DATE: Thursday, February 15 Sunday, February 25, Various locations throughout the Greater Palm Springs area

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2 CALENDAR LISTING MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com WHAT: Modernism Week DATE: Thursday, February 15 Sunday, February 25, 2018 WHERE: COST: Various locations throughout the Greater Palm Springs area Each event is individually priced MORE: Modernism Week s cool, iconic, modern February festival is an exciting 11-day celebration of midcentury modern design, architecture, art, fashion and culture. Events include the Modernism Show & Sale, tours of iconic homes, architectural walking, biking and double-decker bus tours, a world-class lecture & film series, tours of the historic Annenberg Estate at Sunnylands, a Palm Springs Walk of Stars dedication, classic cars, garden tours, a vintage travel trailer exhibition, and much more. Tickets go on sale at 12:00 PM PST on Wednesday, November 1, 2017 at modernismweek.com. Events are added frequently and there are always events accessible up to and during the festival. # # #

3 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Announces Schedule for 11-Day Festival in February 2018 Highlights include architectural tours, talks, parties in significant buildings rarely open to the public PALM SPRINGS, CA (October 23, 2017) Modernism Week s signature February festival will take place February 15-25, 2018, highlighting midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California. For the thirteenth year, the annual 11-day festival will feature a wide array of events including the Palm Springs Modernism Show & Sale, tours of iconic homes in more than 23 neighborhoods (including the Signature Home Tour on both weekends), architectural walking, biking and double-decker bus tours, tours of the historic Annenberg Estate at Sunnylands, classic cars, garden tours, a vintage travel trailer exhibition, nightly parties and a special series of talks about Frank Lloyd Wright, Preservation, and Legendary Women of Design. All events are open to the public and tickets go on sale November 1, 2017 at 12 p.m. PST at modernismweek.com. Attendees will be able to preview the events on the website without making purchases starting October 25. A portion of ticket proceeds benefit Modernism Week (a non-profit organization) and other local preservation, neighborhood and community groups. As additional events are finalized they will be added for sale on the website on the first of each month. Modernism Week continues to expand the scope and reach of our events and programming, said William Kopelk, Modernism Week Board Chairman. This year, we will continue that trend by offering new events and educational opportunities while still featuring the beloved favorites that our audience anticipates. We will offer a compelling combination of educational talks and film screenings, exciting tours, and activities throughout the Coachella Valley and beyond. Our returning Modernism Week attendees will be thrilled with the selection of appealing new programs. Signature Events One of the highlights of the first weekend includes the annual Modernism Week Opening Night Party on Thursday, February 15, presented by Ferguson Kitchen, Bath & Lighting Gallery. This chic red carpet affair will be teeming with vintage style and authentic swagger as attendees channel their inner Marilyn, Sammy or Hefner, for a night of entertainment, high style and glamour. The popular event will take place at the 1962 Indian Canyons Golf Resort, designed by Donald Wexler and Richard Harrison. The Canyon Country Club, as it was originally known, has a legendary history as a favorite spot of Hollywood icons including Frank Sinatra, Bob Hope, Johnny Carson, Walt Disney and Dean Martin. For the Opening Party, the club will recall the famous After Dark television series and be transformed into a swinging club reminiscent of fabulous cocktail parties from the

4 Modernism Week 2018 News Release, page s. This spectacular evening will be over the top with expansive indoor and outdoor lounges, abundant and decadent hors d oeuvres provided by Lulu California Bistro, and an open bar that offers specialty Rat Pack-era cocktails featuring Hendrick s Gin. Attendees will dance the night away to the tunes of retro performer DJ Baz and a swinging show by The Dreamboats, an upbeat retro Rock & Roll group, back by popular demand, courtesy of Corian Design. New Events Fans of midcentury-era Hollywood films will enjoy Hollywood Revisited, a stunning musical revue that showcases a dazzling lineup of costumes worn by the stars in original Hollywood films. Set to the music that defined the times and presented by top notch Broadway and Hollywood performers, Hollywood Revisited lets the audience experience historic costume designs of Hollywood's Golden Age. Participants of the Modernism Week Signature Home Tour will be able to either drive themselves on the tour route or upgrade to a new VIP chauffeur experience in which up to three participants will be able to ride in a style in Alfa Romeo Stelvio SUVs and finish the tour with an exclusive private reception. Preservation of historic buildings has always been one of the fundamental pillars for Modernism Week. Preservation will be celebrated this year with tours of the Walter S. White-designed Wave house in Palm Desert, which will feature a compelling presentation about the house and its significance, followed by a tour of the structure. Midcentury modern places of worship will be highlighted in two new tours this year. The first tour, Sacred Places - Modern Church Tour, will feature more than seven houses of worship and emphasize how the architecture of the structure was designed to augment the purpose of the building. Temple Isaiah in Palm Springs will also be featured in a separate tour entitled Architecture in Service of the Sacred and Spiritual that contrasts the historic E. Stewart Williams structure with the 1980 s west-facing addition designed by David Christian. For the last few years, Modernism Week has offered attendees the opportunity to join home tours and architectural excursions outside of the immediate Palm Springs area. This successful expansion continues in 2018 with home tours planned in surrounding desert cities including Palm Desert, Rancho Mirage and Indian Wells. Donald Wexler s classic 1964 Dinah Shore estate will be open to the public for a special Modernism Week event called A Night at the Dinah Shore Estate on Saturday, February 17. The party, a fundraiser for Save Iconic Architecture, will feature cocktails and the ability to explore this architectural gem. Save Iconic Architecture works to prevent the demise of unique and relevant properties in southern California. The 2018 Modernism Week schedule features the exciting Ridge Mountain Residence: Exclusive Premier Tour and Reception on February 19. Event attendees will be the first to experience the first

5 Modernism Week 2018 News Release, page 3 completed residential commission in Palm Springs by the renowned firm Ehrlich Yanai Rhee Chaney Architects. Nestled into a rocky mountainside and designed to have minimal impact on its remote environment, the Ridge Mountain Residence is envisioned as a sculptural piece that emerges from and carefully harmonizes with its site. The house dissolves barriers between indoors and out, framing dramatic vistas of the valleys and surrounding desert wilderness. At the reception, attendees will be able to interact with the firm s Founding Partner and Design Principal, Steven Ehrlich, FAIA. Educational Programming and Film Screenings Educational outreach is a core element of Modernism Week programming, and this year that trend continues with a special series of presentations about Frank Lloyd Wright, one of the most notable American architects of the 20 th century. Produced by the Frank Lloyd Wright Foundation, the series will be conducted by luminaries on the subject, including Alan Hess, who discuss Wright s influence in Southern California and Marsh Davis, who will give a detailed presentation about one of the best maintained Wight-designed Usonian homes now overseen by Indiana Landmarks. Other educational speaking tracks include a keynote presentation by noted designer Martyn Lawrence Bullard. Speaking at Modernism Week for the first time, Bullard will share what it is like to design homes for his celebrity clientele including the Kardashians, Cher and Tommy Hilfiger. Attendees will learn more about how Bullard is inspired by Palm Springs and how he went about the renovation of Villa Grigio, his 1963 Movie Colony hideaway by architect James McNaughton. Immediately following the Keynote Presentation, Bullard will join a panel discussion with photographer and author Tim Street-Porter and additional designers whose work is highlighted in the book Palm Springs: A Modernist Paradise. Trina Turk, fashion designer whose own home is featured in the book, will also participate in the event. Modernism Week will also feature a special panel presentation called Legendary Women of Design (profiling three legendary female designers who were pioneers in a male-dominated field), three presentations about architect Paul Revere Williams, and several presentations about design (including a groundbreaking examination of design dialogues between California and Mexico, followed by a tour, a presentation and moderated conversation entitled From Googie to Gehry, and a fascinating exploration of the midcentury look and design of the spaces depicted in the film The Incredibles 2 ). Landscape and Outdoor Living topics will be highlighted this year with several significant presentations by luminaries including Kelly Comras, who will discuss Ruth Shellhorn and her landscape design work at the original Disneyland and Bullocks Wilshire stores throughout California. Michelle Delk, Partner and Landscape Architect at Snøhetta, one of the hottest, most in-demand architectural firms in the world, will offer an insightful overview of her firm s work on the Willamette Falls Riverwalk project, in Oregon City, Oregon which will convert a massive defunct 22-acre paper mill complex into a public-oriented park, riverwalk, visitors center and performance space. Mark

6 Modernism Week 2018 News Release, page 4 Rios, of Rios Clemente Hale Studio, will discuss their firm s work on the new Palm Springs Downtown Park. Once again, Modernism Week will present a variety of film screenings, including the World Premiere of Frank Sinatra in Palm Springs - A Place He Called Home with a post-screening reception at the Ingleside Inn, and a World Premiere of a new film about Albert Frey by beloved architectural film maker Jake Gorst and Design on Screen. In addition, Modernism Week has newly partnered with the American Documentary Film Festival to create a new Architecture Film Series that will feature approximately 25 films about architecture and design in screenings. Returning Favorites Modernism Week aficionados will be pleased to see that the core favorite events will return this year, and many will feature new enhancements. The popular Premier Double Decker Architectural Bus Tours will feature new additions to the tour with updated commentary, and provides participants with a 2.5 hour overview of significant civic and commercial buildings, as well as residential properties located within notable Palm Springs neighborhoods, including the midcentury leisure lifestyle communities in South Palm Springs. Led by knowledgeable guides, this open-air experience offers unique, exterior perspectives of Palm Springs. Illuminated Modern, and its sunset architectural bus tour, also return this year with an updated route and new additions to the schedule. This unique tour showcases important midcentury modern buildings in Palm Springs, which are illuminated with colorful lighting. Projected on many buildings are the architect s name and year of completion. The historic Town & Country Center will be one of the many architecturally significant buildings to be profiled this year. One of Modernism Week s most highly anticipated events, the 18th annual Palm Springs Modernism Show & Sale at the Palm Springs Convention Center (February 16-19) will feature 85 premier national and international dealers offering furniture, decorative and fine arts representing design movements of the 20th century. Produced by Dolphin Promotions, whose shows are among the leading venues for antiques and collectibles in North America, the Palm Springs Modernism Show & Sale will open with an Early Buying Preview Party on February 16 to benefit Modernism Week. Included with admission to the Modernism Show & Sale is weekend admission to the Palm Springs Modern Design Expo, a new event showcasing cutting-edge modern design and technology to be introduced during the first weekend of Modernism Week. Created by the same team that has produced the Palm Springs Modernism Show & Sale for the past 17 years, the Palm Springs Modern Design Expo will feature 40 exhibitors presenting the newest and hippest elements for modern living including dynamic and energy efficient building materials, cutting-edge home appliances and electronics, smart home technology and security, hand-crafted furniture and design accessories, contemporary art and photography, and much more. Modernism Week attendees will once again be able to tour iconic homes in the Coachella Valley,

