Modernism Week Announces Schedule for 11-Day Festival in February 2019

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2 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Announces Schedule for 11-Day Festival in February 2019 Highlights include architectural tours, talks, and parties in significant homes and buildings rarely open to the public PALM SPRINGS, CA (October 22, 2018) Modernism Week s signature February festival will take place February 14-24, 2019, highlighting midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California. For the fourteenth year, the annual 11-day festival will feature a wide array of events including the Palm Springs Modernism Show & Sale, tours of iconic homes in more than 30 neighborhoods, and the popular Signature Home Tour on both weekends. Also offered are architectural walking, biking and double-decker bus tours, tours of the historic Annenberg Estate at Sunnylands, a classic car show, garden tours, nightly parties, and a special series of compelling and informative talks. All events are open to the public and tickets go on sale November 1, 2019 at 12 p.m. PST at modernismweek.com. Attendees will be able to preview the events on the website without making purchases starting October 25. A portion of ticket proceeds benefit Modernism Week (a non-profit organization) and other local preservation, neighborhood and community groups. As additional events are finalized they will be added for sale on the website on the first of each month. Some events sell out quickly. New events for 2019 include: Keynote speech by architect Moshe Safdie, CC, FAIA, Saturday, February 16 The 2018 keynote presentation will feature a talk by Moshe Safdie, internationally-acclaimed architect and urban planner, on Saturday, February 16 at the Annenberg Theater at 1 p.m.. Mr. Safdie is known for a range of significant and compelling architectural projects, including the Habitat 67 at the World Exhibition Expo 1967 in Montreal, Canada, the Skirball Cultural Center, in Los Angeles, the Marina Bay Sands Integrated Resort in Singapore (recently showcased in the film Crazy Rich Asians ), the Crystal Bridges Museum of American Art in Bentonville, Arkansas, and the under-construction Changi airport in Singapore. His presentation will include an overview of his work over his 50+ year career, starting with the Montreal '67 Habitat, his career influences over the years, and new iterations of Habitat constructed or planned. Tour Four Modernism Week Featured Homes (throughout the run of the 11 day festival) Each year Modernism Week offers exclusive tours of Featured Homes. This year, attendees will be able tour four Featured Homes located in Palm Springs (tours occur on different days throughout the 11 days):

3 Modernism Week 2019 News Release, page 2 Green Gables by H3K: Designed by Palmer & Krisel and built in 1958, this 3 bedroom 2 bathroom home is undergoing a full renovation by H3K Design. The High Gable roofline is a classic example of midcentury modern design. "La Vie en Rose by Christopher Kennedy: Interior designer Christopher Kennedy's spectacular renovation of a quintessential midcentury property. This 1958 home is in posh Vista Las Palmas and backs up to the San Jacinto mountains. Axiom Desert House by Turkel Design: This 2,110-square-foot modern prefab will become home to the Turkel family. Designing their future family home was a way for the founders of Turkel Design to dive deeply into the design, building, and delivery process for prefab homes. "Desert Eichler" by KUD Properties: This newly-built residence is a replica of the original homes designed by Joseph Eichler, but modernized for today s standard of living. Modernism Week Opening Night Party: Modern Love Modernism Week will host a festive Opening Night Party with cocktails and dancing at the 1962 Wexler and Harrison-designed Indian Canyons Golf Resort Clubhouse. The party takes place on Valentine s Day and guests will enjoy a groovy, 1960 s psychedelic-themed party with the exciting 12-piece orchestra Casino Royale. This special evening is presented by Ferguson Bath, Kitchen & Lighting Gallery. Tour the Modernism Week Show House: The Christopher Kennedy Compound The Christopher Kennedy Compound (in partnership with Traditional Home magazine) is a complete refurbishment of a classic midcentury home in the Indian Canyons neighborhood of Palm Springs that will feature the work of 12 leading interior designers with tours offered daily. Photography Exhibition: The Landscape Architecture Legacy of Dan Kiley In partnership with UCR Riverside Palm Desert, Modernism Week continues its exploration of landscape architecture and design with the west coast premier of a photography exhibition highlighting the career of Dan Kiley ( ), one of the nation s most important post-war landscape architects. During his prolific career, which spanned more than half a century, he worked with equally significant architects including Eero Saarinen, Louis Kahn, and I.M. Pei to create internationally acknowledged Modernist design icons. The exhibition opening on Tuesday, February 19 will be accompanied by a talk and special reception at UCR Palm Desert. Walker Guest House Replica Tour and Paul Rudolf Symposium/Cocktail Reception Modernism Week participants will be able to tour the 1952 Walker Guest House Replica, a stunning full-scale, furnished replica designed by architect Paul Rudolph, one of America s leading midcentury architects. It will be situated in downtown Palm Springs across the street from CAMP. Modernism Week attendees are also invited to a symposium on the life and work of Rudolph. Following the symposium, a limited number of guests may attend an exclusive cocktail reception at the rarely-open-to-the-public Siva/Russell residence, a 1959 mountainside residence designed by modernist Hugh Kaptur.

4 Modernism Week 2019 News Release, page 3 The Princes of Kings Road Modernism Week attendees will have the opportunity to attend a fascinating play by Tom Lazarus that dramatizes a real late-life hospital-room encounter between Richard Neutra and his fellow architectural titan Rudolph Schindler. The play s gentle, ironic humor conveys the different personalities - Schindler is a stiff, pompous, conceited, bitter, unapologetic womanizer with a soft heart. Neutra is rosy, conciliatory and playful. Their banter leads the audience to a new understanding of the architectural language of modern design. The Forgotten Frey: The Cree House One of Albert Frey s most intact residential works has been meticulously preserved and restored to nearly its original 1955 condition. Never before seen by the public, it has been owned by a single family and has been largely forgotten, as it quietly existed in Cathedral City on its hilltop perch overlooking the desert floor. Tours will be offered daily. A Celebration for Arthur Elrod, Legendary Interior Designer On Friday, February 15 Modernism Week will host a special dedication ceremony on the Palm Springs Walk of Stars for acclaimed interior designer Arthur Elrod ( ). Elrod s work remains relevant today and his style instilled a lasting impression on Palm Springs. His former home known as the Elrod Escape will also be open for a home tour and evening cocktail party on Thursday, February 21 with special guest, Palm Springs resident and local icon, Nelda Linsk, an early client and life-long friend of Elrod s. Other new events for 2019 include: Midcentury Wine: California and France s Rivalry Wine Tasting Everything You Don t Know about Modern California Architecture, presented by Alan Hess Walt Disney s Disneyland presentation and book signing by Chris Nichols House Tour: Indian Canyons 1970 s Mod Custom Home by Architect Hal Lacy The Glamour of Late Moderne: The Herbert Burns Tour Powelson x Two: Maranz & Marx Tour A new Charles Phoenix presentation called ALOHALAND First-time parties at the Lawrence Welk estate and Villa Paradiso Other signature events not to be missed include: Home and Neighborhood Tours Once again, Modernism Week attendees will be able to tour a wide array of midcentury modern homes, communities, and neighborhoods in Palm Springs. In addition, Modernism Week will continue to offer home tours and architectural excursions in surrounding desert cities including Palm Desert, Rancho Mirage and Indian Wells. Palm Springs Modernism Show & Sale One of Modernism Week s most highly anticipated events, the 18th annual Show & Sale at the Palm Springs Convention Center (February 15-18) will feature 85 premier national and international dealers offering furniture, decorative and fine arts representing design movements of the 20th

