THE WORLD S MOST DESIRED HOMES BROUGHT TO YOU BY LONG & FOSTER AND CHRISTIE S.
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1 THE WORLD S MOST DESIRED HOMES BROUGHT TO YOU BY LONG & FOSTER AND CHRISTIE S.
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3 Your home is one of a kind your REALTOR should be too. With Long & Foster on your side, you ll not only gain access to the resources and expertise needed to set your luxury home apart from the competition, but also benefit from the strength and extraordinary service of one of the leading luxury real estate firms in the Mid-Atlantic and Northeast. Service beyond the ordinary... Building on our decades-long reputation for unsurpassed service and industry expertise, Long & Foster is poised to cater to the unique expectations of today s luxury real estate client. With experts in mortgage, title, insurance and property management services, the Long & Foster family of companies provides everything you need when buying or selling a luxury home. Exposure beyond measure... When it comes to exposing your property to luxury buyers around the world, there is no equal. With a dynamic global marketing strategy, we showcase your luxury home everywhere luxury buyers shop online, all over. From conventional buyers who prefer print to online shoppers using their mobile devices, we make sure every potential buyer in your area and around the world has a window seat to your property. Power beyond compare... Our powerful luxury partnerships with Christie s International Real Estate, Luxury Portfolio International and Who s Who in Luxury Real Estate, coupled with our knowledge and expertise, produce incomparable results in today s luxury marketplace locally, nationally and globally. When you work with the #1 seller of luxury homes 1, you can rest assured that your home will receive the care and attention it deserves. Results beyond expectation... We excel at delivering what today s luxury clients have come to expect from a real estate partner quality service, unparalleled market knowledge and, most of all, results. We bring more luxury buyers and sellers together than any other real estate company in the Mid-Atlantic 1, and we are among the luxury leaders in the Northeast results we will expand upon in the sale of your luxury home. We look forward to demonstrating our dedication and expertise to you, our client. P. Wesley Foster, Jr. Chairman and CEO The Long & Foster Companies Jeffrey S. Detwiler President and COO The Long & Foster Companies
4 The knowledge and reputation you expect as a luxury client The key to marketing your luxury property is finding a uniquely qualified partner who understands the luxury residential market. There s a reason why Long & Foster sells more $1 million and above homes than our nearest competitors by far 1.
5 No one has more expertise selling luxury homes than Long & Foster. Our goal is to complete the sale of your property in the shortest possible time frame. Our associates are here to assist you in realizing the maximum market price possible and to provide you the highest level of service attainable. 24% Percent of Luxury Homes Bought and Sold #1 in the Mid-Atlantic Region 10% 7% 7% 4% Washington Fine Properties Coldwell Banker Residential/NRT Sotheby s International Realty/TTR McEnearney Associates
6 Powerful luxury partnerships Bringing only the most qualified buyers to your door When we represent your luxury home, the world will know. Through affiliations with Christie s International Real Estate, Who s Who In Luxury Real Estate and Luxury Portfolio International, we are strategically positioned to expose your home to the most discerning buyers worldwide. All luxury affiliations are not the same. By partnering with Long & Foster Luxury Homes, you ll garner global reach through a proven network, ensuring your home receives the care and attention it deserves.
7 The largest international network of independent real estate companies specializing in luxury properties. The luxury arm of Leading Real Estate Companies of the World. A collection of the finest luxury real estate brokers and firms from around the globe.
8 POWERFUL LUXURY PARTNERSHIPS Only Long & Foster offers the power of the Christie s brand 2 ChristiesRealEstate.com Christie s International Real Estate is the largest international network of independent real estate companies specializing in luxury properties and the only real estate network owned by a fine art auction house. Christie s International Real Estate offers a unique synergy with the Christie s auction business, giving your property exposure to the highest caliber of auction-goers via Christie s sales rooms, websites and auctions worldwide. As an exclusive affiliate of Christie s International Real Estate 2, only we can offer our luxury clients the global benefits of this partnership. All Long & Foster properties priced over $1 million are automatically placed on ChristiesRealEstate.com and receive immediate global exposure.
