Identity Requirements: Coldwell Banker Global Luxury

Transcription

1 Coldwell Banker Global Luxury

2 Registered Service Mark Standards 1

3 REQUIRED Primary and Secondary Logo These guidelines include instructions on correct usage of the logo and specifications for the color, size and area of noninterference. The Corporate Mark is the primary Mark. It must be used exactly as indicated in this Identity Standards Manual. There are two versions of the Mark. RECOMMENDED Primary Logo Horizontal Secondary Logo Stacked When possible, use the primary logo on white or colored backgrounds unless legibility becomes an issue. Horizontal White The secondary stacked logo should only be used when space is too limited for the horizontal logo. Stacked White The white logo should only be used on black or darker backgrounds when legibility becomes an issue using the black logo. The white secondary logo should only be used on black or darker backgrounds when legibility becomes an issue using the stacked black logo. REQUIRED The Coldwell Banker logo does not need to appear along with the Coldwell Banker Global Luxury logo, however the company DBA needs to always be included. The company DBA does not need to appear next to the Coldwell Banker Global Luxury logo, but must appear clearly and conspicuously. The Coldwell Banker Global Luxury logo is authorized for use with your approved company trade name (called your company trade name or DBA ) as described on yard signs, stationery, business cards, websites, classified and display advertising, personal promotion literature and all other advertising materials and external communications. It is the uniqueness of each of these elements and the way they have been assembled into a unit that give the Coldwell Banker Global Luxury logo its distinctive character. Details and specifications on the correct size, color matches and use of the logo in various application are contained within this manual and must be follwed exactly. REQUIRED Logo Usage The Coldwell Banker Global Luxury logo is recommended for all applicable program materials and should be used whenever possible. The Coldwell Banker Global Luxury logo is recommended for use with your approved company trade name (called your company trade name or DBA ). Use the logo for the following: n Stationery, including letterhead, business cards, etc. n Local Television Spots and Home Shows n Print and Trade Ads n Postcards and Flyers n Online Banner Advertising n Affiliate and Agent Websites n Yard Signs n Collateral Pieces and Brochures 2

4 REQUIRED Logo Specifications These guidelines include instructions on correct usage of the logo and specifications for the color, size and area of non-interference. Reproduction: This page shows the two approved color variations for the logo. All Color Process Printing: The CMYK logo has been designed for all applications that allow for four-color reproduction using process colors, such as magazine advertising and brochures. The logo can also be used for times when logo needs to appear at small sizes or appears on materials where reproduction quality is poor. These applications may include promotional items such as cuff links or golf balls, or small-sized newspaper listing ads. Production Note: File name ( Logo): GlobalLuxuryLogo Horizontal_022217_CMYK.ai File name (White Logo): GlobalLuxuryLogo_White_Horizontal_022217_CMYK.ai Color: Rich (CMYK 60/40/40/100) and White Font: Garamond 3 Medium Digital Use: The RGB logo has been designed for all digital use such as websites, banners, and ecards. Production Note: File name ( Logo): GlobalLuxuryLogo Horizontal_020117_RGB.ai File name (White Logo): GlobalLuxuryLogo_White_Horizontal_022217_RGB.ai Color: RGB 0/0/0 Font: Garamond 3 Medium 3

5 REQUIRED Legal Disclaimer To protect the company and brand, a legal disclaimer is required for all ads. Below is the approved legal copy; it must be used in its entirety and no changes are to be made. It is critical that no symbols are removed or altered in any way. Please refer to individual ad specs to determine the specific placement on the page. Affiliate Disclaimer for U.S. Only: 2018 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Affiliate Disclaimer for Canada Only: 2018 Coldwell Banker LLC. All Rights Reserved. Each office is independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker LLC. For NRT: 2018 [Name of local legal entity, e.g. NRT New England LLC, or DBA, e.g. Coldwell Banker Residential Brokerage]. All Rights Reserved. [Name of local legal entity, e.g. NRT New England LLC, or DBA, e.g. Coldwell Banker Residential Brokerage] fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Brand Disclaimer for U.S. Only: 2018 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. Brand Disclaimer for Canada Only: (Any use of the term sales associate or agent shall be replaced with the term sales representative in Canada.) 2018 Coldwell Banker LLC. All Rights Reserved. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. 4

6 REQUIRED Registered Service Mark Use Protecting our Logo: Inset in the logo is a registered service mark symbol or. It is critical that an symbol not be removed or altered in any way. Protecting our Name: Coldwell Banker Real Estate LLC is the owner of the registered service mark Coldwell Banker Global Luxury in the U.S. and Outside of the U.S., the registered service mark Coldwell Banker Global Luxury is owned by Coldwell Banker LLC. It is critical that an symbol be used after the first mention of this name in all marketing and sales materials. These materials include, but are not limited to advertising, brochures, direct mail and websites. It is not necessary to place this registration on non-trade materials such as business cards, stationery, promotional items, decorative items, mailing labels, signage, vehicles, contracts and forms. Protecting our Image: Written materials are protected through copyright notification. All marketing and sales materials should include mention of copyright notification, set in 6-point type, informing the public that the content of Coldwell Banker Global Luxury materials is property of Coldwell Banker Real Estate LLC. Outside the U.S., the copyright notification should identify Coldwell Banker LLC as the copyright owner. For Affiliates: Copyright notification is indicated through the phrase 2018 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. For affiliates outside of the U.S., substitute Coldwell Banker LLC for Coldwell Banker Real Estate LLC to identify the correct entity. For NRT Companies: Copyright notification is indicated through the phrase 2018 [name of local operating legal entity or DBA]. All Rights Reserved. [Name of local operating legal entity or DBA] fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury, and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. The registered service mark or is located at the bottom right of the Coldwell Banker Global Luxury logo. A symbol must appear after the first mention of the registered service mark in all marketing and sales materials. 5

7 REQUIRED Registered Service Mark Overview: DBA Individual sales associates must utilize their approved company DBA and are prohibited from altering it in any way, or creating their own. The Coldwell Banker Global Luxury registered service mark is never to be used alone without your company trade name. This is also true in copy when using the Coldwell Banker Global Luxury logo. 6

8 Logo On Promotional Items On promotional items, the Coldwell Banker Global Luxury horizontal wordmark should be used. See example provided. COLDWELL BANKER GLOBAL LUXURY 7

9 The following chart provides an overview of what to do and what not to do with regard to the Mark. REQUIRED RECOMMENDED DO NOT The Mark Use the proper Coldwell Banker Global Luxury mark in all advertising, flyers, postcards, websites, yard signs, building signs, business cards, name badges, specialty items and stationery items. DO NOT place any other copy or graphics in or immediately around the logo. Nothing else is allowed in the logo s box. REAL ESTATE Ensure the Mark is PMS 6C or 100% black. Download logos from CB Exchange, and use it unaltered. SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED DO NOT use the Mark in any other color but PMS black 6C or 100% black, or use any texture, shading or effects for the Mark. DO NOT stretch or condense the Mark. DO NOT change spacing or proportion between each element. DO NOT use a Mark smaller than 1 in width. Make sure the Mark is distinguishable. Use the primary logo on light backgrounds. Use the secondary logo if used on a dark, colored or patterned background. DO NOT reverse the Mark. DO NOT use the Coldwell Banker Global Luxury custom letters as part of a sentence. Call a agent today! 8

10 REQUIRED RECOMMENDED DO NOT Use the primary logo as recommended before DO NOT superimpose any image or copy over the Mark. SOLD DO NOT place the Mark at an angle. DO NOT use the Mark as a copy element. This home is offered by The Coldwell Banker custom letters without the black box is not permitted on patterned or printed backgrounds or with any font color but white. DBA Always use your DBA after Coldwell Banker Global Luxury when referring to your company in writing: Coldwell Banker Smith & Smith, Inc DO NOT use the logo with Real Estate when referring to your company. REAL ESTATE DO NOT use any copy other than your DBA below the Mark, or any other copy than the Tagline above the Mark, with the exception of agent or team personal logos as outlined in the Identity Standards Manual. Refer to only Coldwell Banker Global Luxury or Smith & Smith Inc. when referring to your company. Fonts Use the Garamond 3 regular for your DBA DO NOT use any font except Garamond 3. Disclaimer Use the proper disclaimer whenever the Mark appears. Refer to the disclaimer chart in the Identity Standards Manual. 9