7 Modernism Week 2018 News Release, page 5 including residences formerly owned by celebrities such as Frank Sinatra and Kirk Douglas, as well as homes designed by distinctive midcentury modern architects. Many of these homes are rarely open to the public. Attendees will continue to experience a wide range of compelling architectural tours, specially curated for Modernism Week including various walking tours of Palm Springs, Palm Desert Double Decker Architecture Bus Tours, the James L. Abernathy House, and the iconic Frey House II. In addition to docent-led tours of Frank Sinatra s Twin Palms Estate, a special cocktail party will be held at the Sinatra Estate on Saturday, February 24, presented by Alfa Romeo. Modernism Week s signature 11-day festival will take place February 15-25, The schedule and tickets will be available November 1 at 12 p.m. PST. To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area.

8 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week to Offer Events and Activities at CAMP in New Central Downtown Location Attendees May Participate in Talks, Designer Consultations, Book Signings, Photo Events and Interact with Top Chef Brooke Williamson and Other High-Profile Chefs at the Ferguson Demonstration Kitchen in Event Headquarters PALM SPRINGS, CA (January 29, 2018) Modernism Week s CAMP ( Community And Meeting Place ) will provide a central hub for Modernism Week from February 16-25, Located at 230 Museum Way (directly across from the Palm Springs Art Museum in the future Downtown Palm Springs public park space), CAMP will include an information desk, a box office, a café by Cheeky s, the Modernism Week merchandise store by Destination PSP, a demonstration kitchen, designer lounges and a theater. Entrance into CAMP is free and open to the public and will be open daily from 9 AM to 6 PM. Here are a few of the activities available this year at CAMP: Ferguson Demonstration Kitchen Ferguson Bath, Kitchen & Lighting Gallery will offer CAMP attendees an opportunity to experience The Ferguson Demonstration Kitchen, which will be outfitted with the newest appliances from Thermador, who returns this year as the appliance sponsor. It will also feature a comfortable lounge area, making it the hub of activity at CAMP. Top Chef s Brooke Williamson will offer a special food tasting on Saturday, February 17. She is known for her four LA Westside restaurants that feature a gourmet beachside vibe and her culinary retail boutique Tripli-Kit in Playa Del Rey. The Ferguson Demonstration Kitchen will host a variety of demonstrations featuring light culinary demonstrations with samplings offered throughout the day. All culinary events are free and open to the public with no reservation required. In addition to Ferguson chefs Chef John and Chef Michaele, who will do daily tastings, Ferguson has invited leading local chefs to also offer food tastings. These chefs are Chef Stephan Wambach of 4 Saints at the Rowan Hotel, Chef Eddie of Mr. Lyon s, Chef Drew of Catalan, Chef Herve Glin of Mr. Parker s, and Chef Daniel Villanueva of Beyond Balisage. On Saturday, February 17 at 2 PM, Ferguson Bath, Kitchen & Lighting Gallery will sponsor a blogger s panel called Are Social Media Influencers Today s Modern Day Rat Pack? This free event will by moderated by Jaime Derringer, Founder and Executive Editor of Design Milk and Dog Milk, who will curate the conversation of how the internet, blogging and social media has changed the way we connect, are inspired, the way we shop, and how we discover and set trends. Participating social media influencers include Anne blogger, stylist, author of annesage.com, 'Sage Living' and co-founder Erin Hiemstra of Apartment34, Caroline Lee and Out of Line with Caroline Lee, Cassandra LaValle of coco+kelley, and Taib Lotfi and Kenya Knight of Soukie Modern and Palm Spring s own The Shops at Thirteen Forty Five.

9 Modernism Week CAMP Activities for 2018, page 2 Concierge, Information and Box Office To better serve Modernism Week attendees, this year CAMP will feature a special Concierge desk and Box Office to assist customers with tickets and last-minute purchases. Information Desk staff will help attendees locate Modernism Week venues and suggest events to attend. On-Site Design Consultations CAMP attendees will be able to schedule thirty-minute sessions with either landscape design professionals or interior designers. In these consultations offered on two days, experts will give advice and recommendations on current or future renovation projects. Ask an Interior Designer, 30-minute sessions from 10 AM - 4 PM, February 18, $30 In ASID LA s Ask a Professional Interior Designer attendees will have the opportunity to sit down with interior design professionals to receive simple and affordable design solutions for their homes. Participants are encouraged to bring photos and existing floor plans of their home, as well as a wish list of improvements. Ask a Landscape Designer, 30-minute sessions from 10 AM - 4 PM, February 18, $30 During the Association of Professional Landscape Designers Ask a Landscape Designer consultations, attendees will receive up to 30 minutes of advice from professional landscape designers who will help them create simple and affordable design solutions for their own gardens and solve their landscape design dilemmas. Cheeky s To Go - Central café/bar This year, a café and bar managed by Foundation 10 Creative s Cheeky s restaurant will provide a central location for guests to refresh themselves with a full bar including specialty beverages and tasty food options. Free Activities to do at CAMP There will be several free events and happenings at CAMP that will offer fun and engaging activities for attendees. These include a Palm Springs Life photo opportunity with a largescale photo backdrop of the iconic Kaufmann House poolside setting, made famous in the 1970 Slim Aaron s photograph Poolside Gossip. Attendees can sit in lounge chairs and take photos of themselves as though they were in the original photo, creating their own virtual poolside party. Nelda Linsk, a former owner of the celebrated Kaufmann House that was depicted in the photo, will be on hand at CAMP to pose with attendees and sign copies of the 2015 Poolside Reunion photo that was taken at the residence in 2015 and featured her. Nelda will be at CAMP for the "Poolside Gossip Meet and Greet with Nelda Linsk" from 10 AM 12 PM on Saturday February 17, 18, 24 and 25. Modernism Week sponsors will feature a wide range of compelling activities at CAMP. Alfa Romeo returns to CAMP to provide attendees the opportunity to test drive the Alfa Romeo Giulia and the all-new Stelvio. Dunn Edwards will display several SHAG prints and will provide complimentary color consultants to assist attendees in choosing the right color of paint for their projects. Corian Design will offer a free mobile phone charging station and will host two acoustic performances by the Dreamboats, an upbeat retro Rock & Roll group that will perform during Modernism Week s Opening Night Party. These performances will take place on February 16 from 3-4 PM and February 17 from 4-5 PM. Palm Springs Life recently commissioned photographs of the simple yet elegant tools of celebrated modernist architect Albert Frey. This photo series, called Frey Tools, will be on display at CAMP. This free exhibition showcases exquisite images of Frey s Rapidograph pen, compass, Rolodex and many more compelling images. In addition, Palm Springs Life

10 Modernism Week CAMP Activities for 2018, page 3 will offer for sale a line of merchandise inspired by the photographs, including tote bags, t- shirts, and other items. CAMP attendees will have the opportunity to explore the newly designed AlPod mobile home, which will be on display each day in front of CAMP. AlPod s aluminum structure is strong and light, making it easy to transport and allowing it to be stacked in a modular fashion. Although it is designed primary for use as a home, it is suitable for use as a suburban cottage, a holiday cabin, an office, an exhibition venue or a mobile shop. Also on display will be a kiosk promoting the inaugural Modernismweek@sea cruise on Oceana Cruises Marina. This 7-day cruise will visit culturally significant Mediterranean ports that demonstrate how modern influences in architecture and design have been artfully folded into these sometimes ancient cities. Modernists will explore Spain, France and Monaco through Modernism Week-curated tours and parties. Modernismweek@sea offers Modernistas enriching custom-curated travel experiences centered around midcentury modern design, architecture, art, culture and value not available to the general public. CAMP Theater programming Once again, a 150-seat theater will adjoin the main CAMP space and will be the location for more than 20 fascinating talks and presentations. These include: Atomic Ranch Live Seminars + Home Tours, February 16, 17 & 18, 2018 from 10 AM to 2 PM, $45 each day Atomic Ranch, the trusted Midcentury Modern resource, will offer three different seminars in the CAMP theater, each followed by a related tour. This three-part series, moderated by Atomic Ranch brand leader and editor Sarah Jane Stone, offers compelling expert advice for midcentury modern architecture and design enthusiasts. Friday, February 16: House Hunting: Home Tour + Seminar Ron Parks of HÔM Sotheby s International and T.J. Pierce of Mid-Century Homes by Moniker Real Estate of Boise, Idaho will join Sara Jane on stage. These real estate experts will share tips and advice for finding a midcentury modern residence, including finding the right neighborhood and choosing a realtor. The panel includes a tour of current homes on the market. Saturday, February 17: Design / Build: Home Tour + Seminar Howard Hawkes and Kevin Kemper of H3K Design will reveal insights to some of their most successful projects, interior finishes and design, culminating in a tour of one of their beautiful transformations and a visit to their new H3K showroom. Sunday, February 18: Restore, Renovate or Preserve? Home tour + Seminar Palm Springs contractor Steven Shields will tackle the difficult questions about when to preserve, restore or renovate, sharing some creative resources for new products that give a nod to the era. Joining Steven on the panel is George Smart, of U.S. Modernist, to give perspective on the preservation aspect of midcentury modern home renovations. The afternoon ends with a tour of one of Steven s completed projects. Seymour's Classic American Mixology Seminar, February 24, 2 and 3 PM, $55 CAMP attendees will have the opportunity to learn how to make classic American cocktails at the Seymour's Mixology Seminar presented by Foundation 10 Creative. Using period ingredients, F10 s Beverage Director and co-owner of Seymour's, Steen Bojsen-Moller, will teach how to shake, stir and enjoy authentic libations that started the cocktail craze. There

