Seller s Advantage CALL TODAY EXIT TOMORROW! Your Real Estate Consultant

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1 Seller s Advantage CALL TODAY EXIT TOMORROW! Tom McCormick Your Real Estate Consultant Office Cell Fax tmccormick@exithorizonswi.com

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3 Mission Statement of EXIT Realty Horizons To invest 100% of our effort delivering first class service to our clients. To make the process as simple and stress free as possible by offering a one-stop approach to buying or selling a home. To attain the lowest possible costs on financing, title costs, and insurance services, by utilizing state-of-the-art technology, our experience, knowledge, and sales volume leverage. To offer exclusive services that can only be attained by hiring us as your REALTOR. As a result, our valued clients, suppliers, and their friends will feel confident in referring members of their family, co-workers, neighbors, and other people they know to us for competent advice on buying, selling or investing in real estate. We are interested in strong, lasting, life-long relationships one person at a time. You can count on us! Thank you For taking the time to review our Home Seller s Advantage Package. For you to experience High Quality Service and a devoted team handling the sale of your home Please call me, Tom McCormick Real Estate Consultant

4 If selling your home is important to you then please review our C O M M I T M E N T The EXIT REALTY HORIZONS TEAM is committed to the following: 1. To be HONEST about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and piece of mind. 2. To be AGGRESSIVE in our SEARCH for your potential BUYERS. Our Active Marketing Techniques have helped hundreds of families move fast. 3. To COMMUNICATE weekly all events relating to the sale of your home. You will NEVER have to say, We never heard from our Agent! 4. To use our EXPERIENCE and TRACK RECORD to get the job done fast. Success is a History NOT a Promise! 5. To give your family EXCEPTIONAL SERVICE, care genuinely for YOUR NEEDS and earn the right to become your Family Real Estate Agent for LIFE. In Today s Competitive Real Estate Market, Commitment Makes All The Difference. Make the Right Decision and Choose the EXIT REALTY HORIZONS TEAM for Results!

5 Why Choose the EXIT Realty Horizons Team? You need good sound reasons to make a good decision and here they are We have the MOST AGGRESSIVE ACTIVE HOME MARKETING PROGRAM available today. See THE ULTIMATE MARKETING PLAN OF ACTION FOR YOUR HOME! We are MASTERS AT OFFER NEGOTIATIONS and this could be worth THOUSANDS OF DOLLARS to you. Our Team continuously attends Trainings and Seminars. Real Estate is a SERIOUS CAREER! Real Estate is NOT a Hobby! Our Team is FULLY AUTOMATED with PERSONAL COMPUTER, WEBSITE, CELLULAR PHONE, INTERNET ACCESS, TRANSACTION COORDINATOR, and personal assistants. We can be reached easily & respond QUICKLY to your needs. We are HONEST and PROFESSIONAL always. We have the best in DATABASE TECHNOLOGY to track your potential BUYERS. We are affiliated with the fastest growing Real Estate Corporation in North America, EXIT Realty Corp. International. Remember: Success is a history not a promise.

6 PRICING YOUR HOME Setting the proper asking price for your home is the single most important factor that will determine the success or failure of your home sales. The consequences of making the wrong decision are painful. If your home is priced too low, you will literally be giving away thousands of dollars that could have been in your pocket. Price it too high, and your home will sit unsold for months, developing the reputation of a problem property (everyone will think that there is something wrong with it). Failure to understand market conditions and properly pricing your home can cost you thousands of dollars and cause your home not to sell fouling up all of your plans. We Won t Let This Happen To You! Utilizing the latest computer technology and my in-depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home. You can t afford any guesswork in this critical step! PRICING GUIDELINES The value of your property is determined by what a ready, willing, and able buyer will pay for it on the open market, which will be based upon the value of other recent closed sales and the competing listings. BUYERS DETERMINE MARKET VALUE! What you originally paid for the property does not affect its value. The amount of money you need to get from the sale of your property does not affect its value. What you think it should be worth has no effect on value. What another real estate agent says your property is worth does not affect its value. An appraisal does not always indicate what your property is worth on the open market. DO NOT automatically list with the agent that gives you the highest price.

