Los Angeles Department of City Planning RECOMMENDATION REPORT

Transcription

1 Los Angeles Department of City Planning RECOMMENDATION REPORT CULTURAL HERITAGE COMMISSION HEARING DATE: March 19, 2009 TIME: 10:00 AM PLACE: City Hall, Room N. Spring Street Los Angeles, CA CASE NO.: CHC HCM ENV CE Location: 5610 York Blvd, 5625 Buchanan St. Council Districts: 1 and 14 Community Plan Area: Northeast Los Angeles Area Planning Commission: East Los Angeles Neighborhood Council: Historic Highland Park Legal Description: Lot 8 and 17 of Block 15 of Grider and Hamilton s Highland Park Tract PROJECT: REQUEST: OWNER: APPLICANT: RECOMMENDATION Historic-Cultural Monument Application for the HIGHLAND PARK SAFEWAY STORE Declare the property a Historic-Cultural Monument Schwab, Robert H and Louis H. Trust, Schwab, R Trust, H. Schwab Trust c/o R and L Properties Wilshire Boulevard, Suite 2250 Los Angeles, CA Charles J. Fisher Highland Park Heritage Trust 140 South Avenue 57 Los Angeles, CA That the Cultural Heritage Commission: 1. Not declare the property a Historic-Cultural Monument per Los Angeles Administrative Code Chapter 9, Division 22, Article 1, Section Adopt the report findings. S. GAIL GOLDBERG, AICP Director of Planning [SIGNED ORIGINAL IN FILE] Ken Bernstein, AICP, Manager Office of Historic Resources [SIGNED ORIGINAL IN FILE] Lambert M. Giessinger, Preservation Architect Office of Historic Resources Prepared by: [SIGNED ORIGINAL IN FILE] Edgar Garcia, Preservation Planner Office of Historic Resources Attachments: January, 2009 Historic-Cultural Monument Application ZIMAS Report

2 5610 York Boulevard CHC HCM Page 2 of 3 SUMMARY Built in 1967 and located in the Highland Park community, this two-story rectangular-planned commercial building exhibited character-defining features of the Late Modern style. Built as a supermarket, the subject building is set back from York Boulevard to allow for a parking lot. Symmetrically composed, the building features a front-facing reinforced concrete arched roof covered with rolled composition. A large arched beam forms the fascia at the base of the roof, extending beyond the side eaves. This roof structure forms the primary architectural feature of the subject building. The exterior walls are glass, aluminum, and steel flanked by stone covered wings with vertical banding. Large plate glass windows with off-center entrances bisected by a centrally located sign board compose the main façade. The back elevation of the subject building features the roof arch form with unadorned concrete walls. The interior features an open space with an undulating arched ceiling and exposed I-beams. Secondary structures on the subject property include a large pole sign. The proposed Highland Park Safeway Store historic monument was designed by the firm Novikoff Engineers and built by the Safeway Company. The Safeway market chain was established in 1914 in Southern California and quickly grew as a major supermarket chain throughout the state of California, eventually becoming the world s largest chain of retail food stores. In 1967, the company opened a location at the subject site using one of their standardized prototypical designs, known as the Marina Plan. The Marina Plan was roughly a design scheme that consisted of a main central arch, high beamed ceiling, and a glass façade. This style was typical of their supermarket stores throughout California and the United States. The subject building was converted to a Pic N Save store sometime in the 1980s and later Big Lots. The subject building is currently vacant. CRITERIA The criterion is the Cultural Heritage Ordinance which defines a historical or cultural monument as any site (including significant trees or other plant life located thereon) building or structure of particular historic or cultural significance to the City of Los Angeles, such as historic structures or sites in which the broad cultural, economic, or social history of the nation, State or community is reflected or exemplified, or which are identified with historic personages or with important events in the main currents of national, State or local history or which embody the distinguishing characteristics of an architectural type specimen, inherently valuable for a study of a period style or method of construction, or a notable work of a master builder, designer or architect whose individual genius influenced his age. FINDINGS The written nomination argues that the property meets two of the specified Historic-Cultural Monument criteria: 1) embodies the distinguishing characteristics of an architectural type specimen, inherently valuable for a study of a period style or method of construction, and 2) reflects the broad cultural, economic, or social history of the nation, State or community. Analysis of the subject property by staff has determined that the subject building s design does not represent an example of Late Modern-style architecture that meets criteria for designation as a Historic-Cultural Monument. Although the subject building exhibits character-defining features of Late Modern-style commercial architecture typical of the 1960s-70s such as stone