5 Modernism Week 2019 News Release, page 4 century. The popular Modern Design Expo (that adjoins the Show & Sale) will showcase cuttingedge modern design and technology to be introduced during the first weekend of Modernism Week. The Palm Springs Modernism Show & Sale will open with an early buying Preview Party on February 15 to benefit Modernism Week. Film Screenings Modernism Week and the American Documentary Film Festival (AmDocs) will again present the acclaimed Architecture and Design Film Series to be held over three days from February on the big screen at the Camelot Theater. It will feature more than 25 films, documentaries and short films. Additional film screenings will take place throughout Modernism Week. That s Entertainment! This year, Modernism Week offers an exciting array of live entertainment options including a Cabaret Evening with AJ Lambert (granddaughter of Frank Sinatra), the return of last year s popular Hollywood Revisited, Nod to Mod, a nightly dinner event by PS Underground, and several performances by the Aqualillies, a group of synchronized swimming professionals who will perform for five days at a local residence. CAMP Modernism Week s CAMP ( Community And Meeting Place ) will provide a central hub for Modernism Week from February 15-24, Once again located at 230 Museum Way (directly across from the Palm Springs Art Museum in the future Downtown Palm Springs public park space), CAMP will include an information desk, a box office, a café by Cheeky s, the Modernism Week merchandise store by Destination PSP, Ferguson Bath, Kitchen & Lighting Gallery immersive experience in partnership with JennAir and Brizo, designer lounges and a theater. The Dreamboats, a popular singing group, will offer free daily performances at CAMP. Entrance into CAMP is free and open to the public and will be open daily from 9 a.m. to 6 p.m. Returning Favorites Modernism Week aficionados will be pleased to see that the core favorite events will return this year, and many will feature new enhancements. These include the Premier Double Decker Architectural Bus Tours, Illuminated Modern, a sunset architectural bus tour, the Modernism Week Signature Home Tour, Sunnylands tours, tours of Frey House II, tours of iconic homes in the Coachella Valley, including the residence formerly owned by Frank Sinatra, and compelling architectural walking tours specially curated for Modernism Week. Modernism Week s signature 11-day festival will take place February 14-24, Tickets will be available November 1 at 12 p.m. PST. To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # #

6 Modernism Week 2019 News Release, page 5 About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Coachella Valley students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

7 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week 2019 Highlights Landscape Design and Outdoor Living Events and Presentations focused on midcentury and contemporary landscape architecture and design PALM SPRINGS, CA (December 19, 2018) Modernism Week, the February festival that highlights midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California, will offer a series of presentations, book signings and exhibitions focused on midcentury and contemporary landscape architecture and design. All Modernism Week events are open to the public and tickets are now on sale at modernismweek.com. These popular tours still have availability and a portion of ticket proceeds benefit Modernism Week (a non-profit organization) and other local preservation, neighborhood and community groups. Modernism Week is thrilled to bring the concept of indoor-meets-outdoor to the already robust agenda of the February festival said Lisa Vossler Smith, Executive Director. Blended living spaces, where indoor meets outdoor, are increasingly popular, nowhere more so than Palm Springs. Add to this trend the beauty and glamour of modern midcentury style and you have the perfect design backdrop. This Landscape Design and Outdoor Living series brings together ideas, talent, research and practical advice for the avid modernist and newcomer alike. Modernism Week will take place February 14-24, About the 2019 Landscape + Outdoor Living Series Wednesday, February 20, 1 PM Modern Garden Tour $75 an invitation to discover a wide range of garden designs from minimal to lush, all using modern materials and plantings. Produced by Modernism Week. Experience and embrace the modern aesthetic of drought tolerant and desert-friendly plants while touring exquisitely designed private modern gardens located in Palm Springs, on our ninth annual Modern Garden Tour. Discover a wide range of garden designs from minimal to lush, all using modern materials and plantings. A keepsake brochure and map will be provided at check-in. The following events will also be offered at Modernism Week s CAMP Headquarters: Friday, February 15, 2 PM - $10 The Glamorous Gardens of Tommy Tomson, a presentation by Steven Keylon, Landscape Historian. Saturday, February 16, 12 times from 10 AM 3:30 PM - $30 Ask a Landscape Designer - 30 minutes of discussion with a professional landscape designer presented by the Association of Professional Landscape Designers.

8 Modernism Week 2018 News Release, page 2 Saturday, February 16, 3:30 PM. - $10 The Re-Generation of Gardens a presentation by Shawn Maestretti, Principal Landscape Architect, SMGA. Sunday, February 17, 3:30 PM - $10 21st Century Studio and Industrial Design in our Landscapes and Transitional Spaces - a presentation by Jad Attal, Modern Design Specialist, Rago Arts & Auction Center. Monday, February 18, 10 AM - $10 Immersive Landscapes a presentation by Andrea Cochran, FASLA, Andrea Cochran Landscape Architecture. Monday, February 18, 12:30 PM - $10 The Kennedy Center: An American Architectural Icon Then and Now a discussion by Edmund Hollander, Landscape Architect, and Chris McVoy, Architect, moderated by Frances Anderton of KCRW radio. Monday, February 18, 2:30 PM - $10 Lawrence Halprin: Touchstones & Trailblazing A presentation and book signing by author and educator, Kenneth Helphand. Tuesday, February 19, 10 AM - $10 Sculpturalism and the Landscape A presentation and ceramic signing by Dustin Gimbel, Landscape Designer and Ceramicist. Wednesday February 20, 10 AM - $10 Desert Gardens of Steve Martino: 21st Century Modernism - a presentation and book signing by Steve Martino, FASLA, Landscape Architect. Thursday, February 21, 10 AM - $10 Gardenlust - a presentation and book signing by Christopher Woods, author. The following events will be offered at UCR Palm Desert, Building B, Main Floor, Frank Sinatra Drive, Palm Desert, CA Tuesday, February 19, 3 PM - $20 ($45 with bus to and from MW CAMP in Palm Springs) A Walk in Nature: The Landscape and Architecture of Dan Kiley a presentation and reception by Jane Amidon, author and educator. February Hours 8 AM, FREE The Landscape Architecture Legacy of Dan Kiley - an exhibition organized by The Cultural Landscape Foundation (TCLF), sponsored by Modernism Week and hosted by UCR Palm Desert. Dan Kiley was one of the nation s most important post-war landscape architects. During his prolific career, which spanned more than half a century, he worked with equally significant architects, including Eero Saarinen, Louis Kahn and I.M. Pei, to create internationally acknowledged Modernist design icons. Kiley's legacy is substantial, influential and, like the broad swath of our Modernist designed landscape legacy, ephemeral. To honor Kiley and his legacy, and call attention to the need for informed and effective stewardship of his work (and by extension Modernist landscape design) we present this exhibition, organized by The Cultural Landscape Foundation (TCLF).

