Smart Consumers, Smart Customers, Smart Citizens: New services enabled by ICT

Transcription

1 Smart Consumers, Smart Customers, Smart Citizens: New services enabled by ICT Ludwig Karg B.A.U.M. Consult München / Berlin Berlin, September 15, 2015

2 Ludwig Karg, Lecco, Sept. 14, 2015

3 Ludwig Karg, Lecco, Sept. 14, 2015

4 Ludwig Karg, Lecco, Sept. 14, 2015

5 Topics Smart Consumer, Smart Customer, Smart Citizen the Project My Family, my car, my energy system Storage is key Sharing is a trend Utilities are developing new services Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

6 It s about people final conference: Berlin, Sept. 24, 2015 Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 8

7 Core Idea Support energy utilities of the future to effectively cooperate with Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 9

8 The S3C Family of Projects Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 10

9 smartness of energy related practices Framing the process end user interaction activation continuation Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 11

10 The Smart End User Using renewable energies Switching retailer on the internet Being rewarded for my flexibility Generating energy at home Saving energy Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 12

11 What people actively do. I need some good talks. I ll go visit my friend. I am tired. I sit down on this chair. I m hungry. I will prepare a meal.? I am. I will use some energy! Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 13

12 Levels of Personal Needs (Maslow) Individual Fulfillment creativity, transcendence Individual Needs Social Needs Security Needs Physiological Needs flexibility is not a need! success, spontaneity closeness, love, mobility housing, work, security air, food, water, light, warmth Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 14

13 Developing People-Centred Products Individual Fulfillment Individual Needs Social Needs Security Needs Health and Security Commodities Prosumer Management Energy Consulting Physiological Needs Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 15

14 People are different Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 16

15 Topics Smart Consumer, Smart Customer, Smart Citizen the Project My Family, my car, my energy system Storage is key Sharing is a trend Utilities are developing new services Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

16 My Home is my Castle My Home is my Energy System Foto: eza Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

17 Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 19

18 Topics Smart Consumer, Smart Customer, Smart Citizen the Project My Family, my car, my energy system Storage is key Sharing is a trend Utilities are developing new services Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

19 Energy Pathways and Storage Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 21

20 The Power-Wall: a powerful start into the markets Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 22

21 Topics Smart Consumer, Smart Customer, Smart Citizen the Project My Family, my car, my energy system Storage is key Sharing is a trend Utilities are developing new services Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

22 Making Business with Sharing Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 24

23 A Trend towards Sharing Economy What we share and what we don t Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 25

24 A Trend towards Sharing Economy What we share and what we don t Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 26

25 Quelle: Vortrag von Dr. Robert Thomann, MVV Energie AG Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 27

26 The Wall? Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 28

27 The Network! Berlin, Sept. 15, 2015 Ludwig Karg, B.A.U.M. Consult München / Berlin 29

28 2nd Life Batteries for Intelligent Solutions image: Renault Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

29 Crowd Funding: Sharing the financial burden source: Crowdfunding for IndieWatt, the transportable battery for the Swiss Alps ( Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

30 Cooperatives for energy transition Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

31 Topics Smart Consumer, Smart Customer, Smart Citizen the Project My Family, my car, my energy system Storage is key Sharing is a trend Utilities are developing new services Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

32 The Utility of the Future!? It is about people! Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

33 Extreme direct marketing Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

34 FI PPP: PREPARING THE INTERNET OF THINGS AND SERVICES Smart Health APP APP APP APP Smart Energy APP APP APP APP usage area n APP APP APP APP API Layer DSE DSE DSE DSE DSE DSE DSE DSE GE GE GE Future Internet Platform (generic and domain specific enablers) GE GE GE GE GE Device Actuator Device Sensor Sensor Ludwig Karg, B.A.U.M. Consult GmbH München / Berlin 36

35 PLATFORM AND APPS FOR THE SMART ENERGY WORLD original trials plus open call FINESCE SME contest Phase III FEN etc. APP APP APP APP APP APP APP APP APP APP APP APP APP AP API Layer Virtual Power Plant GE Smart Factory Smart Home and Prosumers Electric Vehicles emarket Place DSE DSE DSE DSE DSE DSE DSE DSE GE GE GE GE GE GE GE Device Sensor Actuator Device Actuator Ludwig Karg, B.A.U.M. Consult GmbH München / Berlin 37

36 BEYOND FINESCE: CREATING AN ECOSYSTEM BIZ-APP BIZ-APP BIZ-APP BIZ-APP BIZ-APP API Service Service Service Service Business Layer Service Layer Virtual Power Plant GE Smart Factory API Smart Home and Prosumers Electric Vehicles emarket Place DSE DSE DSE DSE DSE DSE DSE DSE GE GE GE GE GE GE GE Ludwig Karg, B.A.U.M. Consult GmbH München / Berlin 38

37 SERVICES (examples from FI PPP Phase 3) Service Service Service Service Service Service Service Service visualisation widget serious game Smart City energy performance analysis interruptable ecar charging Smart analytics for buildings interpreter for raw sensor data consumption curve disassembly ( look behind meter ) remotely controllable underfloor heating Ludwig Karg, B.A.U.M. Consult GmbH München / Berlin 39

38 BIZ APPLICATIONS (examples from FI PPP Phase 3) Biz App Biz App Biz App Biz App Biz App Biz App Biz App Biz App least cost supply live at home for longer energy shopping anywhere direct energy marketing community storage regional payback system power flat rate targeted product marketing Ludwig Karg, B.A.U.M. Consult GmbH München / Berlin 40

39 New business models: a long way to go? by CDTM living at many places charging notebooks and mobiles anywhere charging electric vehicles anywhere? Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

40 The Flatrate incremental costs of generation = grid costs = fix consumers supporting the DSO sensors flexibilities schedules power guards = flatrate for power Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

41 Gaming works! Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

42 Power Station? Art? AÜW, Kempten Ludwig Karg, B.A.U.M. Consult München / Berlin Berlin, Sept. 15,

43 B.A.U.M. Consult GmbH Berlin Fanny-Zobel-Str Berlin +49 (0) berlin@baumgroup.de Ludwig Karg L.Karg@baumgroup.de B.A.U.M. Consult GmbH München Gotzingerstr. 48/ München +49 (0) muenchen@baumgroup.de 46