ELITE PREFERRED MARKETING SOLUTION

Transcription

1 ELITE PREFERRED MARKETING SOLUTION Enclosed you will find information regarding Scott Irvin and his Team of professionals, the 97-Step System Scott has created to get your home sold fast and for top dollar, details of Scott Irvin s Easy Exit Listing Guarantee, his Communication Guarantee, a list of Real Estate Myths, and much more. It is essential that you thoroughly review this package before your appointment with Scott Irvin York Road, Jamison, PA (215) ex 231

2 Dear Homeowner, Thank you for taking the time to review this package. I have sent you these materials in advance of our meeting so that you will know a little more about me, my team, our services, and how they will benefit you. At this point, I don t know all of your particular needs and objectives, nor do I know your financial and family situation entirely. I do know that selling a home can be an extremely emotionally trying time, or a very exciting one. My job is to provide you with enough solid information so you can make an honest, informed decision based upon facts, not hype. As you look through this package, use the forms at the back to note any questions that you have for me so that I will not forget to address them at our meeting. I am preparing a complete marketing presentation and market analysis for our strategy session that will be specific to your home. I will cover many important items that other agents may not even know, such as: The proven 97 Step Home Selling System A little known pricing technique that gets a lot more showings. The 2 things that will kill a home sale before it gets started. And much more! Selling your home is a complicated task so it is crucial to have every possible advantage you can. Thank you again for your time and I look forward to meeting with you. Sincerely, Scott Irvin, ABR, ASR, CDPE Team Leader

3 MISSION STATEMENT Our mission is to deliver a lifetime of unparalleled service to both buyers and sellers. To do this, we utilize the latest technology and a unique marketing system to provide value that far exceeds any of our competition. CORE VALUES Truth Commitment to honesty without compromise An excellent reputation, loyalty and trust. We hold each other accountable. We do what we say we are going to do. We communicate honestly with everyone. Excellence Extraordinary beyond expectations Loyalty, reputation and personal pride in who we are and what we do. We deliver exceptional value. We recruit and retain the best people. We create and promote an image and environment of success. Relationships Connecting for a lifetime Everyone feels valued; people like us and trust us; this is a great place to work and great company to work with. We value other s opinions and feelings. We listen. We communicate openly. We stay in touch. We treat everyone with respect. Financial Success Everyone wins Improved financial positions for all. We balance the financial interest of the client. We look at the big picture when making decisions. We price our services to maximize the benefit to all. We help our clients make well-informed purchasing and selling decisions. We invest to remain the best.

4 The Scott The Irvin Scott Home Irvin Selling Team s Team s Amazing Amazing 97 Step System to Get Your Home Sold Fast and For Top Dollar...GUARANTEED! PRE-LISTING ACTIVITIES 1. Research all comparable properties, including those that have recently sold, are currently for sale and those that were for sale, but failed to sell. 2. Review the information regarding the homes that did not sell and determine why they have not sold. 3. Call the listing agents of those properties, if needed, to discuss these comparable properties to determine how their results may impact on your property and the price you will receive. 4. Ask questions about your property and yourselves to learn how to better serve and provide helpful Real Estate information or advice if needed. 5. Understand and be made aware of all your immediate concerns. 6. Assess and understand your motivations for selling. 7. Assess and understand how quickly you need to move and determine if your desired timeline is attainable. 8. Discuss your purchase plans and determine how our Team can assist you in your next purchase. 9. Provide you with the name of a pre-qualified, award-winning agent to assist you at your new location, if necessary. 10. Gather information to help assess your needs. 11. Obtain and verify accurate methods of contacting you including your cell phone, address, contact information for close relatives that will know how to reach you, etc. We will also verify your preferred method of contact. 12. Provide you with relocation information, if needed. 13. Research competitive, but non-comparable, properties that are currently on the market and those that have been sold in the last 6 months. 14. Research competitive, but non-comparable, properties that have been withdrawn. If necessary, call the agent to understand why.