9 Modernism Week 2018 News Release, page 3 The exhibition features 45 newly commissioned photographs of 27 of Kiley s more than 1,000 designs including: the Miller House and Garden, Columbus, IN; the Art Institute of Chicago South Garden, Chicago, IL; and one of his final residential projects, Patterns, a garden for Gov. & Mrs. Pierre S. Pete du Pont IV in Delaware. A more in-depth treatment of Kiley s life and legacy is available on TCLF s website, tclf.org. The exhibition continues to run through April 19; open hours are typically Monday through Friday, 8 AM to 5 PM. February FREE The Midcentury Modern Campus of UC Riverside an exhibition organized by the University of California, Riverside: Palm Desert Center; UCR ARTS/California Museum of Photography; Office of Planning, Design and Construction. February 21, 3 PM FREE The Midcentury Modern Campus of UC Riverside a presentation, exhibition and reception. Presentation by Kelly Comras, Landscape Architect, Jacqueline Norman, Architect, and Ramasubramanian Umashankar, Principal Physical Planner, UC Riverside. The exhibition will be on view on the 2 nd floor of the main building at UCR Palm Desert and runs through April 19. This year s Modern Demonstration Garden, located at Modernism Week CAMP, 230 Museum Way, Palm Springs is generously supported by Mountain States Wholesale Nursery. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area.

10 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Adds New Events to Schedule for 11-Day Festival in February 2019 New Events Include Architectural Tours, Talks, and Parties PALM SPRINGS, CA (December 17, 2018) Modernism Week has added many new events to the schedule for its signature festival that will take place February 14-24, The festival highlights midcentury modern architecture, art, interior and landscape design, and vintage culture in the Palm Springs area of Southern California. Now in its fourteenth year, the annual 11-day festival will feature more than 400 events, including the newly added parties at the Sinatra Estate, the Hidden Cody Tennis Club Villas tour, the Desert One Iconic Home Tour, the Kaptur the Moment! Architecture and Design Council Cocktail Party, and many new talks. The new events were added to the Modernism Week web site on December 1. Additional events will be added in the next few weeks. Newly Added Tours Tours of homes and neighborhoods are some of the most popular events. Recently several new tours were added to the schedule: Hidden Cody Tennis Club Villas February 16, multiple tours, $60, address is shared upon ticket purchase Thirteen lovely homes built in the mid-1960s are nestled next to the historic Palm Springs Tennis Club. Brilliantly designed by William F. Cody, the original homes include a model home decorated by the preeminent interior designer Arthur Elrod. Each of the homes has been fabulously renovated, including one home that was recently featured in Palm Springs Life magazine. Desert One Iconic Home Tour presented by Palm Springs Modern Committee February 18, multiple tours, $40, address is shared upon ticket purchase Desert One, designed by San Francisco-based architect Jim Jennings in 2009, is reminiscent of the Case Study houses dating back to the midcentury. The unique residence gives new definition to indoor-outdoor living, inverting the idea of 1950s post-and-beam architecture, which was about openness as an extension of the surrounding landscape. The Morse Residence - Iconic Home Tour February 18, multiple tours, $40, location revealed upon ticket purchase The 1960 Morse Residence was originally designed as an Alexander tract home by Palmer and

11 Modernism Week 2019 News Release, page 2 Krisel and in 1961 was purchased by Theodore and Claire Morse to create one of the best-known entertaining/party houses in the Vista Las Palmas neighborhood of Palm Springs. This Iconic Home Tour enables attendees to experience the home s sunken living room with white natural rock walls, a dazzling adjacent bar with pocket windows that open, and the most amazing swimming pool. Kaptur Hard-hat Tour: Al & Lois Anderson Residence February 21, multiple tours, $65, address is shared upon ticket purchase Modernist architect Hugh M. Kaptur's custom-designed 1979 residence for Al & Lois Anderson is currently undergoing a major rehabilitation. This gritty hard-hat tour is a unique opportunity for attendees to get a behind-the-scenes look at a major restoration and reimagining of the house done in consultation with the original architect. Newly Added Talks Educational Programming is one of Modernism Week s core components. In addition to the wide range of talks already offered in the 2019 festival, several new talks have been added: Modernism s Legacy: Discussing the Future of Midcentury Architecture February 16, 10 11:30 AM, $10, CAMP Lecture hall Atomic Ranch is celebrating the legacy and future of modernism through a special presentation featuring a panel of trusted experts. This thought-provoking discussion will be moderated by real estate specialist TJ Pierce on the preservation, impact and long-term importance of Midcentury Modern architecture. From Real Woodies to Vinyl: America's Love Affair with the Station Wagon February 17, AM, $10, CAMP Theater John Jordan and Will Bodine, authors of Looking Backwards, America s Love Affair with the Station Wagon, will offer a lively presentation on the midcentury station wagon, an American classic. The Kennedy Center: An American Architectural Icon, Then and Now February 18, 12:30 2 PM, $10, CAMP Theater KCRW's Frances Anderton will moderate a discussion of the first-ever expansion of New York s Kennedy Center for the Performing Arts. The project s lead architect, Chris McVoy, and landscape architect, Edmund Hollinger, will unveil REACH, which together with the original building, will form a unified campus that will be the premier nexus of arts, learning and culture. "Space Age Era Culture and Design " presented by Martin McGee February 19, 2 pm, FREE, Rancho Mirage Library Cultural archeologist Martin McGee will discuss how envisioning the future, the exuberance of the times and the all-pervasive Space Race all melded together to influence the prescient design aesthetic in the Space Age era.

