property prior to the public open house.! Produce and mail promotional postcards. Showings and Open Houses! Arrange public open houses and showings.! Arrive early to prepare the property for showing.! Ensure materials needed to promote the property are on hand, including feature sheets, sign-in sheets, and community information.! Leave the property in the condition it was upon arrival.! Follow up with interested customers. 4

5 Arranging the Sale Offer to Purchase: All Offers to Purchase will be in writing and accompanied by the initial deposit. We ll present you with the offer and negotiate on your behalf. Multiple Offers: If you receive multiple offers, we ll help you assess your options as you take into account both financial and emotional factors in deciding what is best for you. Property/Home Inspection: We ll be present at the inspection to answer any questions about the property. Purchase and Sale Agreement: We ll send your attorney the Offer to Purchase in order to finalize the Purchase and Sale Agreement. The Agreement is accompanied by the remainder of the deposit. Appraisal: Once the financing process has begun, we ll make arrangements to provide access and pertinent information to the appraiser. Fire Inspection: We ll make arrangements with the local fire department for an inspection and certification of smoke detectors and carbon monoxide alarms as required. This certificate must be present at the closing. Final Water Reading: We ll make arrangements with the local water department for a final water bill to be paid by you. Necessary Documentation: We ll make arrangements with your attorney to obtain any additional documents that may be required at the closing. If you re selling a condominium, we ll make sure that you obtain a 6(d) Certificate, verifying that any outstanding condo fees have been paid. Closing: The attorneys involved will usually arrange for the closing time and location. The final step is to place the new deed on the record at the Registry of Deeds. Timetable: The following schedule provides approximate information for planning purposes. Day 1 Day 1-10 Day 14 Day 14 Day Day Offer to Purchase Inspection Purchase and Sale Agreement Mortgage application Mortgage commitment Closing 5

43 Point Marketing Plan

43 Point Marketing Plan 1. Pricing. We will assist you with pricing your home based on a comprehensive competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.