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1 BRAND OVERVIEW 2018
2 AUSTR ALIA Each issue of Belle is a global style and design journey featuring a stunning line-up of Australian and international homes, the latest trends in interior design, art, and architecture, and provides a uniquely Australian perspective for readers with an appreciation of everyday luxury.
3 A N O TE F R OM T H E E D I T OR Belle, Australia s leading premium interiors magazine, has been delivering the best in design from Australia and around the world for over 40 years. Each issue of Belle is a global style journey with a stunning line-up of local and international homes, our edit of the best design trends and furniture, desirable art, decadent events, creatives who are making their mark and travel and design hot spots. Belle takes readers inside the world s most beautiful and dynamic interiors and presents cutting-edge looks and covetable objects for the home through outstanding photography and original design. At Belle we are lucky to work with a creative and inspiring team who live and breathe interior design ensuring this amazing brand s success well into the future. TANYA BUCHANAN, EDITOR-IN-CHIEF
4 E D I T OR IAL PR OF IL ES TANYA BUCHANAN EDITOR Tanya Buchanan is the editor of Australia s leading premium interior design magazine, Belle. With over twenty years experience in the publishing industry, including seven years at Belle, Tanya is a passionate supporter of the Australian interior design industry. Each issue of Belle takes readers inside the world s most beautiful and dynamic interiors, showcasing cutting-edge trends and covetable objects for the home, as well as decadent events, creatives who are making their mark, and the latest travel and design hot spots. STEVE COR D ON Y STYLE DIRECTOR AT LARGE Steve Cordony is a leading Sydney based interior and event stylist, and the style director at-large for Belle. Steve s talent and expertise has seen him create stunning events and interiors for clients such as Lancome, Ralph Lauren, Waterford, Land Rover and Georg Jensen. Editorial and advertorial clients include Myer Emporium, Coco Republic and Harvey Norman. With a strong following across social media, Steve was recently featured as one of the top 10 Australian interior Instagramers. JO S H UA MOR R IS CREATIVE DIRECTOR Josh brings his deft design talent and keen eye for beauty to the pages of each issue of the magazine. Growing up in South Asia where his parents travelled for their careers, Josh watched artisans work on specialised craft and learnt an appreciation of the elegance of simplicity in design, materiality and detail. This early observation has had a lasting effect on Josh, whether it s an interior, a product or an environment. Understanding how this can be captured through photography, and its power to communicate and transport us, is an important part of what Josh does at Belle. LUC Y M C CA BE INTERIOR DESIGN EDITOR For each issue of Belle, interior design editor Lucy McCabe reports on the latest news from the design world, delivering an expert round-up of freshly unveiled furniture, home accessories and textiles. Lucy s pages are a showcase for emerging and established creative talent, as well as new trends and covetable design pieces. HARRY R OBERTS FEATURES WRITER AND ART EDITOR Features writer and art editor, Harry Roberts presents a line-up of insightful creative profiles, a mix of travel and house features and the latest from Australia s art world. In addition, Harry assists the editor, Tanya Buchanan, on a wide range of projects including the annual Belle Coco Republic Interior Design Awards and Belle ArtStart. Harry oversees the magazine s twiceweekly e-letters written and produced by the editorial team.
5 E D I T OR IAL P ILL A R S ART INTERIORS PEOPLE HOMES ARCHITECTURE
6 SIGNATURE PROPERTIES THE BELLE I NT ERIOR DESIGN AWA R DS Belle s annual flagship event attracts entries from the pinnacle of the Australian design industry and is a highly coveted award for architects and interior designers alike. Belle s Interior Design Awards is a premium design networking event with true brand integration and partnership opportunities. SM A R T S PACE S As the 21st century progresses Australia s appetite for new and off-the-plan apartments shows no sign of waning. Smart Spaces is at the forefront of covering the premium apartment trend and showcases apartment living in high style. Smart Spaces covers Australia s best smart spaces architects, furnishing apartments, advice on technology, art collecting and finance. ARTSTAR T Artstart encourages emerging artists to enter their works with three prize grants on offer and the chance to have their works bought and displayed in Belle. Belle s Artstart is a premium networking event for art philanthropists - the chance to discover the next generation of artists, with true brand integration and ongoing opportunities with our partners. LU XE F ILES Luxe Files is a series of exclusive lunches with Australia s leading interior design names - guests have the unique opportunity to spend an afternoon at a luxury lunch with some of Australia s most well known designers. Each Luxe File and lunch will be covered in the magazine throughout the year in Belle s Food and Travel section, creating a memorable event for guests and beautiful content for our partners.
7 SM A R T S PAC E S K I T C H E N & BATHROOM Rugs, Flooring & surfaces C A L E N D A R THE MILAN REPORT IDA Winner Reveal Luxe Country Homes K I T C H E N & BATHROOM IDA 1 ST C A L L FOR ENTRIES FOR 2018 Outdoor Living Gifting FEB/MAR APR MAY JUN/JUL AUG/SEP OCT NOV DEC/JAN MAISON & OBJET IDA Finalist Showcase ArtStart LU X E BE AC H HOUSES SMART SPACES IDA post-event coverage
8 CONTACTS NAME POSITION PHONE NUMBER Karen Holmes: Head of Key Accounts Sales +61 (02) Christine Lester Head of Direct Sales, VIC +61 (03) Judy Taylor QLD Head of Sales +61 (07) Nicky Simpson SA, WA Sales Manager Paul Gardiner Director of Sales +61 (02)
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