11 Coldwell Banker Global Luxury Coldwell Banker Global Luxury is a marketing program offered by your local company which allows luxury specialists to include the Coldwell Banker Global Luxury designation in all marketing materials. REQUIRED Campaign Program Elements To maintain consistency and protect the integrity of the Coldwell Banker Global Luxury program, the following elements are incorporated into all advertising templates. The following guidelines include instructions on correct usage and production of the black bar, global region list, legal disclaimer and photography direction. Bar The black bar is a design element that appears within the Coldwell Banker Global Luxury branding program. These guidelines include instructions on correct usage and production of the black bar. Color Specs: Rich, Cyan 60 Magenta 40 Yellow , Red 0 Green 0 Blue 0 Transparency of Bar: 80% opacity Sizing: The bar height will vary depending on the deliverable. Rule Line: Use color Pantone Cool Grey 7. The thickness should be the same as the rule in the logo lockup. The rule should align with the top of the Coldwell Banker logo. In instances where copy doesn t exist below the rule in the transparent bar, remove the rule as well. Copy: Use color Pantone Cool Grey 7 and font Adobe Garamond Pro Semibold in all caps. The bottom of the letters need to align with the bottom letters of Banker in the Coldwell Banker logo. Spacing: The space between the rule/copy and logo lockup will be equidistant between the logo lockup and the edge of the image. Placement on Branding Ads: - Always place over an image. It will have opacity of 80% applied. - If there is a white border around the ad, the bar will reside inside the border and not go over the border. All other placement rules apply. - Placement can vary depending on the deliverable. Placement on Listing Ads: - Always place over an image. It will have opacity of 80% applied. - If there is a white border around the ad, the bar will reside inside the border and not go over the border. All other placement rules apply. - Placement can vary depending on the deliverable. Rule Line Pantone Cool Grey 7 X X Rule in Logo Lockup 10

12 Country List Coldwell Banker currently has offices in 49 countries worldwide and growing. To acknowledge and bring light to this unsurpassed global network, a list of regions with presence is included in all ads. Though the ads only reflect regions to avoid continuous updates as new offices open, the Coldwell Banker Global Luxury website will continue to break down geographic presence by country. The following list is to be used in its entirety at the bottom of each branding ad. Please refer to individual ad specs to determine the specific placement on the page. Do not add, delete or change any regions. When running a multi-page spread, the list always appears on the last page. Approved Global Region List: Africa North America Central America South America Asia Australia Caribbean Europe Middle East Text Specs: Font: Garamond 3 Italic, One Line Color: Default, switch to White for dark backgrounds Size: Pt. Size Varies, refer to individual ad specs 11

13 REQUIRED Linen Usage To maintain consistency of the linen texture, follow these guidelines. The linen texture is a background design element that appears throughout the entire branding program. These guidelines include instructions on correct usage of the linen texture. Only linen art files available on Coldwell Banker CB Exchange can be used in the linen program assets. Linen Texture for Yard Signs The linen texture for yard signs was designed for larger assets so that the linen texture can be noticeably visible at a larger scale. For all large print jobs, use the following file provided. Linen texture should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C. Linen File Size: 24.5 x 30.5 Resolution: 300 dpi Linen File Name: Image File: CB_Global_Luxury_Linen_CMYK.psd Color: Color or CMYK Yard Sign Linen Texture (This is what the linen texture should look like at 100%) Linen Texture for Stationery The linen texture for stationery was designed for smaller assets that print in black and white so that the linen texture can be noticeably visible at a smaller scale. For all small print jobs, use the following file provided. Linen File Size: 11 x 17 Resolution: 300 dpi Linen File Name: Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd Color: Greyscale Stationery Linen Texture (This is what the linen texture should look like at 100%) Linen Texture for Digital Use The linen texture for digital was designed for assets that are not printed, but designed for viewing on-screen only. For all digital jobs, use the following file provided. Linen File Size: x Resolution: 72 dpi Linen File Name: Image File: CB_Global_Luxury_Linen_RGB_72dpi.psd Color: RGB Digital Linen Texture (This is what the linen texture should look like at 100%) To access the linen files download via 12

14 REQUIRED Large Asset Linen Usage To maintain consistency of the linen texture, follow these guidelines. The linen texture is a background design element that appears throughout the entire branding program. These guidelines include instructions on correct usage of the linen texture. Only linen art files available on Coldwell Banker CB Exchange can be used in the linen program assets. Linen Texture for Large Assets The large asset linen texture was created for elements larger than the yard sign (ie. pop up banners) so that the linen texture has the correct visual scale. For all large print jobs, use the following file provided. Linen texture should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C. Linen File Size: x 79 Resolution: 300 dpi Linen File Name: Image File: CB_Global_Luxury_Linen_LargeAsset_CMYK.psb Color: Color or CMYK Large Asset Linen Texture (This is how the linen texture should look at 100%) DO NOT Linen should not be altered in any way. To maintain consistency, do not scale up or scale down the image file. DO NOT SCALE UP KEEP AT 100% When scaled up, the gaps between the lines in the linen texture become too wide. DO NOT SCALE DOWN KEEP AT 100% When scaled down, the gaps between the lines in the linen texture become too thin. To access the linen files download via 13

15 Coldwell Banker Global Luxury REQUIRED Linen Usage To maintain consistency with fonts and drop shadows used within the linen texture, follow these guidelines. Font Usage and Drop Shadow Requirements The font used should be. When type is used on the linen texture a drop shadow is required. However, a specific formula for the drop shadow does not exist as it will vary depending on the size of the type. The shadow should be created while viewing type at 100% at final output. Larger type will require a larger drop shadow. Conversely, smaller type will require a smaller drop shadow. The drop shadow should appear behind the bottom and right side of the type. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJK LM NOPQRSTUV W XYZ SMITH REALTY CORRECT USAGE DO NOT Type on the linen texture must have a drop shadow. The shadow size must be scaled proportionate to the size of the type at 100% of the finished size. ITH SMITH REALTY & SMITH REALTY HN DOE DOE JOHN DOE DO NOT PLACE SHADOW FAR FROM THE TYPE DO NOT MAKE SHADOW TOO DARK ITH SMITH REALTY & SMITH REALTY DO NOT REPRODUCE WITHOUT A SHADOW DO NOT MAKE SHADOW TOO LARGE 14

16 REQUIRED Logo: The logo must be used exactly as indicated in this Manual. It is the uniqueness of each part of the logo, and the way it has been assembled into a unit, that gives the trademark its distinctive character. The logo is the heart of the identity, and correct and consistent application is essential. Inconsistent use jeopardizes our right to exclusive ownership and use of the logo. The logo should never be altered in any way regardless of the application or the size of the logo within an application. Use only approved electronic logo artwork. Typography: The primary typefaces for all materials are Garamond and Helvetica Neue. The classic qualities of Garamond are suitable for headlines. The clean legible forms of Helvetica Neue Light make it appropriate for body copy in marketing and sales materials. For all legal lines, use Helvetica Neue Light Condensed. Adobe Garamond Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Light Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ WERE EXCELLENCE LIVES Luxury is bearing the hallmark of one of real estate s most iconic names. Luxury is having not just one real estate professional working for you but a global network of 88,000 Coldwell Banker and territories who can share the beauty worldwide. Luxury is knowing that you have representation that sells more than $129.6 million in million+ homes each day.* Dare to indulge. Headline Adobe Garamond Regular, 16pt, All Caps, Left Aligned Body Copy Helvetica Neue Light, 10pt, 20pt Leading, Left Justified Coldwell Banker Global Luxury *Average daily sales. Data based on closed and recorded transaction sides of homes sold for more than $1 million (USD$) or more as reported by the U.S. Coldwell Banker franchise system for the calendar year Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. COLDWELL BANKER SMITH & SMITH DBA Helvetica Neue Light, 7.6 pt, 100 Tracking, All Caps, Left Align Legal Helvetica Neue Light Condensed, 6pt, 8pt Leading, Left Justified Do not need to include company DBA under logo but it must appear clearly and conspicuously on the ad. URL Helvetica Neue Bold, 9pt, All Caps, Left Align 15