11 Modernism Week CAMP Activities for 2018, page 4 are two sessions, each priced at $55 (fee includes welcome drink and creation of 3 cocktails to enjoy in session). Attendees must be 21 or older. Mod with A Twist, daily February 16 24, 5 PM, $45 Mod with a Twist has become one of the most sought-after tickets during Modernism Week. This popular think and drink event features thought-provoking and irreverent presentations and runs daily February 16 through 24 with two alternating panel tracks (Mod Dreams and Mod Life). Five informative, amusing and captivating 10-minute talks will be presented by leading Modernists and guest presenters on an amazing range of topics, accompanied by a richly detailed audio and visual presentation. Back for the fifth year, these programs typically play to a full house. Fonts, Furniture, Monsters and Movies: the Modern World According to House Industries and Shag, February 16, 1 PM, $10 Andy Cruz, co-founder and president of House Industries, is joined by the artist Shag in a discussion about pop culture, mid-century modern furniture and architecture, and the intersection of West Coast aesthetics and East Coast advertising and creative design. After the discussion, the authors will sign copies of their books. Donald Osborne on The Look of Things: Selling Design to the Masses in the 50s, February 17, 1 PM, $10 Join Donald Osborne as he shares a look into how consumers shopping for new automobiles in the 1950s were first introduced to the role design played in the creation of vehicles as well as other everyday household products, furniture and interiors. Based on a ground-breaking booklet published by General Motors Public Relations in 1955, this presentation discusses how role of technology and the development of new space age materials in styling and design inspired designers and impacted the products consumers brought into their garages and homes. (Re)Introducing Ward Bennett, February 17, 3 PM $10 Ward Bennett was a once-celebrated iconic midcentury designer, but with no office, no archive, and no heirs, he left behind scarce traces of his legacy. Various Projects Elizabeth Beer and Brian Janusiak will discuss how they became de facto Bennett experts, made connections with the designer s old colleagues and clients (one often leading to the next), sifted through materials that had long been packed away in closets and cupboards, and came up with a book that is both an introduction and an homage to the designer they admire. The conversation will be followed by a book signing at the MW CAMP Shop. Making the Modern A-Frame February 18, 12:30 PM, $10 Commissioned by publisher Gibbs Smith to photograph a series of A-frame homes and cabins, architectural photographer Ben Rahn discusses the idiosyncrasies of these classic structures and his travels across North America in search of their stories. This talk will coincide with the release of his new book The Modern A-Frame. Motel California: Celebrating the Midcentury Motel in The Golden State February 18, 2 PM, $10 The presentation celebrates the rapid rise and subsequent decline of the individually owned mom-and-pop motel in California. It will explore the world s first mo-tel; motel architecture and architects; themed motels, such as Fairytale, Western, Desert, Tropical, Space, Sea and Mountain; motel restaurants, coffee shops, and cocktail lounges; rooms, floor plans, interior design and product placement; pools; signs; and the decline of the individually owned mom and pop motel.

12 Modernism Week CAMP Activities for 2018, page 5 Potted Style: Design Impact with Containers in the Modern Home & Garden, February 19, 10 AM, $10 With their endless potentiality for geometry, repetition and color, planters have become an essential design element in modern landscape and home decor. Mary Gray and Annette Goliti Gutierrez will share some of the ideas from their new book, Potted: Make Your Own Stylish Garden Containers, showing how to create your own stunning modern containers. Designed for Hi-Fi Living: The Vinyl LP in Midcentury America, February 19, 2 PM, $10 This presentation explores visually striking midcentury visions on LP album cover images from the 1950s and early 1960s, liner notes and sounds that offer lessons for achieving modern lifestyles. Midcentury Modern Garden Tour: A Revolution in West Coast Garden Design, February 20, 10 AM, $10 In this informative and entertaining presentation, Donald Olson, the author of The California Garden Tour and The Pacific Northwest Garden Tour will take attendees on a fascinating visual tour of several midcentury modern gardens on the West Coast, explaining the garden styles that preceded them and the cultural shifts that led to a new era in garden design. Style Wars: How Magazines Shaped Taste and Sold the Postwar Modern House, February 20, 2 PM, $10 This talk is the story of House Beautiful editor-in-chief Elizabeth Gordon s crusade, and how one pivotal moment (in a much longer tale of publishing, propaganda and politics) shaped American ideas of good taste and good modern design. The Work of Roberto Burle Marx, February 21, 10 AM, $10 This is an opportunity to learn about Roberto Burle Marx, Brazil s most influential and renowned landscape architect. He not only conceived designs for parks, plazas and private gardens, but was also an innovative painter and muralist and his work reflects his passion for colors and sensibility for music. Michigan Modern: An Architectural Legacy, February 21, 2 PM, $10 Michigan s State Historic Preservation Officer Brian Conway will present his new book Michigan Modern: An Architectural Legacy that carefully documents 34 projects from 1928 through 2012 and highlights Michigan s contribution to America s portfolio of significant modern architecture. Midcentury Garden Design for the Modern Home, February 22, 10 AM, $10 Ethne Clarke, author of Midcentury Modern Landscape will offer a fresh guide for those seeking bold approaches to redefine their outdoor space, or wishing to learn more about the history of midcentury modern aesthetics. With this presentation, she explores the origins of midcentury modern garden design for the home, revealing how designers blurred the divisions between indoors and outdoors, creating gardens that were for living, a style that went on to inspire contemporary gardens around the world. The Happening: Verner Panton and the Psychedelic Sixties, February 22, 2 PM, $10 This presentation explores Verner Panton, one of Denmark's most influential 20th-century furniture and interior designers. He used Pop and Op Art as inspirations and employed many new, synthetic materials, and moved Danish Modern away from the traditional wood furniture by using colors and patterns reflecting the psychedelic styles of the 1960s.

13 Modernism Week CAMP Activities for 2018, page 6 Landscapes for Leisure, February 23, 10 AM, $10 Through examples designed in the Coachella Valley from the 1920s through the 1960s, landscape historian Steven Keylon will explore the landscapes and practitioners responsible for the evolution of modernist landscape design, within the broader context of 20th century modernism. The Watergate: Inside America s Most Infamous Address, February 23, 12:30 PM, $10 This presentation reveals the secrets behind The Watergate, the midcentury masterpiece that became synonymous with scandal. This absorbing and meticulously researched history features a remarkable cast of characters, including senators, Supreme Court Justice Ruth Bader Ginsburg. Please join us for this illustrated talk, featuring vintage photos of this famous building, which the Washington Post once called a glittering Potomac Titanic. Millard Sheets and Midcentury Modern Commercial Architecture, February 23, 2 PM, $10 Noted historian Adam Arenson returns to Modernism Week for the launch of Banking on Beauty: Millard Sheets and Midcentury Commercial Architecture in California. This is the first book-length study of Millard Sheets s architectural commissions, including the marquee branches of Home Savings and Loan throughout California and beyond. Sticks & Stones/Steel & Glass, February 23, 3:30 PM, $10 Award-winning architect Anthony Poon launched a high cultural, approachable agenda for Palm Springs housing that the media has coined, This Century Modern. Poon takes us on a journey weaving together light and material, art and business, music and design, and arrives at this thesis: art is shelter and architecture is a noble social good. Commercial Buildings of Hugh Kaptur: Palm Springs Architectural Legend, February 24, 10 AM, $10 Hugh M. Kaptur is known for some of the most visible commercial structures along Tahquitz Canyon Way and throughout the city of Palm Springs. From hotels to fire stations to apartment complexes as well as office use buildings, Kaptur s legacy includes these commercial structures as well as many lavish custom residences and modernist ranch home building designs. This presentation explains why he continues to leave his distinctive stamp on this city s architectural landscape. Q&A with Charles Phoenix, Ambassador of Americana, February 25, 1 PM, $10 Join author, humorist and tour guide Charles Phoenix shares stories from his latest book, Addicted to Americana, gives insightful Palm Springs best kept secrets, and reveals the backstory of his unapologetic obsession with midcentury style and design. Following the talk and Q&A, Charles will sign books, which will be available for purchase. About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area. # # #

14 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week to Offer Tours of Showcase Home and Featured Homes Tours Enable Participants to Explore Significant Homes PALM SPRINGS, CA (January 22, 2018) Modernism Week, the February festival that highlights midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California, will offer tours of its first Showcase Home and two Featured Homes during the 11-day event that runs February 15-25, These stellar home tours still have availability and tickets may be purchased at modernismweek.com. A portion of ticket proceeds benefit Modernism Week (a non-profit organization) and other local preservation, neighborhood and community groups. This year, the organization is offering tours of the first-ever Modernism Week Showcase Home - Moroccan Modern. This one-of-a-kind custom built home from 1975 was designed by architect Hal Lacy and recently renovated to modern luxury by Thomboy Properties. When guests enter this stunning private property through majestic custom-carved 10 high double entry doors, they are immediately surrounded by a private and completely secluded world. While the house is thoroughly modernized, the architect created tremendous drama by adding magnificent touches that evoke the essence of Morocco, including details in the entry and master doors, decorative medallion cutouts and metal screens visible from the street, and the geometry of the angled walls. This house represents a wonderful blend of design elements known as Moroccan Modern. Modernism Week Showcase Home tours will be held on both weekends of Modernism Week (February 16,17,18, 23 and 24) at various times per day. Tickets are $40. Two Featured Homes are also available for tours. The first, Modernism Week Featured Home Hidden Frey, is a rare opportunity to tour a newly restored 1966 tennis estate designed by renowned Palm Springs architect Albert Frey. Recently acquired by Thomboy Properties, known for their successful transformation of more than 20 homes in Palm Springs, this property will debut for public tours during Modernism Week Dubbed Hidden Frey, the property is relatively unknown even by Palm Springs architectural historians and because it is constructed below street level and truly hidden from view. WI Hollingsworth purchased the lot where the tennis estate now

