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1 2016 PRESS KIT
2 2016 Dear Respected Journalist: It is a pleasure to introduce you to the Denver Metro Association of REALTORS (DMAR), one of the nation s leading REALTOR organizations and The Voice of Real Estate in the Denver metro area. DMAR is a nonprofit organization (501(c)(6)), and the largest REALTOR Association in Colorado, with over 6,000 REALTOR members in the Denver area. Together, Chairwoman of the Board Laura Ruch and CEO Ann Turner bring more than 50 years of executive and entrepreneurial leadership to DMAR. The Association continues to be a trusted resource for the local and national media, offering: Insight into the residential real estate industry and metro Denver s growth Market knowledge; publishing an often-cited monthly DMAR Market Trends Report for the Denver metropolitan area Perspective on: - Residential real estate market data in the Denver area - Buyer and seller insights, tips, and transactional process - Real estate legislation and regulation - Investors; cash buyers; fix and flips - How changes in the mortgage industry impact the market - The constantly evolving role that technology plays in the real estate industry - How Denver compares to markets across the nation - Denver neighborhood insight I look forward to sharing DMAR s expert perspective on relevant real estate topics, trends, features, and bylined articles. I am always happy to set up an interview with you, Laura Ruch, Ann Turner, or other DMAR spokespeople. Thank you in advance for your time and consideration. Sincerely, Andrea Kalmanovitz Director, Public Relations Decibel Blue Creative Marketing & PR On Behalf of DMAR (303) andrea@decibelblue.com
3 TABLE OF CONTENTS SPOKESPEOPLE 01 DMAR BOARD OF DIRECTORS 06 FACT SHEET 07 EDITORIAL 09 PRESS RELEASE EXAMPLES 15 CONNECT 18
4 SPOKESPEOPLE For a full list of spokespeople, please contact Andrea Kalmanovitz, Public Relations on behalf of the Denver Metro Association of REALTORS, at (303) or andrea@decibelblue.com
5 SPOKESPERSON Laura Ruch Chairwoman of the Board The DMAR Chairwoman of the Board, Laura Ruch, is a fullservice, full-time licensed real estate broker who proudly wears the REALTOR badge. Laura has been licensed for 12 years and believes in this amazing industry where REALTORS make client dreams come true. She is passionate about advocating for private property rights and fighting for legislation that protects the real estate industry and careers. Laura highly values her ability to serve DMAR members as Chairwoman of the Board. 02.
6 SPOKESPERSON Ann Turner Chief Executive Officer A proud graduate of the University of Colorado at Boulder where she studied Psychology and Sociology, Ann brings a high level expertise, insight, and operational organization to DMAR. Over the past four years, under Ann s leadership, DMAR has seen unparalleled growth starting with the successful merger of the Denver, North Metro, and Jefferson County REALTOR Associations. Prior to DMAR, Ann was the CEO of the Jefferson County Association of REALTORS where she introduced many new programs and services that helped create a progressive and financially secure organization. Ann is a member of the American Society of Association Executives, the Colorado Society of Association Executives, and the Metro Denver Chamber of Commerce. She has served on the Advisory Board for the Association Executive Institute for the National Association of REALTORS. Ann is past chairman of the Association Executives Committee for the Colorado Association of REALTORS, and has also served in an advisory capacity for many task forces and workgroups at the local, state, and national level of the REALTOR organization. 03.
7 SPOKESPERSON Anthony Rael Chairman of the DMAR Market Trends Committee A proud Denver native and sixth-generation Coloradan, Anthony attended Regis University and spent a decade working in the technology sector, first as Director of Marketing for SuperNet (Qwest Communications) then as Founder and CEO of a privately-held internet consulting firm in Boulder. He served two years on the Board of Directors for the Jefferson County Association of REALTORS (JCAR) and also served on the Board of Directors for DMAR during the Association merger with two local REALTOR boards and continues to serve on DMAR s Professional Standards Committee. Anthony has trained hundreds of REALTORS throughout Colorado, and is considered a go-to expert in the proprietary software app REALTORS Property Resource (RPR ), an exclusive REALTOR -only tool provided by the National Association of REALTORS. Anthony is a full-time Broker Associate & REALTOR with RE/MAX Alliance and also serves as Chairman of the DMAR Market Trends Committee, where he works with a team of REALTORS to distribute monthly market statistics to keep DMAR s 6,000+ REALTOR members, as well as the Denver community at large, up to date on the latest real estate trends in Denver metro. Anthony also serves as media spokesperson for the Denver Regional Real Estate Quarterly Market Updates on behalf of the Colorado Association of REALTORS (CAR). Anthony is a multi-year member of RE/MAX s 100% Club, and a recipient of DMAR s REALTOR Roundtable of Excellence Award. 04.
