MEDIA EXPERIENCE MAY 31 JUN 01

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1 THE ART of SOUND MEDIA EXPERIENCE A N I M M E R S I O N I N T O T H E L U X U R Y W O R L D O F A R C H I T E C T U R E, M U S I C A N D D E S I G N P R E S E N T E D B Y MAY 31 JUN 01 P H O E N I X, A R I Z O N A

2 OVERVIEW YOU ARE CORDIALLY INVITED TO JOIN 30 ELITE MEDIA GUESTS FROM TOP ARIZONA, NATIONAL AND INTERNATIONAL NEWS AND MEDIA PUBLICATIONS COVERING LUXURY, LIFESTYLE, ARCHITECTURE, DESIGN, CONSUMER PRODUCTS AND BUZZWORTHY CONTENT FOR A UNIQUE LUXURY BRAND COLLABORATION/ PRESS EXPERIENCE AT THE 'NORMAN LYKES HOUSE' IN PHOENIX, ARIZONA. THIS ARCHITECTURALLY SIGNIFICANT HOME HAS NEVER BEFORE BEEN OPENED TO THE MEDIA. LMC HOME ENTERTAINMENT, MCINTOSH, SONUS FABER, PAOLA LENTI AND STUDIO3125 COME TOGETHER AT THIS ICONIC LOCATION TO HOST AN IMMERSIVE MULTI-BRAND AND PRODUCT EXPERIENCE IN COORDINATION WITH BEVERLY HILLS-BASED REAL ESTATE BROKERAGE THE AGENCY. THIS EXCLUSIVE PRESS OPPORTUNITY SHOWCASE THE ELITE LUXURY DESIGN BRANDS & THEIR EXCLUSIVE AZ SHOWROOMS, ULTRA-LUXURY PRODUCTS AND THE ARCHITECTURE & DESIGN OF THE HOME ITSELF.

3 LOCATION THE NORMAN LYKES HOUSE THE LAST MASTERPIECE BY FRANK LLOYD WRIGHT THE NORMAN LYKES HOUSE, A 3,095-SQUARE-FOOT, CIRCULAR HOME IN PHOENIX, WAS THE LAST HOUSE FRANK LLOYD WRIGHT DESIGNED BEFORE HIS DEATH IN ONE OF WRIGHT'S 14 CIRCULAR HOUSES-AND REMINISCENT OF NEW YORK'S GUGGENHEIM MUSEUM, WHICH IS PERHAPS THE THE ARCHITECT'S MOST FAMOUS WORK-IT'S NOW ON THE MARKET FOR $3.25 MILLION. THE LYKES HOUSE IS ONE OF THE MOST FAMOUS WORKS BY THE LATE ARCHITECT AND IS THE SUBJECT OF EXTENSIVE MEDIA COVERAGE SINCE HITTING THE MARKET EARLIER THIS YEAR. UNTIL NOW, NO MEDIA HAVE BEEN EVER INVITED INSIDE THIS EXQUISITE HOME. DUE TO THE HISTORIC NATURE OF THE HOME WHICH CONTAINS NEARLY ALL ORIGINAL FLW DESIGNED FURNITURE, A LIMITED NUMBER OF MEDIA GUESTS WILL BE PERMITTED. THIS SPECIAL TWO-DAY EVENT OFFERS AN EXTREMELY HIGH-PROFILE OPPORTUNITY FOR EXCLUSIVE MEDIA COVERAGE AND A OPPORTUNITY FOR ONE-ON-ONE INTERVIEWS WITH ULTRA-LUXURY DESIGNERS, BRANDS AND CEOS MAKING A RARE APPEARANCE IN THE US FOR THIS EVENT.

4 CONCEPT BASED ON THE INCREDIBLE 'WORLD OF MCINTOSH' EXPERIENCE CENTER IN SOHO, NYC #THESOUNDHOUSE IS A 360-DEGREE LUXURY EXPERIENCE FEATURING GROUNDBREAKING BRANDS & VISIONARIES IN, MUSIC, ART, DESIGN AND ARCHITECTURE. THE ARIZONA EDITION OF THIS EXCLUSIVE POP-UP BRAND EXPERIENCE WAS CREATED IN COLLABORATION WITH EUROPEAN AND GLOBAL BRANDS INCLUDING MCINTOSH, SONUS FABER AND PAOLA LENTI AND THEIR ARIZONA-BASED PARTNERS & SHOWROOMS: LMC HOME ENTERTAINMENT & STUDIO3125 INTRODUCING #THESOUNDHOUSE

5 THE EXPERIENCE A TWO-DAY MULTI-EVENT FULLY IMMERSIVE LUXURY EXPERIENCE THAT INCLUDES ONE-OF-A-KIND EXPERIENCES & ACTIVITIES CURATED BY ELITE DESIGN BRANDS, CREATIVE CHEF-DRIVEN MEALS & MIXOLOGY EXPERIENCES, LUXURY VIP TRANSFERS AND TWO EXCLUSIVE MUSIC PERFORMANCES & CELEBRATIONS HOSTED BY LMC, MCINTOSH AND SONUS FABER LMC PRESENTS AN INVITE-ONLY VENUE WHERE GUESTS IMMERSED IN A MULTISENSORY BRAND EXPERIENCE. THE LMC SOUNDHOUSE IS A ONE-OF-A-KIND DESTINATION EXPERIENCE AT ONE OF THE MOST ICONIC REPRESENTATIONS OF ARCHITECTURE & DESIGN IN THE US, THE NORMAN LYKES HOUSE IN SCOTTSDALE, ARIZONA. A MULTI-SENSORY SHOWCASE OF MUSIC, ART, HISTORY, ARCHITECTURE AND DESIGN.