15 Modernism Week 2018 News Release, page 2 resides, adjacent to the Racquet Club. Charlie Farrell did not want the eyesore of a chain link fence, commonly associated with tennis courts, in proximity to his Racquet Club, so Hollingsworth excavated the lot below street level to minimize visibility of his estate. Frey was hired to design the structure. It demonstrates quintessential Frey characteristics, including a rolled roof, a cantilevered carport, and an elevated pool. At just over 1,900 square feet, the demure home fronts directly onto the tennis court with a large outdoor entertaining space, three bedrooms, and four bathrooms on a gated lot. This small but remarkable property is a rare opportunity to experience Desert Modernism as it was intended. Tours of Hidden Frey run from February and tour tickets are $30. The second Featured Home is the Modernism Week Featured Home Maison a l Orange. Modernism Week has arranged for an exclusive tour of this private home in South Palm Springs, affectionately called Maison a l Orange. The Palm Springs design team of Howard Hawkes and Kevin Kemper of H3K Design worked closely with the owner over the past year customizing the house for the owner s enjoyment, but also as an expression for her love of midcentury modern architecture and Palm Springs. Walls of glass, a soaring roof line, and a Googie-inspired lounge make Maison a l Orange the pièce de résistance for retro enthusiasts. The history of the home dates back to 1960, when famed Glendale-based architect Clair Earl designed 3 neighboring houses on LaVerne Way in Palm Springs near the Twin Palms development. These houses are magnificent examples of midcentury modern architecture, each with their own characteristic look. The house sat in severe disrepair and neglect but was recently completely renovated and will be unveiled for the first time during Modernism Week Tours of Maison a l Orange run from February and tour tickets are $30. The house is also part of the Atomic Ranch Live: Seminars, Workshops and Tours on February 17. Modernism Week participants have made it clear that they desire to tour exciting homes that are rarely open to the public, said William Kopelk, Modernism Week Board Chairman. That s why this year we are offering tours of our first Showcase Home and two exciting Featured Homes. Each one of these homes showcases a remarkable blend of historic architecture, supplemented by modern design updates. We look forward to offering more Showcase and Featured Homes in future Modernism Week festivals.

16 Modernism Week 2018 News Release, page 3 Modernism Week s signature 11-day event will take place February 15-25, To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # # About Modernism Week: Modernism Week is a 501(c)(3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area.

17 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Offers Wide Range of Educational Programs and Events Festival To Offer More Than 85 Talks and Features Film Series PALM SPRINGS, CA (January 16, 2018) Modernism Week, the annual festival that highlights midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California, will offer more than 85 informative and entertaining talks, panel discussions and other presentations at various locations during the 11-day event that runs February 15-25, A distinguished array of speakers all leaders in their fields will share their knowledge and insights with Modernism Week audiences each day of the event. Tickets range from $10 45 for talks and panels. Some of the talks include tours of related buildings and are priced at $50 or more. Tickets may be purchased at modernismweek.com, and a portion of ticket proceeds benefit Modernism Week (a non-profit organization) and other local preservation, neighborhood and community groups. The Modernism Week Keynote Presentation is Martyn Lawrence Bullard and Palm Springs: A Modernist Paradise on February 17, Bullard is Palm Springs best-known designer of this century and is consistently named as a top designer in many publications including Architectural Digest, Elle Décor and the Hollywood Reporter. He has also hosted and appeared on television programs in his native UK as well as in the United States. Through his eponymous design firm in Los Angeles, Bullard s reach extends beyond his own lines of furniture, textiles and accessories in the creation of dramatic collections for luxury brands both domestically and internationally. Appearing as Modernism Week s Keynote Speaker, Bullard will share what it is like to design homes for his celebrity clientele including the Kardashians, Cher and Tommy Hilfiger. Attendees will learn more about how Bullard is continually inspired by Palm Springs and how he went about the renovation of Villa Grigio, his 1963 Movie Colony hideaway by architect James McNaughton. The Keynote Presentation will be at the Richards Center for the Arts (at the Palm Springs High School at 2248 Ramon Road). Immediately following the Keynote Presentation, Bullard will join a panel discussion with photographer and author Tim Street-Porter and additional designers whose work is highlighted in Palm Springs: A Modernist Paradise. Bullard s residence Graces the cover of the book. Mayer Rus, writer, editor and contributor to Architectural Digest will moderate and Trina Turk, noted fashion designer who wrote the foreword of the book, will emcee this event. The Keynote Address starts at 3 PM and tickets are $20 for General Admission, $35 for Preferred Seating or $90 for Preferred Seating and a copy of the book. This year, Modernism Week will offer Hollywood Revisited: A Glamorous Musical Theater Extravaganza. This unique event celebrates many of the great Hollywood films of the 1940s to the 60s, a period of time in Hollywood so closely associated with Palm Springs. Acclaimed vocalists sing and dance to movie-related music while wearing the original costumes of the films. Greg Schreiner, one of the most well known collectors of classic movie costumes and a concert pianist, provides the musical accompaniment and entertaining anecdotes about the designer, the movie and the scene, while on screen, the costumes and the stars wearing them are shown as originally seen by moviegoers. This must-see event happens February 22 at 6 PM and tickets are $50 - $65.

18 Modernism Week 2018 News Release, page 2 Women have played an important role in the history of Palm Springs as well as design. Several informative talks, all held on February 19, will honor these Legendary Women of Design. Attendees that wish to see all four Legendary Woman of Design presentations may wish to purchase a $60 special ticket package and save $20. These include: The Sea Ranch and Barbara Stauffacher Solomon, 10 AM $20 Jennifer Dunlop Fletcher and Joseph Becker will discuss the conception and influences of The Sea Ranch, an architecturally and culturally significant residential development on the coast of California, north of San Francisco. Participating with them will be the renowned graphic artist, Barbara Stauffacher Solomon, who early in her 61-year career, created the groundbreaking design of the ram s head logo, graphic identity, and supergraphics at The Sea Ranch. Ruth Adler Schnee: A Search for Perfection, 1 PM, $20 Ruth Adler Schnee is one of the pioneers of midcentury modern design. She was among the first women hired in the design office of Raymond Loewy (1945) and received a scholarship to the Cranbrook Academy of Art (1946). Inspired by her winning design for the Chicago Tribune competition, Better Homes for Better Living (1947), she launched a career designing and silkscreening abstract shapes onto textiles. Her bold, colorful designs demonstrate a uniquely personal synthesis of prevailing modernist trends, from streamlining to biomorphic modern, merging aesthetic pleasure with intellectual provocation. Over the course of her 70-year career, she had collaborations with midcentury masters Eero Saarinen, Minoru Yamasaki, and Frank Lloyd Wright and garnered numerous awards. Then & Now, Designing Women at General Motors, 2:30 PM, $20 This insiders view by Susan Skarsgard, Design Manager at GM Design Archive & Special Collections, captures the rich history of the trailblazing women designers from the 1940s to the present, with a largely untold and surprising story that highlights the critical role women have played in automotive and industrial design at General Motors. This story will be presented with a link to GM s design history and a personal perspective on how Skarsgard s own career path has been informed and influenced by this profound story. Just Add Sunshine: The Extraordinary Career of Gere Kavanaugh, 4 PM, $20 To round out this series of presentations, Modernism Week welcomes one of the design world s legendary women, Gere Kavanaugh. Her 60-year career has extensively influenced the design industry, particularly the fields of textiles, furniture, interior design, exhibitions, ceramics and graphics. Many of her groundbreaking designs characterized by bold color, sharp lines and rich textures are now commonplace, such as the square market umbrella. Kavanaugh s work can be found in galleries, landmarks, museums and books across the world and has developed projects for corporate clients including Pepsi, Neutrogena and Warner Brothers, and a line of dinnerware for CB2. The concept of influential women in design continues with Secrets, Lies and Wallpaper: The Life and Designs of Florence Broadhurst on February 22 at 10:30 AM. Participants will join interior designer and design educator Annalisa Capurro, aka Ms. Modernism, to hear the extraordinary story of flamboyant Australian midcentury designer and entrepreneur Florence Broadhurst, a wallpaper designer, who established a luxury, hand-printed wallpaper business in Sydney in 1959 at age 60. Known for her bold, oversized patterns and vivid color combinations, her designs were exported internationally. Always innovative, Broadhurst created a technique for printing onto metallic surfaces and developed a practical, washable vinyl. Today Broadhurst s designs grace public and private interiors worldwide and feature in collaborations with companies such as Qantas

