Women in Design A Brief History A Bright Future

Transcription

1 Women in Design A Brief History A Bright Future With a few lessons from a great statesman just for good measure! Michelle Berryman, IDSA Echo Visualization, LLC.

2 Women in Design A Brief History A Bright Future With a few lessons from a great statesman just for good measure! Michelle Berryman, IDSA Echo Visualization, LLC.

3 I m an industrial designer. My areas of practice are interface design & user experience.

4 Michelle Berryman Education & Experience Bachelor of Science Industrial Design Georgia Tech, 1993 Coop Student Master of Science Georgia Tech, 2002 Focus: Interaction Design GRA & GTA Thesis: Design of a Cardiac Fitness & Lifestyle Management Tool for Phase III Cardiac Rehabilitation Patients Committee: Lorraine Justice, Ph.D Industrial Design Diane Gromala IDT Joe Koncelik Industrial Design/CATEA Jeff Gerth, Ph.D GTRI (Psychology) CharBroil Gas Grills, Water Smokers & Components Siemens Energy & Automation, Inc. Product Interface, Corporate Identity Atlanta Gas Light Company Graphic Design Design South, Inc. Exhibit Design & Project Management IDEAS/Folio Atlanta Exhibit Design GTRI Product Interface EchoViz Interface Design User Experience

5 Michelle Berryman Professional Affiliations SIGCHI UPA Industrial Designers Society of America Member since 1994 Atlanta Chapter Chair CoChair of the Gender & Cultural Diversity Section Vice President of Professional Interest Sections Secretary/Treasurer Executive VicePresident President

6 A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. Winston Churchill

7 Looking Back to Look Ahead Evolution of a Profession

8 Looking Back to Look Ahead Evolution of a Profession Walter Dorwin Teague Art Pulos Raymond Loewy Chuck Pelly Peter Bressler Henry Dreyfuss Since 1938, there have been 61 Presidents of these combined societies of design. Bruce Claxton Jay Doblin Russell Wright Cooper Woodring

9 Looking Back to Look Ahead Evolution of a Profession Walter Dorwin Teague Art Pulos Raymond Loewy Chuck Pelly Peter Bressler Henry Dreyfuss Since 1938, there have been 61 Presidents of these combined societies of design. 4 have been women Bruce Claxton Jay Doblin Russell Wright Cooper Woodring

10 Looking Back to Look Ahead Evolution of a Profession Walter Dorwin Teague Art Pulos Raymond Loewy Chuck Pelly Peter Bressler Henry Dreyfuss Since 1938, there have been 61 Presidents of these combined societies of design. 4 have been women That s only 6.5% Bruce Claxton Jay Doblin Russell Wright Cooper Woodring

11 Difficulties mastered are opportunities won. Winston Churchill

12 IDSA Today Demographics 48% Consultant Designers 34% Corporate Designers 18% Design Educators

13 IDSA Today Demographics 48% Consultant Designers 34% Corporate Designers 18% Design Educators 90% Male 10% Female

14 IDSA Today Demographics 48% Consultant Designers 34% Corporate Designers 18% Design Educators 90% Male 10% Female This isn t the whole story, however.

15 Continuous effort not strength or intelligence is the key to unlocking our potential. Winston Churchill

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19 I am easily satisfied with the very best. Winston Churchill

20 Belle Kogan First female industrial designer in the US Opened Belle Kogan Associates in 1932 Past President of ADI

21 Ray Eames Designer, Architect, Film maker

22 Judy Riley Vice President of Industrial Design Moen

23 Florence Knoll Bassett Born 1917 Architect & Furniture Designer Studied under Mies van der Rohe & Eero Saarinen Cofounder of Knoll

24 Eva Zeisel Born and still designing!!!! Legendary designer for Red Wing Pottery & Hallcraft Town & Country

25 Betty Baugh Owner, Betty Baugh Design Designer, Educator Glassware & Tabletop Designs Past President of IDSA IDSA Women s Section Chair

26 Betsy Goodrich Vice President of Design Manta Product Development Numerous design awards Serves on an IDSA committee on environmental concerns

27 Kathy McCoy Partner, McCoy & McCoy Associates Designer, Educator, Writer Past President of IDSA Past Vice President of AIGA Former CoChair of the Department of Design at Cranbrook Academy of Art Served on the Design Arts Policy Panel for the NEA

28 Sharyn Thompson Died 1995 Designer, Educator Led by example Encouraged women to become designers. Along with Nancy Perkins, created the Women s Section of IDSA

29 Deb Johnson Director, Pratt Design Incubator for Sustainability/Social Enterprise Chair of NYC Chapter of IDSA

30 Carole Bilson Vice President, Global Design & Usability Pitney Bowes Member of the Pitney Bowes CEO Council

31 Marnie Jones Designer, Educator, Musician, Activist First woman to graduate in industrial design from Rhode Island School of Design (1971) Designed toys for Tonka Acoustic New Age on the harp

32 Anne Swainson Designer, Educator First woman executive at Montgomery Ward Revolutionized the mail order catalog industry. Introduced design as a tool for strategic advantage in 1933!

33 Ruth Soenius Director of User Experience Siemens Corporate Research Promotes brand opportunities in the integration of all communications for Siemens 2006 IDEA Jury Chair

34 Lisa Smith President, Lisa Smith Studio Furniture Designer

35 Rowena Reed Kostellow Sculptor, Designer, Educator Chaired the ID Department at Pratt Institute from Continued teaching until 1987

36 Mary Reid Vice President of Industrial Design Kohler, Co. Has grown the design staff from 2 to 40 Repositioned design from engineering to management, reporting to the President of Kitchen & Bath Americas

37 Jill Shurtleff Manager of Industrial Design Gillette, Personal Care Division Designer, Educator Won Gold IDEA & Design of the Decade Award for the Gillette Sensor Razor for Women Designed the Gillette Venus Razor

38 Lorraine Justice, PhD Swire Chair and Head of the School of Design Hong Kong Polytechnic University Former Director of the ID program at Georgia Tech Named one of the 40 most influential designers by ID Magazine in 2006 Serves on the advisory board for two international journals: Design Issues, Design Studies & The Design Journal

39 Wendy Brawer Owner, Modern World Design Created the Green Apple Map of NYC s environmentally significant places Grew into the Green Map System now active in 45 countries Served as the Designer in Residence at the CooperHewitt National Design Museum in 1997 Listed as one of ID Magazines Top 40 socially responsible designers in 2001

40 Pattie Moore Visiting Professor of Design Arizona State University Gerontologist, Designer, Educator Worked for Raymond Loewy Credited founding Universal Design Wrote Disguised: A True Story

41 Attitude is a little thing that makes a big difference. Winston Churchill

42 Looking Ahead It s getting crowded!

43 Looking Ahead It s getting crowded!

44 Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. Winston Churchill Thank you.