Coldwell Banker#1 IN CALIFORNIA
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1 The Coldwell Banker Classic design is simple, clean and contemporary, making use of white space, large photos and minimal copy. The purpose of this redesign is to elevate Coldwell Banker Residential Brokerage s image and give the brand in Northern California a much more contemporary image that is on par with current trends and design. The Department of Real Estate only recognizes the Coldwell Banker Residential Brokerage logo as our brokerage s approved icon so use of the words Coldwell Banker, Coldwell Banker Residential Brokerage, Coldwell Banker #1 in California and other variations, without the approved logo is a violation of Coldwell Banker Residential Brokerage design standards as well as the requirements of the Department of Real Estate. LOGOS Following are the approved uses of the Coldwell Banker Residential Brokerage logo. No other logo, or version thereof, is acceptable. Coldwell Banker#1 Black & White Application Four Color Application On a solid background white box around logo
2 Logos are extremely important assets to all companies and Coldwell Banker Residential Brokerage is no exception. As the most visible form of our brand identity, the logo represents the integrity, high standards and values that Coldwell Banker has been known for since The following guidelines and restrictions for using the Coldwell Banker Residential Brokerage logo are for use only by Coldwell Banker Residential Brokerage Sales Associates, Managers and employees. Any use of the artwork outside of these guidelines is strictly prohibited. 1. The logo must be used in close proximity to, or in obvious connection with, the Sales Associate s name, contact information and/or identity in all marketing materials including, but not limited to: a. Advertisements b. Direct mail c. Marketing collateral d. Prospecting material e. Websites f. Virtual or e-postcards 2. In addition to the use of the logo, Sales Associates must also identify their brokerage in their displayed contact information. The following is how you must identify your name and brokerage in all marketing material (additional titles, phone numbers, addresses, etc. may be added as appropriate): Joanna Smith Realtor Coldwell Banker Residential Brokerage 123 Main Street Anytown, CA DRE # The logo must be used as provided by Coldwell Banker Residential Brokerage with no changes including, but not limited to, changes in the color, proportion, design, or removal of any words or artwork. 4. The logo may not be animated, morphed or otherwise distorted in perspective or appearance. 5. Do not delete the text that surrounds the logo including the Residential Brokerage portion under the traditional Coldwell Banker blue box. 6. You must refer to your brokerage as Coldwell Banker Residential Brokerage and may not abbreviate that name in any way including, but not limited to: CB, CB NorCal, Coldwell Banker Northern California, Coldwell Banker, etc. 7. The Coldwell Banker Residential Brokerage logo may be used on a Sales Associate personal website as long as it is directly associated with your name. 8. When developing a Sales Associate website, at minimum, you must prominently display the Coldwell Banker Residential Brokerage logo on the home page of the website. We recommend including the Coldwell Banker Residential Brokerage logo on each page of the website or at the masthead at the top of the site at all times, though this recommendation is not required. The only requirement is to include the logo on the home page.