12 Modernism Week 2019 News Release, page 3 Gloss and Glamour - The Life and Designs of Marion Hall Best February 21, 1-2 PM, $12, Annenberg Theater, Palm Springs Art Museum Join Australian interior designer and design educator Annalisa Capurro (a.k.a. Ms. Modernism) to hear the story of ground-breaking Australian midcentury designer and businesswoman Marion Hall Best, who went on to become one of Australia s first and most influential interior designers. Credited with creating some of the most spectacular and decadent midcentury spaces in Australia, Best s legacy is still largely unknown internationally. Newly Added Parties One of the most fun ways people enjoy Modernism Week is by attending some of the fundraising parties. Several new parties were just added to the schedule of programming: Shag s Architectural Print Party with The Martini Kings Playing Live! February 16 and February 23, 6-9:30 PM, FREE, SHAG store, 745 N Palm Canyon Drive Iconic artist Josh Agle (a.k.a. Shag) will host two free cocktail parties at his shop in the Uptown Design District to highlight many of Shag s previously sold-out architectural prints. This party will feature live music by The Martini Kings and complimentary cocktails. Join other Midcentury Modern and Shag fanatics as we all enjoy stimulating conversation, fun retro outfits, and colorful SHAG architectural artworks and other fun merchandise. Mid Mod Cocktail Party February 17, 5 PM, $125, the location for this event will be printed on the ticket Party poolside at this incredible idea house created to inspire and guide architecture and design enthusiasts when it comes to the art of modernizing a midcentury home for the way we live today. The Mid Mod Cocktail Party benefits the P.S. Cares public safety program of Volunteer Palm Springs. Saturday Night at the Sinatra Estate February 23, 6-9 PM, $150, Frank Sinatra's Twin Palms Estate Frank Sinatra s stunning 1947 residence designed by Desert Modernist architect E. Stewart Williams will be the backdrop for a magnificent soiree where the tastes, sounds and sights will take guests back to midcentury Palm Springs. This special evening is produced by Modernism Week and generously supported by Ferguson Bath, Kitchen & Lighting Gallery and JennAir. Kaptur the Moment! Architecture and Design Council Cocktail Party February 23, 6-9 PM, $175, the location is disclosed at the time of purchase Palm Springs Art Museum Architecture and Design Council will celebrate the work of architect Hugh Kaptur with an event that enables attendees to tour Kaptur-designed homes, dance in the streets, and enjoy heavy hors d oeuvres and an open bar. Newly Added Film Screenings In addition to the film screenings already announced, Modernism Week has added several films to

13 Modernism Week 2019 News Release, page 4 its programming schedule: Sad People in Modernist Homes in Popular Films Book Launch & Film Screening February 15, 6-8 PM, FREE, The Saguaro Palm Springs The Saguaro Hotel will host a screening of 2001's 'The Anniversary Party', shot entirely in and around Richard Neutra's 1951 Schaarman House, located in the hills of Hollywood. It will be accompanied by a display of the publication Sad People in Modernist Homes in Popular Films. This book explores the occasional tendency towards housing unhappiness and melancholy inside of some of the most beloved vernacular architecture. Copies of the book will be for sale, and plentiful popcorn will accompany the screening. Sinatra in Palm Springs : Special Film Screening plus Meet and Greet with Filmmaker February 18, 6:30 10 PM and February 19, 7:30 10 PM, $20 and $45, Palm Springs Cultural Center This documentary film by Leo Zahn explores Frank Sinatra s deep attachment to Palm Springs and the Coachella Valley, his home for almost 50 years. The film captures the spirit of the Sinatra era and pays tribute to the unique lifestyle of Sinatra s Palm Springs and Rancho Mirage. After both screenings, attendees have the option to attend a VIP meet and greet with the director and enjoy a hosted bar and heavy hors d oeuvres, view bonus footage and ask the director questions. Marooned February 19, 10 AM, FRE, Rancho Mirage Library Enjoy a morning of midcentury cinema at the Rancho Mirage Library and Observatory. Cultural archeologist Martin McGee will present Marooned, a 1969 film starring Gregory Peck and Gene Hackman. Three astronauts face a desperate situation in this spellbinding science fiction cliffhanger that won the Academy Award for Best Special Effects in Rated G. Other Newly Added Events: 2019 Modernism Week Vintage Trailer Show February 23 (10 am 2 pm) and February 24 (10 am 3 pm), $25 Modernism Week s popular Vintage Trailer Show - one of the most celebrated and exciting events of the second weekend returns this year and promises to be bigger and better than ever. This thoughtfully curated collection of vintage trailers, campers, buses and motor homes is arguably one of the largest and most attended vintage trailer shows in the United States. The show will also have a fun mix of retail vendors whose products complement the vintage trailer lifestyle.

14 Modernism Week 2019 News Release, page 5 Pool Noodle Workshop with Eric Trine February 16, 2-4 PM, FREE, The Saguaro Palm Springs Eric Trine of Amigo Modern, the Long Beach-based contemporary furniture designer best known for his geometric furnishings, will present a fun Pool Noodle Workshop that will be an exercise in exploration, play, pushing materials, and seeing how far you can go - and then how far you can go together. Limited-edition Saguaro Pool Print Launch February 16, 5 PM, FREE, The Saguaro Palm Springs Norma is a Los Angeles-based design endeavor that creates objects, furniture, and interiors. The studio is best-known for its modular shelving/seating systems and Pools print series. Prizing modernism's material candor and distillation of form, Norma continued its exploration of Southern California's bathing culture by collaborating with the Saguaro Hotel to create a limited-edition print of the signature Saguaro pool. Modernism Yard Sale February 24, 8 AM 12 PM, FREE, H3K Parking Lot Produced by Modern Bear and hosted by H3K Home, this annual sale has become one of Modernism Week s most popular free events. Carefully curated vendors offer their highly coveted mix of vintage Mid-century decorative furnishings, fashion, and collectibles. Free donuts will be provided by the Paul Kaplan Group and coffee by Koffi. Modernism Week s signature 11-day festival will take place February 14-24, To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Coachella Valley students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

15 American Documentary Film Festival NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Offers Architecture and Design Film Series American Documentary Film Festival Will Collaborate Again to Produce Film Series Featuring 30 films, documentaries and short films PALM SPRINGS, CA (December 12, 2018) Modernism Week has partnered again with the American Documentary Film Festival (AmDocs) to offer an Architecture, Design, Art Film Series during Modernism Week from February 22-24, The series will be held over three days on the big screen at The Palm Springs Cultural Center (formerly known as Camelot Theatres), located at 2300 E. Baristo Road in Palm Springs. It will feature 30 films, documentaries and short films divided into 11 Programs. Each program is individually priced, or attendees may purchase an All Access Pass that allows entry into all programs and films for $65. Modernism Week is an 11-day event in the Palm Springs area of Southern California that will take place February 15-25, 2018, highlighting midcentury modern architecture, art, interior and landscape design, and vintage culture. All Modernism Week events are open to the public and tickets are now on sale at modernismweek.com. A portion of ticket proceeds benefits local preservation, neighborhood and community groups. Modernism Week attendees loved the Architecture, Design, Art Film Series we programed with AmDocs last year, so we collaborated again to develop an even more extensive offering this year to augment our educational programing, said Mark Davis, educational programming chair of Modernism Week. We are thrilled to collaborate again with AmDocs to offer this outstanding film series. These films, ranging from insightful short films to full-length feature documentaries about fascinating architects, designers and locations, will provide Modernism Week attendees with a unique opportunity to see a high-caliber selection of exciting films over a three day period. We are extremely grateful that this partnership with AmDocs has provided access to first-rate films that we would not have been able to offer. The Architecture, Design, Art Film Series will feature 30 feature films, documentaries and short films grouped into 11 programs. We were thrilled to work with Modernism Week again to curate this powerful film series, said Teddy Grouya, Founder and Director of the American Documentary Film Festival. Films about architecture and design highly resonate with Modernism Week attendees, so we programmed this compelling series of fascinating short films, documentaries and feature films to meet this growing interest. We look forward to continuing this relationship and expanding this film series each year. About the Architecture, Design, Art Film Series The following films will be offered in the 2019 The Architecture, Design, Art Film Series:

16 Modernism Week 2018 News Release, page 2 PROGRAM 1, Friday, February 22, 12 PM The Tree House: Reconnecting Kids With Nature, USA, 5 min. (Mark Wilcken) Watch the building of what Americans might call their favorite home style. An American Home: Frank Lloyd Wright's B. Harley Bradley House, USA, 57 min. (Tom Desch) Explore the history of a relatively unknown structure by Frank Lloyd Wright, America's most wellknown architect. The B. Harley Bradley House arguably launched the Prairie Style of architecture. PROGRAM 2, Friday, February 22, 2:30 PM Barbara Stauffacher Solomon: Visions Not Previously Seen, USA, 15 min. (Natalija Vekic) A portrait of Barbara Stauffacher Solomon, the groundbreaking 89-year old designer who fused Swiss modernism with an iconic and bold California pop aesthetic to create the design phenomena known as Supergraphics. Angelo Donghia: Design Superstar, USA, 51min. (Julia Noran Johnston) Angelo Donghia died in 1985 at age 50. His clients included Halston (who was also his best friend), Ralph Lauren (also a close friend of his), Diana Ross, Barbara Walters, Donald and Ivanka Trump, and Liza Minnelli. PROGRAM 3, Friday, February 22, 5 PM Idea Is Paramount. The Architectural Passions Of Andrzej Wajda, POLAND, 55 min. (Jacek Link- Lenczowski) Andrzej Wajda, outstanding Polish film director and Oscar winner, was an architecture enthusiast who initiated bold changes in Krakow s public spaces and promoted Japanese and Far Eastern culture in Poland. A Girl Is A Fellow Here: 100 Women Architects In The Studio Of Frank Lloyd Wright, USA, 20 min. (Beverly Willis) At a time when few architectural firms would hire women, Frank Lloyd Wright unhesitatingly employed women, giving them both training and the opportunity to practice. Ultimately, more than 100 women architects and designers worked with Wright, many of them going on to remarkable careers of their own. PROGRAM 4, Friday, February 22, 7:30 PM All That Heaven Allows: A Tribute To Rock Hudson, USA, 44min. (Mark Griffin) Iconic. Legendary. Timeless. Rock Hudson was the ultimate movie star and this documentary pays tribute to the matinee idol who was the embodiment of romantic masculinity in American film in the 1950s and 1960s. As an Oscar-nominated leading man, Hudson won acclaim for his performances in glossy melodramas (Magnificent Obsession), western epics (Giant) and blockbuster bedroom farces (Pillow Talk, Lover Come Back). In the 70s and 80s, Hudson successfully transitioned to television; his long-running series McMillan & Wife and a recurring role on Dynasty introduced him to a whole new generation of fans. PROGRAM 5, Saturday, February 23, 12 PM Warren S. Fenzi (I Dream Chairs), USA, 6 min. (Stephen Farina) A brief view of functional artist--master modernist furniture and cabinet maker--warren S Fenzi.

17 Modernism Week 2018 News Release, page 3 Brady's Distinctive Lighting, USA, 6 min. (Isabel Dunn) Betty Brady, owner of Brady's Distinctive Lighting in Austin, TX, oversees the repair and resale of modern and antique lighting fixtures. The Sketch As Art, SWEDEN, 15 min. (Elzbieta Brunnberg) Sketching can be an individual piece of art and an inseparable part of the creative process. Watch as we break down the boundaries between the two dimensional image and the three dimensional space. Aspire to the Sky: The Wilshire Grand Story, USA, 50 min. (Dilip Khatri) Art and engineering merge to create a design spectacle unique in high rise technology, making The Wilshire Grand one of the most original buildings recently completed in North America. Architects and engineers: making the impossible possible. PROGRAM 6, Saturday, February 23, 2:30 PM Shape Shifters, USA, 2 min. (David Solomini) A contemporary exploration of design, architecture and the human form, expressed in experimental dance, and performance art set in visually arresting locations. Intended to make us reflect and appreciate the human potential inside and out. Home Of Legends, NETHERLANDS, 2 min. (Dafne Wengers) Home of Legends offers spaces for Fnatic s professional players to train, eat, come together and sleep, and the building can also be visited by fans. These two realities co-exist in this one building. Love Story By PPS, PORTUGAL, 3 min. (Nuno Rocha) Two strangers, a man and a woman, check in to a romantic hotel. On the way to their rooms they collide and inadvertently switch their room keys. He invites her for a drink at night, but she only sees his message the next day... Will it be too late? Conversations With Glass, USA, 4 min. (Sacha Riviere) A conversation on spirituality, creativity, mindfulness, and how they intersect with glass blowing. Above, INDIA, 7 min. (Vishal Vittel) Here, hope rises from the depths of a painful history on a journey to see life from above. Stair/Cases, ARGENTINA, 22 min. (Margarita Bali) Follow this creative process in close resonance to M. C. Escher s work, bearing in mind his obsession with stairs, puzzling perspectives and infinity patterns. Enchanted Crimée, a Multistoried Architecture, FRANCE, 31 min (Sophie Comtet) Philosopher, dancer, writer, and acrobats have an artistic dialogue with the architecture of a social housing project under construction in Paris. PROGRAM 7, Saturday, February 23, 5 PM A Quiet Elegance, USA, 54 min. (John C. Brown) Palm Springs Modernist Master, Hugh Kaptur, created some of the most iconic homes in Palm Springs. Hugh Kaptur is scheduled to be in attendance.