19 Modernism Week 2018 News Release, page 3 and Kate Spade NY. Recognized by Time Magazine as one of the most influential post-war designers, Florence Broadhurst leaves a legacy as bold and colorful as her extraordinary life. Tickets for this presentation are $20. Architect Paul Revere Williams will be honored in several ways during Modernism Week. On Friday, February 16 the public is invited to attend a special dedication on the Palm Springs Walk of Stars for Paul R. Williams, one of the key architects (along with A. Quincy Jones and Donald Wexler) responsible for the iconic Town and Country Center in Palm Springs. The star ceremony will be held at 2 PM at the Palm Springs Art Museum Architecture and Design Center, Edwards Harris Pavilion at 300 S. Palm Canyon Drive. In addition, Modernism Week with feature two talks about Williams and his influence in midcentury modern architecture. Paul Revere Williams: Architect to the Stars and Everyone Else, February 16, 9AM, $12 Paul Revere Williams is an important part of Southern California s architectural legacy. He s well known for his sumptuous residential designs for movie stars, entertainment and business leaders, mastering a range of styles from Southern Colonial to Spanish Colonial, from Hollywood Regency to Modern. While residential design would remain an important part of his practice, in the course of his five-decade career, Williams designed thousands of buildings of all types, served on many municipal, state and federal commissions, and was active in political and social organizations earning the admiration and respect of his peers. The Creative Collaboration of Paul R. Williams and A. Quincy Jones, February 16,12:30 PM, $12 The dynamic working relationship between Paul R. Williams and his former employee A. Quincy Jones is evidenced in two striking projects in Palm Springs: the Palm Springs Tennis Club Addition completed in 1947, and the Town and Country Restaurant completed in Shortly after the tennis club was completed, Williams and Jones were commissioned to remodel the Top of the Ramp restaurant, which required using the existing footings and basement. Situated within the Town and Country Center, an early mixed-use complex in Palm Springs, the sweeping entrance stairs and dramatic cantilevered canopy of the restaurant drew the public in to a warm space with furniture designed by Charles and Ray Eames. This presentation will explore the collaborative relationship between Williams and Jones. From Googie to Gehry examines the formal and theoretical inventions pioneered in California Modernism and their subsequent connections to many of the works of well-known contemporary firms located in Los Angeles. Topics covered include an embracing of experimentation, a keen interest in the relationship of architecture and the commercial, and of course the interaction of indoors and outdoors only possible in the mild California climate. Following the presentation, Christopher Mount and William Menking will engage in a lively discussion on the state of today s architecture in Southern California. The presentation will be on February 23 at 9 AM and tickets are $12. Los Angeles Conservancy President & CEO Linda Dishman shares stories of how her nonprofit group has worked to save significant modern buildings from demolition in Learning From Los Angeles: Strategies for Saving Modern Buildings. During the presentation, Dishman will reveal strategies and tactics that have rallied community support, convinced private developers, and sparked action from elected officials to successfully preserve dozens of historic structures throughout Los Angeles County. It will be held February 18 at 12:30 PM. Tickets are $12.

20 Modernism Week 2018 News Release, page 4 The Dymaxion House is a futuristic dwelling machine designed by Buckminster Fuller in the mid s as a prototype tension structure. This innovative project will be profiled in a special presentation called Dymaxion House R. Buckminster Fuller s 1946 Futuristic Dwelling Machine. Constructed from a lightweight aluminum-copper alloy and meant to be mass-produced in aircraft factories, it was going to solve America s housing crisis after WWII and included many futuristic, labor-saving innovations. In the years following the prototype s construction, The Dymaxion House was modified, exposed to the outdoor environment, and the structure was eventually abandoned. The Henry Ford Museum of American Innovation in Dearborn MI acquired it in 1991 and undertook a three-year conservation program. In 2001, it opened as a permanent exhibition in the museum. This presentation will tell the story of the development of the Dymaxion House, the initial conservation program and changes that have been made over the years to accommodate visitor traffic, as well discuss how The Henry Ford, a large indoor/outdoor American history attraction, approaches sustainable, long-term operational/interactive exhibitions. It will take place on February 20 at 10:30 AM. Tickets are $12. In anticipation of the upcoming new film Incredibles 2, to be released June, 2018, Modernism Week welcomes Pixar s Oscar-winning production designer Ralph Eggleston to discuss how Eggleston and his production team of artists, illustrators and designers use real world architecture and design to support storytelling and present a fascinating behind-the-scenes look at the elaborate creative process of animation. Fans of The Incredibles remember the very modern look and feel of the animated film inspired by modernist icons a visual tour of urban architecture, furniture and décor featuring intelligent mutations of some classic midcentury modern designs. Disney Pixar s INCREDIBLES 2 Storytelling with Art & Architecture will be on February 18 at 2 and tickets are $12. In addition to these and many other compelling presentations, talks and panel discussions, Modernism Week will also offer a new Architecture and Design Film Series. Created in conjunction with the American Documentary Film Festival (AmDocs), the inaugural Architecture and Design Film Series will be held over three days on the big screen at the Camelot Theater, located at 2300 E. Baristo Road in Palm Springs and will feature 26 films, documentaries and short films grouped into 14 programs. Most programs are priced at $12, with the exception of two feature films. A special VIP screening pass, which provides entry to all films in the series, is available for $159. Modernism Week s signature 11-day event will take place February 15-25, To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # # About Modernism Week: Modernism Week is a 501(c)(3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area.

21 American Documentary Film Festival NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week to Offer Architecture and Design Film Series, Dramatically Increasing Film Offerings Collaboration with American Documentary Film Festival to Produce Film Series Featuring 26 films PALM SPRINGS, CA (December 18, 2017) Modernism Week has partnered with the American Documentary Film Festival (AmDocs) to create a new Architecture and Design Film Series to be offered for the first time during Modernism Week from February 23-25, The inaugural Architecture and Design Film Series will be held over three days on the big screen at the Camelot Theater, located at 2300 E. Baristo Road in Palm Springs and will feature 26 films, documentaries and short films. Modernism Week is an 11-day event in the Palm Springs area of Southern California that will take place February 15-25, 2018, highlighting midcentury modern architecture, art, interior and landscape design, and vintage culture. All Modernism Week events are open to the public and tickets are now on sale at modernismweek.com. A portion of ticket proceeds benefits local preservation, neighborhood and community groups. Modernism Week has offered selected films each year to augment our educational programing, but we have never created a comprehensive film series before, said Mark Davis, educational programming chair of Modernism Week. We are thrilled to collaborate with AmDocs to offer this outstanding Architecture and Design Film Series. These films, ranging from insightful short films to full-length feature documentaries about fascinating architects, designers and locations, will provide Modernism Week attendees with a unique opportunity to see a high-caliber selection of exciting films over a three day period. We are extremely grateful that this partnership with AmDocs has provided access to first-rate films that we would not have been able to offer. The Architecture and Design Film Series will feature 26 feature films, documentaries and short films grouped into 14 programs. Most programs are priced at $12, with the exception of two feature films. A special VIP screening pass, which provides entry to all films in the series, is available for $159. We were honored to develop this powerful film series for Modernism Week, said Teddy Grouya, Founder and Director of the American Documentary Film Festival. Films about architecture and design highly resonate with Modernism Week attendees, so we arranged a compelling series of fascinating short films, documentaries and feature films to meet this growing interest. We look forward to continuing this relationship and expanding this film series each year. About the Architecture and Design Film Series The following films will be offered in the 2018 Architecture and Design Film Series:

22 Modernism Week 2018 News Release, page 2 Friday, February 23, 2018 Program 1: 9:30 AM To 11 AM, $20 Ode To Concorde; Directed by Chris Purcell (9 minutes) This film is a celebration of one of the Concorde, one of most iconic and inspiring technological achievements of the 20th Century. Frey: Part 1 - The Architectural Envoy; Directed by Jake Gorst, (60 minutes) ENCORE SCREENING Just released, this is the first film of a two part series that explores Albert Frey s early life and work. Program 2: Friday, February 23, 11:30 AM to 1 PM, $12 Marmol & Radziner: Design Giants; Directed by Cindy Allen (10 minutes) This short film is about the team responsible for the restoration of the iconic 1946 Desert Kaufmann House designed by Richard Neutra in Palm Springs. East End Masters of Modernism: Harry Bates & Paul Masi; Directed by Cindy Allen (11 minutes) Harry Bates has defined East End architecture for decades; this film leads us through the history of Bates+Masi, and their iconic Hamptons homes. Larsenworld: Longhouse in East Hampton; Directed by Edgar Howard (23 minutes) This film is a portrait of the legendary textile designer Jack Lenor Larsen, culminating in the creation of his sublime 16-acre LongHouse reserve and sculpture garden located in East Hampton, NY. Inside Piano: The Power of Silence; Directed by Beka & Lemoine Allen (33 minutes) This film is a visit to the Centre Pompidou prototype building in Paris. Program 3: 2 PM to 4 PM, $12 A Spa: Architecture of Zawodzie; Directed by Mateusz Bielesz (30 minutes) This film discusses the issues of who should have the power over the landscape of the post-wwii midcentury spa district of Zawodzie in Ustroń, Poland. Modern Ruin: A World s Fair Pavilion; Directed by Matthew Silva (78 minutes) The New York State Pavilion, once the shining symbol of the New York World s Fair, now sits as a haunting reminder of what became of the age of optimism that was the 1960s. Program 4: 4:30 PM to 5:30 PM: $12 Koolhaas Houselife; Directed by Beka & Lemoine (54 minutes) This film highlights the daily intimacy of a house designed by a Starchitect through the stories and daily chores of the housekeeper and the other people who look after the building. Program 5: 6 PM to 8 PM: $15 (General Admission) or $25 (Limited VIP Reserved Seating) Columbus; Directed by Kogonada (95 minutes) Starring John Cho, Haley Lu Richardson and Parker Posey The son of a renowned architecture scholar strikes up a friendship with a young architecture enthusiast in Columbus, Indiana, a small Midwestern city celebrated for its many significant modernist buildings. Saturday, February 24, 2018 Program 6: 9:30 AM to 11 AM: $12 Brasilia: Life After Design; Directed by Bart Simpson (88 minutes) This fascinating film portrays the people who live in painful disharmony with Brasília (the capital of Brazil) one of the most beautiful cities the world has ever seen. Program 7: 11:30 AM to 1 PM: $12 Cinecitta on Wheels; Directed by Inti Caraboni (4 minutes) This short film is a wild ride inside the famous Cinecitta film studio, journeying from the medieval city of Assisi, to the 1930 s streets of New York City, to a full-size replica of ancient Rome.