3 9. To properly present the logo, a minimum clearance between the logo and other elements must be maintained. For example, the amount of clear or empty space that surrounds the logo should be at least equal to 1/2 the height of the logo. 10. The logo must stand alone and may not be combined with any other object including, but not limited to, other logos, words, graphics, photos, slogans, numbers, design features or symbols. 11. The logo should be made no smaller than 3/ The logo must only appear in a horizontal position. 13. Neither the logo nor the Coldwell Banker Residential Brokerage name may be used in any other company name, product name, service name, domain name, website title, publication title or the like without first written consent by Coldwell Banker Residential Brokerage executives. 14. The Residential Brokerage portion of the logo should be written in Berkeley font in black type only. 15. In one-color printing, the logo can be either black or PMS 281 (deep blue). Four color process match is acceptable using the following formula: 100C, 68M, 0Y, 50K. 16. The logo may not be reversed out of a dark background to the color of the paper the logo is being printed on unless that color is black or the approved PMS 281 blue. 17. Do not use the logo on a patterned background or one that is too light or too dark for it to read well. By using the Coldwell Banker Residential Brokerage logo in your marketing materials you agree to consent of the above guidelines. If you have questions or concerns regarding use of the Coldwell Banker Residential Brokerage logo and/or display of your brokerage in marketing material, please contact Kacie Ricker in Marketing at kacie.ricker@camoves.com or call
4 COLOR PALETTE The color palette is as follows: PMS COLOR RGB COLOR PANTONE 296 PANTONE 425 R=20 G=47 B=84 R=110 G=114 B=119 PROCESS COLOR WEB COLOR C=100 M=46 Y=0 K=70 C=25 M=18 Y=15 K=51 142f54 6e7277 Fonts used are: Bodoni and Gill Sans Bodoni (Headlines) Gill Sans Light All Caps (SubHeads) Gill Sans Light - body copy You may download these fonts at the following websites: - Bodoni: - Gill Sans Light: Headlines and body copy appear centered or flush left or right. Justified text is not used. Typographic bullets or dashes are the acceptable method of identifying bullet copy. Other typographic signifiers such as Wingdings, Woodtype Ornaments, Zapf Dingbats etc. are discouraged bedrooms, 19 bathrooms, den, library, formal dining - Family room, maid s and chauffeur s quarters, laundry - 3 bedrooms, 19 bathrooms, den, library, formal dining - Family room, maid s and chauffeur s quarters, laundry
5 COLDWELL BANKER RESIDENTIAL BROKERAGE DISCLAIMERS 2013 DRE License # EVERY PRINTED PIECE OF LITERATURE Coldwell Banker Residential Brokerage Office Is Owned by a Subsidiary of NRT LLC. DRE License # STATIONERY, LETTERHEADS AND SIGNS Owned by a Subsidiary of NRT LLC. DRE License # PROPERTY BROCHURES Coldwell Banker Residential Brokerage Office Is Owned by a Subsidiary of NRT LLC. All rights reserved. This information was supplied by Seller and/or other sources. Broker believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction. DRE License # POSTCARD MARKETING A PROPERTY Coldwell Banker Residential Brokerage Office Is Owned by a Subsidiary of NRT LLC. All rights reserved. This information was supplied by Seller and/or other sources. Broker believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction. If your property is currently listed for sale, this is not intended as a solicitation. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. DRE License # POSTCARD PROVIDING MARKET UPDATE Coldwell Banker Residential Brokerage Office Is Owned by a Subsidiary of NRT LLC. All rights reserved. This information was supplied by Seller and/or other sources. Broker believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. The above-mentioned properties may or may not have been listed or sold by Coldwell Banker. If your property is currently listed for sale, this is not intended as a solicitation. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. DRE License # POSTCARD NOT MARKETING A PROPERTY licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned by a Subsidiary of NRT LLC. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. DRE License #