7 Regression & Progression Principals of Evaluation REGRESSION Price The stated amount an owner is willing to accept for a property. Cost The amount actually paid for a property plus any capital improvements made since the purchase. Value The amount a buyer is willing to pay given a certain set of circumstances. Regression & Progression The effect that surrounding home sizes have on the value of a subject property. Regression is the decrease in value when surrounded by smaller homes; progression is the increase when surrounded by larger homes. Market Value The amount that will bring a sale between a willing buyer and a willing seller. It is based on the history of similar properties recently sold in the area. Substitution Substitution refers to the actual value of an amenity. Value is determined not by the cost invested in a property, but by the value derived from it. In the following example, the home with the more expensive well is worth no more because the value is in the water, not the cost of obtaining it. PROGRESSION Surrounding property values influence the value of your home. Principle of Substitution Value: $200,000 $7,000 Well Value:? $15,000 Well Value is determined by what a purchaser gets OUT of a product not what an owner has IN it.

8 Couldn t we try for a couple of weeks? Buying Up in a Down Market The majority of prospect activity on a new listing occurs in the early period of marketing. This happens because REALTORS maintain an inventory of active prospects that have been cultivated over time. When a home is newly listed, REALTORS arrange for them to see it. Once this active group has seen the property, showing activity decreases to only those buyers new to the market. For this reason it is important that sellers have their homes in the best condition and at the best price at first exposure to the market. But we have time A declining market can be excellent time to make a move up to a higher priced home. In this example, the owners of Home A have experienced a 10% decline in value. By itself, this seems like a negative outcome. Had the owners of home A sold at the peak of the market, they would have also purchased Home B at the peak of the market. The difference would have been $80,000. When the tide of the market goes down, the prices of all homes go with it. Home B also experienced a decline, but by a greater amount. The difference is now only $72,000. By taking the loss in the sale of Home A, they realize a net gain of $8,000 in the overall transaction. They can always make an offer At some percentage over market, no reasonable amount of time will produce a sale. Even when priced right at the market it may require a month of exposure to sell. The wrong price attracts the wrong buyers and the right buyers won t see it.

9 Reasons for Overpricing Over Improvement Improvements should be made for enjoyment, not just resale. You cannot add an item to a home, select it to your style, use it and then expect a buyer to pay the original cost. Need An owner s need for money does not increase the value of the home. Buying in higher priced area Values are location specific. High values in the destination do not increase the value of the existing home. Original purchase price high Chances are you paid market value. It s not a price that was too high, but a market that has experienced subsequent change. Lack factual data Base your opinion of value on recent documented sale prices. Bargaining room Buyers may offer too low, but they will do that at ANY price. It is easier to negotiate up to fair market value than to an inflated price. Move isn t necessary Even if the move isn t urgent, it is important to price correctly to preserve your marketing opportunities when the move becomes urgent. Corporate buyout Third party companies purchase thousands of homes a year so the offer you receive is usually market value. Market your home very close to that price. Advantages to Proper Pricing Faster Sale When your home sells faster, you save carrying cost, mortgage payments and other ownership costs. Less Inconvenience If you ve moved before you know the energy it takes to prepare for showing, keep the home clean, make child care arrangements and alter your lifestyle. Proper pricing reduces this. Exposure to more prospects At market value, you open your home up to more people who can afford the price. Increased salesperson response When salespeople are excited about a home and it s price, they make special efforts to contact all their potential buyers. Better response from advertising and sign calls Ad calls and sign calls to REALTORS turn into showings when price is not a deterrent. Attracts higher offers When a home is priced right, buyers are less likely to offer low out of fear of losing a good home. Means MORE money to sellers If a home is priced right, the excitement of the market produces higher sales prices. You NET more both in terms of actual sale price and in less carrying costs.