17 Photography Direction Property Photography: When photographing a property for use in an ad, the goal is to capture a heroic image that will catch a viewer s eye. Think about the composition of the final photo before shooting. There should be a clear focal point without too much going on. Wait for a clear day/night before shooting. Gray/overcast skies and mid-day sun do not translate well. Shooting at twilight is recommended and creating dramatic lighting with interior house lights is preferred. Photos should always be taken in color not black and white. Using real listings is an element of our program and these could be used on the website and marketing materials. You are responsible for obtaining any and all releases, licenses, and/or other permissions necessary to use the photograph for your intended purpose. Proper Photography: Improper Photography: Agents Photography: Agents may be portrayed however they choose. It is recommended that they appear in places/situations that they would encounter on a typical day. Photography should be in color. Photography should be in stark contrast to typical portrait shots and large smiles are not required, however agents should always convey a pleasant/ positive look. Proper Photography: Improper Photography: For Website Image Requirements: Imagery x 600 minimum, 1440 x 750 optimal. 16

18 Reproduction of the Mark 17

19 Stationery Specifications: Linen Usage Linen File Size: 11 x 17 Linen File Name: Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd Color: Greyscale Note: Only the Coldwell Banker linen can be used. No substitution can be made. In addition, only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Stationery Linen Texture (This is what the linen texture should look like at 100%) DO NOT DO NOT ADD GRAPHICS TO THE TEXTURE DO NOT CHANGE LINEN COLOR DO NOT ROTATE THE TEXTURE DO NOT SCALE UP OR DOWN. KEEP AT 100% DO NOT STRETCH OR CONDENSE THE TEXTURE 18

20 Stationery Specifications: Business Card Size: 2 x Paper: 16 Point Tango C2S, White, Coated 0.28 Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Center Align Your Title: Helvetica Neue Regular, 7 pt, 11 pt Leading, 200 Tracking, All Caps, Center Align Your Contact Information: Helvetica Neue Regular, 7 pt, 9.5 pt Leading, Center Align Your Company Information: Helvetica Neue Regular, 7 pt, 9.5 pt Leading, Center Align Your DBA: Helvetica Neue Medium, 7 pt, 9.5 pt Leading, Center Align JANE DOE PROPERTY SPECIALIST T: F: D: janedoe.com jane@janedoe.com Coldwell Banker Smith & Smith Realty San Vicente Blvd. 9th Flr. Los Angeles, CA Each Offi ce Is Independently Owned And Operated CBGL Logo, x Your Name Your Title Your Contact Information The DBA name is a Requirement Rule Line: Pantone, 0.5 pt 0.5 Disclaimer: Helvetica Neue Light Italic, 5 pt, Center Align Global Luxury Website: Helvetica Neue Medium, 6.5 pt, White Disclaimer For Affiliates: Stationery: For stationery and business cards, the following Minimum Required Disclaimer must be used: Each Office Is Independently Owned And Operated. Pantone For NRT: Operated by a subsidiary of NRT LLC. Operated by (DBA*) 0.4 Global Luxury Website 19

21 Stationery Specifications: Business Card Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Size: 2 x Paper: 16 Point Tango C2S, White, Coated 0.28 Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Center Align Your Title: Helvetica Neue Regular, 7 pt, 11 pt Leading, 200 Tracking, All Caps, Center Align Your Contact Information: Helvetica Neue Regular, 7 pt, 9.5 pt Leading, Center Align Your Company Information: Helvetica Neue Regular, 7 pt, 9.5 pt Leading, Center Align Your DBA: Helvetica Neue Medium, 7 pt, 9.5 pt Leading, Center Align JANE DOE PROPERTY SPECIALIST T: F: D: janedoe.com jane@janedoe.com Coldwell Banker Smith & Smith Realty San Vicente Blvd. 9th Flr. Los Angeles, CA Each Offi ce Is Independently Owned And Operated CBGL Logo, x Your Name Your Title Your Contact Information The DBA name is a Requirement Rule Line: Pantone, 0.5 pt 0.5 Disclaimer: Helvetica Neue Light Italic, 5 pt, Center Align Global Luxury Website: Helvetica Neue Medium, 6.5 pt, White Disclaimer Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd For Affiliates: Stationery: For stationery and business cards, the following Minimum Required Disclaimer must be used: Each Office Is Independently Owned And Operated. Linen For NRT: Operated by a subsidiary of NRT LLC. Operated by (DBA*) Note: Only available through Business Advantage Linen at 100% 0.4 Global Luxury Website 20

22 Size: 8.5 x 11 Paper: 80# Cougar Text, Smooth White Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Right Align Your Title: Helvetica Neue Regular, 7 pt, 200 Tracking, All Caps, Right Align Your Contact Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Right Align Rule Line: Pantone, 0.5 pt Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Right Align Your Company Information: Helvetica Neue Light, 7 pt, 10 pt Leading, Right Align Global Luxury Website: Helvetica Neue Medium, 7 pt, 10 pt Leading, All Caps, Right Align Disclaimer: Helvetica Neue Light Italic, 5.5 pt, Center Align Stationery Specifications: Letterhead Your Name Your Title CBGL Logo in x Your Contact Information JANE DOE P R O P E R T Y S P E C I A L I S T T: F: D: janedoe.com jane@janedoe.com For Affiliates: For stationery and business cards, the following Minimum Required Disclaimer must be used: Each Office Is Independently Owned And Operated. For NRT: Operated by a subsidiary of NRT LLC. Operated by (DBA*) Rule Line Your DBA Your Company Information Realty San Vicente Blvd. 9th Flr. Los Angeles, CA Disclaimer Each Office Is Independently Owned And Operated. Global Luxury Website 21

23 Stationery Specifications: Second Sheet Size: 8.5 x 11 Paper: 80# Cougar Text, Smooth White Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai CBGL Logo x

24 Stationery Specifications: Letterhead and Second Sheet Back Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Size: 8.5 x 11 Paper: 80# Cougar Text, Smooth White Colors: 1/1 (Pantone ) Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd Linen Note: Only available through Business Advantage Linen at 100% 23

25 Paper: 130# Cougar Cover, Smooth White Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai Your Name: Adobe Garamond Pro Regular, 11.5 pt, All Caps, Left Align Your Title: Helvetica Neue Regular, 7 pt, 200 Tracking, All Caps, Left Align Your Contact Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Rule Line: Pantone, 0.5 pt Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Global Luxury Website: Helvetica Neue Medium, 7 pt, All Caps, Left Align Disclaimer: Helvetica Neue Light Italic, 5.5 pt, Left Align Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd Stationery Specifications: Buckslip Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. CBGL Logo Size: 3.75 x x Your Name JANE DOE P R O P E R T Y S P E C I A L I S T T: F: D: janedoe.com jane@janedoe.com Rule Line Realty San Vicente Blvd. 9th Flr. Los Angeles, CA Your Title Your Contact Information Your DBA Your Company Information Global Luxury Website Disclaimer For Affiliates: For stationery and business cards, the following Minimum Required Disclaimer must be used: Each Office Is Independently Owned And Operated. Linen For NRT: Operated by a subsidiary of NRT LLC. Operated by (DBA*) Note: Only available through Business Advantage Linen at 100% 24

26 Stationery Specifications: Notepad Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Size: 5.5 x CBGL Logo x Paper: 130# Cougar Cover, Smooth White Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai Your Name JANE DOE P R O P E R T Y S P E C I A L I S T T: F: D: janedoe.com jane@janedoe.com Your Title Your Name: Adobe Garamond Pro Regular, 11.5 pt, All Caps, Left Align Your Contact Information Your Title: Helvetica Neue Regular, 7 pt, 200 Tracking, All Caps, Left Align Your Contact Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Your DBA: Helvetica Neue Medium, 7 pt, Center Align Your Company Information: Helvetica Neue Light, 7 pt, Center Align Rule Line: Pantone, 0.5 pt Global Luxury Website: Helvetica Neue Medium, 7 pt, All Caps, Left Align Disclaimer: Helvetica Neue Light Italic, 5.5 pt, Left Align Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd Your DBA Rule Line Realty San Vicente Blvd. 9th Flr. Los Angeles, CA Disclaimer Your Company Information Global Luxury Website For Affiliates: For stationery and business cards, the following Minimum Required Disclaimer must be used: Each Office Is Independently Owned And Operated. For NRT: Operated by a subsidiary of NRT LLC. Operated by (DBA*) Linen Note: Only available through Business Advantage Linen at 100% 25