6 2012 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker is a registered trademark Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC.. DRE License # Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker is a registered trademark Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. DRE License # Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC. DRE License # Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker is a registered trademark Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC.. DRE License # Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker is a registered trademark Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. DRE License # Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker is a registered trademark Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC.. DRE License # Coldwell Banker Design Guidelines NEWSPAPER Office Newspaper Advertising Coldwell Banker #1 Coldwell Banker #1 room with brick fireplace. Original kitchen and Ad more copy here room with brick fireplace. Original kitchen and Ad more copy here ATHERTON ATHERTON ATHERTON ATHERTON room with brick fireplace. Original kitchen and Ad more copy here room with brick fireplace. Original kitchen and Ad more copy here EAST PALO ALTO EAST PALO ALTO EAST PALO ALTO EAST PALO ALTO room with brick fireplace. Original kitchen and Ad more copy here room with brick fireplace. Original kitchen and Ad more copy here LOS ALTOS LOS ALTOS LOS ALTOS LOS ALTOS room with brick fireplace. Original kitchen and Ad more copy here room with brick fireplace. Original kitchen and Ad more copy here PALO ALTO MIDTOWN 2754 Middlefield Rd, Palo Alto CaliforniaMoves.com facebook.com/cbnorcal PALO ALTO MIDTOWN 2754 Middlefield Rd, Palo Alto CaliforniaMoves.com facebook.com/cbnorcal CaliforniaMoves.com facebook.com/cbnorcal Agent Newspaper Advertising The Ultimate Mountain Estate! OLD SANTA CRUZ, LOS GATOS MOUNTAINS Luptur? Dia verum quid ullis aut audandenderi odione nimporenis rem. Ut harumqu aspider empedis doluptius explacc ullatur, sit qui velique laut etur? Ehentio nserfer ioresseque iminis di consed exerferibus a velectam cuptio magnis aut explabo rrovitiam voloritium incia volenis de et, ommosamet lab ilictas estibeatis essi corehen ecessunte et voluptatur, officit aquiassim re voluptassim as nim quo quam aut evenda cullitam. The Ultimate Mountain Estate! OLD SANTA CRUZ, LOS GATOS MOUNTAINS Luptur? Dia verum quid ullis aut audandenderi odione nimporenis rem. Ut harumqu aspider empedis doluptius explacc ullatur, sit qui velique laut etur? Ehentio nserfer ioresseque iminis di consed exerferibus a velectam cuptio magnis aut explabo rrovitiam voloritium incia volenis de et, ommosamet lab ilictas estibeatis essi corehen ecessunte et voluptatur, officit aquiassim re voluptassim as nim quo quam aut evenda cullitam. Nancy Cole Jill Cole Nancy Cole Jill Cole DRE# DRE# DRE# DRE# CELL CELL CELL CELL The Ultimate Mountain Estate! OLD SANTA CRUZ, LOS GATOS MOUNTAINS Luptur? Dia verum quid ullis aut audandenderi odione nimporenis rem. Ut harumqu aspider empedis doluptius explacc ullatur, sit qui velique laut etur? Ehentio nserfer ioresseque iminis di consed exerferibus a velectam cuptio magnis aut explabo rrovitiam voloritium incia volenis de et, ommosamet lab ilictas Jill Cole DRE# CELL
7 Coldwell Banker Design Guidelines MAGAZINE Agent Magazine Advertising 3.86 x 3.22 Bay View Beach Home Bodoni 26 point 2830 LAKEVIEW DRIVE, SANTA CRUZ I love how modern architecture flirts with sky, light and water in this brand new Rinnie Boyd designed 3 bedroom 2.5 bathroom home. An open great room enhances the oceans power to pull your gaze and imagination toward the horizon. Generous windows, skylight, ceilings and doorways coax progressively relaxing breaths. Add generougs pinches of salt, salt, eucaliptus and the rush of waves bly sliding the open doors Ahhhh! $1,065,000 Gill Sans Light 8.5 point 7.73 x 3.22 Bay View Beach Home Bodoni 26 point 2830 LAKEVIEW DRIVE, SANTA CRUZ I love how modern architecture flirts with sky, light and water in this brand new Rinnie Boyd designed 3 bedroom 2.5 bathroom home. An open great room enhances the oceans power to pull your gaze and imagination toward the horizon. Generous windows, skylight, ceilings and doorways coax progressively relaxing breaths. Add generougs pinches of salt, salt, eucaliptus and the rush of waves bly sliding the open doors Ahhhh! $1,065,000 Katrin Tobin Gill Sans Light 8.5 point Agent photo box 1.13 x katrintobin.com DRE # Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office Is Owned And Operated by NRT LLC. DRE License # ONLINE LISTINGS homesandlandsantacruz.com ONLINE MAGAZINE homesandlandsantacruz/com/flippy April Logo 1 x.58 Agent Contact Gill Sans 13 point Agent Name Bodoni 28 point Trade Gothic 5 point
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