Tethered to a billboard atop a 10-story building in busy Shibuya, two live players shilling for Adidas play a quick game of soccer on the hour.

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1 Advertising Vertical Billboard TBWA 2003 Two people, soccer ball, rope Tethered to a billboard atop a 10-story building in busy Shibuya, two live players shilling for Adidas play a quick game of soccer on the hour.

2 MADD Billboard Clarity Coverdale Fury 1990 Mangled car Clarity s ad featured an actual car mangled in a drunk driving accident, increasing the intensity of the message.

3 Adidas Santos Billboard Saatchi & Saatchi 2002 Crushed car, soccer ball (Photo unavailable) Billboard in Tokyo that featured Brazilian-born soccer star Alessandro Santos following through on a kick. Below the billboard was a soccer ball sitting atop a crushed car. Saatchi was fined for the stunt and the car removed within hours.

4 Architecture De Young Museum Herzog and De Meuron 2006 Copper A replacement for the aging De Young museum in Golden Gate Park, San Francisco, H&DM sought to create a building that would exist in harmony with its surroundings. The surface of the building will oxidize over time, giving it a coppery green patina.

5 Prada Aoyama Herzog and De Meuron 2003 Bubble glass A beacon in a fashionable part of Tokyo with relatively short buildings, The Prada building is lit at night from the inside, with glass panels changing color based on environmental factors such as temperature, as well as time of day.

6 Garden Chapel Klein Dytham Architecture 2004 Acrylic Moonlight shines through the lace pattern in the surface, creating an intricate pattern on the floor of the chapel. At the same time the exterior of the chapel is illuminated by light from inside the structure.

7 Art Juvenile Hall Tree-Axis (Krister Olsson + Stella Lai), Johanna Poething, Julio Morales 2005 Etched glass 30 foot panel featuring poetry by San Francisco Juvenile Hall youth. Panel will be placed along the length of the building so that light shining through it will cast elaborate shadows on the floor.

8 Caressing Zaha with Vodka Cai Guo Qiang, Zaha Hadid 2004 Vodka, industrial strength alcohol set on fire on snow and ice structures Cai destroys an ice and snow building designed by Zaha Hadid. The building resembles a ship; Cai christens it with Vodka and fire.

9 Blowup Scott Snibbe w/ Brett Bowman 2005 Fans, anemometers By blowing on a small matrix of fans visitors to the Yerba Buena Center can control the large matrix of fans in the middle of the room, changing the physical environment of the space.

10 Communication Design Green Green Screen Klein Dytham Architecture 2003 Printed screens and plants Runs along 274 meters of Omotesando s busiest street. Advertises Tadao Ando s new mixed use development under construction behind the screen.

11 Roppongi Hills Launch Klein Dytham Architecture 2002 Printed inflated balloons Launch for Tokyo s largest mixed-use development. Space and presentation reference Mori s new urban concept for Tokyo.

12 Guru Guru Sign Klein Dytham Architecture 2002 Printed inflated balloons Large outdoor sign for retail powerhouse Laforet. The bubbles on the sign swirl around drawing attention from the crowds below.

13 Historical Vietnam Veterans Memorial Maya Ying Lin 1980 Granite Names of all those who died in the Vietnam War, etched into black granite.

14 Drinking Stream I.M. Pei 1983 Granite A windy stream etched in granite is reference to a drinking game played by Chinese literati. Cups of wine were floated down the stream and poets were forced to compose poetry before they reached the end.

15 Terracotta Soldiers Qin Shi Huang Di w/slaves 211 B.C.E. Terracotta Terracotta soldiers created for the tomb of Qin Shi Huang Di, built to protect him in the afterlife. Private before, now an immersive event.

16 Media Art Listening Post Ben Rubin, Mark Hansen 2003 Vacuum fluorescent displays Media art piece pulling data every hour from chat rooms across the Web. Presents the data as 7 performances that present viewers with a raw state of the Web.

17 Facsimile Diller + Scofidio 2005 Large-scale moving video display 16 x 27 video screen suspended on the face of Moscone West in San Francisco. The screen presents both prerecorded video and live video of what is going on inside the building.

18 Swiss Sound Box Peter Zumthor 2000 Stacked freshly hewn wood The Swiss Pavilion for Expo 2000 in Hanover featured a large structure of stacked wood. Live musicians perform inside the box, the sound of their instruments resonating in the air between stacks, providing a soundtrack as visitors explore the space.

19 Science Genomic Cartography Ben Fry 2003 Paper Presentation of 2/3rds of all 35,000 human genes, the ones publicly catalogued in 2002.

20 TextArc Brad Paley 2002 Projection Statistical analysis of text performed in real time, projected on wall of Metropolitan Museum of Photography in Tokyo. Relationships between words, frequency of concepts in the text, and overall text structure are illustrated and animated.

21 Bull Heather Ackroyd, Dan Harvey 2003 Grass Special light treatment of seedling grass allows an image to be transferred onto the glass with extreme clarity. Shown in numerous public spaces.

22 Technology Bloomberg ICE Klein Dytham Architecture w/ Toshio Iwai 2002 Financial data and financial news reinterpreted by Toshio Iwai as 4 interactive toys.

23 Human Screen Crispin Jones, Stefano Mirti 2004 (Unrealized) People, plastic panels Unrealized concept for a large display in which a person on each row of the display is responsible for setting each pixel in that row. Information on pixel changes is transmitted to runners via SMS.

24 Blur Diller + Scofidio 2002 High pressure jets, lake water Designed for Swiss National Expo 2002, Blur features a floating cloud created from lake water atomized by 31,400 high-pressure jets. The structure is directly affected by weather conditions and temperature.