23 Modernism Week 2018 News Release, page 3 No Further Instructions; Directed By Francisco Gonzalez (69 minutes) This film is a fascinating look into the complicated construction process of International Baroque Museum in Puebla, Mexico, an intricately designed structure that was built in only 27 weeks under the guidance of renowned architect Toyo Ito. Program 8: 2 PM to 3:30 PM: $12 Infinite Happiness; Directed by Beka & Lemoine (85 minutes) Copenhagen s 8 House, an ultramodern figure-8 loop of apartments created by architect Bjarke Ingels, reinvents the concept of home. This exuberant documentary profiles the (mostly) happy residents, offering a hopeful, inspired picture of communal living by design. Program 9: 4:30 PM to 6:30 PM: $12 The Origin of Stripes; Directed By Marc Fornes (3 minutes) Under Magnitude is the most recent permanent structure from MARC FORNES / THEVERYMANY, which evolves the studio s invention of a topological-walking stripe-based material system. Houdini of Design: Patrick Jouin; Directed by Cindy Allen (11 minutes) Paris-based Patrick Jouin is one of France s most acclaimed and versatile designers. This documentary traverses Jouin s bewitching design feats and new uses for avant-garde technology. Fish Out of Water: Paola Navone; Directed by Cindy Allen (10 minutes) This short biopic introduces Paola Navone s unique architecture, interiors, furniture, textiles and installations that have impacted the design community for more than 30 years. Stan Bitters: Modern Primitive; Directed by Francesca Di Amico & Claudia Unger (9 minutes) This film is a study of contrasts of a reserved man, whose work is the culmination of a physical battle with his preferred medium, clay. A Life s Work; Directed by Ben Spilling (17 minutes) This film is a spiritual discovery that explores how creativity can contribute to who we are, through the eyes of fine furniture maker and author Peter Korn. I am Known as an Artist, Wharton Esherick; Directed by Carolyn Coal (41 minutes) The furniture pieces of Wharton Esherick, the Dean of American Craftsman, now sell at auction for more than $100,000. His greatest talent was creating pieces that were both beautiful and functional. Program 10: 7 PM to 8:30 PM: $12 BIG Time; Directed By Kaspar Astrup Schroder (90 minutes) BIG Time gives us exclusive access into the life of one of the world s most successful architects, Bjarke Ingles (Bjarke Ingles Group, BIG) and it s impact on his personal life and health. Sunday, February 25, 2018 Program 11: 9:30 AM to 11 AM: $20 Sinatra in Palm Springs A Place He Called Home; Directed By Leo Zahn (92 minutes) ENCORE SCREENING This film explores Frank Sinatra s deep attachment to the Coachella Valley and captures the spirit of the era and pays tribute to the unique lifestyle of Sinatra s Palm Springs and Rancho Mirage. Program 12: 11:30 AM to 1PM: $12 Painted City; Directed by Caitlan Carroll (27 minutes This film follows one woman as she attempts to study and conserve Washington, D.C. s community murals.

24 Modernism Week 2018 News Release, page 4 Kobuto; Directed by Peter Behrbohm (38 minutes) KOBUTO is probably the best-known building in Berlin-Kreuzberg, creating the most lively diverse and most disputed neighborhood of the whole city. Program 13: 2 PM to 3:30 PM: $12 BIG Time; Directed By Kaspar Astrup Schroder (90 minutes) ENCORE SCREENING BIG Time gives us exclusive access into the life of one of the world s most successful architects, Bjarke Ingles (Bjarke Ingles Group, BIG) and it s impact on his personal life and health. Program 14: 4:30 PM to 6 PM: $12 Experimenting Architecture: Hagy Belzberg; Directed by Cindy Allen (11 minutes) Santa Monica-based architect and designer Hagy Belzberg uses materials and technology that are spawning new strategies in modern architecture. Glenn Murcutt Spirit Of Place; Directed By Catherine Hunter (58 minutes) This is a new film that explores the life and work of Australia s most internationally recognized architect and Pritzker Prize winner, Glenn Murcutt. Full descriptions of all Architecture and Design films in this series are available at modernismweek.com. Modernism Week s signature 11-day event will take place February 15-25, To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # # About Modernism Week: Modernism Week is a 501(c)(3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area. About AmDocs The American Documentary Film Festival (AmDocs) is a 501(c)(3) non-profit entity, operating as part of the Palm Springs Cultural Center. It was created as a forum to celebrate and promote documentary film and the independent filmmakers around the world who bring knowledge and awareness through their stories about real people and issues. It has grown exponentially each year, with annual honorees including Oliver Stone, Dionne Warwick, Peter Coyote and Peter Bogdanovich. The festival screens more than 120 thought provoking, entertaining and unforgettable films set across six screens in theatres in Palm Springs, Rancho Mirage and Palm Desert, attracting thousands of visitors and more than 150 filmmakers and industry guests from all across the U.S. and the world.

25 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Adds Exciting New Events to the Schedule Tickets now available for tours of significant buildings, talks, and a fashion show PALM SPRINGS, CA (December 4, 2017) Modernism Week announced today that it has added many exciting new events to its schedule. The 11-day event in the Palm Springs area of Southern California will take place February 15-25, 2018, and will highlight midcentury modern architecture, art, interior and landscape design, and vintage culture. The newly added events include a panel and home tour produced by Atomic Ranch magazine, a tour of the rarely-seen Raymond Loewy House, a fashion show, tours of the first-ever Modernism Week Showcase Home, a Palm Desert home tour, film screenings, talks, tours and many other events. All events are open to the public and tickets are now on sale at modernismweek.com. A portion of ticket proceeds benefits local preservation, neighborhood and community groups. One of the highlights is the opportunity to tour the first-ever Modernism Week Showcase Home - Moroccan Modern. This one-of-a-kind custom built home from 1975 was designed by architect Hal Lacy and recently renovated to modern luxury by Thomboy Properties. When guests enter this stunning private property through majestic custom-carved 10 high double entry doors, they are immediately transformed into a private and completely secluded world. While the house is thoroughly modernized, the architect created tremendous drama by adding magnificent touches that harken back to Morocco, including details in the entry and master doors, decorative medallion cutouts and metal screens visible from the street, and the geometry of the angled walls. This house represents a wonderful blend of design elements known as Moroccan Modern. Modernism Week Showcase Home tours will be held on February 16,17,18, 23 and 24 at various times per day. Tickets are $40. Also added is the new Atomic Ranch Live: Seminars, Workshops + House Tours (February 18, from 10 a.m. through 2 p.m. priced at $45). Atomic Ranch, a trusted midcentury modern resource, returns to Modernism Week with a weekend full of expert advice on real estate, interior design and restoration, with a 3-part series moderated by Atomic Ranch brand leader Sarah Jane Stone. Each 90-minute session full of expert advice will be followed by a tour of local mid mod homes, where attendees will discover rescued features and treasured details, and meet the makers and experts that made these homes the gems they are today. Modernism Week attendees will now have a rare chance to tour a brilliantly creative home designed for prolific industrial designer Raymond Loewy. Constructed in by desert modernist architect Albert Frey, Loewy s home is a modernist desert villa with a low-slung pavilion and plenty

26 Modernism Week 2018 News Release, page 2 of glass providing striking views of desert, mountains, the pool and garden a completely private oasis. This rare house tour is an exceptional opportunity to experience this extraordinary home (listed in the National Register of Historic Places) while at the same time raising money for the 1931 Aluminaire House, designed by Albert Frey, and now stored in Palm Springs. When the new downtown park is complete, Aluminiare will be reconstructed there for permanent display. Special guests will be Michael Schwarting and Frances Campani, the New York architects who have, for over 25 years, worked diligently to save, protect and document Aluminaire. This event is February 23, from 3-5 p.m. with tickets priced at $150 and $250. The event includes a reception and is a benefit for the Aluminaire House. Iconic architect Frank Lloyd Wright will be the subject of several talks during Modernism Week. Renowned architectural expert and author Alan Hess will offer a special presentation on the architect on February 18, at 9 a.m. with tickets priced at $12. Marsh Davis, President of Indiana Landmarks will present Frank Lloyd Wright s SAMARA: A Happy Collaboration on February 20, 2018 at 2 p.m. with tickets priced at $12. The presentation will focus on Wright s relationship with his clients, and how it culminated into SAMARA, the most fully realized of Wright s famed Usonian Houses. Fashion returns to Modernism Week with the new Modernism Fashion Show Spanning the Decades, to be held February 18 at 2 p.m. Attendees will step back in time as they Span the Decades through fashion. They will be transported through the eyes of Coco Chanel, Emilio Pucci, Christian Dior, and Pierre Cardin as Mitchells Palm Springs collaborates with M Vintage to display Haute Couture at its best. Guests will be escorted to the Warsaw Ballroom at Temple Isaiah to enjoy a glass of bubbly and view the amazing fashion retrospective. Tickets are priced at $45. There will be a new Palm Desert Signature Home Tour on February 22 from 9 a.m. to 12 p.m. Produced and presented by Modernism Week and KUD Properties, this first-time tour of midcentury modern and new century modern homes will take in the beautiful neighborhoods of South Palm Desert. Until now, many of these properties have been a well-kept secret in the greater Palm Springs area. The self-driving tour of 5-6 residences will feature a variety of neighborhoods and modern architectural styles and exclusive interior access to several fabulous homes never before seen by the public. This event is produced and sponsored by KUD Properties and benefit Modernism Week s education, preservation and scholarship programs. Tickets are $75. Modernism Week has teamed up with the American Documentary Film Festival (Am Docs) to host its first-ever Architecture Design Art Film series. Held over three days (February 23-25) at the Camelot Theater in Palm Springs, the series will feature 26 films, documentaries and short films that cross 14 Modernism Week programs. A full list of the films and run times is available on the Modernism Week web site. Other newly-added events include talks and tours on a variety of landscaping topics, a February 19 Palm Springs Modern Committee Iconic Home Tour of tour of the Wexler Residence, a panel discussion about how to balance a mod style, imaginative new uses and cutting-edge materials to

27 Modernism Week 2018 News Release, page 3 achieve a world-class sustainable environment, and talks on topics including Harry Newman: Future Perfect, Learning From Los Angeles: Strategies for Saving Modern Buildings, Gregory Ain The Most Dangerous Architect in America, Designed for Hi-Fi Living: The Vinyl LP in Midcentury America, The Work and Life of Roberto Burle Marx, Michigan Modern: An Architectural Legacy, The Happening: Verner Panton and the Psychedelic Sixties, The Watergate: Inside America's Most Infamous Address, Millard Sheets and Midcentury Modern Commercial Architecture, Style Wars: How Magazines Shaped Taste and Sold the Postwar Modern House, Commercial Buildings of Hugh Kaptur: Palm Springs Architectural Legend, and Styling - the Look of Things: Selling Design to the Masses in the 1950s. There are more than 85 talks and presentations available during Modernism Week. Modernism Week s signature 11-day event will take place February 15-25, To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area.