9 CHRISTIE S INTERNATIONAL REAL ESTATE Reaching high-net-worth buyers to find the perfect one for your luxury home The reach, success and commitment to command results 132+ affiliated brokerages with 935+ offices worldwide 25,000+ sales associates in 42+ countries The only real estate network owned by a fine art auction house Admittance to the network is by invitation-only to companies with proven records of success in high-value home sales Setting the luxury standard at ChristiesRealEstate.com Average list price: $4.1 million ** Percentage of properties valued $1M-$3M: 66% ** Percentage of properties valued $3M-$5M: 16% ** Percentage of properties valued $10M-$20M: 5% ** **Source: The information herein is derived from Christie s International Real Estate-Web Statistics Fact Sheet-As reported for Quarter 3, Although the information is believed to be accurate, it is not warranted and you should not rely upon it without verification.
10 POWERFUL LUXURY PARTNERSHIPS Bringing you a global network of the best real estate firms All working together to sell your home Leading Real Estate Companies of the World is comprised of the best-known local, national and international real estate firms with a network of 500+ premier real estate companies and 120,000+ sales associates in nearly 50 countries. We receive inbound clients from our fellow 120,000+ network associates in nearly 50 countries clients who may be interested in purchasing your home. As soon as your home is listed with Long & Foster, it is featured on the websites of the top real estate firms in the world. Your home will garner maximum attention from qualified luxury buyers through Long & Foster and the Leading Real Estate Companies of the World s vast network of leading real estate firms. LeadingRE.com
11 POWERFUL LUXURY PARTNERSHIPS Expanding our reach for you To access a network of high-end clientele LongandFoster.LuxuryPortfolio.com Luxury Portfolio International is the luxury face of Leading Real Estate Companies of the World. It is the largest global network of premier locally branded companies dominated by many of the world s most powerful independent luxury brokerages. This broker network encompasses over 500 companies, 3,500 offices and 120,000 associates producing $314 billion in sales last year, with over 1 million transactions in over 50 countries. LuxuryPortfolio.com features 25,000+ properties, including Long & Foster s luxury listings, giving them maximum exposure to high-net-worth clientele globally.
12 POWERFUL LUXURY PARTNERSHIPS Another layer of superior service Marketing your home through the finest luxury real estate brokers around the globe Who s Who in Luxury Real Estate is a collection of the finest luxury real estate brokers and firms from around the globe. LuxuryRealEstate.com Membership is by invitation only and is limited to the best companies in the real estate industry. Through our membership, your luxury home will be showcased on LuxuryRealEstate.com. Who s Who In Luxury Real Estate s premier publication, Luxury Real Estate magazine, features some of the world s most exclusive homes for sale, giving you more avenues for international exposure.
13 We understand the luxury market like no one else Providing you with the information you need to make an informed decision To help our clients make better informed real estate decisions, we publish our exclusive Long & Foster LuxInsight, a luxury housing update that provides a broad overview of real estate market trends for luxury properties. With statistics on sale prices, inventory, housing demand, new listings and more, you can stay current on the latest luxury market conditions in your area. LuxInsight is available for major regions across the Mid-Atlantic and Northeast, including: Washington, D.C. Baltimore, MD Philadelphia, PA Richmond, VA Hampton Roads, VA Raleigh-Durham, NC Wilmington, DE and more Access our LuxInsight reports on the Long & Foster Newsroom: newsroom.longandfoster.com
14 Leave no stone unturned When it comes to presenting your property to luxury buyers locally and around the world, there is no equal. With a multimedia approach to marketing your property, we capture buyers where they shop. From conventional buyers who prefer print to online shoppers using their mobile devices, we make sure every potential buyer in your area and around the world has a window seat to your property. Long & Foster Luxury Homes magazine (print and online) The Wall Street Journal Mid-Atlantic, National, Europe and Asia markets (print and online) Christie s International Real Estate magazine (print, online, direct mail) Luxury Portfolio magazine (print and online) Unique Homes magazine Major market newspapers and magazines, including The Washington Post, Baltimore Sun, Philadelphia Inquirer, Richmond Times Dispatch and many more