18 Modernism Week 2018 News Release, page 4 PROGRAM 8, Saturday, February 23, 7:30 PM Becoming Marilyn, USA, 62 min. (Tammy Plimmer) Becoming Marilyn Monroe was the best-selling film at the 2018 AmDocs Film Festival. The star, Sonny Thompson, relives a night of Marilyn in this film and will perform after the screening. PROGRAM 9, Sunday, February 24, 12 PM What We Do Here, UK, 21 min. (Kieran Hanson, Howard Walmsley) Explore how aspiring architects at Manchester School of Architecture approach various stages of model making as they grapple with materials, methods and machines to ultimately reveal the ways in which the models inform their individual growth and understanding. Made In Ilima, USA, 63 min. (Thatcher Bean) Watch as African Wildlife Foundation and MASS Design Group create a new conservation focused primary school and community center - one that will have to endure for generations, yet be built almost exclusively using local materials, with local artisans and skillsets. PROGRAM 10, Sunday, February 24, 2:30 PM Tree To Table, USA,10 min (Chuck Cummings) A fascinating look at the yearlong process of turning a backyard Chinese Elm into a dining room table. Wood and Lead in the Sky of Brescia, ITALY, 11 min. (Nicola Lucini) The dome of the Loggia di Brescia crosses Renaissance suggestions with engineering challenges of today. The behind the scenes of a great adventure. Brescia, a city suspended between innovation and culture. Starship Chicago, USA, 16 min. (Nathan Eddy) They called it Starship Chicago: architect Helmut Jahn s kaleidoscopic, controversial State of Illinois Center, which shocked the city when it opened in 1985, may not be long for this world. The Human Shelter, DENMARK, 57 min. (Boris Bertram) What people value or need in their lives, ties into a fundamental quality that any architect would be foolish not to cultivate: the ability to listen and perceive what makes people feel at home. PROGRAM 11, Sunday, February 24, 5 PM Cuban Queens, USA, 7 min. (Warren Bass) An entertaining and an experimental animation that rhythmically constructs, de-constructs and explores ninety-nine evolving images of Havana's street divas. Kupka - The Pioneer Of Abstract Painting, FRANCE, 52 min. (Jacques Lœuille) Francois Kupka was a pioneer and co-founder of the early phases of the abstract art movement and Orphic Cubism. Kupka's abstract works arose from a base of realism, but later evolved into pure abstract art. Full descriptions of all films in this series are available at modernismweek.com. Modernism Week s signature 11-day event will take place February 14-24, To receive updates, visit modernismweek.com and sign up for Modernism Weekly, or follow them on Facebook, Instagram

19 Modernism Week 2018 News Release, page 5 and Twitter. The Hilton Palm Springs Resort, Modernism Week s official host hotel, is offering a special room rate for a limited time only. Contact them directly at # # # About Modernism Week: Modernism Week is a 501(c)(3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area. About AmDocs The American Documentary Film Festival (AmDocs) is a 501(c)(3) non-profit entity, operating as part of the Palm Springs Cultural Center. It was created as a forum to celebrate and promote documentary film and the independent filmmakers around the world who bring knowledge and awareness through their stories about real people and issues. It has grown exponentially each year, with annual honorees including Oliver Stone, Dionne Warwick, Peter Coyote and Peter Bogdanovich. The festival screens more than 120 thought provoking, entertaining and unforgettable films set across six screens in theatres in Palm Springs, Rancho Mirage and Palm Desert, attracting thousands of visitors and more than 150 filmmakers and industry guests from all across the U.S. and the world.

20 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Helps Local Community Organizations Raise Funds Neighborhood Tours and Partner Events Provide Great Opportunities for Charitable Fundraising PALM SPRINGS, CA (May 10, 2018) Modernism Week announced that its 11-day festival in February, 2018 and its four day Fall Preview in October, 2017 provided an opportunity for dozens of area organizations and neighborhood groups to raise significant funds. The funds were raised from ticket sales for official Modernism Week events, including neighborhood tours, parties, educational talks, and other events and enabled the organizations to contribute to local Coachella Valley charities or to fund civic improvements. During Modernism Week Fall Preview and Modernism Week 2018, participating partner organizations raised nearly $1.5 million. This includes more than $500,000 in funds raised by local neighborhood organizations. Modernism Week works closely with local neighborhood organizations to showcase iconic Palm Springs residences and other architecturally significant buildings during tours in many of the city s 45 official neighborhoods. These tours raised significant funds for participating neighborhood organizations, and some neighborhoods contribute to local charities. Other neighborhood organizations reinvest the funds into their neighborhoods through architectural restoration, improving infrastructure and landscape conversion. This year 20 neighborhoods, including eight new neighborhoods, organized 24 tours (several neighborhoods had more than one tour) that featured 147 residences and 7 churches, attracting more than 9,000 participants. These neighborhoods included Casa Dorado, Country Club Estates, Da Vaal Estates, El Rancho Vista Estates, Little Tuscany, Merito Manor, Marrakesh Country Club, Pompeii de Las Palmas, Racquet Club Estates, Racquet Club Garden Villas, Royal Hawaiian Estates, Sagewood, Seven Lakes Country Club, Sunmor Estates, Sunrise Lanai, Tahquitz River Estates, Thunderbird North, and Twin Palms. A tour featuring Meiselman homes raised nearly $32,000, which was donated to the Palm Springs Animal Shelter, and the Fall Preview tour called Framed Spaces raised and additional $32,000 for the shelter. Other local organizations that directly benefitted from funds raised from some of the tours held during Modernism Week included Safe Schools of the Desert (for their spring prom), Well in the Desert, Neuro Vitality Center, and Preservation Mirage. continued

21 Modernism Week Helps Local Community Organizations Raise Funds - continued Additional tours were organized by ONE-PS (the City of Palm Springs organization that oversees all neighborhoods), six local Houses of Worship (which organized a tour called Sacred Places that toured many historic churches), and Preservation Mirage (which organized a Mod Mirage tour of Rancho Mirage). In addition to working with neighborhoods, Modernism Week, a 501 (c) 3 non-profit organization also helps various local organizations raise funds to further support their efforts to preserve and promote modernist architecture throughout the community. Ticket proceeds for official Modernism Week events these organizations produced in generated more than $745,000 for the various local partner organizations which included: American Documentary Film Festival (AmDocs), The Aluminaire Foundation, Friends of the Palm Springs Library, Palm Springs Art Museum s Architecture and Design Center, Palm Springs Modern Committee, Palm Springs Preservation Foundation, Historical Society of Palm Desert, Joslyn Center Palm Desert, Lautner Compound, Makerville, LLC, SEAthletes, Mizell Senior Center, Palm Springs Historical Society, Temple Isaiah, Volunteer Palm Springs, American Institute of Architecture (Los Angeles, Orange County, and San Diego chapters), American Society of Interior Designers (Los Angeles, Orange County, and San Diego Chapters), and the Association for Women in Architecture and Design. We are elated that Modernism Week continues to offer an opportunity for neighborhood and partner organizations to raise funds that they use for preservation, education, civic improvements or to reinvest back into the local community, said William Kopelk, Modernism Week Board Chairman. As Modernism Week continues to grow, the valley s tourism and international stature also grows. Tours and other events produced by partner organizations not only provide them with the ability to raise funds, but also allow them to showcase their neighborhoods and organizations to international tourists. Modernism Week also awarded three new scholarships to local Coachella Valley students who have chosen educational paths in the fields of architecture and design. The scholarships, totaling $22,000, were awarded to deserving students in 2018, which includes matching funds from One Future Coachella Valley. Since the Modernism Week scholarship program was initiated in 2011, a total of $100,000 has been awarded. Giving back to the community is one of the most important aspects of Modernism Week, said Chris Mobley, Chief Executive Officer. Our Board of Directors is committed to partnering with community organizations to provide the opportunities to generate revenue through event ticket sales, and we are especially pleased to award scholarships to deserving students. These are just a few of the many ways that Modernism Week contributes to the local community. continued