27 Stationery Specifications: Notecard Size: 6.25 x 4.625, top fold Paper: 130# Cougar Cover, Smooth White Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal _ ai Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Left Align Your Title: Helvetica Neue Regular, 7 pt, 200 Tracking, All Caps, Left Align CBGL Logo, x 0.45 Your Contact Information: Helvetica Neue Light, 7 pt, 10 pt Leading, Left Align Your DBA: Helvetica Neue Medium, 7 pt, 10 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 10 pt Leading, Left Align Front Rule Line: Pantone, 0.5 pt Global Luxury Website: Helvetica Neue Medium, 7 pt, All Caps, Center Align Disclaimer: Helvetica Neue Light Italic, 5.5 pt, Center Align For Affiliates: For stationery and business cards, the following Minimum Required Disclaimer must be used: Each Office Is Independently Owned And Operated. Rule Line For NRT: Operated by a subsidiary of NRT LLC. Operated by (DBA*) Each Office Is Independently Owned And Operated. Global Luxury Website Disclaimer Back Your Name Your Contact Information 0.25 JANE DOE PROPERTY SPECIALIST T: F: D: janedoe.com jane@janedoe.com Realty San Vicente Blvd. 9th Flr. Los Angeles, CA Your Title Your Company Information 0.25 Your DBA Inside, Bottom 26

28 Stationery Specifications: No. 10 Envelope Package A Size: 9.5 x 4.125", horizontal 2" flap Paper: 80# Cougar Text, Smooth White Alternate top loading envelopes are permitted Colors: 1/0 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai JANE DOE Realty San Vicente Blvd. 9th Flr. Los Angeles, CA CBGL Logo x Your Name Your DBA Your Company Information Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Left Align Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Global Luxury Website: Helvetica Neue Medium, 7.25 pt, All Caps, Center Align 0.25 Global Luxury Website 27

29 Stationery Specifications: No. 10 Envelope Package B Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Size: 9.5 x 4.125, horizontal 2 flap 0.25 Paper: 80# Cougar Text, Smooth White Alternate top loading envelopes are permitted Colors: 1/0 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai JANE DOE Realty San Vicente Blvd. 9th Flr. Los Angeles, CA CBGL Logo x Your Name Your DBA Your Company Information Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Left Align Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Global Luxury Website: Helvetica Neue Medium, 7.25 pt, All Caps, Center Align 0.25 Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd Note: Only available through Business Advantage Global Luxury Website Linen Linen at 100% 28

30 Stationery Specifications: No. 10 Envelope Package C Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Size: 9.5 x 4.125, horizontal 2 flap 0.25 Paper: 80# Cougar Text, Smooth White Alternate top loading envelopes are permitted Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai JANE DOE Realty San Vicente Blvd. 9th Flr. Los Angeles, CA CBGL Logo x Your Name Your DBA Your Company Information Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Left Align Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Global Luxury Website: Helvetica Neue Medium, 7.25 pt, All Caps, Center Align 0.25 Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd Note: Only available through Business Advantage Global Luxury Website No Print Glue Strip Linen at 100% Linen 29

31 Stationery Specifications: A6 Envelope Package A Size: 6.5 x 4.75, horizontal 2 flap Paper: 80# Cougar Text, Smooth White Alternate top loading envelopes are permitted Colors: 1/0 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Left Align JANE DOE Realty San Vicente Blvd. 9th Flr. Los Angeles, CA CBGL Logo x Your Name Your DBA Your Company Information Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Global Luxury Website: Helvetica Neue Medium, 7.25 pt, All Caps, Center Align 0.25 Global Luxury Website 30

32 Stationery Specifications: A6 Envelope Package B Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Size: 6.5 x 4.75, horizontal 2 flap 0.25 Paper: 80# Cougar Text, Smooth White Alternate top loading envelopes are permitted Colors: 1/1 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai JANE DOE Realty San Vicente Blvd. 9th Flr. Los Angeles, CA CBGL Logo x Your Name Your DBA Your Company Information Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Left Align Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Global Luxury Website: Helvetica Neue Medium, 7.25 pt, All Caps, Center Align Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd 0.25 Note: Only available through Business Advantage Global Luxury Website Linen Linen at 100% 31

33 Stationery Specifications: A6 Envelope Package C Only approved Business Advantage suppliers will offer the Coldwell Banker Global Luxury linen assets. Size: 6.5 x 4.75, horizontal 2 flap 0.25 Paper: 80# Cougar Text, Smooth White Alternate top loading envelopes are permitted Colors: 1/0 (Pantone ) Logo: GlobalLuxuryLogo Horizontal_ ai JANE DOE Realty San Vicente Blvd. 9th Flr. Los Angeles, CA CBGL Logo x Your Name Your DBA Your Company Information Your Name: Adobe Garamond Pro Regular, 11 pt, All Caps, Left Align Your DBA: Helvetica Neue Medium, 7 pt, 9 pt Leading, Left Align Your Company Information: Helvetica Neue Light, 7 pt, 9 pt Leading, Left Align Global Luxury Website: Helvetica Neue Medium, 7.25 pt, All Caps, Center Align Linen : Image File: CB_Global_Luxury_StationeryLinen_Greyscale.psd 0.25 Note: Only available through Business Advantage Global Luxury Website No Print Glue Strip Linen at 100% Linen 32

34 Advertising 33

35 Coldwell Banker Global Luxury Sample Layout: Single Page Multi Listing Ad With Offices Size: x CBGL Logo x Rule Line Wide W H E R E E XC E L L E NC E L I V E S The thickness should be the same as the rule in the logo lockup. The rule should align with the top of the Coldwell Banker logo. Tagline Adobe Garamond Semibold, 12 pt, 100 pt Tracking, All Caps, Left Align The bottom of the letters need to align with the bottom letters of Banker in the Coldwell Banker logo. CALGARY, ALBERTA, CANADA New bungalow with European craftsmanship and views of the Rockies. 5 bedrooms & 6 baths. $2,675,000 US. MONTECITO, CALIFORNIA Grand estate offers gated privacy & luxurious amenities on 9.3± ocean & mountain view acres. $52,000,000. MONTECITO, CALIFORNIA Ocean view 5 bedroom estate features comfortably luxurious amenities and glorious gardens. $7,250,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com NAPA VALLEY, CALIFORNIA Distinguished French country estate on 54± acres. NotreJardinNapaValley.com $18,000,000. SAN CLEMENTE, CALIFORNIA Sprawling custom residence with 455' of ocean frontage and private pathway to sand. $49,900,000. GLADE PARK, COLORADO Arts and Crafts style residence on 35 acres: 3 bedrooms, 2.5 baths with a workshop. $1,300,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com MESA, COLORADO Luxury 155 acre Colorado ranch with guest cabins in the heart of the Plateau Valley. $2,300,000. MESA, COLORADO This contemporary residence offers a modern vibe with unparalleled craftsmanship. $1,330,000. NAPLES, FLORIDA Classic home in the heart of Naples. Walk to the beach, shopping and dining. $1,195,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com Boca Beach Boca Central Boca Downtown Boca Resort Boca Beach Boca Beach Boca Central Boca Downtown Boca Resort Boca Beach 2017 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. Legal Helvetica Neue Light, 5 pt, 7 pt Leading, Left Align Property Listing Helvetica Neue Light, 6.75 pt, 8 pt Leading, Left Align URL Helvetica Neue Medium, 10 pt, All Caps, Left Align Rule Line 0.5 pt Stroke, Property Box x pt Stroke, Offices Names Helvetica Neue Medium, 6.75 pt, 10 pt Leading, 10 pt Tracking, Left Align Offices Numbers Helvetica Neue Light, 6.75 pt, 10 pt Leading, 10 pt Tracking, Left Align 34

