COMPETITIVE ADVANTAGES OF OUTDOOR TV NETWORK
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- Dustin Crawford
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2 COMPETITIVE ADVANTAGES OF OUTDOOR TV NETWORK Reaching the active local workforce and tourists effectively Broadcasting audiovisual commercial messages along with attractive infotainment Enabling interactive and live-feed programs Eliminating banner wastage and conserving energy
3 Cheung Sha Wan Plaza, 833 Cheung Sha Wan Road, Cheung Sha Wan, KLN, HK Broadway Cinema, 6-12 Sai Yeung Choi St. South, Mongkok, KLN, HK One Pacific Centre, 414 Kwun Tong Road, Kwun Tong, KLN, HK Chungking Mansions, Nathan Road, Tsim Sha Tsui, KLN, HK Hilton Place, 96 Granville Road, Tsim Sha Tsui, KLN, HK Sunshine Plaza, Jaffe Road, Wan Chai, HK Infinitus Plaza, 199 Des Voeux Road Central, HK JP Plaza, No. 22 Paterson Street, Causeway Bay, HK Times Square, Russell Street, Causeway Bay, HK Butterfly on LKF, 23 D Aguilar Street, Lan Kwai Fong, Central, HK C.L.I. Building, 313 Hennessy Road, Wan Chai, HK OUTDOOR TV GEOGRAPHICAL COVERAGE
4 Kowloon Largest LED billboard in Tsim Sha Tsui targeting locals and tourists Surrounded by shopping malls and 5-star hotels
5 MODY ROAD 麼地道 Tsim Sha Tsui isquare 國際廣場 PEKING ROAD 北京道 THE KOWLOON HOTEL 九龍酒店 MIDDLE ROAD NATHAN ROAD 彌敦道 中間道 HOLIDAY INN GOLDEN MILE HOTEL 金域假日酒店 CHUNGKING MANSIONS 重慶大廈 CTV, Chungking Mansions, Nathan Road, Tsim Sha Tsui, KLN, HK THE PENINSULA HONG KONG 半島酒店 Size m (W) 4. 8 m ( H ) Audience Flow Approx. 320,000 daily Operation Hours Mon to Sun 08:00 to 24:00 (Total: 16 hours per day) Airtime Rate HK$50,000/ week (180 sec per operation hour) Watch Video
6 Kowloon First gigantic advertising LED display in Tsim Sha Tsui East targeting locals and tourists Surrounded by office buildings, hotels, upscale restaurants and nightlife hotspots
7 HTV, Hilton Place, 96 Granville Road, Tsim Sha Tsui, KLN, HK TOYO MALL 尖東廣場 ENERGY PLAZA 幸福中心 HILTON PLACE 希爾頓大廈 PENINSULA CENTRE 半島中心 THE ROYAL GARDEN 帝苑酒店 REGAL KOWLOON HOTEL 威老道 富豪九龍酒店 MODY ROAD 麼地道 HONG KONG SCIENCE MUSEUM 香 科學館 GRANVILLE ROAD EAST OCEAN HARBOUR CENTRE CRYSTAL 東海商業中心 CENTRE 晶中心商場 NEW MANDARIN PLAZA URBAN COUNCIL 新文華中心 CENTENARY GARDEN SOUTH SEAS 市政局百週年 CENTRE 紀念花園南洋中心 加連 Tsim Sha Tsui Size 7.0 m (W) 8.2 m ( H ) Audience Flow Approx. 120,000 daily Operation Hours Mon to Sun 08:00 to 23:00 (Total: 15 hours per day) Airtime Rate HK$18,000/ week (180 sec per operation hour) Watch Video
8 Kowloon Landmark LED billboard in Mongkok targeting young and trendy consumer group Located at the busiest street surrounded by AV product, telecom and sportswear shops
9 Mongkok BTV, Broadway Cinema, 6-12 Sai Yeung Choi Street South, Mongkok, KLN, HK NATHAN ROAD 彌敦道 SHANTUNG STREET HOLLYWOOD PLAZA 荷李活商業中心 SOY STREET SAI YEUNG CHOI STREET SOUTH 西洋菜南街 山東街 MONGKOK BROADWAY CINEMA 旺角百老匯戲院 豉油街 TUNG CHOI STREET 通菜街 Size m (W) 4. 6 m ( H ) Audience Flow Approx. 200,000 daily Operation Hours Mon to Sun 10:00 to 23:00 (Total: 13 hours per day) Airtime Rate HK$40,000/ week (180 sec per operation hour) Watch Video
10 Kowloon Largest LED billboard in West Kowloon commanding supreme exposure Landmark shopping mall adjacent to Lai Chi Kok MTR Station