22 Modernism Week Helps Local Community Organizations Raise Funds - continued This past year, the festival continued to garner significant international and national media attention, resulting in 2.3 billion media impressions worldwide. International coverage included articles in the Daily Telegraph, London Evening Standard, Sydney Morning Herald, Vanity Fair Italia Online (Italy), Casa Vogue (Spain), as well as articles in publications from Norway, Finland, Russia, China, Thailand, Canada, France and Germany. National coverage included The Los Angeles Times, USA Today, Sunset Magazine, Vogue, Dwell Magazine, Smithsonian, CNN Online, Los Angeles Magazine, Traditional Home, and California Home & Design. Modernism Week celebrates midcentury modern design, architecture, art, fashion and culture in the greater Palm Springs area with two valley-wide events each year; one in October and one in February. The February 2018 event generated more than 126,000 attendees $47.25 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. Later this year, Modernism Week will offer its annual Fall Preview from October 18-21, 2018 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2019 Modernism Week event from February 14-24, 2019 (tickets go on sale November 1 at 12 p.m. PST). Modernism Week recently was awarded the Best Festival in the 2018 Palm Springs Life Best of The Best. For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter. # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

23 NEWS RELEASE MEDIA Contact: O Bayley Communications Bob Bogard 760/ bob@obayley.net or Modernism Week Lisa Vossler Smith 760/ lisa@modernismweek.com Modernism Week Attendance Increases by 30% in Thirteenth Year Organizers Announce that 126,000 Attendees Participated in 11-Day Festival in Palm Springs PALM SPRINGS, CA (March 8, 2018) Modernism Week officials have announced that attendance at the annual event, which took place in the Palm Springs area of Southern California from February 15-25, 2018, was estimated at 126,000 attendees, an increase of 30% over Attendees participated in more than 350 events throughout the festival. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs, the 11-day festival generated an estimated $47.25 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, CAMP, Modernism Week s Community and Meeting Place and headquarters for tours and events, saw more than 32,500 visitors throughout the festival, also a 30% increase from the year before. Modernism Week continues to offer our attendees opportunities to learn about midcentury modern design, architecture and culture and about Palm Springs and other desert communities, said William Kopelk, Modernism Week Board Chairman. Our expanded range of programing continues to emphasize preservation and education and also offer fun and unique experiences through tours, parties and other activities. We couldn t do this without the support of our primary sponsors, including Ferguson Kitchen, Bath & Lighting Gallery, Corian Design, DXV, and Thermador. The support of these sponsors as well as the City of Palm Springs, our Civic Presenting Sponsor, makes this event one in which attendees plan to return to each year. The worldwide publicity that the event generates continues to help brand the entire Coachella Valley as a Mecca for Modernism and architecture, which has a year-round influence on the valley s tourism and international stature. For the first time this year, Modernism Week attendees came from all fifty states, as well as Puerto Rico and the District of Columbia, with California accounting for the majority of attendees (51.24%). Modernism Week attendees came from 384 of 482 cities in California, or 80% of all Californian cities. Locally, the Coachella Valley represented 33% of tickets sold in California. In addition to many California visitors, the event was popular with attendees from the Pacific Northwest, Chicago, and New York. Attendees came from all across the globe with nineteen countries represented including Canada, Australia, Germany, England, France and many more locations. The festival continued to garner significant international and national media attention. International coverage included articles in the British publications Daily Telegraph, Conde Nast Traveler UK, London Evening Standard, World Architecture News, Yahoo UK, and Metro.co.uk. Australian publications covering the event included Sydney Morning Herald, Canberra Times, nine.com.au, and Australian Gourmet Traveler. Other significant international publications included Vanity Fair Italia Online (Italy), Casa Vogue (Spain), New Zealand Herald Online (New Zealand), Wallpaper and Dezeen Online (International), as well as articles in publications from Norway, Finland, Russia, China, Thailand, Canada, France and Germany. National coverage included The Los Angeles Times, USA Today, Sunset Magazine, Vogue, Dwell Magazine, Smithsonian, CNN Online, Chicago Tribune, Curbed LA, Design Milk, Atomic Ranch,

24 Modernism Week 2018 Recap - continued San Francisco Chronicle, Architectural Digest Online, NBC Los Angeles, AFAR Magazine, Orange County Register, Robb Report, San Diego Magazine, Los Angeles Magazine, Baltimore Sun, Seattle Press Intelligencer, Locale, Traditional Home, California Home & Design, and Interiors Magazine. The popular Palm Springs Modernism Show & Sale also saw increased numbers. More than 12,500 participants attended the popular sale at the Palm Springs Convention Center, up 25% from the previous year. This figure does not include the additional 1,400 guests who attended the show s preview party on Friday, February 16. Attendees were eager to view and purchase furniture, decorative and fine arts representing all design movements of the 20th century from more than 85 premier national and international dealers. The 2018 Palm Springs Modernism Show & Sale was by far the most well-attended of the Palm Springs shows in our company s history, said Rosemary Krieger, President of Dolphin Promotions. Our record-breaking number of significant exhibitors reported increased sales and their enthusiasm for the increased traffic was amazing. The new Modern Design Expo added an additional 40 exhibitors and attendees enjoyed browsing the modern decorative solutions that these exhibitors offered. Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than 85 lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees, including a special series of talks this year on the Legendary Women of Design. Additional Modernism Week educational programs this year included the world premiere of two films, and a new Architecture Art and Design Film Series, created by the American Documentary Film Festival. Modernism Week s central headquarters, CAMP ( Community and Meeting Place ) was staged in a dynamic tented structure located in the space that will soon become the Downtown Palm Springs Park. Ferguson, Modernism Week s exclusive Kitchen, Bath and Lighting sponsor, presented entertaining culinary demonstrations by Top Chef and restaurateur Brooke Williamson, and many local chefs from popular Coachella Valley restaurants, in their state-of-the-art kitchen and featured Thermador appliances alongside new products from DXV. The expansive CAMP space also featured a café and bar by Cheeky s-to-go, a merchandise area managed by Destination PSP, and a large theater that featured more than 40 stimulating programs, panels and demonstrations. This included a series of three panels organized by Atomic Ranch magazine and several Learning Lab seminars, targeted to architectural and design professionals, and sponsored by Corian Design. It was also the hub for the daily Premier Double Decker Architectural Bus Tours and was the departure location for test rides of Alfa Romeo vehicles, one of the event s premier sponsors. This year attendees returned daily to CAMP which was free and open to the public to attend talks and cooking demonstrations, depart on tours, shop, and dine. The comments we received during the event reinforced that CAMP continues to be an important part of Modernism Week s success, said Chris Mobley, CEO of Modernism Week. We are grateful to the City of Palm Springs and Grit Development for providing Modernism Week with the incredible downtown location for CAMP. In addition, the Aluminaire Foundation installed a full-scale representation of the 1931 Aluminaire house, sited on the portion of new Downtown City Park where it will be reassembled in 2020.

