NUMBER ONE SELLING SYSTEM. How it works

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Merryl Atkinson
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1 NUMBER ONE SELLING SYSEM How it works

2 he PMM Set Sale Process As a result of extensive Real Estate market research, a new selling system has been developed which takes the best of the traditional selling methods to form a new strategy called PMM Real Estate is the only asmanian Real Estate agency trained and licensed to use the Set Sale selling system. SYSEM OVERVIEW Concentrated 2 to 4 weeks intense marketing campaign to ensure all possible buyers are reached. Pricing structure to appeal to all buyers. Closing date for offers designed to spur hesitant buyers into action or risk missing out. PMM exclusive 3 phase negotiation process which achieves the highest price, time and time again. And best of all, you as the seller has the luxury of being able to choose the most appealing offer at the close of the Set Sale period. HOW I WORKS he main reasons which restrict selling your home are: Promotion - On the other hand if it is promoted inadequately, we will have insufficient buyers to achieve a successful sale. Property Price - If a property is overpriced, we will not obtain the buyer interest and competition. Buyer Activity (the market) - Our Set Sale system considers the BUYERS position as explained below: OUR SE SALE SYSEM IS BASED ON 7 BUYER RULES Buyers look at the suburb first and the price range second Buyers don t think a price, they think in a price range Buyers look 10 15% below what they will eventually pay Buyers will usually make their best offer when the property first comes on the market he longer the property is on the market, the less they will pay, unless you wait a long time for the dream buyer Most purchases are based on EMOION Most buyers will pay more if in competition with other buyers

Buyer Activity he best price for any property is achieved in the first 30 days. his is because at all times there exists a pool of buyers who are looking in a suburb and a price range.

In simplified terms buyer activity on your property is at its peak when it first comes on the market. he diagram below reflects the buyer activity from initial marketing.

3 Buyer Activity he best price for any property is achieved in the first 30 days. his is because at all times there exists a pool of buyers who are looking in a suburb and a price range. If the property does not sell in the first 30 days, that pool of buyers is exhausted and all we are left with is the trickle of new buyers who are coming onto the market. In simplified terms buyer activity on your property is at its peak when it first comes on the market. he diagram below reflects the buyer activity from initial marketing. It usually takes two weeks to a month to attract ALL buyers (depending on market conditions at the time) 2 to 4 Weeks to Attract the Full Buyer Pool Original pool exhausted. Only a small percentage of these buyers will make an offer on your property New Buyers each month Will take up to 9 months to re-fill your buyer pool (depending on market conditions) On average, for every 15 inspections, an offer will result. he more inspections, the more offers, the best price is achieved early in the selling process when competition between buyers is at its peak. End of Month Slow rickle of New Buyers Entering the Market Place Begins

4 Promotion and Buyer Interest B U Y E R First Week of Listing Photography, signage, brochures, internet, office display, letterdrops, etc Current clients on our database and internet marketing inquiry, inspections First newspaper advertisement & open homes Second newspaper advertisement & open homes I N E R E S W ee k W ee k W ee k If necessary third newspaper advertisement & open homes X Set Sale Closing date O ne w o h re e NUMBER OF WEEKS ON MARKE Buyer Interest Week 1 Week 2 Inspections from qualified buyers (buyer lists) which are maintained on office databases. Promotion of your property and inspections by all possible buyers. he wo o Four Week Peak (depending on prevailing market conditions) Everyone in real estate knows that when a new home is first advertised, the first two to four weeks attract the most buyers. his is because 90% of the pool of buyers is made up of buyers who have been looking for their dream home for some months and have not yet found it. hey are attracted to a new listing and will come and look at the property provided it is within their Buyer Inquiry Range. After two to three weeks of initial interest, inspections will diminish and after 30 days you have exhausted that pool of buyers and all you are left with is new buyers coming into the market each month. his is why the best price for a property is usually achieved in the first two to three weeks and, after a few months, home owners usually achieve less than the market value for the property. It is critical, therefore, when you present your property to the market, that you give it its best shot immediately and not try to experiment with price in the first month.

5 Sold By Pricing he best price for properties is achieved in the first 30 DAYS. Remember, there is no exact or right price for your property. Remember, agents interpret the market, they do not create it! he market determines the value of your home NO the agent. NO you, the owner. However, both you and your agent can determine the correct Selling Range. Selling Ranges eliminate the price issue and consequently, the best price is achieved by negotiation. FIVE SECRES OF SE SALE Unique Pricing System Superior Marketing Programs Multiple Selling Opportunities Set Closing Date hree Phase Negotiation Process WO - FOUR WEEK MARKEING CAMPAIGN (Depending on Prevailing Market Conditions)

6 HE BENEFIS OF SELLING WIH Obtains HREE times more buyer enquiry Does not reveal the property price Obtains more offers - creates more competition between buyers Puts the vendor in a strong negotiating position Property sells quickly and saves many inspections A deadline is set to spur buyers into action It hits the market from day one with not only a buyer range, but the RIGH RANGE here isn t any tension for the seller, puts all the pressure on the buyers It is marketed with the absolute best marketing program like an auction and it sells quicker than an auction without auction limitations here are three selling opportunities: - Prior to closing date - At the closing date - After the closing date No set price just a buyer inquiry range, hence, the property could sell beyond the top of the enquiry range Conditions can apply to offers, therefore opening up the market to more buyers Negotiable commission structures 90% success rate Real Estate 1a Bligh Street, Rosny Park (opposite Eastlands) sales@pmmrealestate.com.au

10 Fatal Traps in Selling Your Property

10 Fatal Traps in Selling Your Property Nigel Heaven Managing Director of PMM Real Estate with over 21 years real estate experience and involved in over 2000 sales. I love real estate and hate to write