3 5610 York Boulevard CHC HCM Page 3 of 3 covered wall surfaces, large glass windows, and a distinctive roof form, this building does not constitute a particularly outstanding or distinctive example of this style. Although having a distinctive roof form, the subject building s design as a whole does not appear to be a highly significant example of Late Modern design. The nomination argues that the subject building s association with the Marina Style, a standardized design for supermarkets used by the Safeway Company, renders it eligible for designation. Although this design is clearly associated with the development of the company, this prototype design appears to have only been a loose set of design features. The subject building appears to have only been a modestly representative example, incorporating some design elements of the Marina Style. Other examples of this style presented in the application material do appear to more successfully embody this design standard. The nomination also argues that the subject building is eligible for local designation based on its association with the Safeway Company. As the company constructed hundreds of supermarket locations throughout the United States, the subject building does not appear to have any particular distinction from the other Safeway supermarkets. Although the company was founded in Los Angeles in 1914, the subject building and its location do not have any specific links with the original establishment of the company. Because of legally permitted demolition and renovation work performed on the building prior to the consideration hearing with the Cultural Heritage Commission, the subject building exhibits severe integrity issues relative to its original architectural design and extant fabric. While the Cultural Heritage Ordinance does not have a specific test of integrity, a potential resource evaluated against the ordinance s architectural criterion should retain the character-defining features that enable it to embody a particular architectural style. Although the subject building retains its essential form owing to its intact roof, the extent of renovations and removal of original building fabric have ultimately compromised its original design. Should the subject building have maintained a high degree of intact architectural integrity, the Late Modern architectural design itself would not have rendered it eligible for local designation. Based on the specified criteria, the subject property does not meet criteria for designation as a Historic-Cultural Monument. BACKGROUND At its meeting of February 19, 2009, the Cultural Heritage Commission voted to take the application under consideration. On March 5, 2009, the Cultural Heritage Commission toured the subject property.

4 Los Angeles Department of City Planning RECOMMENDATION REPORT CULTURAL HERITAGE COMMISSION HEARING DATE: February 19, 2009 TIME: 10:00 AM PLACE: City Hall, Room N. Spring Street Los Angeles, CA CASE NO.: CHC HCM ENV CE Location: 5610 York Blvd, 5625 Buchanan St. Council District: 1/14 Community Plan Area: Northeast Los Angeles Area Planning Commission: East Los Angeles Neighborhood Council: Historic Highland Park Legal Description: Lot 8 and 17 of Block 15 of Grider and Hamilton s Highland Park Tract PROJECT: REQUEST: OWNER: APPLICANT: RECOMMENDATION Historic-Cultural Monument Application for the HIGHLAND PARK SAFEWAY STORE Declare the property a Historic-Cultural Monument Schwab, Robert H and Louis H. Trust, Schwab, R Trust, H. Schwab Trust c/o R and L Properties Wilshire Boulevard, Suite 2250 Los Angeles, CA Charles J. Fisher Highland Park Heritage Trust 140 South Avenue 57 Los Angeles, CA That the Cultural Heritage Commission: 1. Take the property under consideration as a Historic-Cultural Monument per Los Angeles Administrative Code Chapter 9, Division 22, Article 1, Section because the application and accompanying photo documentation suggest the submittal may warrant further investigation. 2. Adopt the report findings. S. GAIL GOLDBERG, AICP Director of Planning [SIGNED ORIGINAL IN FILE] Ken Bernstein, AICP, Manager Office of Historic Resources [SIGNED ORIGINAL IN FILE] Lambert M. Giessinger, Preservation Architect Office of Historic Resources Prepared by: [SIGNED ORIGINAL IN FILE] Edgar Garcia, Preservation Planner Office of Historic Resources Attachments: January, 2009 Historic-Cultural Monument Application ZIMAS Report

5 5610 York Boulevard CHC HCM Page 2 of 2 SUMMARY Built in 1967 and located in the Highland Park community, this two-story rectangular-planned commercial building exhibits character-defining features of the Late Modern style. Built as a supermarket, the subject building is set back from York Boulevard to allow for a parking lot. Symmetrically composed, the building features a front-facing reinforced concrete arched roof covered with rolled composition. A large arched beam forms the fascia at the base of the roof, extending beyond the side eaves. This roof structure forms the primary architectural feature of the subject building. The exterior walls are glass, aluminum, and steel flanked by stone covered wings with vertical banding. Large plate glass windows with off-center entrances bisected by a centrally located sign board compose the main façade. The back elevation of the subject building features the roof arch form with unadorned concrete walls. The interior features an open space with an undulating arched ceiling and exposed I-beams. Secondary structures on the subject property include a large pole sign. The proposed Highland Park Safeway Store historic monument was designed by the firm Novikoff Engineers and built by the Safeway Company. The Safeway market chain was established in 1914 in Southern California and quickly grew as a major supermarket chain throughout the state of California, eventually becoming the world s largest chain of retail food stores. In 1967, the company opened a location at the subject site using one of their standardized prototypical designs, known as the Marina Plan. The Marina Plan was roughly a design scheme that consisted of a main central arch, high beamed ceiling, and a glass façade. This style was typical of their supermarket stores throughout California and the United States. The subject building was converted to a Pic N Save store sometime in the 1980s and later Big Lots. The subject building is currently vacant. Alterations include signage changes and minor interior changes. CRITERIA The criterion is the Cultural Heritage Ordinance which defines a historical or cultural monument as any site (including significant trees or other plant life located thereon) building or structure of particular historic or cultural significance to the City of Los Angeles, such as historic structures or sites in which the broad cultural, economic, or social history of the nation, State or community is reflected or exemplified, or which are identified with historic personages or with important events in the main currents of national, State or local history or which embody the distinguishing characteristics of an architectural type specimen, inherently valuable for a study of a period style or method of construction, or a notable work of a master builder, designer or architect whose individual genius influenced his age. FINDINGS Based on the facts set forth in the summary and application, the Commission determines that the application is complete and that the property may be significant enough to warrant further investigation as a potential Historic-Cultural Monument.