8 BOARD OF DIRECTORS
9 THE CHAIR AND BOARD OF DIRECTORS ARE AS FOLLOWS: Chairwoman of the Board: Laura Ruch, Keller Williams Preferred Chair-elect: Scott Grossman, RE/MAX Southeast, Inc. Secretary of the Board: Shannel Ryan, LIV Sotheby s International Past Chairman: Greg Geller, Vision Real Estate Affiliate Council Chairwoman: Sasha Graves, Chicago Title Milford Adams, Lyons Realty Group Andrew Abrams, Vision Real Estate Fred Huber, Denver Home Solutions Tammy Deitz, RE/MAX 100 Karen Frisone, K.O. Real Estate Euan Graham, Madison & Company Properties, Ltd. Phil Heter, Heter and Company, Inc. Heather Heuer, Porchlight Real Estate Group Libby Levinson, Kentwood Real Estate Cherry Creek Christine Malara, RE/MAX Alliance John McComas, Coldwell Banker Res. Brokerage Phil Shell, RE/MAX Alliance DMAREALTORS.COM/DMAR-LEADERSHIP 06.
10 FACT SHEET
11 FACT SHEET Who DMAR is a membership-based organization comprised of over 6,000 real estate professionals in the Denver metropolitan area and The Voice of Real Estate in the Denver metro area. DMAR functions alongside the Colorado Association of REALTORS and National Association of REALTORS. DMAR s areas of expertise includes insight into the residential real estate industry and metro Denver s growth, as well as extensive market knowledge; publishing an often-cited monthly DMAR Market Trends Report. What In exchange for annual dues, the organization provides its members and the community with the following: - REALTOR Designation: only members of a local association can use the REALTOR trademark and benefits - Continuing Education: approx. 100 classes per year - Powerful Networking: over 25 events a year, including the major (800 attendees) annual REALTOR award event, the Denver Metro REALTORS Excellence Awards (formerly known as the Roundtable of Excellence ) - Dedicated Advocacy: DMAR has a strong voice in the real estate industry and community on a local, state, and national level - Relevant news and tools to help members stay up to date with industry updates - Comprehensive market statistics and valuable insights When DMAR was formed on August 18, 2011 when the Denver Board of REALTORS, the Jefferson County Association of REALTORS, and the North Metro Denver REALTORS Association voted to merge. Although DMAR is newly formed, it carries with it the long and prestigious histories of those three associations. Where DMAR has three convenient locations around the city for increased member access and usability, covering the West, North, and Central areas of Denver. DMAR s new headquarters office is an optimal, prime location as it is adjacent to major arteries - I-25 and for easy access from all directions. As the first association in the nation to implement communal workspaces, DMAR s new headquarters office is a testament to innovation. The new space was designed to accommodate the growing community with smart integration of cutting-edge technologies and adaptable space for learning and business. Why Denver s real estate market is one of the fastest growing in the nation. DMAR s goal is to enable its members to reach their maximum earning and career potential while offering the highest level of service to their clients and the real estate community at-large. DMAREALTORS.COM 08.
12 EDITORIAL
13 EDITORIAL Market activity is picking up, but sellers appear to be holding out for the upcoming spring frenzy in April (and) May which is shaping up to replicate last year s market of high demand significantly outweighing supply, DMAR said in its report. 10.
14 EDITORIAL - CONTINUED is shaping up, for better or worse, to repeat last year s recordbreaking totals, DMAR Market Trends Committee chairman Anthony Rael said in a statement. 11.
15 EDITORIAL - CONTINUED The Denver Metro Association of Realtors are answering the phones for a special Real Estate Line9 Friday morning. The real-estate professionals can answer most questions about what s going on in the Denver metro real estate market. 12.
16 EDITORIAL - CONTINUED Get pre-approved not pre-qualified for a mortgage in advanced. In Denver, pre-qualification is not worth the paper it s written on, says Denver Metro Association of Realtors s Anthony Rael. 13.
17 EDITORIAL - CONTINUED Viewership: 17.6 Million/mo. Publicity Value: $440, Prices are going crazy. Multiple offers, love letters, videos, all kinds of things to appeal to a seller in order to make yours stand above all the others, said Denver REALTOR Jill Schafer. 14.
