STARTING WITH OURSELVES

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1 DEFINING OUR

2 THE PAGES AHEAD REVEAL WHO COLDWELL BANKER COMMERCIAL IS, WHAT WE STAND FOR, AND WHAT IT HAS TO DO WITH YOU. STARTING WITH OURSELVES Everyone thinks of changing the world, but no one thinks of changing himself. Leo Tolstoy For us to make a difference, first we re going to have to be different. We need to define ourselves, not in terms of what we do, but in terms of who we are. For that, we can t look outward, waiting for clients, or competitors, or the marketplace to tell us who to be. Instead we have to look inward, at ourselves, to determine who and what we we re really made of. 03 // COLDWELL BANKER COMMERCIAL

3 It s What Sets CBC Apart WE ARE ENTREPRENEURIAL. We know there s no single way to get the job done It s up to us to figure out what works best in each individual market for our clients WE ARE MASTERFUL. Nobody out there knows the market better than we do And nobody else has the relationships necessary to get the job done WE ARE PRINCIPLED. We must perform our jobs the right way to gain the trust of our clients When we do, they will return to do business with us again and again The professionals of the Coldwell Banker Commercial organization have more in common than you d think, regardless of what market your office is in or sector you focus on: PASSION DRIVE WE ARE DRIVEN. We re not afraid of hard work We re here to get the job done And we ll do whatever it takes for our clients to succeed We are COMMERCIAL TO THE CORE SM

4 COMMERCIAL TO THE CORESM Coming together is a beginning; keeping together is progress; working together is success. HENRY FORD This isn t new. It s who you already are. Who we are. Your hunger and hustle define us. IT WILL BECOME OUR MISSION STATEMENT: We want to be the commercial real estate company known for doing whatever it takes on our clients behalf. IT WILL DEFINE OUR VISION STATEMENT: We will treat every engagement like it s the most important transaction of our careers, stopping at nothing to get our clients the best result possible. These statements are more than just words. We have to live them every day embody their essence in everything we do for our clients. A TRUSTED PARTNER Every professional has a role to play in making Coldwell Banker Commercial successful. Every professional needs to make a commitment here and now. You need to commit to growing your business. To leverage all of your passion, your drive, your instincts into going out there every day and getting the deal done. To make your business, your office, your market, and the CBC organization the best and strongest it can be. DELIVER TANGIBLE RESULTS EVERY TIME WORK TIRELESSLY ON YOUR CLIENTS BEHALF BE AS INVESTED IN CLIENTS SUCCESS AS YOUR OWN 05 // COLDWELL BANKER COMMERCIAL

5 UNITED IN PURPOSE The work that each of you does individually reverberates throughout the entire Coldwell Banker Commercial organization. Every time you get together at Global Conference, Regional Meetings, industry events the relationships you build and the networking you do helps you feed off each other s success. LEVERAGE EACH OTHER S EXPERTISE Not every office is strong in all sectors. Lean on the knowledge throughout the organization to maximize your opportunities. REFER POTENTIAL CLIENTS Geography, specialization, or services offered; there are many reasons you might pass a potential client along to another affiliate. MAKE THE MOST OF AVAILABLE RESOURCES From Blueprint to branded templates, the global website to powerful tools and resources, you never have to go it alone. By working together, we can begin to create the kind of system-wide collaboration that achieves meaningful growth. SUPPORTING YOUR SUCCESS We re only as strong as the talented professionals in the CBC organization. So we ll match your commitment with one of our own: To provide you with the learning opportunities you need to be at your best. Personal development programs include: Emerging Broker Training The Leadership Series Presentation Skills

6 ACHIEVING SOMETHING EXTRAORDINARY With everybody aligned behind a shared story at the local, regional, national and global level, Coldwell Banker Commercial can operate as one. Which is no small thing. PRIMARY MARKETS Growth will allow us to continue raising our profile and increasing our appeal with: A more flexible model that allows for entrepreneurial creativity Better market coverage and a broader geographic footprint SECONDARY AND TERTIARY MARKETS A broader presence will continue to create a competitive advantage in markets nationwide with: Greater name recognition and brand awareness The local expertise of brokers ingrained in the community The understanding that all transactions, regardless of size, are a top priority The combined resources and experience of an international network & 07 // COLDWELL BANKER COMMERCIAL

7 And CBC will continue to look to our value circle to address the needs of our affiliated offices and help them to perform at the highest levels. MARKETING YOUR SERVICES AFFILIATE GROWTH WINNING BUSINESS PERSONAL DEVELOPMENT THOUGHT LEADERSHIP

8 A BOLD FUTURE LIES AHEAD We are confident that in the years to come the world will see the Coldwell Banker Commercial organization as representing a next generation in commercial real estate; the tireless efforts of our professionals conveying an unmatched point of difference from our competition; our trusted expertise conveying a tangible advantage on our clients' behalf. cbcworldwide.com AND IT ALL STARTS HERE Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates. All Rights Reserved. Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates fully supports the principles of the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker Commercial and the Coldwell Banker Commercial Logo are registered service marks owned by Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.

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