10 Where Buyers Come From Bought an Open House they saw Bought for a combination of reasons Bought Advertised Property Referral by Relocation Service Responded to an Open House, but purchased a different home Responded to an ad, but purchased a different home For Sale Sign Name/Firm Recognition or Salesperson Contact Source: National Association of REALTORS

11 M Y T H COMMON REAL ESTATE MYTHS Tom McCormick sells a lot of real estate. Perhaps Tom is too busy to pay attention to my listing. T R U T H Just as great restaurants are always busy and superior doctors have a heavy patient load, my success in marketing and selling homes has resulted in a busy schedule. But like good restaurants and doctors, we have assembled a team of top-notch people to assist with all of the details. The result is outstanding customer service and support. The long list of satisfied clients speaks for itself. M Y T H A discount broker can do just as well and save me money. T R U T H Successfully marketing a property in the competitive marketplace takes skill and resources. All of the promotional costs such as photos, brochures, printing, signs, advertisements, MLS fees, direct mail, etc. are paid for by me. How will a discount broker have a staff to personally tend to your specific needs? Do they have a proven record of success, or are they just using the lower commission to try to win your business? Do they have the expertise to guide you through the problems that often develop during the closing process? Remember that you actually pay a commission only if and when your property sells. Many sellers have found that their commission with a discount broker was really zero, because their property never sold! It is interesting to note that a discount broker does not have a dominant market share in any major city in the country. M Y T H I should select the agent that suggests the highest price. T R U T H This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then after you have listed for a few weeks, start telling the seller they need to reduce the price. I don t play any games. I provide a well researched computerized market analysis to determine the true realistic price that your home will bear in today s marketplace. The decisions which agent to list with and what price to ask are two completely separate decisions. Select your agent based on their credentials and track record, and then decide on a price. Never select an agent based on the price they suggest!

12 M Y T H Property condition is not that important to buyers. T R U T H WRONG! A property in superior condition will sell faster and for a higher price than a home in average condition. Buyers purchase properties that are most appealing, and a home in great condition with a reasonable asking price always tops the list. Sellers that invest in necessary repairs and keep their home clean and fresh always reap the rewards. M Y T H Pricing a home for sale is a mysterious process. T R U T H Your home will sell for what the market will bear. To determine the range of value for your home, it takes a solid knowledge of the market. Because every home is unique, your home will sell more near the high or low end of the range depending on its specific attributes like location and condition. Super Agent utilizes a computer database along with years of experience to help you decide where to set the price. It is not simple, but it isn t mysterious either.

13 Ultimate Marketing Plan of Action In today s Real Estate market, with literally THOUSANDS of homes available for sale, it takes more than just a yard sign or newspaper ad to get a property SOLD. One of our jobs as a professional Realtor is to make sure your home stands out from all of the other homes that are currently on the market. Our marketing program is an aggressive approach that meets the needs of today s buyers and sellers. The following are the strategies that we will follow to ensure the successful sale of your home. We have developed some very Innovative Consumer Programs that are offered EXCLUSIVELY by EXIT REALTY HORIZONS. In addition to these Programs, we make sure that you receive the Customer Service and Satisfaction you deserve. We take the extra steps necessary to go above and beyond the minimum requirements provided by most of our competitors. There are certain services that most of the average local real estate companies in Wisconsin provide, however, we at EXIT outshine them in ALL of these areas as well! #1 Offer honest, professional advice regarding the Marketability of your home. The truth is hard to get these days! We will tell you exactly what you need to do to get the home SOLD, like it or not. We have the integrity and professionalism it takes to tell the truth. It is our job. Many agents simply tell you what you want to hear and that could cost you time and money. Beware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn t sold, they ll come back with a pitch to lower the price. ~ Consumer Reports, July, 1990 #2 Customer Service We help to eliminate the stress involved with both the home buying and selling process. We do this by taking the extra step to educate all of our clients regarding the intricacies of these processes. We provide a high level of services in our office that can be compared to no other. We offer exclusive Buyer and Seller Programs to make your home stand out among all the others on the market. We have a team of people working on your behalf.

