Using the REALTOR.com Showcase Marketing System

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1 Using the REALTOR.com Showcase Marketing System Customized for Greater Las Vegas Association of REALTORS October 2007

2 How Today s Consumers Search Home Page Interactive Count-on-the-Fly Search Results

3 How Today s Consumers Search Home Page Featured Homes Page

4 How Today s Consumers Search Home Page Featured Homes Page Interactive Mapping with Bird s Eye View where available

5 How Today s Consumers Search Home Page Featured Homes Page

6 How Today s Consumers Search Home Page Featured Homes Page Search Results Page Your Quest is Complete

7 How Today s Consumers Search Home Page Featured Homes Page Search Results Page Listing Detail Page Virtual Tour Vendor Posting Fee Waived for Showcase Customers

8 Basic Listings on REALTOR.com Look Like This Today Only One Photo Limited Description Limited Contact Information

9 After Launch Las Vegas Listings Will Look Like This Showcase Listing

10 You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info

11 Open House & Headline You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info

12 Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info

13 Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text

14 Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text Featured Tour

15 Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text Featured Tour Listing Video

16 Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text Featured Tour Listing Video Property Description 25 Property Photos

17 Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text Featured Tour Listing Video Property Description 25 Property Photos

18 Marketing System Materials Marketing Proposal Available at resource.realtor.com Curb Appeal Abounds Online Photo Marketing Strategy Elegant Entry Relaxing Rear Retreat Contemporary Kitchen Press Release Captivating City Vistas Fabulous Family Room Marketing Letter New to Market Postcards Jumbo Postcards 67 includes postage

19 REALTOR.com Distribution Partners Your home will be marketed on these sites*: *Subject to change

20 Using REALTOR.com Control Panel 1. Account Information 2. Enhancing Your Listings 3. Reporting

21 Your Confirmation Actual text may vary from this sample

22 Your Confirmation Actual text may vary from this sample Your Login Information Your login is your MLS ID Your password is your MLS ID until you change your Account Information in the Control Panel

23 Go To resource.realtor.com Manage Your Account Online Choose your MLS: LasVegas Enter your MLS ID Enter your password Click Go

24 Accept Terms and Conditions

25 Enter Your NRDS Identification Number Don t have your NRDS# handy? Click Ask me later Go directly to My Control Panel

26 Control Panel Home

27 Account Information Contact Information Your Name Office Name 3 Phone Numbers Address Your personal website URL

28 Neighborhood Info

29 Account Information Neighborhood Info Turn off/on the display of Neighborhood information

30 Neighborhood Information -Community Information- Age Distribution Housing Type Household Income

31 Neighborhood Information -Area Amenities- Shopping Grocers Recreation and Leisure Golf

32 Neighborhood Information -School Information- Students per Grade School Profile Test Scores

33 Account Information Las Vegas,Summerlin,Spanish Trail,Seven Hills 89012,89014,89052,89109,89113,89117,891 Password Change your password, 8 character maximum Location Information Choose Nevada Enter Communities & Zip Codes where you market 250 character maximum golf, homes, horses, investment, residential Keywords Describe your specialties using 90 characters

34 Account Information - Completed Agent Image and Slogan Recommended photo size is 80x120 Enter your slogan using up to 60 characters I can feature your home on the #1 real estate site Save Your Changes Allow 24 hours for your photo to appear on your listings

35 Your Enhanced Entry in the Yellow Pages Find a REALTOR Yellow Pages

36 Consumers Can Search by Keywords Find a REALTOR Yellow Pages golf

37 Your Account Information Appears on Your Enhanced Listings

38 Control Panel Home

39 Enhance My Listings

40 Listing Inventory

41 Available Enhancements

42 Listing Videos

43 Add a Listing Video

44 Add a Video Title & Select A Template

45 Upload a Video File Upload File Select video file Follow steps to complete upload

46 Edit Video: Preview or Delete Edit Video Preview Video Tour Delete Video Tour Cancel to return to Edit

47 Your Listing Video

48 The Video Tab

49 Multiple Photos

50 Add up to 25 Photos Per Listing Adding Photos Click photo box Select photo on your computer Add a caption using up to 80 characters Save Changes Allow 24 hours for photos to appear GLVAR sends 8 photos per listing to REALTOR.com

51 Give Consumers What They Want Photos

52 Custom Text

53 Customize the Property Description The moment you step into this home you can't help but notice the attention to detail every where you turn. From the charming exterior to the swing on the veranda, you can't help feel this home is welcoming you with open arms. As you turn the corner, your home emerges from the charming garden. Verdant grounds

54 Romance Paragraph The moment you step into this home you can't help but notice the attention to detail everywhere you turn. From the charming exterior to the swing on the veranda, you can't help feel this home is welcoming you with open arms. As you turn the corner, your home emerges from the charming garden. Verdant grounds landscaped with a variety of floral delights tickle the senses and bid you welcome. This four bedroom home has so much to offer you, your family and your friends. Golden wood floors that complement the dramatic vaulted ceilings define the elegant living room and formal dining area just as the travertine tile and a brick-faced fireplace do for the family room. The spacious updated kitchen with its granite counters features stainless steel appliances including a five-burner stove! The large master bedroom includes a beautifully remodeled bath with a spa tub. There is even a bedroom (office?) and a full bathroom located downstairs. The private backyard offers a sparkling pool for refreshment, a bubbling spa for relaxation, or an arbor area for meditation. Dual-pane windows and a slider help keep heating and air conditioning costs in check. There is even extra space for those bigger toys a three-car garage and a gated RV pad. All this and nearby Wildwood Park with its miles of hiking trails and Paradise Falls!

55 Add a Headline Another Home Marketed by Mary Smith

56 Headline Include Your Name!

57 Use Scrolling Text for Call to Action Call Mary at for a personal showing today!

58 Open Houses

59 Creating Open House Ads Open House Create up to 5 open house ads for each property

60 Creating Open House Ads Open House Verify Listing Location Open House Ads are automatically deleted when the date passes

61 Advertise up to 5 Open Houses Coming Soon! Open Houses in Your MLS will appear automatically on REALTOR.com

62 Control Panel Home

63 Reporting

64 Listings Traffic Listings Traffic Click on column heading to sort Click Status twice to see Active listings at the top Click the MLS ID to display traffic report for that property NEW! Export to Excel

65 Traffic Report in Control Panel Printable Version

66 Traffic Report in Control Panel Version Enter your client s address Click Send

67 Internationally Featured

68 Let the World See Your Properties! Add a touch of luxury with Internationally Featured

69 On REALTOR.com Home Page Featured Homes Page Search Results Page

70 On REALTOR.com Home Page Featured Homes Page Search Results Page Listing Detail Page

71 On REALTOR.com Home Page Featured Homes Page Search Results Page Listing Detail Page

72 Let the World See Your Properties! Internationally Featured Properties Display as Distinctive Properties on worldproperties.com

73 Las Vegas Properties Week of 9/17/07 24, 614 Properties 199 Properties

74 Home Page On WORLDPROPERTIES.com

75 On WORLDPROPERTIES.com Home Page Find A Residential Property

76 On WORLDPROPERTIES.com Home Page Find A Residential Property Search Results Page

77 On WORLDPROPERTIES.com Home Page Find A Residential Property Search Results Page Listing Detail Page

78 Let the World See Your Properties! Contact Customer Care to Internationally Feature Your Properties

79 resource.realtor.com Marketing Materials

80 Marketing Materials

81 Marketing Materials

82 Jumbo Postcards - 53 to 61

83 Thank you for attending! REALTOR.com Customer Care Call for questions about your account. For questions regarding Online Training Call

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