2014 ANNUAL REPORT. 77.2% new visitors. 22.8% returning visitors % increase in visits NVAR President Executive Team.
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1 NVAR President Kolleen Kelley By The Numbers Executive Team NVAR serves 14,000 members across Nevada from 5 local associations. 5.5% increase in statewide membership in. President Kolleen Kelley Treasurer Scott Beaudry President-Elect Kevin Sigstad Immediate Past President Patty Kelley 24.6% is the average open rate of the weekly NVAR Online News. Broker NVAR Online News "open rate" is 30.65% (every two weeks). Chief Executive Officer Teresa McKee Board of Directors 51% of NVAR members contribute to the PAC. Website in : 77. new visitors 22.8% returning visitors 12.71% increase in visits Buck Schaeffel Charlie Kitchen Chris Plastiras Chris Bishop Dan LaPorte Dave Hansen Dave J Tina Dave R Tina David Brownell Forrest Barbee Fred McElroy Gary Morfin George Peek Greg Martin Heidi Kasama Jack Woodcock Janet Carpenter Julie Youngblood Kathryn Bovard Kathy Tatro Keith Kelley Keith Lynam Krystal Sherry Linda Rheinberger Mark Ashworth Mike Andrews Myrna Kingham Thomas Blanchard Tina Africk Tracy Saunders Vandana Bhalla info@nvar.org ANNUAL REPORT
2 Government Affairs No-Holds Barred Attack on Margin Tax Initiative Petition Nevada waged a no-holds barred attack on a margin tax initiative petition, and defeated it at the ballot box on November 4th. This initiative would have created a Gross Margins Tax purportedly to support schools. This Initiative called Question 3, was poorly drafted and very costly to all industries in the state, and would not guarantee any additional funding for schools. What sets this campaign apart from previous campaigns in which we have been engaged is the level of new and existing tools we have employed in the battle. NVAR engaged on a three pronged attack with a Coalition of businesses, our state association level and joining forces with NAR with some new tools: First, NVAR joined a Coalition to Stop the Margin Tax consisting of over 2,000 businesses, associations and individuals. Through the Coalition we had provided our members and the public with TV ads, yard signs, stickers, bumper stickers, flyers, office posting signs, window signs, campaign billboards, and heavy live and recorded media participation. Second, state and local REALTOR Associations waged our own campaign which included: field work on a doorto-door basis, an enormously, highly targeted consumer mail campaign in conjunction with NAR and an additional micro-targeted mail campaign to our REALTOR members; a REALTOR Tele-Town Hall meeting reaching over 700 members; numerous Broker s reaching all 1800 brokers in the state through Convio and other methods; personal brokerage presentations that directly hit nearly 50% of our membership; Facebook targeting campaign that provided over 7 million impressions, and business cards with the campaign message on one side and website addresses on the reverse. Finally, prong three, the National Association of REALTORS assisted in the campaign with an Issue Mobilization grant, assisted in the enormous targeted mail campaign, and through REALTOR.com placed a favorable story regarding the campaign on the Action Center. The partnership between NVAR and NAR included groundbreaking strategies. Every month NAR s messages or targeted browser ads to 85 million homeowners. NAR allotted over 2 million messages to the Nevada consumers regarding this state-wide campaign instead of pushing the NAR Call for Action. The resources include targeted s, web banner ads, and customized web pages. This strategy is being used in several states this fall. NVAR (with the professional help of its partner in Government Affairs, Carrara Nevada) used every tool in its tool box and invented some new ones to fight this battle and ultimately defeat the initiative 70%-30%. In conjunction with NAR we effectively used the precious dollars of our members to support their businesses and private property rights.