14 You will be able to sleep easily knowing that the sale of your home is in good hands. You will understand the process fully, avoiding the worries and fear of the unknown. Our team will guide you through the process (instead of dragging you through it). We will go above and beyond to provide additional services and protections for you, and for all of our customers and clients. #3 Communication! You re in the Loop. We contact every agent after they show your home. We keep track of all the comments about your home. Updates and feedback as to what agents and buyers say about your home. Updates as to marketing efforts in process to expose your home. You need to have the feedback from all the agents who saw your home. For a successful sale to take place all parties must be educated. You have important decisions that need to be made and it s our commitment to make sure you have all the information necessary to make good decisions. #4 List Your Home with The Multiple Listing Service Metro MLS s computerized system accesses all area Realtors Instant posting on Realtor.com 24 Hour Access to Information and Photos of your home for Buyers Within 24 hours of listing, all board members will have access to information about your property. At any time should any of these members have a buyer looking for a property similar to yours, they would have immediate access to all the features and benefits of your home. Due to the fact that 80 to 90% of all buyers are currently working with a Realtor, we want to expose your home to these agents for their potential buyers % of buyers purchase their homes through professional real estate agents

15 #5 Actively Prospect for Your Potential Buyers Daily ~ WE LOOK for Buyers every single day! 100+ Daily Outgoing Contacts per day Warm Calling Move Up Neighborhoods Unrepresented Sellers, Renters, Expired Listings There are two ways to find a buyer: (1) Passively To sit in the office and WAIT for a buyer to call the office or (2) Aggressively Take time each day and go out into the field looking for a buyer. The first option is a function of the market and LUCK. The second option is a matter of numbers. Everyday we work the numbers by contacting hundreds of potential buyers and sellers. Active prospecting allows us to control the market rather than waiting for the market to do our job for us. The only variable the market determines is the number of contacts we need to make to my previous clients, sphere of influence, renters, forsale-by-owners, and past prospects before we can generate a potential homebuyer for your home. #6 Team Approach vs. Single Agent Approach There is a lot to do to get your home sold. We have an exhaustive checklist that needs to be completed from the initiation of a listing to the completion of the closing. Most agents try to act as a one-man show, attempting to do all of these tasks on their own. They end up spending more time, energy, and money on busy-work instead of providing you with the quality service and communication you deserve. Each member of our team has a unique set of responsibilities, which frees our agents from doing the mundane duties, and enables them to provide you with the high quality service you deserve. Together, our combined efforts add up to a superior marketing and customer service plan, which results in your home being sold fast and for top dollar.

16 #7 Teaching, Training, Coaching of our Agents EXIT Corp. International & EXIT Realty Horizons provide the finest training programs in the industry! We provide ongoing training to our Agents, Brokers, and Owners. Our agents are required to attend in-house training programs where they learn how to provide the best service to their clients. Our office also provides courses to our agents and the general public. Wisconsin Law states that a person is required to participate in 72-hours of instructional training and then pass the State Real Estate Board exam in order to receive their Real Estate License. They are then required to have only 18 hours of training every 2 years to maintain their license. We find this to be unacceptable and you should too. The majority of agents that currently have a license have had limited to no training. We make sure you are dealing with a professional! #8 High-tech Mobile Offices Our agents have a private voic , , and fax line. Our agents have full data integration available to each of them. This means that wherever they have access to the Internet, they have access to their e- mail, faxes, and voic . Our agents have access to the MLS from any location with Internet access. We have agents from all over S.E. Wisconsin and the surrounding area servicing our listings. This also allows us the flexibility to list properties anywhere in S.E. Wisconsin and still provide high quality service to our customers and clients. Our state of the art technology allows our agents to work efficiently from their home (or even on the road) and never miss a call, fax, or . This is extremely important when an offer for your property can expire within hours. #9 The EXIT Franchise EXIT is the fastest growing Real Estate Company EVER! With over 1000 Franchises and over 50,000 Sales Associates, EXIT continues to climb the ladder of success throughout North America. Because of the benefits that we offer our real estate agents, we attract Professional, Success Driven Associates. The growth of this corporation is radiating with tremendous momentum and everyone can feel it. Our agents are full of energy and passion towards growing the company and have a true sense of pride in providing quality services better than any other. Our growth across the country