6 Historic-Cultural Monument Application TYPE OR PRINT IN ALL CAPITAL BLOCK LETTERS Identification 1. name of proposed monument Highland Park Safeway Store 2. street address 5610 York Boulevard and 5625 Buchanan Street city Highland Park zip code council district 1 (14-parking lot only) assessor s parcel no ( and Parking lot) 3. complete legal description: tract Grider and Hamilton s Highland Park Tract, as per Map filed in Book 8, Page 106,of Maps, in the Office of the County Recorder of Los Angeles County. Block 15 Lot(s) 11 through 19 and the SW 80 Feet of Lot 20 arb. no. N/A Also Lots 4 through 10, Block 15 of the New York Tract, Book 19, Pages 85 & 86 of Miscellaneous Records (Parking Lot) range of addresses on property 5600 thru 5626 E. York Boulevard, 5601 thru 5629 E. Buchanan Street, 801 thru 809 N. Nolden Street and 800 thru 829 N. Avenue present owner Robert H. and Louis H. Schwab, Trustees, Schwab Def Ben Plan and R. Schwab, Trustee, A. H. Schwab Trust, c/o R and L Properties street address Wilshire Boulevard, Suite 2250 city Los Angeles state CA zip code phone (310) owner is: private X public 5. present use Vacant Retail store original use Supermarket Description 6. architectural style Late Modern 7. state present physical description of the site or structure (see optional description worksheet) (see description worksheet) historic-cultural monument application

7 Historic-Cultural Monument Application Name of Proposed Monument Highland Park Safeway Store 10. construction date: factual 1967 estimated 11. architect, designer, or engineer: Novikoff Engineers 12. contractor or other builder: Owner 13. dates of enclosed photographs January 25, condition: excellent good fair deteriorated no longer in existence 15. alterations: Signage changes, minor interior changes to convert from a market to a retail store. 16: Building is slated for extensive remodeling of interior and exterior. 16. threats to site none known private development vandalism public works project 17. is the structure on its original site moved unknown significance 18. briefly state historical and/or architectural importance; include dates, events, and persons associated with site (see optional significance worksheet) This iconic structure was a prototypical design for the Safeway Market chain that had its beginning in Southern California in The company quickly began Growing and acquired the Northern California chain of Skaggs in 1926, giving it a larger range with later mergers eventually spreading Safeway through much of the United States and Canada. Safeway is No longer located in Southern California, with the exception of San Diego County, but still has a retail Operation through Vons Markets, which they own. The Highland Park Store, using a design known as the Marina Plan, was built in 1967 to replace a store at the same location that had only been opened in The firms earliest store in Highland Park opened in 1936 on Figueroa and today serves as a Pep Boys Outlet. The Marina plan was the firms first standardized design. First developed in the early 1960s, it Actually was an updated version of a design that had been developed for Penn Fruit, a large Eastern Market chain that eventually died in the 1970s due to over expansion. The main elements of the Marina Plan are the main central arch, the high beamed ceiling and the large glass main façade. 19. sources (list books, documents, surveys, personal interviews with dates) Los Angeles City Building permits per attached, LA County assessors records, recorded deeds, various internet sites on Safeway Markets, various Los Angeles Times articles,. date form prepared January 28, 2009 preparer s name Charles J. Fisher organization Highland Park Heritage Trust. street address 140 S. Avenue 57 city Highland Park state CA zip code phone (323) address: arroyoseco@hotmail.com historic-cultural monument application

8 DESCRIPTION WORK SHEET type or print in all capital block letters the Highland Park Safeway Store is a 2 story, name of proposed monument number of stories Late Modern, Rectangular plan Supermarket Building architectural style (see liine 8 above) plan shape (see chart) structure use (residence, etc) with a concrete and glass finish and steel trim. material (wood siding, wood shingles, brick, stucco, etc material (wood, metal, etc.) its arched roof is covered with rolled composition. glass, aluminum and steel, roof shape (see chart)) material (clay tile, asphalt or wood shingles WINDOW MATERIAL large plate glass windows covering the main façade window type [double hung (slides up & down), casement (opens out), horizontal sliding, etc] are part of the design. the entry features a two sets of electric sliding glass doors for entry and exit door location (recessed, centered, off-center, corner, etc.) with a single pane glass door. Additional character defining elements entry door style (see chart) of the structure are a symmetrical arched roof rising above a large glass façade. The main identify original features such as porches (see chart); balconies; number and shape of dormers (see chart); façade is flanked by stone covered wings with vertical banding. A large arched beam forms the number and location of chimneys; shutters; secondary finish materials; parapets; metal trim; decorative tile or cast stone; arches; fascia at the base of the roof, with ends extending along and a bit beyond the eaves. Successive beams ornamental woodwork; symmetry or asymmetry; cornices; friezes; towers or turrets; bay windows; halftimbering; horizontality; appear at regular intervals along the inside of the roof back to an office wall near the rear of the verticality; formality or informality; garden walls, etc. main interior room. Two additional beams begin at the front façade and cross the other beams at a additional defining elements right angle. All are exposed in the ceiling and are visible from the outside. A sign board is centrally located additional defining elements along the upper tier of glass on the façade. The second and lower tier are tinted while the top tier is basically additional defining elements clear. The arched roof carries from front to rear of the structure. additional defining elements secondary buildings consist of A large pole sign situated at the corner of York Boulevard and identify garage; garden shelter, etc. N. Avenue 56. identify garage; garden shelter, etc. significant interior spaces include Besides the beams in the open ceiling, florescent lighting is Identify original features such as wood paneling; moldings and trim, special glass windows, between and parallel to the beams running front to rear. Lower flat ceilings mark the two side wings identify notable mature trees and shrubs and the rear office area. A light colored tile floor in the sales area and a four digit clock is on the identify notable mature trees and shrubs rear wall at the front of the second-story office area. identify notable mature trees and shrubs historic-cultural monument application

