MARKETING MATERIALS: Where to Go & How to Get There

Size: px

Start display at page:

Download "MARKETING MATERIALS: Where to Go & How to Get There"

Heather Lang
6 years ago
Views:

1 MARKETING MATERIALS: Where to Go & How to Get There?

The Marketing Place Merrill On-Demand print

property and relationship pieces, along with

Nationally branded items such as the Home

at time of checkout for On-Demand products.

office can choose to pay a portion of the

Visit RESource and select the Web Links tab.

relationship pieces. at time of checkout.

2 The Marketing Place Merrill On-Demand print marketing, such as customizable personal, property and relationship pieces, along with business cards and stationery products. Nationally branded items such as the Home Enhancement Guide and promotional marketing materials. Sales associates must provide a credit card at time of checkout for On-Demand products. On just-listed and just-sold postcards, an office can choose to pay a portion of the total, which it will be invoiced for. The cost of products varies by size, quantity and shipping method. Visit RESource and select the Web Links tab. There you will find a pass thru to The Marketing Place/Merrill. Xpressdocs On-Demand print marketing, such as customizable personal, property and relationship pieces. Sales associates must provide a credit card at time of checkout. On just-listed and just-sold postcards, an office can choose to pay a portion of the total. The cost of products varies by size, quantity and shipping method. Log into the NRT Gateway and select the pass-through tile called Xpressdocs.

Marketing Inventory (Northpoint) Pre-printed regional items, such as Discover the Difference Pre-Listing Portfolio, front/back cover sheets, pocket folders and

Through RESource under the Web Links tab there is a pass-through under Office Admins/Office Manager Pass-throughs called The Marketing Inventory (Northpoint).

Items found on RESource are formatted for printing at The Copy Center. Office staff can log on using his/her network login.

Most Marketing items can be found under the Marketing tab. M A S S A C H U S E T T S LISTING MATERIALS Congratulations, Your House Has Been Sold!

If your house is heated by oil, the company can estimate the amount of oil left in the tank. The new owners can reimburse you at the closing.

Water Bill Call the town water and sewer departments for a final reading of your water meter. You must present the final bill, paid or unpaid, at the closing.

Smoke Detectors & Carbon Monoxide Detectors Massachusetts s law requires that smoke and carbon monoxide detectors be properly installed in your house.

Arrangements need to be made promptly as you cannot transfer the property without this certificate.

The deed can be prepared by your lawyer or by the lawyer representing the mortgage company for the new owners.

These materials are available to tell our story and the difference in services when listing with Coldwell Banker Residential Brokerage.

the most recent property tax bill and paid receipts.

coM Tax Stamps Please consult with your sales associate about any tax stamps that may apply and how such costs may affect you.

3 Marketing Inventory (Northpoint) Pre-printed regional items, such as Discover the Difference Pre-Listing Portfolio, front/back cover sheets, pocket folders and announcement cards. Simply visit the Marketing Inventory website to fill out an order form. The office will be charged for all orders. Through RESource under the Web Links tab there is a pass-through under Office Admins/Office Manager Pass-throughs called The Marketing Inventory (Northpoint). RESource Ready-to-use items, such as ad headers, flyers, and information to assist with your marketing efforts. Items found on RESource are formatted for printing at The Copy Center. Office staff can log on using his/her network login. Visit RESource to download any marketing items. There is no additional charge. Once you log into the NRT Gateway there is a tile pass-through titled RESource. Most Marketing items can be found under the Marketing tab. M A S S A C H U S E T T S LISTING MATERIALS Congratulations, Your House Has Been Sold! 3 Weeks Before the Closing The Closing Electricity, Gas and Oil Bills Notify these companies of the your departure date and request your final bills. If your house is heated by oil, the company can estimate the amount of oil left in the tank. The new owners can reimburse you at the closing. House Keys Bring all house keys and garage door openers to the closing so you can give them to the new owners. Water Bill Call the town water and sewer departments for a final reading of your water meter. You must present the final bill, paid or unpaid, at the closing. If unpaid, the cost will be deducted from the purchase price. Smoke Detectors & Carbon Monoxide Detectors Massachusetts s law requires that smoke and carbon monoxide detectors be properly installed in your house. The local fire department will arrange for an inspection and, for a small fee, will issue the necessary certificate. Arrangements need to be made promptly as you cannot transfer the property without this certificate. 2 Weeks Before the Closing The Deed At the closing you must present a new deed conveying title to the property to the new owners. The deed can be prepared by your lawyer or by the lawyer representing the mortgage company for the new owners. Materials to assist you when meeting with your customers and clients. These materials are available to tell our story and the difference in services when listing with Coldwell Banker Residential Brokerage. In November, we had 43 ad spots air across our ABC affiliates: 18 WCVB-5 (Boston and Rhode Island) 4 WMUR-9 (New Hampshire) 21 WMTW-8 (Maine) Property Taxes Bring the most recent property tax bill and paid receipts. Adjustments will be made so the buyer reimburses you for payments made for which you are now no longer responsible. NeweNglaNdMoves.coM Tax Stamps Please consult with your sales associate about any tax stamps that may apply and how such costs may affect you. Pay Off Mortgage You or your lawyer must have obtained, from the bank that holds your mortgage, a statement showing the outstanding balance. This will be deducted from the amount you receive at the closing. There will be a small fee to have the discharge of the mortgage officially recorded. Real Estate Commission The real estate commission, previously agreed upon, will be deducted at the closing from the proceeds of the sale Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC MK 1/13 1 Week Before the Closing Phone, Cable and Internet Bills Notify these companies of the date you want services disconnected Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Employer. Equal Housing. Owned and operated by NRT LLC. MK /10