5 15. Research expired properties (properties that did not sell during their time on the market). 16. Research the previous sales activity (if any) on the home. 17. Using the relevant information about your property, (gathered in the initial contact), we will then do research to determine the True Market Value of your property. ABOUT YOUR HOUSE 18. Help you prepare the Sellers Homeowner s Information Sheet and include information on taxes, utilities and services the buyer will need to know about after closing. 19. Obtain information that will help us and our Team prepare the listing, advertising, and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property, etc. 20. Provide Home Audit to suggest constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer and, if necessary, have a professional stager to assist. 21. Provide you with home showing guidelines to help have the home prepared for appointments. (I.e. lighting, soft music, etc.) 22. Research tax records to verify full and complete legal information is available to prospective buyers and buyer s agents on the MLS printout. ACTIVITIES AFTER THE LISTING IS SIGNED 23. Advertise your home to my Elite Preferred Buyers as well as all qualified buyers in my database. 24. Create compelling teaser 800 House Script to stimulate calls on your home. 25. Have a professional film a virtual tour of your home to be used in our marketing. 26. Electronically measure home/rooms for MLS printout. 27. Enter your name and address in the The Scott Irvin Home Selling Team s computer system to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property. 28. Install a professional RE/MAX sign in the front yard unless it is disallowed by a Home Owner s Association. RE/MAX has the most recognizable Logo and Trademark in Real Estate, which will help maximize showing potential.

6 29. Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home. 30. Encourage you to have two sets of keys ready. One set of keys will be inserted in the lockbox; the other set will be kept at our office in case there is ever a problem with the first set. 31. Encourage you to have a copy of your deed, survey, tax bills, and utility bills available if you have them and recommend that make them available at the Open Houses for the agents on the day the listing appears on the MLS. THE SCOTT IRVIN HOME SELLING TEAM S ELITE PREFERRED MARKETING SOLITION 32. Arrange for your home to be professionally cleaned from top to bottom prior to beginning showings. 33. Have the front door of your home freshly painted so that buyers get a good impression from the start. 34. Professionally stage the home to make sure that each room communicates a feeling of home to the buyers and allows them to see their possessions in the space. 35. Schedule a comprehensive pre-sale home inspection so that you are able to identify and repair any potential issues prior to receiving an Agreement of Sale. 36. Create curb appeal by planting fresh flowers and having flower beds weeded. ACTIVITIES DURING THE SELLING PROCESS 37. Deliver copies of advertisements and marketing material of your home to you for review. 38. Discuss qualifications requirements of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale. 39. Inform the other agents in our 10 RE/MAX offices of your home for sale (Over 300 agents) and contact all other agents in our database. RE/MAX agents are the highest producing agents in the world. 40. Log all home showings to keep record of marketing activity and potential buyers. 41. Pre-qualify all buyers whom our Team will bring to your home before showings to avoid wasting time with unqualified showings and buyers. 42. Prepare a monthly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold, etc.) to keep you informed about key market conditions within your area. *Some Restrictions Apply. Ask for Details.

7 43. Prepare an equity analysis to show your expenses, closing costs and net proceeds. 44. Strategically price home to enable it to show up to more MLS searches. 45. Arrange a Free-30-minute consultation with our Mortgage Broker to help potential buyers to qualify. 46. REPRESENT YOU AND YOUR BEST INTEREST when receiving offers (if coming from another agent) and review important details of contracts to determine best negotiating position and strategy. MARKETING & PROMOTION PLAN 47. Create a custom Home Marketing Handout to be placed in your home for buyers and buyer s agents to reference home features, area map, floor plan (if available), tax information and other possible buyer benefits. 48. Create a full-color property brochure of features and lifestyle benefits of your home for use by buyers agents showing your home. This will be prominently be sent to over 1000 real estate offices in the area. 49. Electronically submit your home listing information to the TReND Multiple Listing Service for exposure to over 17,500 active real estate agents in the Greater Philadelphia area. 50. Explain the use of the Sellers Property Disclosure Statement that you will complete. This will be uploaded to the TReND Multiple Listing Service and presented to the buyer of your home. Being forthcoming with pertinent information will help you avoid devastating setbacks and preserve your legal rights. 51. Install lockbox to allow buyers and their agents to view your home conveniently without compromising your family s security. 52. RE/MAX advertises on the following TV stations: CBS, NBC, FOX, A&E, Discovery, Headline News, USA, Sci-Fi, CNN, Food Network, Lifetime, BET, Bravo, Nick at Nite, ESPN, ESPN2, FX, & TNT, sending viewers to remax.com, one of the #1 real estate websites out there for home sales. 53. Send a personalized card to residents in the immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood. 54. Write remarks within the MLS system specifying how you want the property to be shown as well as providing detailed instructions to our front desk staff who will convey the information to agents who schedule showings. 55. Follow up with all agents who have shown your property after changes are made to the MLS listing (Price reductions, addition of incentives, etc.) 56. Property featured in an upcoming issue of Scott s Market Watch Newsletter.