9 c i t y o f l o s a n g e l e s Significance Work Sheet type or hand print in all capital block letters Complete One or Both of the Upper and Lower Portions of This Page Architectural Significance the Highland Park Safeway Store is an important example of name of proposed monument Late Modern architecture Architectural style (see line 8) and meets the cultural heritage ordinance because of the high quality of its design and the retention of its original form, detailing and integrity. A n d / o r Historical Significance The Highland Park Safeway Store was built in 1967 Name of proposed monument year built Safeway Markets and Late Modern Architecture Name of first or other significant owner was important to the development of Los Angeles because The Safeway firm, along with Ralphs Markets, were founded in Los Angeles and were the first here to make the leap from smaller more localized stores to the modern supermarket as a place to shop for virtually all of the daily household needs. Safeway was founded in Southern California in 1914 and soon began expanding with store throughout the region. The chain purchased Skaggs in Northern California in 1926, giving them a state-wide presence. In the early 1930s, the firm began to build larger stores, Enabling them to close smaller local stores and consolidate with the larger stores. After World War II, there Were several local firms, as well as several National firms, that had a major presence in the booming Southern California Market. Most store buildings were custom designed before this period. 1930s Safeways included a 1936 Moderne structure on Figueroa in Highland Park (now a Pep Boys) and the 1939 Art Deco building that later housed the Black Cat (HCM 939). Safeway built a new store at the York Boulevard location in 1955, which was heralded in the Los Angeles Times as one of the first to utilize the recently invented electric doors, which are now standard on all large supermarkets and many large retail establishments. Shortly after that, the chain opted to come up with a standard design to advertise that the market was in fact a Safeway. The chain chose an iconic Late Modern arched roof design that portrayed the concept that Safeway was the most forward thinking market chain in the United States. By this time Safeway was on its way to becoming the largest market chain in the United States and Canada. The new stores soon began to promote this presence. The design was an updated and More open version of a design that had been pioneered by the firm of Penn Fruit a short time earlier. However the Safeway version was much more iconic with its liberal use of glass and modern fluorescent lighting which was historic-cultural monument application

10 c i t y o f l o s a n g e l e s Significance Work Sheet Continued used as an architectural statement as a part of the design. The large glass façade brings the light From the outside into the store but also allows the inside light out to make the building a welcome beacon at night as well as a cheerful location during the day. The design was named the Marina type, as a reference to the first store of that design which opened in the Marina District of San Francisco in Over years, the basic design remained the same, but was updated with minor variations. The Marina stores were constructed in every state and Province where the Safeway chain operated. In 1967, Safeway demolished its 12 year old store on York Boulevard and replaced it with the newest Marina design. However, by the late 1970s, supermarket design was becoming more boxy and the chains Were starting to explore a new, more boxy style. Safeway abandoned the Marina style, many of which Had been designed by Novikoff Engineers and went to a new direction of branding their buildings. The Safeway name also left Southern California in the 1990s, after the purchase of Vons Markets. Many Of the store were closed, such as the one in Highland Park, and others were converted to Vons or Pavilions. Many of the closed stores wee converted to retail, such as the Highland Park store, which Became a Pic N Save and was later converted to a Big Lots by the same firm. During this period, the Building remarkably retained all of its original design elements. Many of the other stores were re- designed to provide for their new uses. A 1961 vintage Marina Store in Studio City is completely un- recognizable from the outside, with only the arched roof and beam visible on the interior. The idea of recognizable outlets is not new. Security Trust and Savings Bank did it in the 1920s with a series Commercial Classical Revival buildings designed by the firm of Parkinson and Parkinson. The Highland Park Branch was designated as HCM #575. Safeway made a bold statement by choosing the sculpted Lines of the emerging Late Modern Style. Beginning in the late 1950s, Late Modernism broke away Traditional concepts of Modernism by creating facades that were almost modern sculptures that Used the materials and concepts of Modernism to create a new vision. Today, architects such as Frank Gehry Have taken Late Modern concepts a step further by turning the structure into an art piece. The style was supplanted by the 1980s by Post Modernism, which began to incorporate more traditional and Classical architectural elements into new buildings. Yet, buildings such as the Marina Safeways have Helped to define the coming of age of the Baby-Boomer generation. While we celebrate the many Custom homes of Modernism, we tend to ignore the influence of modern design in the commercial buildings that were seen and used every day in our lives. historic-cultural monument application