15 Choose maximum exposure when selling your luxury home More Exposure Means More Potential Buyers Choose a real estate company that believes in maximum exposure for your home not a company that limits your home s exposure to the most qualified buyers by keeping it private within their firm. A greater number of potential buyers equal a greater number of interested buyers. And a greater number of interested buyers brings a quicker sale and, in most cases, a higher sales price. Know the Risks of a Private Exclusive Listing A Private Exclusive Listing can sound appealing by limiting traffic to your home and promising a quick sale. But, in many cases, a Private Exclusive Listing may be in the best interest of the real estate broker and not in the best interest of the seller: Local, National and Global Exposure We maximize exposure for your property locally, nationally and globally creating awareness of your home and its unique value to potential buyers and real estate agents among all firms not limiting exposure by keeping it private. We're Everywhere Buyers Are Looking We reach more qualified buyers through our comprehensive marketing programs, all designed to reach the maximum number of buyers where they shop today. Simply put we re everywhere buyers are looking in print, online, mobile, video and more. Limits marketing exposure Limits the pool of qualified buyers and agents Reduces demand for your home
16 Showcasing your property through a vast online network When you place your luxury home in our hands, you can know with confidence that your home will be exposed to a worldwide audience of affluent buyers. Strengthened by the partnerships with our luxury affiliates, Long & Foster accesses an audience of prominent home buyers, affluent investors, today s business leaders and other qualified luxury home buyers. Exposure to luxury buyers in 200+ countries Online exposure to over 7 million luxury real estate buyers Couple that with exposure on more than 50 primary real estate websites, more than 400 secondary sites and thousands of Long & Foster agent websites and the result is simple your property is everywhere luxury buyers are searching. BaltimoreSun.com ChristiesRealEstate.com** ClrSearch.com Enormo.com ErealInvestor.com LongandFoster.com/LuxuryHomes* Express.Realquest.com FrontDoor.com Google.com HomeAway.com HomeFinder.com Homes.com HomesDatabase.com HomesInYourTown.com HomePath.com HomeTourConnect.com HomeWinks.com Hotpads.com HouseHunt.com HUDSeeker.com LacazeMeredith.com LakeHomesUSA.com LeadingRE.com LearnMoreNow.com LuxuryPortfolio.com* LuxuryRealEstate.com* MyNewPlace.com OpenHouse.com Philly.com PropertyPursuit.com PropertyShark.com RealEstate.AOL.com RealEstateBook.com RealEstateCentral.com RealEstate.Yahoo.com Realtor.com RealtyStore.com RealtyTrac.com Relocation.com Trulia.com USHud.com Vast.com WallStreetJournal.com WashingtonPost.com Zillow.com ZingHome.com *For listings priced at $1 million and above only. **For listings priced at $1 million and above, and in select areas only. Not all MLSs participate in the data feeds to these sites. Please check with your REALTOR. Long & Foster has a business relationship with the above companies at the time of this printing. Such relationships are subject to change without notice.
17 Long & Foster Luxury Homes magazine draws attention to all our luxury homes With Long & Foster, your home will have the opportunity to be showcased in style and grandeur in our proprietary Luxury Homes magazine. Rich in stunning photography and exquisite details, this publication paints a complete picture of your home s charm for every reader. Distributed four times annually to more than 120,000 individuals in the Mid-Atlantic through insertion in The Wall Street Journal An extensive online campaign targets luxury clients with a household income of more than $250,000 throughout the Mid-Atlantic and the top 10 cities nationally The online campaign drives traffic to the Long & Foster Luxury Homes magazine e-book and the website where each property is showcased
18 Our family of services working together for you Providing all you need before, during and after your transaction We make it simple for you to achieve your real estate goals. From contract to closing and beyond, we make it easy to navigate the real estate process by seamlessly providing all you need before, during and after your transaction. Whatever your real estate needs, we have a team of experts to you help you reach your goals. Long & Foster Real Estate Prosperity Home Mortgage, LLC Long & Foster Settlement Services Long & Foster Insurance Long & Foster Property Management Long & Foster Corporate Real Estate Services Long & Foster Commercial Division 1. In the Mid-Atlantic region. Source: Information included in this report is based on data supplied by MRIS and its member Association(s) of REALTORS, who are not responsible for its accuracy. Does not reflect all activity in the marketplace. January 1, 2014 December 31, Percentages are rounded to the nearest whole number. Information contained in this report is deemed reliable but not guaranteed, should be independently verified, and does not constitute an opinion of MRIS or Long & Foster Real Estate, Inc All rights reserved. Christie s International Real Estate in select areas. 2. In select areas.
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20 LongandFoster.com/LuxuryHomes All information deemed reliable but not guaranteed. LF1013
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