8 HIGH TECH SOLUTIONS & TOOLS 57. Submit up to 25 digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour. 58. Assign your property an ID number that buyers can text to instantly receive detailed information regarding your home. This text number will be used in print advertising, appear on the sign rider and on flyers for the sign brochure box. 59. Buyer will have the option to press zero for direct connect to speak to someone personally about your property when calling our 800 number. 60. Ensure that property is correctly listed on Create an online property feature page at Create an online property feature sheet on Create an online property feature sheet on both Trulia.com & Zillow.com. 64. Create an online property feature sheet on website. 65. Showing agents & prospective buyers have easy access to your property s Seller s Disclosure on both the RE/MAX Centre website and Trend Multiple Listing Service. 66. Create an online property feature sheet to be put on the ww.remax_international.com international world wide website. 67. Upgrade your home on Realtor.com to a premier site. These listings get 4 times as many views as a standard listing. 68. Enter your property into our Online Feedback System which entices agents to give feedback by ing showings agents a survey to complete. 69. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing home Available to hundreds of millions of people via my website at with links to other sites. 70. Submit your home to all the top real estate search engines: Yahoo, Google, MSN, Bing, AOL, etc. WEEKLY ACTIVITIES 71. a report each week with detailed feedback from the agents who have shown your property during the listing, including any updates.

9 72. Discuss marketing ideas for your property with Mastermind group of top Realtors from across the country. 73. Follow up with all the agents who have shown your home via phone and Promote your home to Top Realtors in the local area Real Estate Offices. 75. Search the MLS System for Realtors that are searching for a home like yours who are working with interested and capable buyers matching home, then fax or copies of home listing information for them to review immediately. 76. Target market to determine who the most likely buyer willing to pay the highest price will be and directly contact these people and give them a copy of your listing if requested. OUR EXCLUSIVE MARKETING GUARANTEES 77. CANCELLATION GUARANTEE* % SATISFACTION GUARANTEE* 79. EASY EXIT LISTING AGREEMENT* 80. COMMUNICATION GUARANTEE* DAY OR FREE GUARANTEE* STEP MARKETING PLAN* AFTER SALE DUTIES 83. My team and I are skillful negotiators and will negotiate the highest price and best terms for you and your situation. 84. We directly employ highly trained office staff to process and track the entire closing process. 85. Scott Irvin is a devoted full time REALTOR. 86. Our dedicated office conveyancer will coordinate with you and guide you through the process of getting all the necessary certifications and documents for settlement. 87. Deposit check will be deposited into an escrow account held by RE/MAX Centre. 88. Arrange possession and transfer of your home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures, etc.). *Some Restrictions Apply

10 89. Assist in scheduling the closing date for you and all parties. 90. Coordinate and review with you any buyer requested inspections and assist cooperating agent with any problems that may arise relative to you and your home sale. 91. Coordinating financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing. 92. Coordinate scheduling of appraisal and supply comparable sales if needed. 93. Coordinate scheduling of your inspections (home, radon, termite, etc) with other Realtor and handle contingencies if any. 94. Educate and explain all aspects of the legal sales contract, all counter offers, all other forms, verify and follow up with the lawyers, verify prequalification, verify and inform you of the arrival of the deposit check. 95. Handle all paperwork and amendments to sale documents that are needed. 96. Help you relocate locally or out of area with highly experienced RE/MAX agents across the globe you are sure to have the highest quality agent to help you on both sides of the move to make it worry and stress free. 97. Send postcards with a picture of your new home on it delivered to 30 friends/family giving out your change of address. THE SCOTT IRVIN HOME SELLING TEAM SOLD 99% OF THE PROPERTIES THEY HAVE LISTED THIS YEAR!!!

11 Compare this to ANY local agency averages and you can see why our 97 STEP HOME SELLING SYSTEM is so effective that you will obtain the top price and easiest sale with the fewest possible problems. GUARANTEED!!!!! For More Information, Contact us Directly at ! Scott Irvin, ABR, ASR, CDPE Top 1% of Realtors Nationwide Platinum Club Member

12 THE DRAWBACKS OF OVERPRICING REDUCES ACTIVITY: Agents won t show the property if they feel it is priced too high. LOWER ADVERTISING RESPONSE: Buyer excitement will be with other properties that offer better value. LOSS OF INTERESTED BUYERS: The property will seem inferior in amenities to other properties in the same price range that are correctly priced. ATTRACTS THE WRONG PROSPECTS: Serious buyers will feel that they should be getting more for their money. HELPS THE COMPETITION: The high price makes the others look like a good deal. ELIMINATES OFFERS: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property. CAUSES APPRAISAL PROBLEMS: Appraisers must base their value on what comparable properties have sold for. LOWER NET PROCEEDS: Most of the time an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.