11 CASTLE PEAK ROAD 青山道 Lai Chi Kok LIFUNG TOWER 利豐大廈 大南西街 LTV, Cheung Sha Wan Plaza, 833 Cheung Sha Wan Road, Lai Chi Kok, Kowloon CHEUNG LAI STREET 長荔街 CHEUNG SHA WAN ROAD 長沙灣道 CHEUNG SHA WAN PLAZA 長沙灣廣場 CHEUNG SHUN STREET 長順街 TAI NAN W STREET Size m (W) 7. 4 m ( H ) Audience Flow Approx. 200,000 daily Operation Hours Mon to Sun 08:00 to 22:00 (Total: 14 hours per day) Airtime Rate HK$48,000/ month (5 minutes per operation hour) Watch Video
12 Kowloon Adjacent to Kwun Tong MTR station with high traffic flow Surrounded by shoppning malls and office buildings targeting locals and business executives
13 APM 創紀之城五期 ONE PACIFIC PLACE 亞太中心 OTV, One Pacific Centre, 414 Kwun Tong Road, Kwun Tong, KLN., HK 觀塘道 KWUN TONG ROAD KWUN TONG LINE 觀塘 觀塘道 KWUN TONG ROAD TUNG YAN STREET 同仁街 YUE MAN MANSION 裕民坊大廈 YUE MAN SQUARE 裕民坊 YUE WAH MANSION 裕華大廈 Kwun Tong Size 6. 8 m (W) 4. 9 m ( H ) Audience Flow Approx. 200,000 daily Operation Hours Mon to Sun 08:00 to 23:00 (Total: 15 hours per day) Airtime Rate HK$18,000/ week (180 sec per operation hour) Watch Video
14 Hong Kong Island Located at the central business district targeting business executives, expatriate and tourists Surrounded by high-end shopping malls, hotels and financial institutions
15 FOUR SEASONS HOTEL HK DTV, Infinitus Plaza, 199 Des Voeux Road Central, HK SHUN TAK CENTRE 信德中心 文華里 MAN WA LANE 干諾道中 WING ON CENTRE 永安中心 RUMSEY STREET INFINITUS PLAZA 無極限廣場 DES VOEUX ROAD C 林士街 CONNAUGHT ROAD C GOLDEN CENTRE 金龍中心 WING WO STREET 永和街 IFC 國際金融中心 SINCERE DEPT. STORE 先施百貨 德輔道中 GILMAN STREET 機利文街 Central Size 6. 4 m (W) m ( H ) Audience Flow Approx. 200,000 daily Operation Hours Mon to Sun 08:00 to 23:00 (Total: 15 hours per day) Airtime Rate HK$28,000/ week (180 sec per operation hour) Watch Video
16 Hong Kong Island Located at one of the busiest intersections in Causeway Bay targeting locals and tourists Surrounded by shopping malls, cinemas and 5-stars hotels
17 JTV, JP Plaza, No. 22 Paterson Street, Causeway Bay, HK SOGO 崇光百貨 FASHION WALK 名店坊 YEE WO STREET 怡和街 PATERSON STREET 百德新街 CAUSEWAY PLACE 銅鑼灣地帶 GREAT GEORGE STREET 記利佐治街 Pedestrians-only Street 行人專用區 JP PLAZA 翡翠明珠廣場 HANG LUNG CENTRE 恒隆中心 WINDSOR HOUSE 皇室大廈 Causeway Bay Size m (W) 4. 6 m ( H ) Audience Flow Approx. 240,000 daily Operation Hours Mon to Sun 08:00 to 24:00 (Total: 16 hours per day) Airtime Rate HK$40,000/ week (180 sec per operation hour) Watch Video
18 Hong Kong Island One of the largest LED billboards in the district targeting business executives and affluent households Wan Chai district residents have highest education level and second highest household income in HK (Census 2017)
19 GLOUCESTER ROAD 告士打道 AXA CENTRE 安盛中心 JAFFE ROAD LOCKHART ROAD TONNOCHY ROAD 杜老誌道 謝斐道 CHINA ONLINE CENTRE 中國網絡中心 駱克道 C.L.I. BUILDING 中國人壽大廈 MARSH ROAD 馬師道 WTV, C.L.I. Building, 313 Hennessy Road, Wan Chai, Hong Kong HENNESSY ROAD CC WU BUILDING 集成中心 CNT TOWER 北海中心 軒尼詩道 Wan Chai Size m (W) 7. 9 m ( H ) Audience Flow Approx. 180,000 daily Operation Hours Mon to Sun 08:00 to 22:30 (Total: 14.5 hours per day) Airtime Rate HK$58,000/ month (5 mins per operation hour) Watch Video