28 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Appoints New Chairman and Hires New Chief Executive Officer Charitable Organization Strengthens Leadership to Continue its Mission PALM SPRINGS, CA (June 8, 2017) Modernism Week officials have announced that its Board of Directors has recently voted to appoint William Kopelk as the new Chairman of the Board and to engage J. Chris Mobley, former Chairman, as Chief Executive Officer, a newly created position. Both appointments take effect on June 15. Lisa Vossler Smith continues as the organization s Executive Director. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs and the Coachella Valley, the 11-day Modernism Week festival has experienced exceptional growth, and in the course of the past twelve years has become one of the leading festivals of its kind in the world. This past February, an estimated 97,000 attendees enjoyed nearly 300 events and generated an economic impact of approximately $35.5 million for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, $1.3 million of the proceeds generated by ticket sales from this year s event went directly back to community neighborhoods and partner organizations, a new record for Modernism Week. William Kopelk was appointed the new Chairman of Modernism Week s board of directors, taking over from Mobley. Kopelk has a long history with the organization. He served as Chairman and cofounder in 2005 and has been an active member of the volunteer board since then. We are thrilled that William will become the new Modernism Week board chairman, said J. Chris Mobley. The entire board has been impressed by William s hard work and commitment to the goals and mission of Modernism Week, especially his focus on preservation matters. He will provide excellent leadership as the organization continues to evolve and improve while staying true to its mission. Kopelk, a native born Californian, has been a desert resident since 1997 when he founded InsideOutside, the firm responsible for many notable landscape projects such as the Ace and Saguaro Hotels, Donald Wexler s Steel House and Verbena Residence, and the then newly restored Kaufmann House. A firm believer in preservation, Kopelk received his degree in Landscape Architecture from the University of Oregon. In addition to co-founding Modernism Week, he served as President of the Palm Springs Preservation Foundation for eight years, was on the city of Palm Springs Architectural and Design Review Commission, and most recently, worked on the outreach portion of the Modernism Committee for the Sacramento based State Historic Resources Commission. Modernism Week continues to grow to meet the demand for programing and events, and this new staffing addition supports the amount of work the organization requires, said incoming board Chairman Kopelk. As Chairman, Chris had already been working on many aspects of the festival, so it made sense for us to create a Chief Executive Officer position so he could more fully devote his expertise and organizational talents to Modernism Week.

29 Modernism Week Appoints New Chairman - continued After spending 18 years working in the areas of Management Information Systems, Business Development Strategies, Urban Planning, Property Development and Affordable Housing, Mobley moved to Palm Springs in 2010 and opened Just Modern Inc. He also joined the Modernism Week Board in 2012 and was elected Chairman in Mobley, while serving as Chairman, has been instrumental in the creation of Modernism Week s headquarters for tours and events called CAMP (Community and Meeting Place) for each of the last three years, and has overseen significant improvements to and the ongoing operation of Modernism Week s web site and ticketing systems. Under his leadership, Modernism Week garnered an unprecedented amount of media attention with more than 2.75 billion impressions worldwide in In his new role, he will continue this work and strategize for the continued enhancement of the Modernism Week attendee experience, guiding the organization as it matures. The phenomenal success of Modernism Week and its role in helping to highlight Palm Springs and the greater Coachella Valley around the world has been accomplished by an extremely small paid staff and an extraordinarily committed Board of Directors. Now, by creating the CEO position, the leadership of Modernism Week is investing in its future stability and strengthening its management structure. Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than thirty lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees. Additional Modernism Week educational programs included several West Coast film premiers, and panels about architectural preservation and renovation. Later this year, Modernism Week will offer its annual Fall Preview from October 19-22, 2017 (tickets on sale August 1 at 12 p.m. PST) and will stage the 2018 Modernism Week festival from February 15-25, 2018 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter. # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

30 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Helps Local Community Organizations Raise Funds Old Las Palmas Neighborhood Tour Sets Great Example of Charitable Fundraising PALM SPRINGS, CA (May 31, 2017) Modernism Week announced that its 11-day festival in February, 2017 helped many area organizations and neighborhood groups to raise significant funds that these organizations contributed back to local Coachella Valley charities or used for civic improvements. The funds were raised from ticket sales for official Modernism Week events, including neighborhood tours, parties, educational talks, and other events. A new official Modernism Week partner event offered this year was the Old Las Palmas Home and Garden Tour, which enabled participants to Peek Behind The Hedges of this exclusive and historic Palm Springs community. The tour featured the interiors of seven residences (including the former homes of Mary Martin, Mary Pickford, Liberace, and Howard Hughes) and the beautiful private gardens of another. It raised more than $30,000 and the Old Las Palmas Neighborhood Organization recently announced that all of the money raised from the tour will be given to area organizations that directly impact the lives of more than 4,000 Coachella Valley children. These organizations receiving donations from the tour proceeds include the Foundation for the Palm Springs Unified School District (funds will be used to send up to 75 students to camp for a week), Palm Springs Art Museum (funds will be used to transport school children to the museum for docent led museum tours and events), Palm Springs International Film Festival (funds will be used to transport school children to the Student Screening Day), Shoes That Fit (funds will buy 100 pairs of shoes for school children in need) and the Virginia Waring International Piano Competition (funds will support bus costs for bringing children to piano assemblies and underwrite teacher study guides). With this tour the neighborhood showcased some of the amazing and historic homes in Old Las Palmas to raise funds for charities. It was a true neighborhood effort, said Old Las Palmas Neighborhood Organization chair John Williams. All the funds we raised every single penny will go to charities that focus on the needs of children in the Coachella Valley. Our school principals often receive requests from the families of students about possible scholarships for summer camp, said Ellen Goodman, Executive Director of The Foundation for the Palm Springs Unified School District. As a result of this scholarship from the Old Las Palmas Neighborhood Organization we're now able to send up to 75 children to summer camp who might not otherwise been able to afford to attend. We are

31 Modernism Week 2017 Helps Local Organizations Raise Funds - continued very grateful that this neighborhood organization chose to support our students in this very generous manner." Modernism Week works closely with local neighborhood organizations like Old Las Palmas to showcase iconic Palm Springs residences and other architecturally significant buildings during tours in many of the city s 43 official neighborhoods. These tours raise significant funds for participating neighborhood organizations. Some neighborhoods donate funds to local charities and some fund various community improvement projects, such as restoration, landscaping improvements, new signage and more. During Modernism Week events in more than $317,000 was generated from tours of neighborhood organizations. Local non-profit and civic organizations, that benefitted include: the Office of Emergency Management of the Palm Springs Fire Department (funds will be used to purchase emergency supplies for the disaster container), Palm Springs Animal Shelter, Palm Springs Modern Committee Education fund, Palm Springs Police Department (fund will be used to purchase five tactical vests), Safe Schools of the Desert, Well in the Desert, and several other organizations. We are elated that Modernism Week can offer an opportunity for neighborhood organizations to raise funds that they use for civic improvements or reinvest back into the local community, said J. Chris Mobley, Modernism Week Board Chairman. As Modernism Week continues to grow, the valley s tourism and international stature also grows. Tours and other events produced by partner organizations not only provide them with the ability to quickly raise funds, but also allows them to showcase their neighborhood to international tourists. In addition to working with neighborhoods, Modernism Week, a 501 (c) 3 non-profit organization also helps various local organizations raise funds to further support their efforts to preserve and promote modernist architecture throughout the community. Ticket proceeds for official Modernism Week events these organizations produced in generated funds in excess of $470,000. The participating organizations included Friends of the Palm Springs Library, Palm Springs Art Museum s Architecture and Design Center, Palm Springs Preservation Foundation, Palm Springs Modern Committee, Palm Springs Historical Society, Seathletes, The Aluminaire Foundation, Volunteer Palm Springs, and Mizell Senior Center. Modernism Week also awarded two new scholarships for aspiring architectural students. Modernism Week provides annual renewable 4-year scholarships to local Coachella Valley students who have chosen educational paths in the fields of architecture and design. Two scholarships, totaling $10,000, were awarded to deserving students in 2017, which includes matching funds from One Future Coachella Valley. Since the Modernism Week renewable 4-year scholarship program was initiated in 2011, a total of $39,000 has been awarded.

