H O W T O B O O K A N A D I N 3 S T E P S E X H I B I T I O N I N S A O PA U L O

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1 H O W T O B O O K A N A D I N 3 S T E P S E X H I B I T I O N I N S A O PA U L O A U G U S T 2 5, O C T O B E R 2 1,

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HANDMADE INDUSTRY - Atelier Oï Switzerland Exhibition at the Museu da Casa Brasileira, Sao Paulo August Octobre 2018 The Savoir faire is at the center of the work of Swiss studio Atelier Oï in its

6 HANDMADE INDUSTRY - Atelier Oï Switzerland Exhibition at the Museu da Casa Brasileira, Sao Paulo August Octobre 2018 The Savoir faire is at the center of the work of Swiss studio Atelier Oï in its first exhibition in Sao Paulo. The unique monograph shows many Swiss basic virtues: Starting out from the shores of Lake Biel, the Atelier Oï has completed more than 260 boutiques worldwide, which has shaped the image of Swiss and French luxury companies all over the world. How forms, objects and spaces are created from the cultured handling of materials is one of the main messages of the exhibition and the heart of the work of Atelier Oï. This creates a common ground for high class brands, that will participate in this exhibition event as well. The savoir faire - the knowledge of how to create quality and create distinctiveness with design and culture stands in the foreground of the exhibition: A synonym of brand and quality consciousness emerges. The knowledge about the right material treatment creates quality and has become an important ambassador of Switzerland abroad. The Swiss Consul General has confirmed the patronage for the Sao Paulo exhibition. The museum is located in one of the most important commercial streets of Sao Paulo, looks like a classical Palladian style villa built by a textile tycoon and is an ideal place to stage the work of Atelier Oï impressively. The large terrace to the grand Museumspark offers many possibilities for special events, workshops and music matinées. The comprehensive catalog will depict the Swiss design of Atelier Oï in its specific character. More about the exhibition: Museu da Casa Brasileira Av. Brg. Faria Lima, Jardim Paulistano, Sao Paulo -SP, Brasil Exhibition dates August 25, 2018 October 21, 2018 Opening during the Sao Paulo Design Week 2018 Atelier Oï Curator Dr. Albrecht Bangert and Team

Casa Brasileira Colani Reinventing Nature, Design Museum, London Helmut Jahn architect: Art Museum Nuremberg and Warsaw DESIGN AWARDS: German Design Award in Gold Wallpaper Award for the best design

2011 400sm LED programming for the Museum of Modern Art in Zagreb 2012 Interactive Brewery for the Rothaus Brewery in Germany, Screens for virtual showrooms for Hansgrohe in Milan, London Rimowa,

com ALOYSIO CUNHA DE CASTRO CHEF DE PROJECT OF THE SAO PAULO EXHIBITION Team member of atelier oï since 2017 Architect and 3D expert from Rio AUREL AEBI, ARCHITECT AND CO-FOUNDER ATELIER OÏ Driving

7 EXHIBITION TEAM DR. ALBRECHT BANGERT / PUBLISHER AND EXHIBITION CURATOR Exhibitions: Permanent exhibition Design at the Pinakothek der Moderne, Munich Karim Rashid Instituto Tomie Ohtake, Sao Paulo Todd Bracher Museu da Casa Brasileira Colani Reinventing Nature, Design Museum, London Helmut Jahn architect: Art Museum Nuremberg and Warsaw DESIGN AWARDS: German Design Award in Gold Wallpaper Award for the best design book of the year Numerous Art Directors Club awards, if and red dot design awards DENNIS BANGERT / MEDIA EXPERT Programming and concept for interactive screens for the MOD design center in Moscow sm LED programming for the Museum of Modern Art in Zagreb 2012 Interactive Brewery for the Rothaus Brewery in Germany, Screens for virtual showrooms for Hansgrohe in Milan, London Rimowa, Paris Founder of ALOYSIO CUNHA DE CASTRO CHEF DE PROJECT OF THE SAO PAULO EXHIBITION Team member of atelier oï since 2017 Architect and 3D expert from Rio AUREL AEBI, ARCHITECT AND CO-FOUNDER ATELIER OÏ Driving force behind all projects since 25 years. See page opposite ATELIER OÏ AUREL AEBI, ARMAND LOUIS, PATRICK REYMOND The three founders are architects/designers and members of the Swiss Federation of Architects FAS as well as of the Swiss Federation of Interior Architects/Designers VSI.ASAI. Atelier Oï has been striving to dissolve barriers between genres and foster cross-disciplinary creativity for 25 years. Over the course of their achievements, architecture, design and set design have intertwined on an international scale. Multidisciplinarity, team spirit and an intimate rapport with the material are their watchwords. Born of an intuitive and emotional affinity with the act of shaping different materials, their projects have been recognised the world over. Awards winner of Europan 3, 1994 European Museum of the Year Award, 2001 if Design Award, 2012 Living at Home Award, 2007 Product of the Year, Architectural Record, 2008 Iconic Award, 2017 Clients (selection) Artemide, Audemars Piguet, B & B Italia, Breguet, Breitling, Bulgari, Calvin Klein Watches, Desalto, Foscarini, Hermès Watch, Ikea, Laufen Bathrooms, Longines, Lucky Strike, Nestlé, Rado, Rimowa, Röthlisberger, Ruckstuhl, Swatch, Swarowski, Tag Heuer, USM, Victorinox, Vorwerk, Wogg

T i m e l e s s Design by Denis Hayoun

sm photography T i m e l e s s Design by Denis Hayoun Behind the camera: Denis Hayoun In the middle of tripods, cables and lenses, a decor constructs itself, as an atmosphere installs, little by little,