17 also allows us to market your home to other EXIT offices that may have buyers who are relocating to your town. #10 Provide Additional Exposure with an EXIT For Sale Sign The EXIT sign has been tested in many communities across North America and was found to increase sign calls by 20% over the previous signs on the same property. Recent surveys have shown that teal is the color of Generation X ers and Baby Boomers (which are the two main groups of people that are buying houses right now). Teal is also the only color that cannot be found in nature other than on a peacock s tail. This makes our signs stand out in any weather or season! An ordinary For Sale sign on your front yard has very little value or you could sell your home yourself. A sign that is highly visible and unique will almost act as a magnet to draw people to it and compels them to call the listing agent. This will result in a quicker sale for more money. EXIT gets billions of dollars worth of FREE advertising around the world! We are the only Company that can say our competitors have to display our company name in their offices by law! #11 List your home on the WORLD WIDE WEB ~ Any Buyer with a computer can access your home from anywhere. World Wide Web Access Realtor.com Homes.com WIHomes.com Dozens of Individual Agent sites Today s buyers are using the information super-highway to find their dream homes. We provide a detailed listing of our properties for sale as well as any information about the area that a client might need. Most agents tell you that they are putting your property on the web when in reality it is just going onto Realtor.com. (All MLS properties go onto Realtor.com automatically!) We

18 place your property on numerous sites and we will always stay on the cutting edge when it comes to marketing your home. #12 Advertisement in The Real Estate Book, Electronic Media & More! We advertise your property, which generates many buyer calls, and it only takes one. There are numerous homes listed in many sources of advertising and it only takes one home to attract the eye of a potential buyer. That buyer will call the office and be qualified as to their needs and shown other properties like yours until the buyer has chosen the perfect home. It is the large number of homes advertised that benefit you, not just your personal advertisement. #13 Negotiate the Best Price for YOU! Offers are difficult to get don t trust your dreams to an amateur. Deals are made or lost during hours of negotiation. We are trained in negotiation skills. Buyer s Agency is for buyers we represent YOU only! It is critical that you realize marketing your home is only half the battle. With thousands of homes to choose from, most buyers have second, third, and even fourth choices in which the home meets all their needs. Keeping your buyer interested while getting you top dollar is an ART and this SKILL is not common to all agents. When an offer is presented, we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract, I will give you my recommendation, and then you decide how to respond. This is where a competent agent can be worth their weight in gold, because having the right wording or contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle. #14 Coordinate all Financing & Closing Activities Coordinating with the Title Companies and Mortgage Officers is a job in itself. Because of our STAFF and AUTOMATION, we are always on top of and available for any action necessary to get our deal all the way to the closing table. Our Team of Title Companies and Financial Professionals have the incentive to see that the Ball is not dropped. We have to monitor every aspect of the closing daily and agents who work alone cannot possibly give your file the same level of attention that an entire team of professionals can give. Our team members each have a specific job in the sales process, which insures that no important details are overlooked.

19 96 Easy Ways To Make Your Home Sell Faster Suggestions and ideas to improve your home s appearance and help you prepare to sell it faster!

