Experience with buildings for tourist stays

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1 Experience with buildings for tourist stays

2 Aspasios in numbers +500 apartments 5 languages Multilingual website Barcelona Madrid San Sebastián Sevilla available on our website 4cities Aspasios Diagonal Style Aspasios Gran Vía 5 Aspasios Rambla Catalunya central apartment buildings in Barcelona with hotel-style services apartments Since 2005 offering short-term rentals in Barcelona Aspasios Aragó Executive English Español Français Nederlands Pусский 50,000 nights a team of 25 people Staff specialized in tourism marketing, maintenance, cleaning, and customer service Aspasios Urquinaona Design already booked

3 Buildings managed by Aspasios 68 Tourist apartments, full management 45 Tourist apartments, marketing only 17 Osi Residence 41 Long term leases 10 Diagonal Style 10 Vila Gràcia Sant Antoni Aragó Executive 23 Gran Via 7 Poble Sec 7 Les Arts 10 Valencia Style Rambla Catalunya 7 Ramblas Luxury Urquinaona Design Santa Caterina

4 Sales growth Thousands of Urquinaona + Aragó + Rambla Catalunya Ampliación Rambla Catalunya % 3, % 2, % 1, % 2,

5 The team - management Ezequiel Salzberg CEO ESADE MBA graduate. Professional experience at the Port of Barcelona. the Agbar Group. and as manager of law firm Pareja & Associats. Ezequiel has been the CEO of Aspasios since co-founding the company in Alex Ros Managing Director Studies in Business and Marketing and Sales Management at ESADE. Previous professional experience in La Caixa and the Agbar Group. He joined Aspasios in 2013 as Managing Director, with the aim of improving management control and boosting business development. Olga Molina CFO Degree in Economic Sciences. Formerly with the City Council of Barcelona and with the Agbar Group. Since the founding of Aspasios, Olga has been responsible for accounting, administration, and the financial management of the company. Roberto Corradino Marketing Online Director Degree from Técnica Industria. Professional experience as marketing manager at TheSecondPlane s.r.l.y. PatricVAter sl. Entrepreneur in the residential and commercial real estate sector, specializing in tourism. Director of Online Marketing at Aspasios. Mariana Guibourg Director of Operations (COO) Trained architect. Professional experience includes architecture and construction project management. Professor of architecture at the Universitat Ramón Llull. At Aspasios, Mariana manages in-house customer service and directs interior maintenance projects. Pilar Rodriguez Real estate area manager Diploma in Hospitality Management from the Lausanne Hotel School. She has worked in various sales and hotel chains recently in real estate in Barcelona. She speaks French and English and joined Aspasios in 2013.

6 Management of tourist apartment buildings Aspasios has proven experience in managing these types of establishments. The quality of its service has earned it a well-deserved reputation. Buildings managed by Aspasios and advertised on booking.com 2010 Urquinaona Design 2011 Aragó 2012 Rambla Catalunya Rambla Catalunya Urquinaona Design Aragó

7 Management results 2013 Occupancy rate Aspasios Competitors in Bcn 42 Rambla Arago Urquinanona Apartur average* Jan 46,1% 46,9% 59,9% 39,2% Feb 70,2% 49,0% 90,1% 54,1% Mar 73,7% 38,9% 78,9% 57,0% April 82,8% 75,3% 82,1% 65,9% May 83,8% 78,2% 79,3% 66,8% June 79,8% 85,6% 79,7% 74,0% July 85,4% 95,6% 91,9% 79,9% Aug 91,9% 87,4% 92,3% 80,8% Sept 84,7% 83,5% 82,1% 72,1% Oct 93,0% 83,9% 90,7% 71,5% Nov 78,9% 43,0% 43,0% 48,7% Dec* 74,1% 48,6% 59,0% 41,4% Total/Average 78,7% 68,0% 77,4% 62,6% * The data provided by Apartur was obtained through an operator questionnaire. Approximately 1400 apartments were surveyed

8 Our concept A boutique hotel with apartment-style accommodation A new building or an old building with quality construction. Intelligent refurbishment that respects the original design. Fully equipped, with quality decor. Key Factors for Success Quality product: well thought-out and executed refurbishment. Good location in relation to tourist spots and transport links. Differentiation by quality added value: - Better than hotels, for: space, capacity, kitchen. - Better than other apartment buildings for: services (daily cleaning, reception desk, Satellite TV, parking deals, terrace or pool). Bright and motivated customer service staff. Competitive pricing, with an upward trend.

9 Necessary fittings and equipment Apartments 1, 2 or 3 bedrooms. Air conditioning + heating. High quality single beds and wardrobes in each room. Spacious and comfortable living room. TV, DVD player, ipod docking station. Kitchen, fully equipped with quality appliances and equipment. Safe. Quality interior design (lighting, blinds, headboards, bathrooms, finishings, paintings on walls). Telephone/internet. Satellite TV aerial(s). Access via electronic key cards. Common areas Access to the building with an electronic key card Lounge Reception desk Swimming pool or furnished terrace or garden are highly recommended Storage area for materials Washer/Dryer

10 Marketing Model This will follow the hotel (revenue management) hotel Taking into consideration the prices offered by the competition, the relative positioning of our product in relation to that of our competitors, our sales and historical demand. The distribution would have four axes Large accommodation distributors (Booking.com, Expedia, Tui, Orbitz, HRS), integrated with Aspasios via channel management software. Apartment building website, referenced on Tripadvisor (e.g. Aspasios.com website, with an extensive network of affiliates and distributors specializing in apartments, all integrated using XML. Loyalty and word of mouth, provided by outstanding, varied marketing tools designed to attract recommendations.

11 Customer Service Included in the price advertised 24/7 check-in. High quality bed linen and towels (Egyptian cotton). Welcome Kit: bottle of wine, snacks, mineral water, coffee, tea and milk you for your first breakfast. Other equipment in apartments: cosmetics kit, cleaning kit. Daily housekeeping (sheets changed every 3 nights; towels on request). Reception desk open daily. Wired & wireless Internet. Free buffet of coffees, teas and snacks. Newspapers and magazines. Fresh flowers. Optional (billed separately) Breakfast pack, gourmet pack. Toddler kit: cot, highchair, plastic cutlery, hand-blender. Airport transfer. Parking near the building (with our partners). Gym (with our partners not in the building). Other services with our partners: tickets, bicycles. Laundry and dry cleaning. Fax, photocopying.

12 Our proposal Investment The owner makes the investment in the building and its equipment. Aspasios can advise the investor in selecting the right building and throughout the purchase process. We also have resources to handle the building project, the construction management and the interior design. The operator is responsible for the corporate image of the establishment, including the development of a website, and the provision of consumables, such as sheets and towels. Revenue Model This is negotiated case by case. There are several models: (a) the owner receives a fixed monthly amount; (b) the owner receives a variable amount depending on sales, or (c) a combination of the two previous models Revenues from optional services go to the operator, which takes care of all aspects of them. Expenses All operating expenses are paid by the operator. The only costs to the owner are those pertaining to ownership: home insurance, municipal and other taxes, condominium fees, as well as major maintenance work (paint, finishings and equipment).

13 apartments Corporate housing, vacation rentals & hotel management More information: Ezequiel Salzberg T. (+34) This document cannot be considered a commercial offer