6 THE SOUNDS THE SIGHTS THE NORMAN LYKES HOUSE LMC SOUNDHOUSE POWERED BY MCINTOSH AND SONUS FABER THE VISIONARIES INSIDE THE MINDS OF ICONS LIVIO CUCUZZA CHIEF DESIGNER Sonus Faber CHARLIE RANDALL CEO World of McIntosh MIKE WARE JENNIFER WILKINSON FOUNDER FOUNDER/CREATIVE DIRECTOR LMC Home Entertainment Studio3125

7 THE ART OF SOUND DAY 1- MAY 31, :00PM THE ART OF SOUND BEGINS: Media check in followed by seated luncheon, brand introductions, education on Italian design and brands luncheon (Studio3125 showroom) 4:00PM: PHOTO CALL FOR THE SOUNDHOUSE/PHOTO OPPORTUNITIES OF THE FLW HOME: Media guests and photographers wishing to shoot photograph/video/social media content of the FLW House prior to the event are invited to do so at this time. Media teams may arrive at this time to establish positioning and begin setup for coverage of the evening's events. 5:00PM: THE SOUNDHOUSE EXPERIENCE: Invite-only VIP & media experience at the iconic Frank Lloyd Wright Norman Lykes House. The afternoon's programming includes Immersive Sound Experiences, Design + Art- + Music Presentations, Architecture + Design Home Tours followed by The Art of Sound Visionary Dinner and Cocktail Party 6:00PM HOME TOUR AND PRODUCT IMMERSION ROOMS OPEN: Media tour FLW home through interactive product immersion and experiences in 5 different areas of home - each room can focus on a different product experience/demo 6:45PM: SUNSET COCKTAILS + THE ART OF BOTANIC MIXOLOGY: Join The Art of Sound visionaries, designers, architects and media VIPs under the desert sky panoramic view as the sun sets over Phoenix to reveal the city's glittering lights. Botanic Mixology and Cocktails Hosted by True Nopal, Bottarga and Peroni. Global music presentation by Sonus Faber. 7:00PM VISIONARY DINNER: An evening feast for all the senses with artistic culinary design by surprise pop-up chef. Gourmet dinner and conversation with Luxury Industry Visionaries + Brand Designers + CEOs served around the pool with laser light art show and surprise live music entertainment. Outdoor lifestyle + design installation by Studio3125 & Paola Lenti. 8:15PM: COCKTAIL PARTY: Pool area and circular room reset for cocktail party with live DJ and unique entertainment for mind-blowing SOUNDHOUSE music experience 9:30PM VIP TRANSPORTATION: Courtesy VIP Transportation Provided by Studio3125

8 THE ART OF SOUND DAY 2 - JUNE 1, :00AM LEGENDS OF SOUND BRUNCH: A musical journey over brunch at Legendary Home Cinema and Entertainment Showroom in Scottsdale 10:30AM: SPECIAL CINEMA ROOM PRESENTATIONS 11:30AM SHOWROOM TOURS AND INTERVIEW SESSIONS: One-on-one media tours and interview sessions with designers, visionaries and CEOs from all brands 2:00PM: VIP TRANSPORTATION: Courtest VIP Transportation Provided by Studio3125 PLEASE NOTE: LUXURY GROUP TRANSPORTATION WILL BE AVAILABLE FOR ALL EVENTS AS WELL AS A VIP COURTESY VEHICLE THAT WILL BE ON CALL AT ALL TIMES DURING THE EVENTS. UBER AND LYFT TRANSPORTATION MAY ALSO BE PROVIDED BY THE HOSTS IF VIP TRANSPORTATION VEHICLE IS IN USE OR UPON INDIVIDUAL MEDIA REQUEST.

9 THE JOURNEY AN ALL-EXPENSE PAID LUXURY EXPERIENCE INCLUDING FLIGHT, HOTEL, MEALS, TRANSFERS AND ENTERTAINMENT HOSTED BY LMC, MCINTOSH & SONUS FABER THE ACCOMODATIONS 2 NIGHTS/3 DAYS AT AWARDWINNING MID-CENTURY MODERN DESIGN HOTEL (OPTIONAL 3RD NIGHT FOR FLIGHTS OF 5 HOURS OR MORE) HOTEL VALLEY HO

10 BOTANIC MIXOLOGY THE HOSTED EXPERIENCE ROUND TRIP UPGRADED AIRFARE 2 OR 3 NIGHTS STAY AT LUXURY DESIGN HOTEL 2 CHEF-PREPARED POOLSIDE HOTEL BREAKFASTS (OPTIONAL) 2 GOURMET CATERED LUNCHEONS 2 COCKTAIL PARTIES 1 DINNER PARTY ALL WATER/SOFT DRINKS,SNACKS LUXURY CHARTERED TRANSPORTATION 24H ON-CALL CHAUFFEUR CAR SERVICE EXCLUSIVE BRAND PRESENTATIONS AND LUXURY PRODUCT REVEALS PHOTO OPS/EXCLUSIVE INTERVIEWS LIVE MUSIC/ART/ENTERTAINMENT OPTIONAL ADDITIONAL FLW ADD-ON TOURS POST-EVENTPOOL PARTY (OPTIONAL) EXPERIENTIAL DESIGN ENVIRONMENTS COCKTAIL PARTIES UNEXPECTED ENTERTAINMENT VIP PARTY

11 PARTNERS & SPONSORS

12 JOIN US. RSVP DETAILS TO CONFIRM YOUR PARTICIPATION IN THE ART OF SOUND MEDIA EXPERIENCE FROM MAY 31-JUNE 1 PLEASE RSVP TO: THE BRAND CONSORTIUM PUBLIC RELATIONS

13 A c o + l a b production

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