36 Sample Layout: Double Page Multi Listing Ad With Offices Size: x CBGL Logo in x Tagline Adobe Garamond Semibold, 12 pt, 100 pt Tracking, All Caps, Left Align The bottom of the letters need to align with the bottom letters of Banker in the Coldwell Banker logo. Rule Line Wide The thickness should be the same as the rule in the logo lockup. The rule should align with the top of the Coldwell Banker logo W HER E E XCELLENCE LI V ES CALGARY, ALBERTA, CANADA New bungalow with European craftsmanship and views of the Rockies. 5 bedrooms & 6 baths. $2,675,000 US. MONTECITO, CALIFORNIA Grand estate offers gated privacy & luxurious amenities on 9.3± ocean & mountain view acres. $52,000,000. MONTECITO, CALIFORNIA Ocean view 5 bedroom estate features comfortably luxurious amenities and glorious gardens. $7,250,000. NAPLES, FLORIDA Classic Florida home on a large lot. Bike to the beach and 5th Ave. shopping and dining. $1,275,000. KAUAI, HAWAII Breathtaking ocean and mountain views from this beautiful custom built 4,000 sf home. $1,995,000. KETCHUM, IDAHO Welcome to your private haven in the middle of town. Tucked away to give complete privacy. $3,000,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com NAPA VALLEY, CALIFORNIA Distinguished French country estate on 54± acres. NotreJardinNapaValley.com $18,000,000. SAN CLEMENTE, CALIFORNIA Sprawling custom residence with 455' of ocean frontage and private pathway to sand. $49,900,000. GLADE PARK, COLORADO Arts and Crafts style residence on 35 acres: 3 bedrooms, 2.5 baths with a workshop. $1,300,000. NORTHFIELD, ILLINOIS Amazing designer 1.5 acre country retreat, pool, tennis court, 5 garages. One-of-a-kind. $2,050,000. BOSTON, MASSACHUSETTS Penthouse condo at Mandarin Oriental with city views, 2 bedrooms, roof deck and garage. $4,900,000. WESTFIELD, NEW JERSEY This spectacular 5 bedroom, 5 and 1 half bath, brick estate offers superior appointments. $1,995,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com MESA, COLORADO Luxury 155 acre Colorado ranch with guest cabins in the heart of the Plateau Valley. $2,300,000. MESA, COLORADO This contemporary residence offers a modern vibe with unparalleled craftsmanship. $1,330,000. NAPLES, FLORIDA Classic home in the heart of Naples. Walk to the beach, shopping and dining. $1,195,000. SISTERS, OREGON Handcrafted 4,000+ sf log home. Gated drive, master on main, 2-stall barn, 5+ acres. $1,200,000. LAKE GENEVA, WISCONSIN Rustic elegance and superior quality set on 22 acres. Captivating countryside views. $1,299,000. CHEYENNE, WYOMING Quality craftsmanship at its best in this architecturally designed rare find in Cheyenne. $969,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com Boca Beach Boca Central Boca Downtown Boca Resort Boca Beach Boca Beach Boca Central Boca Downtown Boca Resort Boca Beach 2017 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. URL Helvetica Neue Medium, 10 pt, All Caps, Left Align Rule Line 0.5 pt Stroke, Legal Helvetica Neue Light, 5 pt, 7 pt Leading, Left Align Offices Names Helvetica Neue Medium, 6.75 pt, 10 pt Leading, 10 pt Tracking, Left Align Offices Numbers Helvetica Neue Light, 6.75 pt, 10 pt Leading, 10 pt Tracking, Left Align Property Box in x pt Stroke, Property Listing Helvetica Neue Light, 6.75 pt, 8 pt Leading, Left Align (Left Page), Right Align (Right Page) 35

37 Coldwell Banker Global Luxury Sample Layout: Single Page Multi Listing Ad Without Offices Size: x CBGL Logo in x Rule Line Wide W H E R E E XC E L L E NC E L I V E S The thickness should be the same as the rule in the logo lockup. The rule should align with the top of the Coldwell Banker logo. Tagline Adobe Garamond Semibold, 12 pt, 100 pt Tracking, All Caps, Left Align The bottom of the letters need to align with the bottom letters of Banker in the Coldwell Banker logo. CALGARY, ALBERTA, CANADA New bungalow with European craftsmanship and views of the Rockies. 5 bedrooms & 6 baths. $2,675,000 US. MONTECITO, CALIFORNIA Grand estate offers gated privacy & luxurious amenities on 9.3± ocean & mountain view acres. $52,000,000. MONTECITO, CALIFORNIA Ocean view 5 bedroom estate features comfortably luxurious amenities and glorious gardens. $7,250,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com NAPA VALLEY, CALIFORNIA Distinguished French country estate on 54± acres. NotreJardinNapaValley.com $18,000,000. SAN CLEMENTE, CALIFORNIA Sprawling custom residence with 455' of ocean frontage and private pathway to sand. $49,900,000. GLADE PARK, COLORADO Arts and Crafts style residence on 35 acres: 3 bedrooms, 2.5 baths with a workshop. $1,300,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com MESA, COLORADO Luxury 155 acre Colorado ranch with guest cabins in the heart of the Plateau Valley. $2,300,000. MESA, COLORADO This contemporary residence offers a modern vibe with unparalleled craftsmanship. $1,330,000. NAPLES, FLORIDA Classic home in the heart of Naples. Walk to the beach, shopping and dining. $1,195,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com Property Box in x pt Stroke, Property Listing Helvetica Neue Light, 6.75 pt, 8 pt Leading, Left Align URL Helvetica Neue Medium, 10 pt, All Caps, Left Align Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. Rule Line 0.5 pt Stroke, Legal Helvetica Neue Light, 5 pt, 7 pt Leading, Left Align 36

38 Sample Layout: Double Page Multi Listing Ad Without Offices Size: x CBGL Logo in x Tagline Adobe Garamond Semibold, 12 pt, 100 pt Tracking, All Caps, Left Align The bottom of the letters need to align with the bottom letters of Banker in the Coldwell Banker logo. Rule Line Wide The thickness should be the same as the rule in the logo lockup. The rule should align with the top of the Coldwell Banker logo W HER E E XCELLENCE LI V ES CALGARY, ALBERTA, CANADA New bungalow with European craftsmanship and views of the Rockies. 5 bedrooms & 6 baths. $2,675,000 US. MONTECITO, CALIFORNIA Grand estate offers gated privacy & luxurious amenities on 9.3± ocean & mountain view acres. $52,000,000. MONTECITO, CALIFORNIA Ocean view 5 bedroom estate features comfortably luxurious amenities and glorious gardens. $7,250,000. NAPLES, FLORIDA Classic Florida home on a large lot. Bike to the beach and 5th Ave. shopping and dining. $1,275,000. KAUAI, HAWAII Breathtaking ocean and mountain views from this beautiful custom built 4,000 sf home. $1,995,000. KETCHUM, IDAHO Welcome to your private haven in the middle of town. Tucked away to give complete privacy. $3,000,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com NAPA VALLEY, CALIFORNIA Distinguished French country estate on 54± acres. NotreJardinNapaValley.com $18,000,000. SAN CLEMENTE, CALIFORNIA Sprawling custom residence with 455' of ocean frontage and private pathway to sand. $49,900,000. GLADE PARK, COLORADO Arts and Crafts style residence on 35 acres: 3 bedrooms, 2.5 baths with a workshop. $1,300,000. NORTHFIELD, ILLINOIS Amazing designer 1.5 acre country retreat, pool, tennis court, 5 garages. One-of-a-kind. $2,050,000. BOSTON, MASSACHUSETTS Penthouse condo at Mandarin Oriental with city views, 2 bedrooms, roof deck and garage. $4,900,000. WESTFIELD, NEW JERSEY This spectacular 5 bedroom, 5 and 1 half bath, brick estate offers superior appointments. $1,995,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com MESA, COLORADO Luxury 155 acre Colorado ranch with guest cabins in the heart of the Plateau Valley. $2,300,000. MESA, COLORADO This contemporary residence offers a modern vibe with unparalleled craftsmanship. $1,330,000. NAPLES, FLORIDA Classic home in the heart of Naples. Walk to the beach, shopping and dining. $1,195,000. SISTERS, OREGON Handcrafted 4,000+ sf log home. Gated drive, master on main, 2-stall barn, 5+ acres. $1,200,000. LAKE GENEVA, WISCONSIN Rustic elegance and superior quality set on 22 acres. Captivating countryside views. $1,299,000. CHEYENNE, WYOMING Quality craftsmanship at its best in this architecturally designed rare find in Cheyenne. $969,000. T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com T. john@johnsmith.com Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. URL Helvetica Neue Medium, 10 pt, All Caps, Left Align Rule Line 0.5 pt Stroke, Property Box in x pt Stroke, Legal Helvetica Neue Light, 5 pt, 7 pt Leading, Left Align Property Listing Helvetica Neue Light, 6.75 pt, 8 pt Leading, Left Align (Left Page), Right Align (Right Page) 37