13 THE BENEFITS OF PROPER PRICING FASTER SALE: The proper price gets a faster sale, which means you save on mortgage payments, real estate taxes, insurance, and other carrying costs. LESS INCONVENIENCE: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper price shortens market time. INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible. EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it. BETTER RESPONSE FROM ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent. HIGHER OFFERS: When a property is price right, buyers are much less likely to make a low offer, for fear of losing out on a great value. MORE MONEY TO SELLERS: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

14 ALL AGENTS ARE NOT EQUAL! Professors have Doctorates... Physicians have Medical Degrees... REALTORS have DESIGNATIONS! How can you tell if your real estate agent has the knowledge and experience you need? Ask about their Designations! Designations mean your agent has invested their time and money to attend courses, take and pass difficult exams, and achieve specified levels of professional achievement in order to earn each Designation. This translates into a professional with highly advanced degrees to assist you in protecting YOUR biggest asset.

15 Scott Irvin has invested his time and money to earn ABR, ASR & CDPE designations in order to better serve his clients! Accredited Buyer Representative (ABR) The Accredited Buyer Representative (ABR) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded by the Real Estate Buyer s Agent Council (REBAC), an affiliate of the National Association of REALTORS, to real estate professionals who both meet the specified educational criteria and show the practical experience essential to excelling in the field of buyer representation. Accredited Seller Representative (ASR) The Accredited Seller Representative (ASR) designation is the most sought-after seller representation designation in real estate. This designation focuses on enhancing the professional skills of seller's agents so as to enable them to provide true "value added" service to today's home seller. It is awarded by the Accredited Seller Agency Council (ASAC), an affiliate of the National Association of REALTORS, to real estate professionals who meet the educational criteria and demonstrate the necessary practical experience. Certified Distressed Property Expert (CDPE) A Certified Distressed Property Expert is a real estate professional with specific understanding of the complex issues confronting the real estate industry, and the foreclosure avoidance options available to homeowners. Through comprehensive training and experience, CDPEs are able to provide solutions for homeowners facing hardships in today s market, specifically short sales.

16 FACT On the average...buyers inspect 12 homes before making an offer. That means 11 other homes are competing against yours. What this means to you is In today s market, buyers are increasingly savvy. Many sellers are testing the market resulting in a high number of listings. This means the competition is stiff! Working together, we can make sure that your home gets the attention it needs to stand out from the pack. Your job is to make your home bright, shiny and clean; as close to a model home as possible. Our job is to tell the world and work to gain maximum market exposure.

17 There are 5 ESSENTIAL INGREDIENTS that comprise the formula for the SUCCESSFUL sale of your home. CONDITION LOCATION MARKET TERMS PRICE Your home will sell at the highest profit and in the quickest amount of time when all the ingredients are combined perfectly. If only one ingredient is left out of the formula or is out of proportion to the others Your home will take longer to sell and will, quite possibly COST YOU MONEY!

18 PRICE is the #1 most important factor in the sale of your home. The consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket. Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it). Failure to understand market conditions and properly price your home can cost you thousands of dollars and cause your home not to sell...fouling up all of your plans. Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale. I Won t Let this Happen to You! Utilizing the latest computer technology and my in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home. You can t afford any guesswork in this critical step!

19 LOCATION The pricing of your home must reflect its location. The better the location, the higher the acceptable price. School districts, high and low traffic, and highway accessibility, all need to be considered in determining the value of your home s location. We cannot control the location. CONDITION The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets, and paint all relate to condition. Basic rule: If we can smell it...we can t sell it. MARKET Recession, inflation, interest rates, mortgage availability, competition, and the public s perception of the general economy all make up the market. It may be a buyers market or a seller s market. The pricing of your home must reflect the current nature of the market because we can not influence the market. TERMS The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must reflect the terms available. The easier the terms, the more valuable your property becomes. (And this is where our team of professional Affiliates really shine-by offering a broad, full-spectrum of mortgage products and options to both you and all potential buyers.

