The Business of French and Dutch Design and Culture BMGT 498C March 14-23, 2014

Transcription

1 The Business of French and Dutch Design and Culture BMGT 498C March 14-23, 2014 Mary Harms Faculty Director 3462 Van Munching Hall Claudia Donnelly Program Assistant Smith Global Studies Texts: Eiffel s Tower by Jill Jonnes. Penquin Publishing ISBN Amsterdam by Russell Shorto Doubleday Publishing, ISBN # Course Packet complementary Lodging: Paris Melia Hotel Colbert 7, Rue de l'hotel Colbert Paris 333 (0) Amsterdam Hilton Doubletree Oosterdoksstraat 4, Amsterdam, 1011 DK, Netherlands TEL: Description of the course: This course will allow students to explore the contributions of the French and the Dutch to our world's cultural landscape both historically and in present day. Paris's reputation for luxury goods dates back many centuries. We'll hear from industry experts on how these fashionable goods have evolved into stealth brands. We'll also explore the significance of the Eiffel Tower during the Industrial Age as well as its iconic status in the marketing of Paris. Art Deco and Art Nouveau design movements originated in Paris and we'll observe examples of these movements and delve into their significance in products, architecture and fashion in the first half of the 1900's.

2 The Golden Age of The Netherlands occurred in the 17th century when the Dutch benefited from a rapidly expanding trade network. We'll look at the economic and cultural impact of the Dutch East and West Indies Companies as well as the region's waterways on that period along with the emergence of the Dutch bourgeoisie and their nurturing of Amsterdam's culture. Currently Dutch design has distinguished itself in everyday items by creating aesthetically pleasing, highly utilitarian products with a minimalistic look. We'll explore how the Dutch look has morphed through the centuries from Delft ceramics to modern-day furniture. Recently, Amsterdam has been cited as one of the most creative cities in the world. This course will provide students with in-depth understanding and appreciation of the arena of global design, innovation and marketing and their economic symbiotic interrelationship, by exposing students to world-class practitioners of design and marketing, the environments they have created, the industries they have influenced and the products they have invented. We will be visiting design and marketing firms, museums, and retail shops to learn from practitioners. In addition, we'll explore how culture and the business environment have been defined in France and The Netherlands with a sincere appreciation for stellar design. Objectives of the course: 1. To understand the historical influence of the French and Dutch cultures on our present-day U.S. culture 2. To be able to evaluate effective design of products, packaging, retail stores, workplaces, presentations, services and wayfinding by applying design principles 3. To understand how business is done in foreign countries and be able to compare and contrast the business environments of France and the Netherlands 4. To be confident and resourceful in a foreign-speaking country Pre-trip Orientation Students are expected to watch videos and presentations and read materials in course packet and texts. Pre-Departure Meetings: Discussion of content and itinerary of the study tour Discussion of rules and regulations of conduct What to bring, tips on packing, dealing with international travel Discussion of academic requirements: o Thorough completion of daily class written exercises o Presentation on locations to be visited night before or morning of visit o Final paper on topic discussed before leaving France or The Netherlands o Active participation and cooperation in daily activities including demonstration of having read required readings in course packet and watching videos Tentative Itinerary Day of Week Month Date Lecture/Discussion Topics Nov 16 PRE-DEPARTURE MTG. Introduction. Review Syllabus. Discussion of academic requirements

3 Day of Week Month Date Lecture/Discussion Topics February 17 PRE-DEPARTURE MTG. French and Dutch Culture Class Activity and/or Assignment Receive course packets February 26 PRE-DEPARTURE MTG. Exam over textbook topics Thursday March 13 Leave for Paris in evening Friday March 14 Arrival in Paris Introduction to Paris Meet in hotel lobby at TBA Louvre Group Dinner Le Grizzli or La Theiere Seine River Boat Tour Vedettes du Pont Neuf Saturday March 15 Meet at 9:30 Mouffetard Market 116 Rue Mouffetard, 5th arrondissement Métro: Cardinal-Lemoine or Place Monge, Paris, France (Panthéon) Paris's artistic history The influence of French decorative arts on the world scene in the early 1900 s 1:30 Museum of Decorative Arts and Textiles 107 rue de Rivoli Paris Metro: Louvre-Rivoli or Palais Royal-Musee du Louvre Tel: +33 (0) Centre du Pompidou Group Dinner Le Grizzli or La Theiere Free night Sunday March 16 8:30 Mass (optional) Notre Dame Cathedral 6 place du Parvis Ile de la Cite 11:30-1:00 Opera House Tour Stop at Galleries Lafayette Blvd. Haussmann, 9e 3:00 5:00 Montmartre Walking Tour of Montmartre/Sacre Coeur FREE NIGHT

4 Monday March 17 Retail, luxury goods, advertising 11:00 Presentation by owner, Eric Goujou La Tuile `a Loup 35 rue Daubenton Paris 33 (0) :00 Presentation at Integer by Ben Fleming 5:00 Eiffel Tower 8:00 How to Become a Parisian in One Hour Tues March 18 Luxury industries in France 10:00 12:30 Perfume Atelier or Musee de Carnavelet FREE TIME 3:00 5:30 Perfume Atelier or Musee de Carnavalet Suggested activities during free time: Musee d Orsay, Bon Marche, Galleries Lafayette Farewell to Paris Dinner Time TBA LaChalet Wednesday March 19 8:00 a.m. - Meet at hotel to gather luggage and head to train station 10:25 a.m. 3-hour train ride to Amsterdam leaving from Gare du Nord Coach 18, Train :00 Check in at Doubletree Hilton 5:00 Dinner on top of Amsterdam Library 6:30 Evening Boat Cruise Thursday March 20 Overview of Amsterdam History of Amsterdam Amsterdam in World Wars 9:15 (Meet in hotel lobby at 8:30) Anne Frank House Museum Prinsengracht 267 Amsterdam 1016 GV The Netherlands