39 Sample Layout: Single Sided Brochure With Single Agent Size: 8.5 x Bar 10.5 in x % Opacity, Rich Rule Line 0.5 pt Stroke, Rich CBGL Logo in x URL Helvetica Neue Medium, 8 pt, All Caps, Right Align JANE DOE PROPERTY SPECIALIST T: F: D: janedoe.com jane@janedoe.com 123 STREET NAME CITY X BEDROOMS, X BATHS $ PRICE COLDWELL BANKER SMITH & SMITH Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. Your Name Helvetica Regular, 13 pt, All Caps, Left Align Your Title Helvetica Regular, 9 pt, 12 pt Leading, All Caps, Left Align Your Contact Information Helvetica Neue Light, 7.75 pt, 11 pt Leading, Left Align Legal Helvetica Neue Light Condensed, 6 pt, 6 pt Leading, Left Align, 60% Rich DBA Helvetica Neue Light, 8 pt, 50 Tracking, All Caps, Right Align Property Address Helvetica Regular, 13 pt, All Caps, Right Align Property Information Helvetica Regular,10 pt, 14 pt Leading, All Caps, Right Align 38

40 Sample Layout: Single Sided Brochure With Multiple Agents Size: 8.5 x 11 Bar 10.5 in x % Opacity, Rich Rule Line 0.5 pt Stroke, Rich CBGL Logo in x URL Helvetica Neue Medium, 8 pt, All Caps, Right Align JANE DOE PROPERTY SPECIALIST T: F: D: janedoe.com jane@janedoe.com JANE DOE PROPERTY SPECIALIST T: F: D: janedoe.com jane@janedoe.com 123 STREET NAME CITY X BEDROOMS, X BATHS $ PRICE COLDWELL BANKER SMITH & SMITH Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. Your Name Helvetica Regular, 13 pt, All Caps, Left Align Your Name Helvetica Regular, 13 pt, All Caps, Left Align DBA Helvetica Neue Light, 8 pt, 50 Tracking, All Caps, Right Align Your Title Helvetica Regular, 9 pt, 12 pt Leading, All Caps, Left Align Your Contact Information Helvetica Neue Light, 7.75 pt, 11 pt Leading, Left Align Your Title Helvetica Regular, 9 pt, 12 pt Leading, All Caps, Left Align Your Contact Information Helvetica Neue Light, 7.75 pt, 11 pt Leading, Left Align Property Address Helvetica Regular, 13 pt, All Caps, Right Align Property Information Helvetica Regular,10 pt, 14 pt Leading, All Caps, Right Align Legal Helvetica Neue Light Condensed, 6 pt, 6 pt Leading, Left Align, 60% Rich 39

41 Sample Layout: Single Page Branding Ad Template Size: 8.5 x 11 (Full Bleed) Bar 3.52in x 11 80% Opacity, Rich WERE EXCELLENCE LIVES Luxury is bearing the hallmark of one of real estate s most iconic names. Luxury is having not just one real estate professional working for you but a global network of 88,000 Coldwell Banker Headline Adobe Garamond Regular, 16 pt, 30 Tracking, All Caps, Left Align Body Copy Helvetica Neue Light, 10 pt, 20 pt Leading, Left Justified and territories who can share the beauty worldwide. Luxury is knowing that you have representation that sells more than $129.6 million in million+ homes each day.* Dare to indulge. Coldwell Banker Global Luxury CBGL Logo in x *Average daily sales. Data based on closed and recorded transaction sides of homes sold for more than $1 million (USD$) or more as reported by the U.S. Coldwell Banker franchise system for the calendar year Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. COLDWELL BANKER SMITH & SMITH DBA Helvetica Neue Light, 7.6 pt, 100 Tracking, All Caps, Left Align Disclaimer and Legal Helvetica Neue Light Condensed, 6 pt, 8 pt Leading, Left Justified 25% Rich URL Helvetica Neue Bold, 9 pt, All Caps, Left Align Rule Line 0.5 pt Stroke 40

42 Sample Layout: Double Page Branding Ad Template Size: 17 x 11 (Full Bleed) Headline Adobe Garamond Regular, 16 pt, 30 Tracking, All Caps, Left Align Bar 3.52in x 11 80% Opacity, Rich WERE EXCELLENCE LIVES Luxury is bearing the hallmark of one of real estate s most iconic names. Luxury is having not just one real estate professional working for you but a global network of 88,000 Coldwell Banker and territories who can share the beauty worldwide. Luxury is knowing that you have representation that sells more than $129.6 million in million+ homes each day.* Dare to indulge. Coldwell Banker Global Luxury COLDWELL BANKER SMITH & SMITH 0.5 *Average daily sales. Data based on closed and recorded transaction sides of homes sold for more than $1 million (USD$) or more as reported by the U.S. Coldwell Banker franchise system for the calendar year Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. CBGL Logo in x Rule Line 0.5 pt Stroke Disclaimer and Legal Helvetica Neue Light Condensed, 6 pt, 8 pt Leading, Left Justified 25% Rich DBA Helvetica Neue Light, 7.6 pt, 100 Tracking, All Caps, Left Align URL Helvetica Neue Bold, 9 pt, All Caps, Left Align Body Copy Helvetica Neue Light, 10 pt, 20 pt Leading, Left Justified 41

43 Sample Layout: Single Page Branding Ad Template Size: 8.5 x 11 (No Bleed) 0.5 Bar 7.5 in x % Opacity, Rich CBGL Logo in x WHERE EXCELLENCE LIVES Luxury is bearing the hallmark of one of real estate s most iconic names. Luxury is having not just one real estate professional working for you but a global network of 88,000 Coldwell Banker representation that sells more than $129.6 million in million+ homes each day.* Dare to indulge. Headline Adobe Garamond Regular, 16 pt, 30 Tracking, All Caps, Left Align Body Copy Helvetica Neue Light, 10 pt, 20 pt Leading, Left Justified 80% Rich Coldwell Banker Global Luxury COLDWELL BANKER SMITH & SMITH *Average daily sales. Data based on closed and recorded transaction sides of homes sold for more than $1 million (USD$) or more as reported by the U.S. Coldwell Banker franchise system for the calendar year Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. URL Helvetica Neue Bold, 10 pt, All Caps, Left Align DBA Helvetica Neue Light, 7.6 pt, 100 Tracking, All Caps, Left Align Disclaimer and Legal Helvetica Neue Light Condensed, 6pt, 8 pt Leading, Left Justified 60% Rich Rule Line 0.5 pt Stroke, Rich 42

44 Sample Layout: Double Page Branding Ad Template Size: 17 x 11 (No Bleed) Headline Adobe Garamond Regular, 16 pt, 30 Tracking, All Caps, Left Align Bar 16 in x % Opacity, Rich CBGL Logo in x WHERE EXCELLENCE LIVES Luxury is bearing the hallmark of one of real estate s most iconic names. Luxury is having not just one real estate professional working for you but a global network of 88,000 Coldwell Banker representation that sells more than $129.6 million in million+ homes each day.* Dare to indulge. Coldwell Banker Global Luxury SM COLDWELL BANKER SMITH & SMITH *Average daily sales. Data based on closed and recorded transaction sides of homes sold for more than $1 million (USD$) or more as reported by the U.S. Coldwell Banker franchise system for the calendar year Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker Real Estate LLC. Disclaimer Helvetica Neue Light Condensed, 6 pt, 8 pt Leading, Right Justified 60% Rich Body Copy Helvetica Neue Light, 10 pt, 18 pt Leading, Left Justified 80% Rich DBA Helvetica Neue Light, 7.6 pt, 100 Tracking, All Caps, Left Align URL Helvetica Neue Bold, 10 pt, All Caps, Left Align Legal Helvetica Neue Light Condensed, 6pt, 8 pt Leading, Right Justified 60% Rich Rule Line 0.5 pt Stroke, Rich 43