3 Member Advantage Member Advantage Program provides members with a variety of resources that support you in your business: Legal Information Line The Moving Families Initiative Health and Life Benefits Eco Ink Lenovo Emergenetics: Communications & Team Development Identity Patrol Waymark Commercial Taxbot Tenant Reports The program mission is to identify, foster and encourage future leaders for the real estate profession. Celebrated it s 15 th year in. 13 graduated in bringing the total number of graduates to Program graduates served on the state and local boards in. PAC Stats for Nevada Legal Information Line 2,365 Agent calls 1,057 Broker calls Top subjects of calls: 1. Contracts 2. Property Management & Landlord/Tenant 3. Brokerage Management/Office Procedure 4. Escrow 5. Disclosure Legal Information Line Broker Information Line % of RPAC/PC combined monies raised to goal 247% of goal overall (includes money not sent on to NAR) Exceeded state participation rate at 51% - 5 th highest state participation rate in the country and highest in Region XI 3% increase in member participation from Greater Las Vegas Association of REALTORS received award for Mega Board for highest participation rate in the country 81 Major Investors; 9 more Major Investors than Of these, 4 are REALTOR Association/MLS corporate Golden R: GLVAR Sterling R: NVAR, RSAR, NNRMLS First Platinum R $10,000 level for the state Judye Phebus 103% of our Major Investor Goal. 188% of goal towards President s Circle, with 15 President Circle members 17 Active Hall of Fame (HOF) Members. Kolleen Kelley, NVAR President, is the newest HOF member
4 NVAR Membership - Year End , , , ,400 13,200 New Member Growth 14,023 14,000 13, ,145 13, , ,600 INCOME - ACTUAL as of 12/31/14 GLVAR gave $10,000 for the Nevada Night Out events. & NEW) INCOME - ACTUAL as of(renewing 12/31/14 $2,755,092 Renewal close to but NEW Member income rose about $70,000 and Administrative income rose by $110,600. RAQ3 (REALTORS Against Q3): In order to fight what is known as Question 3 or the Margins Tax, NVAR created a PAC/BAG (Ballot Advocacy Group) registered with the Secretary of State. We would like to applaud all the local boards, the National Association of REALTORS, Northern Nevada MLS, and some individual contributors for their support... both financially and through their member and community outreach. - New Member (Renewing & NEW)Fee $424,200 $2,755,092 17% 1% Investment - Interest New Member Fee $169,758 $424,200 17% Other : NNO / Rent / Misc Investment Interest $34,055 $169,758 1% 10% Other : NNO / Rent / MiscDevel /Professional $34,055 $17,023 67% 10% /Professional Devel $17,023 $15,650 67% Installation of Officers RAQ3 (Realtors Against Q3) $15,650 $688,150 RAQ3 (Realtors Against Q3) $688,150 $960,000 was approved by RNPT Trustees for NVAR NAR gave $543,000 Southern NV Issues Mobilization (GLVAR) gave $100,000 RSAR gave $25,000 ECAR gave $2,000 IVBR gave $3,000 SNAR gave $5,000 NNMLS gave $10,000 EXPENSES - ACTUAL as of 12/31/15 Sponsorships EXPENSES - ACTUAL as of 12/31/15 $10,000 Sponsorships Administrative and Supplies $10,000 $52,708 Administrative and Supplies $52,708 $47,142 3% 3% 6% 6% 35% Expenses 35% 25% 21% 21% All departments had a reduction in overall expenses: governance, operations, building and facilities. $126,843 Office Operations Other Committees/Programs $126,843 $297,210 Other Committees/Programs External Relations $297,210(Legis/PAC/PR) The BOD approved a $5,000 sponsorship to the LIED Institute for Real Estate Studies and $1,000 for the NAR REALTOR Relief Fund Auction. (in addition to our annually approved charitable contributions) Building and Facilities $47,142 $52,219 Building and Facilities $52,219 $49,638 Office Operations $49,638 25% $270,125 External Relations (Legis/PAC/PR) Governance $270,125 $172,908 Governance Carrara Nevada Contract $172,908 $1,148,090 Carrara Nevada Contract Staff Compensation-Full Pkg $1,148,090 $856,912Pkg Staff Compensation-Full In the Staff compensation package was reduced another $83,000. $856,912 RAQ3 (Realtors Against Q3) RAQ3 (Realtors Against Q3) $995,703 $1,626,499
5 NVAR Staff NVAR Awards Teresa McKee, CEO Realtor of the Year: Kolleen Kelley Becky Blankenburg, CFO Joe Nolan Award: Patty Kelley Tiffany Davis, General Counsel Sally Young, VP Member Services/Communication REALTOR Achievement Award: Scott Beaudry Karen Ann Schweizer, Executive Assistant to CEO RAP Award: Ken Gragson Karen Walker, Government Affairs Coordinator Nevada Distinguished REALTOR Award: David R. Tina Siomara Iglesias, Marketing Director Renee Furst, Administrative Assitant Helen Alderman, Retired Carrara Nevada Staff Rocky Finseth, President Jenny Reese, Vice President Isabelle Beaumont-Frenette, Director of Communications and Public Policy Joe Brezny, Director of Political Operations Joe Locatelli, Director of Government Affairs Heather Lunsford, Director of Government Affairs Jim Nadeau, Director of Government Affairs CARRARA Nevada NVAR contracts with Carrara Nevada, to provide full service government affairs services to NVAR members associations across the state. President Rocky Finseth serves as Chief Lobbyist of NVAR, and along with Vice President Jenny Reese provides NVAR with guidance and recommendations in all aspects of legislative, political and regulatory matters at a state and local level. This includes advice and recommendations to the NVRPAC for contributions to political candidates, and probably most importantly, helps NVAR and the NVAR Legislative Committee identify, create, and carry out the legislative agenda. Carrara provides outstanding lobbying services necessary for the successful implementation of the legislative agenda built on a strong base of political success. Isabelle Beaumont-Frenette, Carrara s Director of Communications and Public Policy enhances the successful partnership between NVAR and Carrara by creating regular communications regarding the Government Affairs program. Carrara Nevada, through funding and support of NVAR also provides Government Affairs services to the local associations, representing local interests to local government.
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