20 PRICING GUIDELINES What you paid for your property does not affect its value. The amount of money you need to get out of the sale of your property does not effect its value. What you think it should be worth has no effect on value. What another real estate agent says your property is worth does not affect its value. An appraisal does not always indicate what your property is worth on the open market. The value of your property is determined by what a ready willing and able buyer will pay for it in the open market, which will be based upon the value of other recent closed sales. BUYERS DETERMINE VALUE!! DO NOT automatically list with the agent that gives you the highest price. Consumer Reports stated Expect the agent to suggest a price range, but don t let that frame you in. Be aware that some devious agents will, at first, suggest a very handsome price. Then, after they have the listing and the house hasn t sold, they ll come back with a pitch to lower the price.

21 THINKING ABOUT SELLING SCOTT IRVIN wants to work in YOUR best interests. I am eager to have you share your concerns and expectations with me about the marketing of YOUR PROPERTY. PLEASE CIRCLE YOUR LEVEL OF CONCERN: NOT CONCERNED VERY CONCERNED Buyer Qualifications? Multiple Listing Service? Showing Procedures? Advertising? Broker Commissions? Public Open Houses? Inconvenience? Closing Date? Pricing? Closing Costs? Home Security? Salability? Financing? Negotiating Process? Marketing Plan? The internet? Agency? Other Other Other

22 THE ELITE PREFERRED MARKETING SOLUTION* THE DIFFERENCE IS IN THE DETAILS! Scott Irvin and Associates is continually striving for excellence and finding new ways to improve the home selling experience for our sellers. To that end, we have created a new and improved marketing package called Scott Irvin and Associates Elite Preferred Marketing Solution, which offers our sellers several distinct beneficial services for FREE! 1. COMPREHENSIVE HOUSE CLEANING - Rather than scrubbing the house from top to bottom yourself, The Scott Irvin Home Selling Team will have a professional cleaning service do the hard work for you! 2. PROFESSIONAL HOME STAGING - We won t leave you wondering what needs to be done in order for your home to give buyers the right first impression. We will have a professional come out and help you get your home ready for showings. 3. FRESHLY PAINTED FRONT DOOR - We won t let a well worn front door ruin a buyer s first impression of your home. Before showings start, your front door will be freshly painted. 4. PRE-SALE HOME INSPECTION - A home inspection can reveal issues with a home that would be difficult to notice otherwise. Rather than have you blindsided by a Buyer s Home Inspection, we will have a Certified Home Inspector come to your home before your receive an Agreement of Sale to give you time to fix any issues. Providing that report along with repair invoices may even secure an offer that has no inspection contingency! 5. FRESH FLOWERS - Sometimes curb appeal makes all the difference between a buyer calling for additional information on your property or driving right by without giving the For Sale Sign another thought. We will help brighten your landscaping with fresh flowers that are sure to draw the attention of potential buyers. *Some Restrictions Apply. Ask for Details.

23 RESPONSE ADVERTISING AND 24-HOUR MARKETING Unlike most agents that run image advertisements that focus on themselves and how great they are, The Scott Irvin Home Selling Team utilizes Response-Generated Marketing that focuses on potential buyers and what they really want. These ads are much different than those that most agents run. A very high number of prospects call because of these non-threatening, emotion arousing ads! These strategies, combined with the cutting edge technology of our 24- hour Automated Marketing System provides us with a steady stream of qualified buyers. This incredible system allows callers to receive detailed information about your home even have a feature sheet on your home faxed to them...24 hours a day. The system also allows Scott to track exactly how many calls are received on every house and from each ad it even captures the caller s phone number and most names & addresses.

24 THE HOME HUNTER SYSTEM The Scott Irvin Home Selling Team has a unique system to attract buyers and insure that each buyer will be properly assisted in finding the home that they are searching for. Our team has a system that focuses specifically on assisting the large inventory of buyers that our innovative marketing strategies produce. Each buyer is interviewed to determine the features and specifications that they are looking for in a home. That data is then entered into a computer system that will list the homes that match the buyer s criteria. Buyers are given the features and benefits of those homes that meet their criteria, and will be assisted through each step of the process. We focus all our efforts on finding a buyer for your home, unlike traditional agents who passively wait for a buyer to come along. The system allows us to give exceptional service to a large inventory of buyers. WE VERY WELL MAY ALREADY HAVE A BUYER FOR YOUR HOME!

