Six architectures for fashion February 22 March 22, 2015 villa Noailles, Hyères Zaha Hadid, Rem Koolhaas Christian de Portzamparc Ciguë, Diplomates

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1 ArchiMode Six architectures for fashion February 22 March 22, 2015 villa Noailles, Hyères Zaha Hadid, Rem Koolhaas Christian de Portzamparc Ciguë, Diplomates villa Noailles, Hyères communauté d agglomération Toulon Provence Méditerranée

2 ArchiMode Six architectures for fashion February 22 March 22, 2015 villa Noailles, Hyères opening on Saturday February 21 at 6pm curator Jean-Pierre Blanc villa Noailles communauté d agglomération Toulon Provence Méditerranée Montée Noailles Hyères mediation@villanoailles-hyeres. com T +33 (0) / 96 Opening hours From February 22 to March 22, 2015 The villa Noailles is open everday except Mondays, Tuesdays and bank holidays from 1pm to 6pm. Fridays late night opening from 3pm to 8pm. Free admission Press office Philippe Boulet boulet@tgcdn.com High resolution images available on the press page of the website press/ (password on request) Catalogue A catalogue is published by the villa Noailles on the occasion of the exhibition, available from February 21, 2015 at the villa Noailles book shop and in an european network in partnership with Archibooks. 128 pages, bilingual french/english. 30 Partners

3 Six architectures are presented: Mobile Art, Chanel - Zaha Hadid architects Prada Transformer - OMA, Rem Koolhaas Tour LVMH - Christian de Portzamparc Boutique Isabel Marant - Ciguë Boutique Kris Van Assche - Ciguë Boutique Damir Doma - Diplomates The exhibition held many original documents: drawings, plans, research mock up, final mock up, materials given by the architects and the fashion brands. Videos (timelaps, making off...) and a selection of books by the architects. scenography: Lucas Biberson and Guillaume Henry, architects illustratrative artworks: Éva Le Roi The villa Noailles art centre is a good example of archimode, a fusion between architecture and fashion. Since the 1920s, Charles and Marie-Laure de Noailles patronage and above all their curiosity animated this site of encounters and artistic creation. Designed by Robert Mallet-Stevens, the villa was thus filled with an avant-garde atmosphere that is still tangible today: since in 1996 the annual International Festival of Fashion and Photography in Hyères launched in 1986 took residence within the villa. In 2015, for its thirtieth anniversary, fashion takes pride of place in the exhibition Archimode, exploring the similarities between the work of fashion designers and architects for whom the subject of the human body is key to all projects. The projects on exhibition reveal the varied commissions architects meet, often revolving around issues of diffusion and events. From a New York building to a transportable and transformable monolith, from a traditional Japanese shop to the scenography of boutiques, the architects aim to represent the spirit of a fashion house and even, in some cases, to add the finishing touches to a wardrobe through its mise-en-scène. The interaction between architecture and fashion goes far beyond the edifice itself. Some architectures are intentionally neutral. Hence they remain withdrawn from fashion s accelerated production rhythms. Others, as is the case with haute couture, are unique made to measure works, ephemeral for the duration of a show or permanently recording a technological and spatial experience. Archimode creates a bridge between well known architecture firms and a new generation of architects who have united conception and production within a single locale. By reinstating architects with a role as constructors, they echo the work methods of the designers with whom they collaborate.

4 Around the exhibition Lecture The two agencies of architects Ciguë and Diplomates talk about the exhibition with the writer Audrey Teichmann Sunday February 22, 10am 12pm Family workshop by Ciguë architects Sunday February 22, 2.30pm 5.30pm Lecture Eva Le Roi, artist, talks about illustrating the architecture Saturday March 7, 10am 12pm Workshop teenagers (14 18) illustrating the architecture with Eva Le Roi Saturday March 7, 2.30pm 5.30pm Guided tour of the exhibition Saturday February 28, 2.30pm 4pm Saturday March 7, 2.30pm 4pm For lectures, visits and workshop admission is free but number of seats is limited, registration is needed to /98

5 Prime Contractor: Zaha Hadid Architects Client: Chanel Presented in: Hong Kong, Tokyo, New York, Paris Surface: 700 m 2 Delivery: 2010 Mobile art Chanel Zaha Hadid

6 Prime Contractor: OMA Client: Prada Presented in: Séoul Surface: 250 m 2 Delivery: 2009 Prada Transformer OMA

7 Prime Contractor: Atelier Christian de Portzamparc Client: LVMH Place: New York, Manhattan, 57th street Surface: 8683 m 2 Delivery: 1999 Tour LVMH Atelier Christian de Portzamparc

8 Prime Contractor: Ciguë Alphonse Sarthout, Hugo Haas Camille Bénard, Guillem Renard Erwan Lévêque, Adrian Hunfalvay Client: Isabel Marant Place: Tokyo - Omotesando Surface: 344 m 2 Delivery: 2012 Boutique Isabel Marant Ciguë

9 Prime Contractor: Ciguë Alphonse Sarthout, Hugo Haas Camille Bénard, Guillem Renard Erwan Lévêque, Adrian Hunfalvay Client: Kris Van Assche Place: Paris, rue Saint Roch Surface: 80 m 2 Delivery: 2013 Boutique Kris Van Assche Ciguë

10 Prime Contractor: Diplomates Matthieu Prat, Jean Panien, Brice Lartigue Client: Damir Doma Place: Dover Street Market London The Stalagtite / Delivery: 2012 The Stair / Delivery: 2013 Boutique Damir Doma Diplomates