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12 City of Los Angeles Department of City Planning 01/28/2009 PARCEL PROFILE REPORT PROPERTY ADDRESSES 5625 E BUCHANAN ST ZIP CODES RECENT ACTIVITY CASE NUMBERS CPC-3511 CPC CPC CPC IPRO CPC GPC ORD SA2170A ORD ORD SA1591 ZA AFF CFG-2000 Address/Legal Information PIN Number: 154-5A Lot Area (Calculated): 5,990.9 (sq ft) Thomas Brothers Grid: PAGE GRID C1 Assessor Parcel No. (APN): Tract: GRIDER AND HAMILTON'S HIGHLAND PARK Map Reference: M B 8-106/107 Block: 15 Lot: 17 Arb (Lot Cut Reference): Map Sheet: 154-5A227 Jurisdictional Information Community Plan Area: Northeast Los Angeles Area Planning Commission: East Los Angeles Neighborhood Council: Historic Highland Park Council District: CD 1 - Ed P. Reyes Census Tract #: LADBS District Office: Los Angeles Metro Planning and Zoning Information Special Notes: Zoning: Zoning Information (ZI): General Plan Land Use: Plan Footnote - Site Req.: Additional Plan Footnotes: Specific Plan Area: Design Review Board: Historic Preservation Review: Historic Preservation Overlay Zone: Other Historic Designations: Other Historic Survey Information: Mills Act Contract: POD - Pedestrian Oriented Districts: CDO - Community Design Overlay: NSO - Neighborhood Stabilization Overlay: Streetscape: Sign District: Adaptive Reuse Incentive Area: CRA - Community Redevelopment Agency: Central City Parking: Downtown Parking: Building Line: 500 Ft School Zone: No 500 Ft Park Zone: No [Q]C2-1XL ZI-2129 East Los Angeles State Enterprise Zone General Commercial See Plan Footnotes Northeast Los Angeles No No No No No No Assessor Information Assessor Parcel No. (APN): APN Area (Co. Public Works)*: (ac) Use Code: Assessed Land Val.: $1,332,827 Assessed Improvement Val.: $411,958 Last Owner Change: 05/16/07 Last Sale Amount: $0 Tax Rate Area: 4 Deed Ref No. (City Clerk): Supermarket (12000 sqft or more) The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

13 Building 1: 1. Year Built: Building Class: C6 1. Number of Units: 0 1. Number of Bedrooms: 0 1. Number of Bathrooms: 0 1. Building Square Footage: 27,737.0 (sq ft) Building 2: 2. Year Built: Not Available 2. Building Class: Not Available 2. Number of Units: 0 2. Number of Bedrooms: 0 2. Number of Bathrooms: 0 2. Building Square Footage: 0.0 (sq ft) Building 3: 3. Year Built: Not Available 3. Building Class: Not Available 3. Number of Units: 0 3. Number of Bedrooms: 0 3. Number of Bathrooms: 0 3. Building Square Footage: 0.0 (sq ft) Building 4: 4. Year Built: Not Available 4. Building Class: Not Available 4. Number of Units: 0 4. Number of Bedrooms: 0 4. Number of Bathrooms: 0 4. Building Square Footage: Building 5: 5. Year Built: Not Available 5. Building Class: Not Available 5. Number of Units: 0 5. Number of Bedrooms: 0 5. Number of Bathrooms: 0 5. Building Square Footage: 0.0 (sq ft) Additional Information Airport Hazard: Coastal Zone: Farmland: Very High Fire Hazard Severity Zone: Fire District No. 1: Fire District No. 2: Flood Zone: Hazardous Waste / Border Zone Properties: Methane Hazard Site: High Wind Velocity Areas: Hillside Grading: Oil Wells: Alquist-Priolo Fault Zone: Distance to Nearest Fault: Landslide: Liquefaction: Economic Development Areas Business Improvement District: Federal Empowerment Zone: Renewal Community: Revitalization Zone: State Enterprise Zone: Targeted Neighborhood Initiative: Area not Mapped No No Yes No No Yes Yes (km) No No No East Los Angeles State Enterprise Zone Public Safety Police Information: The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

14 Bureau: Division / Station: Report District: 1138 Fire Information: District / Fire Station: 12 Batallion: 2 Division: 1 Red Flag Restricted Parking: No Central Northeast The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

15 CASE SUMMARIES Note: Information for Case Summaries is Retrieved from the Planning Department's Plan Case Tracking System (PCTS) Database. Case Number: CPC IPRO Required Action(s): IPRO-INTERIM PLAN REVISION ORDINANCE Project Description(s): INTERIM CONTROL ORDINANCE FOR THE ENTIRE NORTHEAST LOS ANGELESDISTRICT PLAN CONTINUATION OF CPC SEE GENERAL COMMENTS FOR CONTINUATION. Case Number: CPC GPC Required Action(s): GPC-GENERAL PLAN/ZONING CONSISTENCY (AB283) Project Description(s): GENERAL PLAN/ZONING CONSISTENCY - ZONE CHANGES - HEIGHT DISTRICT CHANGES AND PLAN AMENDMENTS - VARIOUS LOCATIONS DATA NOT AVAILABLE CPC-3511 CPC CPC ORD SA2170A ORD ORD SA1591 ZA AFF CFG-2000 The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