25 INTERNET EXPOSURE 175+ COUNTRIES & 100+ MILLION PEOPLE In keeping pace with innovation and advancements in computer technology, we now will place your home on our Internet Sites. We are constantly looking for ways to give our clients advantages over competitors in the marketplace that go beyond the traditional methods of marketing and promotion. The Scott Irvin Home Selling Team is ranked in the top 5 of the major internet search engines: Google, Yahoo, Overture, MSN and more. Scott also has a premier site on realtor.com getting 4 times as many buyers over the average agent. Take a look and see the difference for yourself. Full color pictures and a detailed description of your home, where targeted areas of your home will be highlighted. These amazing digital photo montages will be available to well over 100 million people worldwide anyone with access to the internet on their computer. AND the best part...scott Irvin will take these digital photos immediately and they will be submitted the same day your home hits the MLS!!!

26 COMMON REAL ESTATE MYTHS MYTH: The Scott Irvin Home Selling Team sells a lot of real estate. Perhaps they are too busy to pay attention to my listing. TRUTH: Just as great restaurants are always busy and superior doctors have a heavy patient load, the Scott Irvin Home Selling Team s success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, Scott Irvin has assembled a team of top-notch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself. MYTH: TRUTH: A discount broker can do it just as well and save me money. Successfully marketing a property in our competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, direct mail, etc. are paid for by Scott Irvin. How will a discount broker offer such a complete marketing campaign? Does the discount broker have a team to personally tend to your specific needs? Do they have a proven track record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process? Remember that you only actually pay a brokerage fee if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! It is interesting to note that a discount broker does not have a dominant market share in any major city in the country. MYTH: TRUTH: I should select the agent that suggests the highest price. This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price.

27 Scott Irvin and Associates does not play any games. Scott provides a well researched computerized market analysis to determine the true realistic price that your home will bear in today s marketplace. The decisions of which agent to list with and what price to ask are two completely separate decisions. Never select an Agent based on the price they suggest, rather, select your Agent based on their CREDENTIALS and MARKETING PLAN, and then decide on price together. MYTH: TRUTH: Property condition is not that important to buyers. WRONG! A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are the most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh always reap rewards. MYTH: TRUTH: Empty homes are harder to sell than occupied homes. Vacant homes often sell faster for several reasons, but again it all depends on condition. A vacant home that is clean, in good repair and priced fairly will sometimes sell faster because the rooms will appear larger without furniture and clutter, buyers can easily visualize their furnishings in the home, and most agents prefer to show vacant homes because they can go anytime without worrying about making appointments, etc. MYTH: Pricing a home for sale is a mysterious process. TRUTH: Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market. And because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. Scott Irvin utilizes a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn t mysterious either.

28 REFERRALS / RELOCATION Significant portions of our buyers come from outside the local area. These are often job transfers and corporate relocations. As a member of several relocation and referral networks, we get the information on these buyers before anyone else. This provides more potential buyers for your home, since we always try to show our own listings first to these qualified buyers. Here are just a few of the relocation and referral networks we are affiliated with: BNI RE/MAX International Referral Network Bucks County Chamber of Commerce Montgomery County Chamber of Commerce

29 QUESTIONS Selling your home is a complex process, and it s only natural for you to have some questions and concerns. Please don t hesitate to ask any question that you may have. When it comes to selling your home, there is no such thing as a dumb question! Please note any questions you have, so that we can address them during our meeting:

30 When you purchased this house, you did so for very specific reasons Reasons that might sell it as well! IF...someone was looking at your home, what specific things would you want to point out to him or her?

31 WE WILL SELL YOUR HOME IN 29 DAYS OR LESS GUARANTEED* OR WE WILL SELL IT FOR FREE! ASK FOR DETAILS Direct: Office: ex 231 SCOTT IRVIN, ABR, ASR, CDPE SALES ASSOCIATE Not intended to solicit properties currently listed for sale. *Some restrictions apply.

32 Announcing The Scott Irvin Home Selling Team s EASY EXIT LISTING AGREEMENT What s your biggest fear when you list your home with a real estate agent? It s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Well, worry no more. The Scott Irvin Home Selling Team takes the risk and the fear out of listing your home with a real estate agent. How? Through our EASY EXIT Listing Agreement. When you list your home through our EASY EXIT Listing Agreement, you can cancel your listing with us at any time. No hassles. Its easy. You can cancel your listing anytime. You can relax, knowing you won t be locked into a lengthy contract. Enjoy the caliber of service confident enough to make this offer. Only one restriction applies...we ask that you voice your concern and give us seven (7) days to try and fix the problem. That seems fair, doesn t it? If we can t fix any concerns within the seven day period, you are free to cancel your listing. Scott Irvin and his team have strong opinions about real estate service. They believe that if you are unhappy with the service you receive, you should have the power to fire your agent. The Scott Irvin Home Selling Team Direct: Office: ex 231