MARKET ANALYSIS REPORT

Transcription

1 MARKET ANALYSIS REPORT MR. AND MRS. JOHN DOE 555 MAIN STREET MANDEVILLE, LA

2 LOCAL EXPERTISE

3 * Coldwell Banker International Diamond Society *Coldwell Banker TEC Circle of Achievement Expert Award *Platinum Award New Orleans Metropolitan Association of Realtors *Consistently the top listing or selling agent Expertise & Qualifications for my company *Bulldog Sales Increase Award annually *Numerous references available *I handle all of my own sales *Relocation certified

4 Testimonials from Happy Clients Thanks so much for all your help with the sale of our home. I ve had so many bad experiences with selling and was so thankful this last one was so easy and painless. Amy Walleck Thanks for helping us sell our home. You made us feel like we were your only clients. Doug Arrowood What a smooth transition. Thank you for helping us sell our home. You made it so easy. Joey Cangiamilla

5 About Coldwell Banker TEC Realtors Company Statistics 7 offices 192 Sales Associates $359 million in sales volume Over 1742 revenue units yearly Our main office is located at the entrance to Beau Chene That office is staffed 7 days a week by desk agents highly qualified to show prospective buyers homes throughout the northshore but especially in Mandeville Local Real Estate Statistics 2012 MLS: 55% of listings sold Coldwell Banker: 69% of our listings sold Statewide 40% of listings expire 17.7% of Coldwell Banker TEC s expire

6 GLOBAL NETWORK

7 Global presence: 50 countries and 3,100 offices Over 100 years providing real estate service $178 billion in US sales volume in 2012 Source: 2012 data for Coldwell Banker affiliated offices throughout the world

8 Real Trends Top 500 Report* (in Billions) $119B $119B $62B $62B $52B $49B $52B $49B *According to the 2012 REAL Trends Top 500 report among brokers with greater than 500 closed sales.

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10 coldwellbanker.com Coldwell Banker has more unique web visitors than any other real estate brand* Coldwellbanker.com had over 28 million visits in 2012 Featuring lifestyle, affordability and keyword search tools for fast and easy browsing Multiple images and video showcase unique features of your house *Nielsen/Net Ratings Report for real estate Web sites, January-December 2012

11 coldwellbanker.com *Nielsen/Net Ratings Report for real estate Web sites, January-December 2012

12 Coldwell Banker Web Partnerships Your house will also be promoted on eight partner websites Properties listed at $1,000,000 or higher will also be featured on these luxury websites

13 Coldwell Banker Seller Services Guarantee Coldwell Banker was the first national brand to guarantee its services This Guarantee outlines the full scope of services I will perform as your exclusive listing agent List your home with the confidence a Guarantee provides

14 Information Sources Used in the Home Search (% of Home Buyers) Source: The 2012 National Association of Realtors Profile of Home Buyers and Sellers.

15 Marketing Activities coldwellbankertec.com Multiple Listing Service (MLS) Realtor.com Nine in 10 home buyers used the Internet to search for homes* *2012 National Association of Realtors Profile of Home Buyers and Sellers.

16 Marketing Activities To showcase your property I will: Have you home professionally photographed Do a personalized video of your home for buyers to view online Hold an Open House for all brokers and realtors Hold open houses for the public Create a professional listing flyer and buyer s agent packet Promote at a broker sales meeting Features and showcase your home on Realtor.com Promote on Coldwellbanker.com, coldwellbankertec.com., ellenberry.net, and 30 plus feeder websites

17 Coldwell Banker Homebuyer Ready Overview

18 Why use the Homebuyer Ready Program? Helps your home stand out Assures buyers they can be confident of finding a property with no surprises Helps ensure a smoother transaction for you Eases buyer apprehensions With the Homebuyer Ready program, Coldwell Banker provides you with a process that gives your house a marketing advantage, helps the buyers select the very best properties and streamlines the entire transaction to help ensure a successful closing.

19 Coldwell Banker HomeBuyer Ready Requirements A HomeBuyer Ready listing must have: A pre-inspection A competitive market analysis A seller disclosure A home warranty A title search

20 MARKET CONSIDERATIONS

21 COMPANY DBA Competitive Market Analysis Comparable houses that failed to sell $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street

22 COMPANY DBA Recently Sold List Price Sold Price Time on Market Beds Baths Sq Ft $000,000 $000,000 X Weeks Main Street Any town, Anywhere Zip/Postal Code List Price Sold Price Time on Market Beds Baths Sq Ft $000,000 $000,000 X Weeks Main Street Any town, Anywhere Zip/Postal Code

23 Setting the Right Price If The Asking Price Is: The Property Appeals To: 15% Over Market Value 10% Of The Market 10% Over Market Value 30% Of The Market Fair Market Value 60% Of The Market 10% Under Market Value 75% Of The Market

24 THANK YOU FOR THE OPPORTUNITY YOUR PHOTO Ellen Berry,Coldwell Banker TEC Realtors (504) cell (985) office

25 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.