18 PRESS RELEASE
19 For Immediate Release Denver-area Home Prices may be Leveling Off this Summer This is a hot spring for the metro-denver real estate market with inventory on the rise, more homes under contract, and prices continuing to climb DENVER May 5, 2016 Denver Metro Association of REALTORS (DMAR) - (DMAR) - an organization comprised of over 6,000 real estate professionals and The Voice of Real Estate in the Denver metro area - released its May Denver Metro Real Estate Market Trends Report today. Compared to the previous month, the metro-denver residential real estate market experienced increases in virtually every category including active listings, new listings, homes under contract, homes sold and closed, and overall sales volume. While the average and median sales prices were also up in April, it was only a 1.97 percent and 1.45 percent increase respectively. Close your eyes and imagine the opening chords to the Rolling Stone s song Start Me Up and it will surely do two things put a smile on your face and get you pumped up! said Anthony Rael, Chairman of the DMAR Market Trends Committee and Denver real estate agent. Our Spring real estate market gives me that feeling because it is off to a great start as evidenced by statistical increases in just about every category. I m happy to report the rate of appreciation actually slowed down a bit which could indicate prices may be leveling off moving into the summer months. By the numbers, for the entire residential market (single-family and condos), April closed out with 5,221 active listings representing a percent increase in inventory over the previous month and 3.9 percent over the previous year. Month over month, new listings were up percent to 6,387, homes under contract were up 9.17 percent to 5,153, and homes sold and closed were up 1.1 percent to 4,312. Average and median sold prices of homes edged up again from the previous month with smaller gains of 1.97 percent to $398,663 and 1.45 percent to $350,000 respectively. Total sales volume in the residential market year to date was approximately $5.7 billion, up 9.49 percent compared to The single-family market saw new listings jump to 4,702, representing a percent increase month over month. Average and median sold prices bumped up from the previous month with increases of 2.73 percent to $443,950 and 2.37 percent to $385,000 respectively. Year over year, single-family home prices were up 10 percent. The condo market showed the supply of new listings increase 8.08 percent to 1,685 units over the previous month, while the average and median sold prices posted mixed results of percent to $286,606 and increased 2.13 percent to $240,000 respectively. Year over year, condo average and median sold prices were up percent and percent respectively. DMAR s monthly report also includes statistics and analyses in its supplemental Luxury Market Report (properties sold for $1 million or greater), Signature Market Report (properties sold between $750,000 and $999,999) and Premier Market Report (properties sold between $500,000 and $749,999). In April 99 homes sold and closed for $1 million or greater up percent from the previous month and up percent year over year. The closed dollar volume last month in the luxury segment was $153,074,988, up percent from the previous month and up 32.2 percent year over year. Press Release - Continued 16.
20 PRESS RELEASE - CONTINUED The luxury price range is heating up the fastest, states Jill Schafer, DMAR Market Trends Committee member and Denver real estate agent. Year to date, total sales volume in the luxury market increased percent compared to 2015 and percent compared to While the luxury condo market got doused month over month with the number sold down percent from March, year to date the number sold is up more than percent from 2014 and While the luxury market is getting stronger, this is still the only price segment where the homebuyers are in control with 8.56 months of single-family inventory at the end of April, and 16.4 months of luxury condo inventory, comments Schafer. She adds, Sellers in the Premier Market are smiling these days too. The number of single-family homes sold in this price range between $500,000 and $749,999 was steady from March to April, but compared to this time last year and the year before things looked sunny. The number of Premier Market single-family homes sold so far this year is up percent from 2015 and up an impressive 65 percent year to date compared to The highest priced single family home sold in April was $3,950,000 representing six bedrooms, nine bathrooms and 8,591 above ground square feet in Cherry Hills. Both the listing and selling agents are DMAR members. The highest priced condo sold was $1,650,000 representing four bedrooms, four bathrooms and 3,540 above ground square feet in Denver. The listing agent is a DMAR member. The DMAR Market Trends Committee releases reports monthly, highlighting important trends and market activity emerging across the Denver metropolitan area. Reports include data for Adams, Arapahoe, Boulder, Broomfield, Clear Creek, Denver, Douglas, Elbert, Gilpin, Jefferson and Park counties. Data for the report was sourced from REcolorado (May 4, 2016) and interpreted by DMAR. To view the Denver Metro Market Update, please click here. For more information, please visit dmarealtors.com. Follow the latest updates from the Denver Metro Association of REALTORS on Twitter (@DMARealtors using #dmarstats), Facebook and Google+. About Denver Metro Association of REALTORS Denver Metro Association of REALTORS (DMAR), The Voice of Real Estate in the Denver metro area, is a membership-based organization comprised of over 6,000 real estate professionals in the Denver metropolitan area. The association offers continuing education, advocacy for the real estate community and is a resource for industry news and market statistics. DMAR produces a monthly market trends report which provides trends, analysis, and insights to data sourced by REcolorado for the Denver-area housing market. For more information, visit or call (303) ### Media Contact: Andrea Kalmanovitz Decibel Blue Creative Marketing & PR On Behalf of the Denver Metro Association of REALTORS O: C: andrea@decibelblue.com 17.
21 CONNECT: dmarealtors.com (303) DTC Blvd., #100 Denver, CO MEDIA REQUESTS Interviews and high-resolution photography available upon request. Contact Andrea Kalmanovitz, Public Relations on behalf of the Denver Metro Association of REALTORS, at (303) or 18.
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