45 Signage 44

46 Yard Signs with Licensed DBA Yard Sign Agent Name 24x24 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example Space 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed. COLDWELL BANKER SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts, 100 leading Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 45

47 Yard Signs Yard Sign Agent Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x 3.9 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed. COLDWELL BANKER SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 131 pts, 123 leading Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1.09 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 46

48 Yard Signs Yard Sign Agent Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x 3.9 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. COLDWELL BANKER SMITH JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 148 pts, 139 leading Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1.09 Space Both the DBA and agent name need to be scaled proportionately, they should not be condensed. Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 47

49 Yard Sign with Broker License Number Yard Sign Agent Name 24x24 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example Space 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed. SMITH & SMITH REALTY JOHN DOE LIC# EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Broker Number 50 pts Space Disclaimer 26 pts 1 Space Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 48

50 Yard Signs Yard Sign Agent Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed. SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 49

51 Yard Signs Yard Sign Agent Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed. SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 50

52 Coldwell Banker Global Luxury Yard Signs Yard Sign Agent Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space 1.22 Space SMITH & SMITH REALTY DBA 106 pts Space JOHN DOE Name 148 pts Both the DBA and agent name need to be scaled proportionately, they should not be condensed Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 51

53 Yard Signs with Licensed DBA Yard Sign Agent Name 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed Space COLDWELL BANKER SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 106 pts, 100 leading Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 52

54 Yard Signs with Licensed DBA Yard Sign Agent Name 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed Space COLDWELL BANKER SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 131 pts, 123 leading Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 53

55 Yard Sign with Broker License Number Yard Sign Agent Name 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed Space SMITH & SMITH REALTY JOHN DOE LIC# EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Broker Number 50 pts Space Disclaimer 26 pts 1 Space Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 54

56 Yard Signs Yard Sign Agent Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. SMITH & SMITH REALTY JOHN DOE Space Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space Both the DBA and agent name need to be scaled proportionately, they should not be condensed. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 55

57 Yard Signs Yard Sign Agent Name 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent name need to be scaled proportionately, they should not be condensed Space SMITH & SMITH REALTY JOHN DOE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 131 pts Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 56

58 Coldwell Banker Global Luxury Yard Signs Yard Sign Agent Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space SMITH & SMITH REALTY Space DBA 106 pts Space JOHN DOE Name 148 pts Both the DBA and agent name need to be scaled proportionately, they should not be condensed Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 57

59 Yard Signs with Licensed DBA Yard Sign Single Team Name 24x24 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example Space 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and team name need to be scaled proportionately, they should not be condensed. COLDWELL BANKER SMITH & SMITH REALTY THE SMITHS EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts, 100 leading Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 58

60 Yard Signs Yard Sign Single Team Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and team name need to be scaled proportionately, they should not be condensed. SMITH & SMITH REALTY THE SMITHS EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 59

61 Yard Signs Yard Sign Single Team Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x 3.9 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. SMITH & SMITH REALTY THE SMITHS EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1.09 Space Both the DBA and team name need to be scaled proportionately, they should not be condensed. Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 60

62 Coldwell Banker Global Luxury Yard Signs Yard Sign Single Team Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space 1.22 Space SMITH & SMITH REALTY DBA 106 pts Space THE SMITHS Name 148 pts Both the DBA and team name need to be scaled proportionately, they should not be condensed Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 61

63 Yard Signs with Licensed DBA Yard Sign Single Team Name 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and team name need to be scaled proportionately, they should not be condensed Space COLDWELL BANKER SMITH & SMITH REALTY THE SMITHS EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 106 pts, 100 leading Space Name 148 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 62

64 Coldwell Banker Global Luxury Yard Signs Yard Sign Single Team Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. SMITH & SMITH REALTY THE SMITHS Space Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space Both the DBA and team name need to be scaled proportionately, they should not be condensed. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 63

65 Yard Signs Yard Sign Single Team Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. SMITH & SMITH REALTY THE SMITHS Space Space DBA 106 pts Space Name 148 pts Space Number 260 pts Space Both the DBA and team name need to be scaled proportionately, they should not be condensed. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED URL 70 pts, 20 tracking Space Disclaimer 26 pts Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 64

66 Coldwell Banker Global Luxury Yard Signs Yard Sign Single Team Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space SMITH & SMITH REALTY Space DBA 106 pts Space THE SMITHS Name 148 pts Both the DBA and team name need to be scaled proportionately, they should not be condensed Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 65

67 Yard Signs with Licensed DBA Yard Sign Multiple Names 24x24 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example Space 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent names need to be scaled proportionately, they should not be condensed. COLDWELL BANKER SMITH & SMITH REALTY JOHN DOE, MIKE SMITH, & JAMES WHITE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts, 100 leading Space Names 90 pts, 100 leading Space Number 260 pts 1.34 Space URL 70 pts, 20 tracking 0.56 Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 66

68 Yard Signs Yard Sign Multiple Names 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent names need to be scaled proportionately, they should not be condensed. SMITH & SMITH REALTY JOHN DOE, MIKE SMITH, & JAMES WHITE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts Space Names 95 pts, 105 leading Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 67

69 Yard Signs Yard Sign Multiple Names 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x 3.9 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent names need to be scaled proportionately, they should not be condensed. SMITH & SMITH REALTY JOHN DOE, MIKE SMITH, & JAMES WHITE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 122 Space DBA 106 pts Space Names 95 pts, 105 leading Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1.09 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 68

70 Coldwell Banker Global Luxury Yard Signs Yard Sign Multiple Names 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space 1.22 Space SMITH & SMITH REALTY DBA 106 pts Space JOHN DOE, MIKE SMITH, & JAMES WHITE Names 95 pts, 105 leading Both the DBA and agent names need to be scaled proportionately, they should not be condensed Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 69

71 Yard Signs with Licensed DBA Yard Sign Multiple Names 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. Both the DBA and agent names need to be scaled proportionately, they should not be condensed Space COLDWELL BANKER SMITH & SMITH REALTY JOHN DOE, MIKE SMITH, & JAMES WHITE EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 106 pts, 100 leading Space Names 95 pts, 105 Leading Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 70

72 Yard Signs Yard Sign Multiple Names 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. SMITH & SMITH REALTY JOHN DOE, MIKE SMITH, & JAMES WHITE Space Space DBA 106 pts Space Names 95 pts, 105 Leading Space Number 260 pts Space Both the DBA and agent names need to be scaled proportionately, they should not be condensed. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 71

73 Yard Signs Yard Sign Multiple Names 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. SMITH & SMITH REALTY JOHN DOE, MIKE SMITH, & JAMES WHITE Space Space DBA 106 pts Space Names 95 pts, 105 Leading Space Number 260 pts Space Both the DBA and agent names need to be scaled proportionately, they should not be condensed. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED URL 70 pts, 20 tracking Space Disclaimer 26 pts Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 72

74 Coldwell Banker Global Luxury Yard Signs Yard Sign Multiple Names 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space SMITH & SMITH REALTY Space DBA 106 pts Space JOHN DOE, MIKE SMITH, & JAMES WHITE Names 95 pts, 105 Leading Both the DBA and agent names need to be scaled proportionately, they should not be condensed Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 73

75 Yard Signs with Licensed DBA Yard Sign Company Name Only 24x24 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example Space 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. DBA needs to be scaled proportionately, they should not be condensed. COLDWELL BANKER SMITH & SMITH REALTY EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 106 pts, 100 leading Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page

76 Yard Signs with Licensed DBA Yard Sign Company Name Only 24x24 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example Space 1.3 Space Logo 20.8 x 3.9 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. DBA needs to be scaled proportionately, they should not be condensed. COLDWELL BANKER SMITH & SMITH REALTY EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 131 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1.09 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page