16 City of Los Angeles Department of City Planning 01/28/2009 PARCEL PROFILE REPORT PROPERTY ADDRESSES 5610 E YORK BLVD ZIP CODES RECENT ACTIVITY CASE NUMBERS CPC CPC CPC IPRO CPC GPC ORD SA2170A ORD ORD SA1590 ORD PKG-3351 Address/Legal Information PIN Number: 154-5A Lot Area (Calculated): 5,595.5 (sq ft) Thomas Brothers Grid: PAGE GRID C1 Assessor Parcel No. (APN): Tract: NEW YORK TRACT Map Reference: M R 19-85/86 Block: 15 Lot: 8 Arb (Lot Cut Reference): Map Sheet: 154-5A227 Jurisdictional Information Community Plan Area: Northeast Los Angeles Area Planning Commission: East Los Angeles Neighborhood Council: Historic Highland Park Council District: CD 14 - Jose Huizar Census Tract #: LADBS District Office: Los Angeles Metro Planning and Zoning Information Special Notes: Zoning: Zoning Information (ZI): General Plan Land Use: Plan Footnote - Site Req.: Additional Plan Footnotes: Specific Plan Area: Design Review Board: Historic Preservation Review: Historic Preservation Overlay Zone: Other Historic Designations: Other Historic Survey Information: Mills Act Contract: POD - Pedestrian Oriented Districts: CDO - Community Design Overlay: NSO - Neighborhood Stabilization Overlay: Streetscape: Sign District: Adaptive Reuse Incentive Area: CRA - Community Redevelopment Agency: Central City Parking: Downtown Parking: Building Line: 500 Ft School Zone: No 500 Ft Park Zone: No [Q]C2-1XL ZI-2129 East Los Angeles State Enterprise Zone General Commercial See Plan Footnotes Northeast Los Angeles No No No No No No Assessor Information Assessor Parcel No. (APN): APN Area (Co. Public Works)*: (ac) Use Code: Assessed Land Val.: $801,038 Assessed Improvement Val.: $6,722 Last Owner Change: 05/16/07 Last Sale Amount: $0 Tax Rate Area: 4 Deed Ref No. (City Clerk): Parking Lot (Patron or Employee) The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

17 Building 1: 1. Year Built: Building Class: Not Available 1. Number of Units: 0 1. Number of Bedrooms: 0 1. Number of Bathrooms: 0 1. Building Square Footage: 33,000.0 (sq ft) Building 2: 2. Year Built: Not Available 2. Building Class: Not Available 2. Number of Units: 0 2. Number of Bedrooms: 0 2. Number of Bathrooms: 0 2. Building Square Footage: 0.0 (sq ft) Building 3: 3. Year Built: Not Available 3. Building Class: Not Available 3. Number of Units: 0 3. Number of Bedrooms: 0 3. Number of Bathrooms: 0 3. Building Square Footage: 0.0 (sq ft) Building 4: 4. Year Built: Not Available 4. Building Class: Not Available 4. Number of Units: 0 4. Number of Bedrooms: 0 4. Number of Bathrooms: 0 4. Building Square Footage: Building 5: 5. Year Built: Not Available 5. Building Class: Not Available 5. Number of Units: 0 5. Number of Bedrooms: 0 5. Number of Bathrooms: 0 5. Building Square Footage: 0.0 (sq ft) Additional Information Airport Hazard: Coastal Zone: Farmland: Very High Fire Hazard Severity Zone: Fire District No. 1: Fire District No. 2: Flood Zone: Hazardous Waste / Border Zone Properties: Methane Hazard Site: High Wind Velocity Areas: Hillside Grading: Oil Wells: Alquist-Priolo Fault Zone: Distance to Nearest Fault: Landslide: Liquefaction: Economic Development Areas Business Improvement District: Federal Empowerment Zone: Renewal Community: Revitalization Zone: State Enterprise Zone: Targeted Neighborhood Initiative: Public Safety Police Information: Bureau: Area not Mapped No No Yes No No Yes Yes Within Fault Zone No No No East Los Angeles State Enterprise Zone Central The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

18 Division / Station: Northeast Report District: 1138 Fire Information: District / Fire Station: 12 Batallion: 2 Division: 1 Red Flag Restricted Parking: No The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

19 CASE SUMMARIES Note: Information for Case Summaries is Retrieved from the Planning Department's Plan Case Tracking System (PCTS) Database. Case Number: CPC IPRO Required Action(s): IPRO-INTERIM PLAN REVISION ORDINANCE Project Description(s): INTERIM CONTROL ORDINANCE FOR THE ENTIRE NORTHEAST LOS ANGELESDISTRICT PLAN CONTINUATION OF CPC SEE GENERAL COMMENTS FOR CONTINUATION. Case Number: CPC GPC Required Action(s): GPC-GENERAL PLAN/ZONING CONSISTENCY (AB283) Project Description(s): GENERAL PLAN/ZONING CONSISTENCY - ZONE CHANGES - HEIGHT DISTRICT CHANGES AND PLAN AMENDMENTS - VARIOUS LOCATIONS DATA NOT AVAILABLE CPC CPC ORD SA2170A ORD ORD SA1590 ORD PKG-3351 The contents of this report are bound by the User Agreement as described in the Terms and Conditions of this website. For more details, please refer to the Terms & Conditions link located at (*) - APN Area: LA County Assessor's Office is not the data provider for this item. The data source is from the Los Angeles County's Public Works, Flood Control, Benefit Assessment.

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22 by David Wallechinsky & Irving Wallace Reproduced with permission from "The People's Almanac" series of books. All rights reserved.