5 Consumer products industries: Droog and Reypenaer 1:00 Lunch at Amsterdam Museum (Historisch Museum) Kalverstaat 92 and Nieuwezijds Voorburgwal 359 Amsterdam 1001 The Netherlands :00 Amsterdam Museum tour with Audioguides 5:30-7:30 PM Heinekan Experience Stadlouderskade 78 Tel: AM - 5:30 PM Dinner at Pancake House Friday March 21 Dutch industries 6:00 a.m. Leave by coach for Aalsmeer Flower Auction- Largest flower auction in the world infoaalsmeer@floraholland.nl 31 (0) :30 1:30 Randstad, Company visit Lunch 3:30 Riksmuseum Museum tour 7:00 Friday Night at Van Gogh Museum Dinner at Café Le Free Evening Saturday March 22 Dutch Cultural History- 17th C. - today 10:00 a.m. Museum Het Rembrandthuis (Rembrandt House) Jodenbreestraat 4-6 Amsterdam 1011 The Netherlands :00 10:30 to 11:00 Stedjelik Museum exhibition of Marcel Wanders

6 6:00 Presentation by Brad Carlson, Ernst and Young on "Living and Working in the Netherlands as a Young Professional" 7:00 Farewell Dinner Restaurant van Puffelen Prinsengracht HL Amsterdam Sunday March 23 Leave from Amsterdam airport Course Evaluation of the Student s Performance in the Class Percentage 10 Eiffel Tower presentation 25 Case studies/worksheets/journal 25 Pre-departure test 30 Researched academic paper that integrates photos and experiences from the program. Student will choose the topic while on the program and will do some research on the topic while on the program. Secondary research will be done either on the program or after returning to the States. 10 Participation and discussion 100 TOTAL Letter grades based on weighted total scores will be assigned as follows: A B C D A B C D A B C D F <60 Respect: We expect that you will be polite and respectful of your classmates and the instructor. By that, we expect you to arrive on time for our appointments, be honest in all our communications. When we have speakers, I expect you to be polite, listen attentively, and ask quality questions. Outside speakers have contributed their time to share their experiences with you. Please show your appreciation of their interest in your education. Show the utmost respect to those in our host cultures by practicing the etiquette guidelines provided by the faculty director. Academic Integrity: "The University's Code of Academic Integrity is designed to ensure students are expected to adhere to this Code. The Smith School does not tolerate academic dishonesty. All acts of academic dishonesty will be dealt with in accordance with the provisions of this code. Please visit the following website for more information on the University's Code of Academic Integrity:

7 The University s Code of Academic Integrity prohibits academic dishonesty. In this course, academic dishonesty includes cheating and fabrication. Cheating is defined as intentionally using or attempting to use unauthorized materials, information, or study aids in any test or in the final project. This includes copying as little as ONE SENTENCE from any publication or another student s work, unless it is cited with an endnote or footnote. Violations of academic integrity will be prosecuted in accordance with University policy. Students with disabilities: Please inform me of your needs at the beginning of the semester. I will then consult with the department chair and the Disability Support Service in order to determine and implement appropriate academic accommodations. Religious Observances: Students will not be penalized because of observances of their religious beliefs; students shall be given an opportunity, whenever feasible, to make up within a reasonable time any academic assignment that is missed due to individual participation in religious observances. The University of Maryland, College Park has a nationally recognized Code of Academic Integrity, administered by the Student Honor Council. This Code sets standards for academic integrity at Maryland for all undergraduate and graduate students. As a student you are responsible for upholding these standards for this course. It is very important for you to be aware of the consequences of cheating, fabrication, facilitation, and plagiarism. For more information on the Code of Academic Integrity or the Student Honor Council, please visit Professor Mary Harms Mary Harms joined the faculty at University of Maryland in the fall of She currently teaches Electronic Marketing, Marketing Strategy and Design and Innovation in Marketing at the undergraduate level. During her academic career, she has taught undergraduate courses in retailing, services marketing, consumer analysis, personal selling, sales management, principles of marketing, strategic marketing, integrated marketing communications along with an honors seminar on creativity and leadership in business. She received the Robert H. Smith School of Business s Krowe/Legg-Mason award in 2006 and 2010 for teaching effectiveness. Professor Harms is a member of Alpha Kappa Psi, the international business fraternity, and was recently tapped for the University of Maryland's Sigma Chapter of Omicron Delta Kappa Leadership honorary. She has been the faculty advisor for the UMD Collegiate American Marketing Association since The chapter has earned awards every year at the International Collegiate AMA Conference since Harms is also the coordinator of the marketing department s internship program. She is also currently serving on the academic advisory council for the Mid-Atlantic s Direct Marketing Association. In 2008, she became a co-director for the Design and Innovation in Marketing Fellows Program for the marketing department. In 2010, she was named director of the Program. She has lived two summers in London and has conducted the London Program since 2010 along with the Business of Italian Design and Culture in 2011 and 2013 and the Business of French and Dutch Design and Culture in In 1976, she and her late husband started a business in their garage that grew into a vertically integrated chain of 7 active sportswear stores and a wholesale manufacturing facility. She sold the business in In 1983, she created a chain of 4 decorative home accessories shops. Both that chain and a graduation apparel renting business were sold in She and her late husband have been recognized for their entrepreneurial efforts. She has worked as a graphic artist in an advertising agency in Phoenix, Arizona before working as an interior designer in Madison, Wisconsin. She is currently a docent at the National Gallery of Art on weekends giving tours on Italian Renaissance, French Impressionism and Modern Art.