The Copy Center is a company resource for color copying for office managers and administrators to copy materials cost effectively. The Copy Center bills the office s budget for the costs incurred.

4 The Copy Center is a company resource for color copying for office managers and administrators to copy materials cost effectively. The Copy Center bills the office s budget for the costs incurred. If sales associates are interested in utilizing The Copy Center, they should discuss this with their manager to determine how the office will be reimbursed for the cost. What Is The Cost? Printing Color: 18 cents for each side (36 cents for double-sided, i.e. duplex) Note: The Copy Center charges on a per-click basis. The system will determine the best way to print copies to save on costs. For example, a 5.5 x 8.5 postcard will be printed on a larger 11x17 sheet of paper. Four postcards can fit on an 11x17 sheet. This is considered two clicks and will cost.36 cents (2 sides of an 11x17 sheet of paper). Final cost of each postcard is.09 cents. Shipping Materials are sent via UPS Next Day. Customer pickup is available. Saturday delivery is not available. Cost will be dependent on service requested and weight. The Copy Center What Are Our Paper Options? Various weight paper, sizes and finishing services can be ordered. Cover: Thicker and more rigid than text stock used in items such as postcards or posters. Text: Thinner and easier to fold such as tri-fold mail brochures. Paper weights and options will be based on the product ordered. To place an order: support: CopyCenter@NEMoves.com Phone: Address: 100 5th Avenue, Lower Level Waltham, MA Hours: Mon.- Fri. 8:30am - 5pm Instructions for Getting Set Up on The Copy Center Digital StoreFront What Is The Turnaround Time Frame? 250 copies or less: with no finishing needs other than one-staple - received before 11:00AM same business day; received after 11:00AM one business day ,000 copies: 2 business days 1,000 2,500 copies: 3 business days 2,500+ copies: reviewed by Marketing, requestor and The Copy Center to determine scope and time frame Scoring and folding with image, 500 copies: 2 business days Scoring and folding with image, 500 2,000 copies: 3 business days Scoring and folding with image, 2,000+ copies: requires a turnaround quote Cutting, 500 sheets or less: 3 business days Cutting, 500+ sheets: requires turnaround quote Full bleeds and cut listing sheets: 4 business days Full bleeds,other: Requires turnaround quote *All postcards require cutting 1. Please visit the following URL: 2. To log in, use your desktop username and password. If you are a first time user or having issues logging into The Copy Center Digital StoreFront, please contact NRT Help Desk at NRT-HELP. Important: Call for time frames if projects fall outside of these guidelines: The above time lines will be adhered to if the request is received via The Copy Center by 3:00pm. Timeframes do not include shipping.

Homebase intouch On-Demand print and electronic marketing. Agents can customize personal, property and relationships pieces.

Also, agents have a free personal website and a CRM (customer relationship management) tool. Log into the NRT Gateway. There is a section at the top labeled Homebase intouch.

In addition, this section includes criteria for Previews listings, listing presentation materials, and department contact information.

If you have a property in the program, a member of the Previews department will assist you with your property marketing materials.

Listings The Coldwell Banker Previews International marketing program provides comprehensive exposure for the world s most luxurious homes.

Greenwich, Connecticut Listing for $54,000,000 Englewood, New Jersey Listing for $24,000,000 Kailua, Haiwaii Listing for $18,500,000 Los Angeles, California Listing for $14,995,000 n The full-color

Wall Street Journal has a northeast circulation of 255,000 with a readership throughout New Jersey, New York, Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

n Previews International Homes & Estates Magazine the exclusive magazine of Coldwell Banker Previews International is available in both print and digital formats and has a distribution of 225,000

Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC.

83036 1/16 The Magazine (Circulation: 105,000) The printed edition of Previews Homes & Estates is distributed to highly targeted audiences in the U.S.