20 If you are thinking of selling your home there are a number of things you can do to improve the overall impression made by your home. But first, you must learn to look at your home through the eyes of the buyer. This section contains tips on things you should be looking for when evaluating your home through the eyes of the buyer. Most of the suggestions are no-cost or low-cost improvements and this early investment in your home s appearance really pays off when selling the home. 1. Open the draperies, pull up the shades and let in the sunlight. 2. Create a positive mood. Turn on all the lights, day or night. Open the curtains during the day. 3. Install higher wattage light bulbs to show your home brightly in its best light. Turn on all lights. 4. Remove all clutter from each room to visually enlarge them. 5. Create the impression of spaciousness. 6. If you have a fireplace, highlight it in your decorating. 7. Keep your home dusted and vacuumed at all times. 8. Have a family emergency game plan to get the home in order quickly if necessary. 9. Air out your home one half hour before the showing if possible. 10. Lightly spray the room with air freshener so that it has a chance to diffuse and air before the buyer arrives. 11. Microwave a small dish of vanilla twenty minutes before the showing and place it in an out of the way place in the kitchen. 12. Create a master suite effect in your decorating. 13. Make sure that beds are made and the linens and curtains are fresh and clean. 14. Organize your closets, remove unnecessary items and put them in storage. 15. Bathrooms should always be kept spotlessly clean. 16. Do not leave towels around and wipe down the shower areas after each use. 17. Re-caulk if the caulking is not sparkling white! 18. Put out fresh towels and decorative soap for showings. 19. Set the scene by setting the table! Highlight the potential of your dining room by setting a grand dining table! 20. The kitchen should always be kept spotlessly clean. 21. Expand your counter space by removing small appliances. 22. Highlight an eat-in area in your kitchen with a table set for dinner. 23. Shampoo all carpets and vacuum them daily. 24. If the carpet does not clean up well you should REPLACE IT! 25. Improve traffic flow through every room and create a feeling of spaciousness in every room by removing unnecessary furniture, knick-knacks, hobby items, children s items, etc. 26. However, try to avoid creating a sterile looking environment. 27. Remove all grease from range hoods, ovens, stovetops, walls, etc. 28. Clean rubbish out of the fireplace and keep it clean in the winter.

21 29. If you have numerous family photo s put them away until your home is under contract. Perspective buyers will feel more like it can be their home if they aren t aware of your family photo memories. 30. Remove all unnecessary items from the attic, basement, garage, tool, shed, and especially from the storage area if you have one. 31. Rent a storage area for these items or have a yard sale. 32. Straighten, tidy, and remove unnecessary items from all closets. Put unnecessary items in storage. 33. Fix the front door bell! 34. Invest in a new doormat. 35. Make sure the front door, storm door, screen door, etc. work wonderfully! 36. Create the feeling of a spacious entry area by using decorating accents, mirrors, rugs, etc and by removing all unnecessary clutter. 37. Regardless of the season, tackle spring-cleaning. Clean everything in your home from top to bottom, from the attic to the basement! 38. Wash all windows, inside and out. 39. Curtains should be fresh, clean, and attractive. 40. Clean all light bulbs, light fixtures and chandeliers to brighten the home. 41. Remove all smoke odors, pet odors, and odors resulting from hobbies. 42. Straighten, tidy and remove unnecessary items in storage or invest in under-the-bed storage boxes. 43. Remove posters and adhesive from walls and doors and putty any holes resulting from nails or mishaps. 44. Depersonalize teenager s rooms and decorate in a neutral temperament. 45. Clean or paint the basement walls and floor. 46. Paint all inside walls with off-white paint. Use two or more coats to cover bold, bright or dark walls. 47. All walls should be painted, not just washed. This will brighten the home and make it look bigger. 48. Repair or replace all doors, closet doors, and/or windows and screens so that they open with ease. 49. Replace banisters and handrails. 50. Repair or replace broken tiles on walls, floors or in shower/tubs. 51. Repair or replace loose or dangling wallpaper. 52. If the basement shows any signs of water or structural damage it may be necessary to obtain a structural engineer s report. 53. Replace all toilet bowls if you cannot get them spotlessly clean. 54. Replace shower curtains and keep them clean. 55. Replace the washers in faucets and remove rust stains from basins. 56. Water and prune all plants. 57. Use plants in transitional areas of your home between inside and out. 58. Either get rid of dying plants or keep them out of sight. 59. Remove any excess extension cords and exposed wires. 60. Open doors to areas you want the potential buyer to see such as walk-in closets, pantries, attic, basement, etc. 61. Close all other closet doors and cabinets. 62. Make the most of your attic s potential, if applicable. 63. Make the attic as pleasant as possible by airing it out, and decorating it if possible. 64. Add visual appeal to stairways, especially in unfinished stairways to the basement.