25 Modernism Week 2018 Recap - continued Modernism Week once again offered attendees the opportunity to participate in home tours, parties, and architectural excursions in Palm Springs and outside of the immediate area including Palm Desert, Rancho Mirage, and Indian Wells. Later this year, Modernism Week will offer its annual Fall Preview from October 18-21, 2018 (tickets on sale August 1 at 12 p.m. PST) and will stage the 2019 Modernism Week event from February 14-24, 2019 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter. # # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

26 2019 Sponsorship Program Fall Preview October 18-21, 2018 Modernism Week February 14-24, 2019

27 The Ultimate Celebration of Midcentury Architecture, Design and Culture 11 Days and Nights of Tours, Parties and Education 126,000+ International Design Savvy Attendees 350+ Events in Palm Springs and Neighboring Communities Raising over $1.3 Million for charities, preservation and scholarships Celebrating Contemporary Interpretations of midcentury style and modern living

28 Celebrate Modernism Week and be part of a cultural phenomenon while gaining valuable exposure to a growing audience. As the world s leading gathering of passionate modern design enthusiasts, Modernism Week is gaining even greater recognition as Palm Springs itself takes center stage in top media outlets and around the water cooler. Be Part of a Cultural Phenomenon Modernism Week sponsors are promoted through a multi-faceted marketing and public relations program that includes print, online, social media and on-site event production. Our team will work with your organization to plan and execute a customized activation program to engage our savvy audience with your brand. By supporting Modernism Week, sponsors demonstrate that they share the passion of their customers who care about design and experiencing a well-curated lifestyle, while supporting architectural preservation and education. Join us as we mark 2019 with an impressive and expanding array of events, programs and valued sponsor partnerships.

29 CAMP CAMP (Community And Meeting Place) is Modernism Week s headquarters in the heart of Palm Springs, with free admission to the public and dedicated sponsor activation. The festival pavilion includes indoor and outdoor areas for customized exhibits, hospitality and programming. Over 32,000 attendees visited CAMP in 2018 to board tours, purchase event tickets, shop at sponsor and vendor pop-ups, attend lectures and screenings, sample food and drink and visit exhibits. Sponsor-driven programming is integrated with Modernism Week-produced events for an exciting schedule of daily happenings to engage return and first-time attendees.

30 Major Events and CAMP Sponsor Displays Opening Night Party Ferguson Demonstration Kitchen Sponsor-Driven Panels and Lectures Retail and Vendor Displays

31 Sponsor Activation Opportunities Nightly Parties and Entertainment Lectures and Films Exclusive Dinners and VIP Events Free Community Events Architectural and Designer Home Tours Modernism Show & Sale Preview Reception

32 Attendance and Demographics 55% are repeat attendees Age of Attendees 12% 56% 32% % own a residence 91% were Satisfied or Very Satisfied with Modernism Week 91% would recommend Modernism Week to others Attendee Income Levels 38% 31% 26% 4% $200,000+ $100,000-$200,000 $50,000-$100,000 Up to $50,000 42% are planning to remodel or refurbish 63% made purchases during Modernism Week Ticket Sales by Region 80% plan to attend in % 13% 22% 10% West Coast East Coast All Other States International 20% own a second home in Palm Springs Data compiled from ticket sales, reported attendance and post event survey.

33 Attendance and Demographics 14.5% Sales increase from , ,000 Includes ticket sale proceeds from tours and events only; does not include sponsorship donations or grants. 77,500 59,500 31% attended 2-3 events 32% attended 4-6 events 45, states + District of Columbia and Puerto Rico 20 countries including Canada, UK, Australia, Germany, France and Japan 80%attend as fans or consumers 14%attend as designers or professionals Field of Interest 86% architecture 70% interior design 43% landscape design 31% preservation 19% photography

34 Sponsor Exposure Social Media Modernism Week digital content reaches the leading social networks and engages the Mod Squad of top design and culture blog writers to expand our reach to new audiences. Sponsors are featured in newsworthy posts and highlighted through event photos. Total Social Media Followers Increase in Social Media Followers 91K+ 12.3K+ Since November 2017 Event Recognition Modernism Week sponsors are promoted on city banners, double decker tour buses, event signage, on-screen displays, printed brochures, schedules and our souvenir program guide (25,000 distribution). Total Visits Total Views 713K VISITORS 42% Increase 713,000 UNIQUE VISITORS 42% Increase 5.5 Million VIEWS 95% Increase In addition, sponsors are featured on the Modernism Week homepage and dedicated sponsor listing with a click-through link to the sponsor s website. The Modernism Weekly blog features editorial, sponsor mentions and advertising opportunities. Web Site Blog

35 Modernism Week Notable Coverage Media and Press 120+ registered media attendees 789+ unique earned media placements, a 31% increase resulting in 2.3 Billion impressions 22 Million unique visitors or circulation from paid advertising Year on year rising numbers of attendees flock to the desert to celebrate eleven days of mid-century modern architecture, interiors, culture, talks and plenty of opportunities to sip a poolside martini. February 2018

36 Sponsor Event Integration Modernism Week partners with sponsors to produce customized programs that engage event attendees with distinctive brands in a meaningful way. Below are some examples from Modernism Week 2017 and 2018, which gave high level sponsors added visibility through creative experiences. Ferguson Bath, Kitchen & Lighting Gallery staged a demonstration kitchen at CAMP, sponsored the Modernism Week Show House and presented several designer events. Thermador s chefs demonstrated new appliance features, shared cooking tips and offered samples. Designers and influencers also presented interactive programming all week. Corian presented our Learning Lab trade programming, three full days of tours and seminars for designers and architects, and showcased Corian Surfaces in several homes on tours. Alfa Romeo launched its new Giulia and Stelvio SUV models, presenting the brand alongside vintage models and offering test rides to effectively market to attendees. William Grant showcased several premium spirits, with brand ambassadors conducting tastings, hosting mixology lessons and staffing specialty bars at events. West Elm teamed up with Acme House Co. to completely outfit a vacation rental, which was open for free tours, ticketed events, sponsor entertainment and media visits.

37 The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the greater Palm Springs area. Modernism Week is a 501 (c) (3) non-profit organization. Fall Preview October 18-21, 2018 Modernism Week February 14-24, 2019 Contact sponsorship@modernismweek.com P.O. Box 5001 Palm Springs, CA modernismweek.com Copyright Modernism Week. All Rights Reserved. Results tabulated from attendee surveys and ticket sales records. Photographs by Mark Cieslikowski, Lance Gerber, Jake Holt Photography, and David A. Lee.