5 Homebase intouch On-Demand print and electronic marketing. Agents can customize personal, property and relationships pieces. Sales associates must provide a credit card at time of checkout for any printed materials. There are no fees to send out electronic marketing pieces. Also, agents have a free personal website and a CRM (customer relationship management) tool. Log into the NRT Gateway. There is a section at the top labeled Homebase intouch. Previews Ready-to-use items to assist you with the marketing and sale of your Previews listing. In addition, this section includes criteria for Previews listings, listing presentation materials, and department contact information. t e ee l tr mp ls a al l S W rna u Jo Preview materials in this section can be downloaded or printed directly. If you have a property in the program, a member of the Previews department will assist you with your property marketing materials. ExpEriEncE is the DiffErEncE A Selection of our top listings And SAleS ExclusivE PrEviEws represented by to coldwell banker previews international coldwell BankEr PrEviEws MarkEting PrograM Top Listings The Coldwell Banker Previews International marketing program provides comprehensive exposure for the world s most luxurious homes. To effectively market your home to targeted buyer pools, Previews has reserved a wealth of prominent marketing and advertising placements encompassing the following components: n High-quality Greenwich, Connecticut Listing for $54,000,000 Englewood, New Jersey Listing for $24,000,000 Kailua, Haiwaii Listing for $18,500,000 Los Angeles, California Listing for $14,995,000 n The full-color Coldwell Banker Previews Property Materials are created to display your home to potential buyers. Wall Street Journal has a northeast circulation of 255,000 with a readership throughout New Jersey, New York, Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Our full page Previews ads are featured 2-3 times each month. n Previews International Homes & Estates Magazine the exclusive magazine of Coldwell Banker Previews International is available in both print and digital formats and has a distribution of 225,000 with a total readership of 435,000. Visit RESource and select the Marketing tab. There you will find the Previews section Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker logo are registered service marks owned by Coldwell Banker Real Estate LLC /16 The Magazine (Circulation: 105,000) The printed edition of Previews Homes & Estates is distributed to highly targeted audiences in the U.S. as well as Previews Property Specialist and select Coldwell Banker offices worldwide. 30,000 copies are delivered to Listing for $14,900,000 Oyster Bay Cove, New York Listing for $14,900,000 Bernardsville, New Jersey Listing for $13,500,000 Kings Point, New York Listing for $12,990,000 subscribers of The Wall Street Journal in top U.S. luxury markets and 15,000 are poly-bagged with Haute Living subscribers in Manhattan, San Francisco and Los Angeles. The Digital Edition (Circulation: 120,000) The digital edition of Previews Homes & Estates is sent via to affluent consumers in China with a net worth of $10 Million+, Coldwell Banker agents and clients worldwide and subscribers of Coldwell Banker Previews luxury lifestyle blog PreviewsInsideOut.com. n Homes Riverside, Connecticut Listing for $12,750,000 Rye, New York Listing for $11,995,000 Bedminster, New Jersey Listing for $10,700,000 Wayland, Massachusetts Listing for $7,900,000 & Estates Regional Magazine Available in print and digital formats, Homes & Estates Regional Magazine is distributed throughout the northeast. The Magazine (Circulation: 144,000) The printed edition of Homes & Estates Regional Magazine reaches over 144,000 individuals in Massachusetts, Maine, New Hampshire, Rhode Island, Connecticut, New York, New Jersey and Pennsylvania through a Top Sales combination of direct mail insertions into subscriber copies of the Wall Street Journal. The Digital Edition A digital version of Homes & Estates Regional magazine is published on ColdwellBankerHomes.com. n The Previews High-Definition Home Movie offers a unique way to show potential buyers your home on-line at any given time, at their convenience. This full motion video of your home is enhanced Miami Beach, Florida Listed at $21,000,000 Listed at $17,000,000 Fairfield, Connecticut Listed at $14,800,000 Los Angeles, Californina Listed at 11,950,000 with music. The video is streamed on-line at ColdwellBankerPreviews.com, ColdwellBankerHomes.com, Coldwell Banker s On Location channel on YouTube and other partner websites. PREVIEWSADVANTAGE.COM COLDWELLBANKERPREVIEWS.COM Africa North America Central America South America Asia Australia Caribbean Europe Middle East South Pacific 2015 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Previews International, the Coldwell Banker Previews International logo and Dedicated to Luxury Real Estate are registered and unregistered service marks owned by Coldwell Banker Real Estate LLC. Mamaroneck, New York Listed at $10,900,000 Greenwich, Connecticut Listed at $10,350,000 Listed at $9,450,000 Spring Lake, New Jersey Listed at $9,200,000 Data reflected as of May Top listings reflect current price. Top sales reflect list price. COLDWELLBANKERPREVIEWS.COM 2014 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Previews International, the Coldwell Banker Previews International logo and Dedicated to Luxury Real Estate are registered and unregistered service marks owned by Coldwell Banker Real Estate LLC /15 REALTOR

123 MAIN STREET GLOBAL MARKETING PLAN

123 MAIN STREET GLOBAL MARKETING PLAN PRE-MARKETING JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Professional Photography Global Luxury Sign PRINT & DIGITAL MARKETING JAN FEB MAR APR MAY JUN JUL AUG