22 65. Keep the yard mowed, raked, fertilized and watered at all times! 66. Remove all toys, bicycles, tools, unsightly patio furniture, trash, etc. from the yard. 67. Trees and shrubs should be pruned and trimmed. 68. Lawns and gardens should be weeded at all times. 69. Use flowering plants to dress up the yard, walkways, and patio. 70. All hoses and garden equipment should be neatly out of sight. 71. Outdoor furniture should be kept clean and/or repainted if necessary. 72. Firewood should be neatly stacked or out of sight. 73. Mailboxes should be evaluated with a critical eye. 74. Paint and repair the mailbox or replace it if necessary. 75. Make all those minor repairs to the exterior. 76. Porches, steps, verandas, balconies, patios and other extensions of the house should be kept uncluttered, swept and in good condition. 77. Paint all entrance doors. 78. Shades and awnings should be in good condition. Replace them if the color has faded. Remove windsocks. 79. Create an outside living/dining area with furniture and plants. 80. Highlight your pool area, water garden, etc. with lighting, benches, planters, flowering plants, etc. 81. Take nighttime photos of decorative yard lighting systems. 82. Take pictures of your flowering mature landscaping now if you are planning to sell you home later in the season. 83. Display these pictures in your home in the wintertime. 84. Clean and shine all accessories (door knobs, knockers, lamps, mail boxes, address numbers, etc.) 85. Clean, repair and paint all gutters and downspouts. 86. All roof shingles, tiles, etc. should be secured or replace. If the roof leaks, fix it! 87. Make sure the garage door opens easily. Fix and paint the garage door of necessary. 88. Paint chimney and replace broken bricks or stones. 89. An investment in painting your home can really make a difference between turning on the buyer and sending up a red flag about the condition of the home. Some final things you can do to help your home sell quickly! 90. Arrive at an equitable asking price using an appraisal. 91. Don t be afraid to accept the first offer. 92. Obtain a floor plan of your home if possible. 93. Assemble house records for buyer perusal. 94. Provide a map of the area and highlight special interest items. 95. Only consider written offers by lender pre-qualified buyers. 96. Enlist the services of a professional marketing agent such as EXIT Realty Horizons to market your home in trade magazines, newspapers, and with sign brochures.

23 Our Cancellation Guarantee I am so confident that our real estate system will work for you, that I guarantee you the right to cancel our listing agreement at any time prior to accepting an offer to purchase your home, with no penalties or obligations, if you feel that my service does not live up to my promise. Cancellation Guarantee Entering into a listing agreement with a real estate agent can be a risky business. Every sales representative will promise you the world when it comes to marketing your home, but how many of them can back that with solid performance? According to a recent survey, more than 72% of home sellers were dissatisfied with the performance of their agent, even if that agent had sold their property. However, most listing agreements lock you into long-term commitments and lengthy broker protection periods with heavy cancellation fees. In other words, it is an agreement your agent can get out of; but you cannot. I am offering you a way to work with us that is totally risk-free. For you, success in real estate is selling your house fast and for top dollar. I am confident I can do this for you because our team has already helped over 250 clients just like you. My pledge is to provide you with the highest level of service in the real estate industry, and my commitment to this pledge is 100%. Your right is to evaluate whether I live up to this standard, and to cancel your agreement with me at any point, with no penalties or obligations, if I fail to deliver the service promised. Tom McCormick X EXIT Realty Horizons X