23 Jump to: navigation, search This article is about the U.S.-based supermarket corporation. For other uses, see Safeway. Safeway, Inc. Type Founded Public (NYSE: SWY) American Falls,Idaho (1915) Headquarters Pleasanton, California Key people Industry Products Revenue Employees Website Steve Burd, CEO & Chairman Retail (Grocery) bakery, dairy, deli, dry cleaning, frozen foods, fuel, grocery, lottery, frozen meat, pharmacy, photographic processing, produce, seafood, snacks, liquor, flowers, and Western Union TM 42.3 billion USD (2007) 201,000 (2007) [1]

24 [hide] 1 History o 1.1 Seelig and Skaggs Merger o 1.2 Expansion o 1.3 International Growth o s-1970s o s: Takeover and sell-offs o s and beyond o 1.7 Other Store Formats & Concepts 2 Corporate governance 3 Locations 4 Brands o 4.1 Past brands o 4.2 Brands today o 4.3 Lifestyle branding o 4.4 Safeway fuel o 4.5 Safeway ATM Network 5 Banners 6 Logos 7 Slogans 8 Image gallery 9 SCOP: Safeway Category Optimization Process 10 Safeway Music 11 References 12 External links

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27 The Ribbon Leaf logo

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29 Safeway headquarters in Pleasanton, California

30 Basic Red Mostly paper products, but includes large tubs of ice cream. Bright Green Environmentally friendly cleaning products. Butcher's Cut, The Secondary meat brand used for pre-packaged cold cut and raw meats. Captains Choice Seafood brand. Dairy Glen A second dairy brand. It is also used for the two gallon tubs of ice cream. Deli Counter, The A secondary deli brand used mainly for cold cuts. Diablo Creek Wine Eating Right Brand used for healthier eating using labels such as low fat, low sodium, etc. Firefly Ridge Wine Gourmet Meat Shoppe Frozen meat products. Jerseymaid A carryover dairy brand from Safeway's acquisition of Vons, still used due to its reputation. Lucerne The main dairy brand, used for ice cream, cheese, yogurt, and milk. Manor House Another frozen meat line used for turkeys during the holidays. Mom to Mom A full line of baby products. O Organics Line of organic products.

31 Oven Joy Bread brand that is neither Safeway, O Organics, Eating Right nor Safeway Select. Primo Taglio The upscale deli cold cut brand. Priority Pet care brand. Produce Stand, The Pre-packaged produce such as baby carrots, salads, and raisins. Ranchers Reserve The upscale meat brand. Remarkable Used for the Texas based stores. Safeway This includes non-branded items like Go2 Cola, that have unique names, and are not a whole brand to themselves. It is also used on items that just have descriptive titles instead of names. Safeway Select These are mostly the upscale items. Signature Cafe Deli Line of soups, side dishes and pre-made salads. Safeway "Lifestyle" look Produce Department.

32 Carrs (Carr-Gottstein Foods), Alaska supermarket chain Casa Ley, food stores in western Mexico, competes primarily with Wal-Mart

33 Dominick's (Dominick's Finer Foods), Chicagoland supermarket chain Genuardi's (Genuardi's Family Markets), Delaware Valley supermarket chain Pak 'n' Save (warehouse store chain in California) Randall's Food Markets, southeast and central Texas supermarket chain o Tom Thumb Food & Pharmacy, North Texas supermarket chain Vons (The Vons Companies, Inc.), Southern California/Nevada supermarket chain o Pavilions, upscale division of Vons Safeway Medallion logo, 1980 The S Medallion (1946 December 1981) The red "S" part was slightly thinned in late 1957, and would remain in this fashion through The Ribbon Leaf (January ) Safeway used this logo from January 1982 to April 17, The red stylized "S" was still located in the center. The Yin-Yang - Life logo (January 2005 to the present) The stylized "S" is still located in the center, but is now white. Since We're Neighbors, Let's Be Friends ( ) Probably the first Safeway advertising campaign to make use of a singalong jingle. This slogan was used by the U.S. stores until July 16, 1979, when the "Everything" slogan was adopted. (lyrics acceptable) Today at Safeway (used by the Canadian stores during the same period as the American jingle listed above) Everything You Want from a Store and a Little Bit More (1979 December 1981) This campaign, launched on July 16, 1979, was adopted, perhaps, to reflect the image of Safeway stores as "one stop shopping centers." This campaign was used through December 1981, although it was in use in the UK into the 1990s. Today's Safeway: Where You Get a Little Bit More (January ) The first Safeway ad campaign to make use of the company's new "ribbon leaf" logo.

34 America's Favorite Food Store ( ) I Work an Honest Day and I Want an Honest Deal ( ) "America's favorite food store" tagline used with this campaign through 1986 until the buyout and divestitures, which reduced the storecount and made the "America's favorite" line inaccurate. Also featured a song. Nobody Does It Better (1988 late 1990s [verification needed] ) This campaign is unique for being adapted from a pop song. In this case, the song was originally a hit for Carly Simon in Simon originally sang it as the theme song to 1977's James Bond movie, The Spy Who Loved Me. We Bring It All Together (late 1980s early 1990s) Main slogan for Safeway locations in Canada. Giving Our Best (2001 [verification needed] 2005) Vons is Value (mid-to-late 1990s) Used only for Vons stores in Southern California. This was the first Vons ad campaign since Safeway took over ownership of the chain. Delivering Our Best (late 1990s 2005) Used only for Vons stores in Southern California, as a regional variant of the Safeway slogan. Today's Better Way (1990s) Main slogan for Safeway locations in Canada before Giving Our Best was used in the early 2000s. Ingredients for life (2005 present)