77 Yard Signs Yard Sign Company Name Only 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. SMITH & SMITH REALTY 1.22 Space 1.22 Space DBA 106 pts Space Number 260 pts The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. DBA needs to be scaled proportionately, they should not be condensed. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 76

78 Yard Signs Yard Sign Company Name Only 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x 3.9 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. DBA needs to be scaled proportionately, they should not be condensed. SMITH & SMITH REALTY EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.22 Space 1.22 Space DBA 131 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1.09 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 77

79 Coldwell Banker Global Luxury Yard Signs Yard Sign Company Name Only 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 1.3 Space Logo 20.8 x 3.9 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space 1.22 Space SMITH & SMITH REALTY DBA 131 pts Space DBA needs to be scaled proportionately, they should not be condensed. Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1.09 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 48. State regulations may require full DBA as set forth in page 45. It is your responsibility to comply with state regulation. 78

80 Yard Signs with Licensed DBA Yard Sign Company Name Only 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. DBA needs to be scaled proportionately, they should not be condensed. Disclaimer must always appear on yard sign Space COLDWELL BANKER SMITH & SMITH REALTY EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 106 pts, 100 leading Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 79

81 Yard Signs with Licensed DBA Yard Sign Company Name Only 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 30 DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. DBA needs to be scaled proportionately, they should not be condensed. Disclaimer must always appear on yard sign Space COLDWELL BANKER SMITH & SMITH REALTY EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 131 pts, 123 leading Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts Space White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 80

82 Yard Signs Yard Sign Company Name Only 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. SMITH & SMITH REALTY Space Space DBA 106 pts Space Number 260 pts Space DBA needs to be scaled proportionately, they should not be condensed. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space Disclaimer must always appear on yard sign. White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 81

83 Yard Signs Yard Sign Company Name Only 24x30 If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly. DBA needs to be scaled proportionately, they should not be condensed. Disclaimer must always appear on yard sign. 30 SMITH & SMITH REALTY 20.8 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 2.3 Space Logo 20.8 x Space Space DBA 131 pts Space Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts Space White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 82

84 Coldwell Banker Global Luxury Yard Signs Yard Sign Company Name Only 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. 2.3 Space Logo 20.8 x DBA font size should not exceed the width of the Coldwell Banker Global Luxury logo. The maximum font size should not exceed 148 pts and the minimum font size should not be less than 106 pts. This applies to all versions. The maximum agent name font size is 148 pts for a 1-line name. If name exceeds 1-line, the font size should be reduced accordingly Space SMITH & SMITH REALTY Space DBA 106 pts Space DBA needs to be scaled proportionately, they should not be condensed. Number 260 pts Space URL 70 pts, 20 tracking Space Disclaimer 26 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page 54. State regulations may require full DBA as set forth in page 52. It is your responsibility to comply with state regulation. 83

85 Yard Signs with Licensed DBA Open House Sign Single Team Name 24x Space If the state requires a licensed DBA to be used on the yard sign, specs must be followed as outlined in the example. Disclaimer must always appear on yard sign. 18 OPEN HOUSE COLDWELL BANKER SMITH & SMITH REALTY THE SMITHS EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED 1.2 Space Logo 20.8 x Space Space Open House 165 pts Space Space DBA 65 pts, 55 leading 10 tracking 0.79 Space Name 120 pts Space Number 165 pts Space URL 48 pts, 20 tracking Space Disclaimer 20 pts 1 Space White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page

86 Yard Signs Open House Sign Single Team Name 24x Space In certain states the licensed DBA is required, please refer to page 80 for example. 1.2 Space Logo 20.8 x Disclaimer must always appear on yard sign. 18 OPEN HOUSE SMITH & SMITH REALTY THE SMITHS EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Space Space Open House 165 pts Space 0.47 Space DBA 72 pts, 10 tracking 1.14 Space Name 120 pts Space Number 165 pts Space URL 48 pts, 20 tracking Space Disclaimer 20 pts 1 Space White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page

87 Yard Signs Open House Sign Single Team Name 24x Space In certain states the licensed DBA is required, please refer to page 80 for example. 1.2 Space Logo 20.8 x 3.9 Disclaimer must always appear on yard sign. 18 OPEN HOUSE SMITH & SMITH REALTY THE SMITHS EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Space Space Open House 165 pts Space 0.47 Space DBA 72 pts, 10 tracking 1.14 Space Name 120 pts Space Number 165 pts Space URL 48 pts, 20 tracking Space Disclaimer 20 pts Space White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page

88 Coldwell Banker Global Luxury Yard Signs Open House Sign Single Team Name 24x Space In certain states the licensed DBA is required, please refer to page 80 for example. 1.2 Space Logo 20.8 x Space Space OPEN HOUSE Open House 165 pts Space 0.47 Space DBA 72 pts, 10 tracking SMITH & SMITH REALTY 1.14 Space THE SMITHS Name 120 pts Space 18 Number 165 pts Space URL 48 pts. 20 tracking Space Disclaimer 20 pts 1 Space EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED Disclaimer must always appear on yard sign. Linen Texture Type for Open House Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C White Based on state regulations, if an additional broker license number is required, it can be included above disclaimer and under URL. Refer to page

89 Sign Riders 6 Rider No Website Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space 6.15 Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size. 9.2 Space 6.15 Space 1.25 Space 6 YOUR NAME 1.12 Space Name 102 pts 1.12 Space Number 200 pts Space 6 Rider Website Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space 6.15 Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size. 9.2 Space 6.15 Space 1.25 Space 6 YOUR NAME Space Name 102 pts Space Number 200 pts Space URL 44 pts, 20 tracking Space White 88

90 Sign Riders 6 Rider Name Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space Space 6 YOUR NAME X Name 210 pts 1.5X 6 Rider Sale Pending Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space Space 6 SALE PENDING X Sale Pending 210 pts 1.5X White 89

91 Sign Riders 6 Rider Sold Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space 6 SOLD Space X Sold 275 pts 1.5X White 90

92 Sign Riders 6 Rider No Website Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space 6.15 Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size. 9.2 Space 6.15 Space 1.25 Space 6 YOUR NAME 1.12 Space Name 102 pts 1.12 Space Number 200 pts Space 6 Rider Website Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space 6.15 Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size. 9.2 Space 6.15 Space 1.25 Space 6 YOUR NAME Space Name 102 pts Space Number 200 pts Space URL 44 pts, 20 tracking Space White 91

93 Sign Riders 6 Rider Name Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space Space 6 YOUR NAME X Name 210 pts 1.5X 6 Rider Sale Pending Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space Space 6 SALE PENDING X Sale Pending 210 pts 1.5X White 92

94 Sign Riders 6 Rider Sold Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space 6 SOLD Space X Sold 275 pts 1.5X White 93

95 Sign Riders 6 Rider No Website Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space 6.15 Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size. 9.2 Space 6.15 Space 1.25 Space 6 YOUR NAME 1.12 Space Name 102 pts 1.12 Space Number 200 pts Space 6 Rider Website Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space 6.15 Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size. 9.2 Space 6.15 Space 1.25 Space 6 YOUR NAME Space Name 102 pts Space Number 200 pts Space URL 44 pts, 20 tracking Space Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C 94

96 Sign Riders 6 Rider Name Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space Space 6 YOUR NAME X Name 210 pts 1.5X 6 Rider Sale Pending Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space Space 6 SALE PENDING X Sale Pending 210 pts 1.5X Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C 95

97 Sign Riders 6 Rider Sold Holes are 9/16 diameter, 9.5 from center. Rules are 4pt stroke, from top Space If text is too long reduce point size to fit. Do not exceed past the margins. Use space X to determine how high the type should be placed from the bottom. It should be 1.5 times the X. This will vary depending on the point size Space 1.25 Space Space 6 SOLD X Sold 275 pts 1.5X Note: On sign mockups with the linen background, the logo and text have an offset drop shadow applied. The specs for this shadow are as noted: Opacity 50%, X offset is.09, Y offset is.09, and blur applied is.09 Linen Texture Linen background should print as a neutral grey. For reference, please refer to PMS Cool Grey 7C 96