32 Modernism Week 2017 Helps Local Organizations Raise Funds - continued Giving back to the community is one of the most important aspects of Modernism Week, said Lisa Vossler Smith, Executive Director. Our Board of Directors is committed to partnering with community organizations to provide the opportunities to generate revenue through event ticket sales, and we are especially pleased to award two scholarships to deserving students. These are just a few of the many ways that Modernism Week contributes to the local community. Modernism Week celebrates midcentury modern design, architecture, art, fashion and culture in the greater Palm Springs area with two valley-wide events each year; one in October and one in February. The February 2017 event had 97,000 attendees, and generated an estimated $35.5 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. Later this year, Modernism Week will offer its annual Fall Preview from October 19-22, 2017 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2018 Modernism Week event from February 15-25, 2018 (tickets go on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter. # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

33 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Attendance Increases by 25% in Twelfth Year Organizers Estimate More Than 97,000 Attendees Participated in 11-Day Festival in Palm Springs PALM SPRINGS, CA (March 14, 2017) Modernism Week officials have announced that attendance at the annual event, which took place in the Palm Springs area of Southern California from February 16-26, 2017, was estimated at 97,000 attendees, an increase of more than 25% over the 2016 attendance. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs, the 11-day festival generated an estimated $35.5 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, $1.3 million of the proceeds generated by ticket sales from this year s event went directly back to community neighborhoods and partner organizations, a new record for Modernism Week. This reflects an estimated 26% increase over the amount generated for these organizations last year. In addition, CAMP, Modernism Week s Community and Meeting Place and headquarters for tours and events, saw more than 25,000 visitors throughout the festival. We are thrilled that Modernism Week offered expanded opportunities for visitors and residents to learn about our community and enjoy Palm Springs and other desert communities, said J. Chris Mobley, Modernism Week Board Chairman. The worldwide publicity that the event generates continues to help brand the entire Coachella Valley as a Mecca for Modernism and architecture, which has a year-round influence on the valley s tourism and international stature. The support of the City of Palm Springs as our Civic Presenting Sponsor and the larger community, our sponsors, partners, and volunteers makes this event one in which attendees plan to return to each year. In addition, we are overjoyed that we were able to disperse more than $1.3 million from ticket sales back to local neighborhoods and partners. Attendees for the annual event came from all across the globe. In additional to many Southern California visitors, the event was popular with attendees from the Pacific Northwest, Chicago, New York, and Florida. Internationally, attendees visited from Canada, England, Germany, France, Australia and many more locations. The celebration continued to garner an unprecedented amount of media attention with more than 2.75 billion impressions worldwide. International coverage included Denzeen Online (Auckland, New Zealand), Lonely Planet España (Barcelona, Spain), World Architecture News (Brighton, England), Brasiltravelnews.com (Rio de Janero, Brasil), Modern Weekly Shanghai edition (Shanghai, China), Frankfurter Neue Press (Frankfurt, Germany), Borneo Bulletin (Brunei, Darussalam), and Blueprint (England). National coverage included The New York Times, Travel & Leisure, The Los Angeles Times, Atomic Ranch, San Francisco Chronicle, Houston Chronicle, Sunset Magazine, New York Post, and The Washington Post. National broadcast shows CBS This Morning and 5 Warm-Weather Escapes Close to Home on the Travel Channel also featured the festival. The popular Palm Springs Modernism Show & Sale also saw increased numbers. More than 10,100 participants attended the popular sale at the Palm Springs Convention Center, up 25% from the previous year. This figure does not include the more than 1,250 guests who attended the show s opening night party on Friday, February 17. Attendees were eager to view and purchase furniture,

34 Modernism Week 2017 Recap - continued decorative and fine arts representing all design movements of the 20th century from more than 85 premier national and international dealers. The 2017 Palm Springs Modernism Show & Sale was by far the most well-attended of the Palm Springs shows in our company s history, said Rosemary Krieger, President of Dolphin Promotions. Our exhibitors reported increased sales and their enthusiasm for the increased traffic was amazing. Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than thirty lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees. Additional Modernism Week educational programs included several West Coast film premiers, and panels about architectural preservation and renovation. Educational outreach has always been a core element of Modernism Week programming, and trend continued this year with a special series of talks and films on the topic of Mexico City Modern. A series of four presentations was conducted by leading luminaries on the subject, and a Modernism Week-produced trip to Mexico City will be held later this spring. Modernism Week s central headquarters, CAMP ( Community and Meeting Place ) was staged in a dynamic tented structure located in Downtown Palm Springs. Ferguson, Modernism Week s exclusive Kitchen, Bath and Lighting sponsor, presented entertaining culinary demonstrations in their state-of-the-art kitchen, and featured Thermador appliances and innovative faucets from DXV. The expansive CAMP space also featured a café and bar by Cheeky s-to-go, a merchandise area managed by Destination PSP, an information kiosk, and a large theater that featured more than 40 stimulating programs, panels and demonstration. This included the new, one-day Learning Lab seminar, targeted for architectural and design professionals, sponsored by Corian solid surfaces and Zodiaq quartz. It was also the ticket hub for the daily Premier Double Decker Architectural Bus Tours, and new for 2017, group rides on the all-new Sunny Cycle electric bike experience with special tours developed specifically for Modernism Week exploring architectural neighborhoods in downtown. It was also the departure location for test rides of Alfa Romeo vehicles, one of the event s premier sponsors. This year attendees returned daily to CAMP to attend talks and cooking demonstrations, depart on tours, shop, and dine. The comments we received during the event reinforced that CAMP continues to be an important part of Modernism Week s success, said Mobley. Other exciting educational and enlightening programs included presentations celebrating the photography of Slim Aarons and his work in Palm Springs, a presentation and new documentary film on the history of neon signs, presentations and visual displays examining the architecture of the Desert Modernists, and tours and talks about modern gardens and outdoor living. Other Modernism Week 2017 festivities included the sold-out the annual Modernism Week Opening Night Party on Thursday, February 16, presented by Ferguson Kitchen, Bath & Lighting Gallery. The highlight of the night was a rousing performance by a singing group called the Dreamboats, which was graciously underwritten by Corian. The chic red carpet Opening Night Party incorporated a 60s-era spy movie-theme that paid homage to the James Bond film Diamonds Are Forever which featured a famous scene filmed at the Elrod House in Palm Springs, designed by John Lautner. During Modernism Week, Lautner received a special star dedication on the Palm Springs

35 Modernism Week 2017 Recap - continued Walk of Stars honoring his designs and contributions to the history of midcentury modern architecture. Modernism Week once again offered attendees the opportunity to participate in home tours and architectural excursions outside of the immediate Palm Springs area including Palm Desert, Rancho Mirage, and Indian Wells, as well as the high desert. Tours outside the Valley included trips to Alta Loma for a tour of master woodworker Sam Maloof s residence and studio, to Claremont for a Claremont Modernism Tour, and to Banning for a fun filled night at the Museum of Pinball. The Modernism Week Show House: The Christopher Kennedy Compound, sponsored by Traditional Home and California Home + Design magazines, showcased the newly renovated Villa Golightly, the home of social media sensation Kelly Lee (aka Kelly Golightly ) and her husband, Fred Moser. Organizer Christopher Kennedy brought together twenty of the nation s most prominent tastemakers to create uniquely designed rooms in this decorator showcase. It featured a Red Carpet Gala, starlight after party, daily tours and many other exciting evening events. Later this year, Modernism Week will offer its annual Fall Preview from October 20-22, 2017 (tickets on sale August 1 at 12 p.m. PST) and will stage the 2018 Modernism Week event from February 15-25, 2018 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter. # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

36 2017 Event Summary February 16-26, 2017

37 Event Statistics 980+ timed, ticketed or free events 25,000 Visitors at CAMP Partner Events create the capacity necessary to keep up with growing attendance Home Tours Walking Tours 33 evening events and cocktail parties 20 participating neighborhood tours in Palm Springs, Rancho Mirage, Palm Desert and Indian Wells 1300 attendees at the Preview Reception of Modernism Show & Sale 70 lectures, panel discussions, book signings and films

38 Attendance and Demographics 97,000 9,300 16,400 25,500 35,500 40,000 45,500 59,500 77,500 Up 25% 48 states including California Washington New York Illinois Oregon Minnesota Texas Colorado countries including USA Canada UK Australia Germany New Zealand France Denmark 10% Age and Income 58% 30% and older 52% earn $100K+ 52% are Californians Of those, 28% are from the Palm Springs Area Demographics data from Modernism Week ticket sales and post-event survey

39 Modernism Week Support Economic Impact to the Palm Springs Area 430 Volunteers, including Volunteer Palm Springs 75 Sponsors and Donors 54 Partner Organizations and Businesses Local vendors, caterers and service providers Neighborhood Groups and HOA s $2,250,000 $4,920,000 $7,667, $12,299, $10,875, $17,065, $22,312, $28,600,000 $35,500,000 Based on tourism industry standard metrics

40 Attendee Survey Results 77% attended Home Tours 32% attended Bus Tours 34% attended Neighborhood Tours 27% attended the Modernism Show & Sale 83% plan to attend in % are repeat attendees 81% attend as fans or consumers 11% attend as designers or professionals 92% were Satisfied or Very Satisfied with Modernism Week 92% would recommend Modernism Week to others Field of Interest 90% architecture 68% interior design 43% landscape design 34% preservation How They Heard About Modernism Week 54% attended previously 32% friends or word of mouth 16% internet research Based on post-event survey

41 Partner Organizations $1,300,000 Funds paid from ticket proceeds to participating neighborhoods, organizations, and businesses. A new record for Modernism Week. Local Participating Non-Profit Organizations Receiving Proceeds The Aluminaire Foundation Mizell Senior Center Palm Springs Art Museum PSAM Architecture and Design Council Palm Springs Historical Society Palm Springs Modern Committee Palm Springs Preservation Foundation Palm Springs Public Library And 20 Participating Neighborhood Organiztions

42 The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the Greater Palm Springs area. Modernism Week P.O. Box 5001 Palm Springs, CA modernismweek.com Modernism Week is a California 501 (c) (3) non-profit organization. Photography by Mark Cieslikowski, Jake Holt and David A. Lee. Results tabulated from attendee surveys and ticket sales records.