35 1. ^ a b Safeway Factbook 2008

36 2. ^ 2007 Top 75 North American Food Retailers, Supermarket News, Last accessed May 8, ^ Top 100 Retailers: The Nation's Retail Power Players (PDF), Stores, July ^ Site is now the location of the Los Angeles Convention Center os+angeles 5. ^ Los Angeles Times, Jan ^ a b Safeway Annual Report ^ Seelig's Chain is now Safeway, Los Angeles Times, Mar 15, 1925, pb8 8. ^ Safeway stock out tomorrow, Los Angeles Times, Nov 14, 1926, p17 9. ^ Safeway Annual Report 1926, p2 10. ^ Safeway Annual Report ^ Safeway Annual Report 1966, p ^ "Sears may have eye on Safeway". Chicago Sun-Times. November 9, Retrieved on ^ Safeway Annual Report ^ Corporate Governance (PDF), Safeway, Inc. Last retrieved January 29, ^ Safeway stores by location, Safeway Inc. 16. ^ Safeway ready to unveil new 'branding' campaign, Supermarket News, March Safeway website Safeway Canada website Companies portal [hide] v d e Safeway Inc. Corporate Directors Steven Burd Paul Hazen Janet E. Grove Mohan Gyani Robert I. MacDonnell Douglas F. Mackenzie Rebecca A. Stirn William Y. Tauscher Raymond G. Viault Chains Carrs Dominick's Genuardi's Pak'n Save Pavilions Randall's Safeway Food & Drug Simon David Tom Thumb Vons Blackhawk Network Casa Ley Property Development Associates Subsidiaries Groceryworks Holdings Safeway Blackhawk Network

37 Retrieved from " Categories: Companies listed on the New York Stock Exchange Companies established in 1915 Safeway Inc. Supermarkets of Canada Supermarkets of the United States Pleasanton, California Companies based in Alameda County, California Kohlberg Kravis Roberts Private equity portfolio companies

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44 Highland Park Safeway Store to Open Today Los Angeles Times (1886-Current File); Jun 15, 1955; ProQuest Historical Newspapers Los Angeles Times ( ) pg. A9 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

45 Safeway Starts Valley Store Los Angeles Times (1886-Current File); Oct 22, 1961; ProQuest Historical Newspapers Los Angeles Times ( ) pg. I8 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

46 Building Permit History 5610 York Boulevard and 5625 Buchanan Street Highland Park November 10, 1967: Grading Permit No. LA56397 to compact fill on Lots 11 thru 19 and the SW 80 feet of Lot 20, Block 15 of the Grider and Hamilton s Highland Park Tract Owner: Safeway Stores, Inc. Architect: Novikoff Engineering Engineer: Novikoff Engineering Contractor: Not selected Cost: 3,000 cubic yards November 10, 1967: Building Permit No. LA56398 construct 2-story 230 X 130 concrete food market on Lots 11 thru 19 and the SW 80 feet of Lot 20, Block 15 of the Grider and Hamilton s Highland Park Tract Owner: Safeway Stores, Inc. Architect: Novikoff Engineering Engineer: Novikoff Engineering Contractor: Owner Cost: $170, January 10, 1968: May 10, 1973: Building Permit No. LA60274 for a double face post sign. Owner: Safeway Stores Architect: Engineer: James A. Lynch Contractor: Heath Sign Company Cost: $5, Building Permit No. LA68963 to repair glue laminated roof beams. Owner: Safeway Store, Inc. Architect: Engineer: Robert M. Powell Contractor: Jack Melvin Cost: $200.00

47 January 3, 1977: February 11, 1982: August 5, 1987: September 11, 1987: Electrical Permit No. LA37833 for installation & removal of interior non-bearing partitions. Revise exits, add nonbearing wall. Owner: Safeway Stores Inc. Architect: Engineer: Contractor: Anderson Refrigeration Company Cost: $20, Building Permit No. LA38639 to install 2 wall signs. Owner: Food Barn Architect: Engineer: Contractor: Brite Lite Neon Cost: $9, Building Permit No. LA72302 for interior remodel change from food market to retail. Owner: Pick N Save Architect: Naldo Caranillas Engineer: Contractor: Allied Builders Cost: $100, Building Permit No. LA75526 to reroof over existing 1 roof, apply cap sheet & 2-ply built-up HTR system. Owner: Pic N Save, Inc. Architect: Engineer: Contractor: Bryant Organization Cost: $31,775.00

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64 Highland Park Safeway Store Photographs Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher) Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher)

65 Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher) Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher)

66 Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Charles J. Fisher) Highland Park Safeway Store before Big Lots closure, 5610 York Blvd (Photograph by Al Strange)

67 Highland Park Safeway Store before Big Lots closure, 5610 York Blvd (Photograph by Al Strange) Highland Park Safeway Store, stone texture on side wing, 5610 York Blvd (Photo by Charles J. Fisher)

68 Highland Park Safeway Store, rear showing arch, 5625 Buchanan St. (Photograph by Charles J. Fisher) Highland Park Safeway Store, rear showing arch, 5625 Buchanan S.t (Photograph by Charles J. Fisher)

69 Highland Park Safeway Store, main sign, 5610 York Blvd (Photograph by Al Strange) Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Al Strange)

70 Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Al Strange) Highland Park Safeway Store, interior toward rear, 5610 York Blvd (Photograph by Al Strange)

71 Original Marina-style Safeway in San Francisco built in 1959 (still in operation as a Safeway) Late version Marina-style Safeway in Hamilton, Montana (still in operation as a Safeway)

72 Early Marina-style Safeway in Winnipeg, Manitoba, Canada (still in operation as a Safeway) Early Marina-style Safeway at Ventura Blvd, Studio City, remodeled (Photo by Charles J. Fisher)

73 Highland Park Safeway Store, East wall where addition is proposed (Photograph by Charles J. Fisher) Highland Park Safeway Store, 5610 York Blvd & 5625 Buchanan Street (Photograph by Al Strange)