20 Hong Kong Island Largest LED media in the heart of Lan Kwai Fong targeting high-spending executives, professionals, expatriates, overseas students and tourists Surrounded by high-end entertainment outlets, 5-star hotels and class A commercial buildings
21 Queen's Road Central 皇后大道中 Hing Wai Building 興瑋大廈 Stanley St 士丹利街 Century Square 世紀廣場 Wellington St 德己立街 Entertainment Building 娛樂行 威靈頓街 LKF, Butterfly on LKF, 23 D Aguilar Street, Lan Kwai Fong, Central, HK Butterfly on LKF 晉逸蘭桂坊精品酒店 D Aguilar St LKF 蘭桂坊 Central Size Top Left 9.8 m (W) 5.5 m ( H ) Top Right 5.7 m (W) 9.1 m ( H ) Bottom 5.0 m (W) 11.5 m ( H ) Audience Flow Approx. 100,000 daily Operation Hours Mon to Sun 12:00 to 24:00 Airtime Rate HK$580,000/ month (55 mins per operation hour) Watch Video
22 Hong Kong Island Landmark LED billboard in Causeway Bay targeting locals and tourists
23 PLAZA 年廣場 SOUNDWILL PLAZA 金朝陽中心 TSTV, Times Square, Russell Street, Causeway Bay, HK TIMES SQUARE 時代廣場 SHARP STREET EAST 霎東街 RUSSELL STREET 羅素街 勿地臣街 MATHESON STREET LEE THEATRE PLAZA 利園中心 波斯富街 PERCIVAL STREET Causeway Bay Size 12.8 m (W) 9 m ( H ) Operation Hours Mon to Sun 10:00 to 22:00 (Total: 12 hours per day) Airtime Rate HK$38,000/ week (180 sec per operation hour)
24 Hong Kong Island One of the scarcely available rooftop LED spectaculars facing the Victoria Harbour
25 KOWLOON OCEAN TERMINAL THE PENINSULA 海運大廈 HONG KONG 半島酒店 IFC CENTRAL GOVT. OFFICES 政府總部 STAR FERRY PIER 天星碼頭 SUN HUNG KAI CENTRE 新鴻基中心 INTERCONTINENTAL HOTEL 洲際酒店 VICTORIA HARBOUR STV, Sunshine Plaza, Jaffe Road, Wan Chai, HK HSBC Headquarters Building HARCOURT HOUSE 夏愨大廈 ADMIRALTY SUNSHINE PLAZA 三湘大廈 WAN CHAI ELIZABETH HOUSE 伊利莎伯大廈 CAUSEWAY BAY Wan Chai Size m (W) 9. 6 m ( H ) Operation Hours Mon to Sun 08:15 to 00:45 (Total: 16 hours 30 minutes per day) Watch Video
26 INFOTAINMENT TITLE SPONSORSHIP
27 INFOTAINMENT TITLE SPONSORSHIP GENERAL NEWS TITLE SPONSORSHIP Bringing real-time infotainment to the audience on the move ENTERTAINMENT NEWS TITLE SPONSORSHIP Grabbing attention from general public by featuring celebrities and artists
28 INFOTAINMENT TITLE SPONSORSHIP WEATHER REPORT TITLE SPONSORSHIP Bringing instant weather updates and forecasts to the audience on the move HANG SENG INDEX TITLE SPONSOSHIP Attracting investors witht real-time stock market information
29 INFOTAINMENT TITLE SPONSORSHIP TIME CHECK TITLE SPONSOSHIP Enabling frequent brand exposure at regular time intervals
30 LIVE & INTERACTIVE PROGRAM
31 LIFE & INTERACTIVE PROGRAM LIVE BROADCAST SERVICE China Unicom Product Launch BTV A most-anticipated street party hosted by China Unicom kicked off right in front of the gigantic LED TV along Sai Yeung Choi Street South, the most crowded pedestrians-only street in Mongkok. To introduce a newly-launched service, dozens of sexy dancers were performing vigorously and inviting everyone on the street to join them, which made the vicinity an exceptionally happening one. The whole event was aired LIVE on the LED TV. The event had also drawn attention of the press that had enhanced the brand exposure of China Unicom.
32 LIFE & INTERACTIVE PROGRAM 3D GOLD GRAND OPENING BOC EXPO 2018 LONGINES EVENT
33 LIFE & INTERACTIVE PROGRAM Why interactive marketing? ATTRACTIVE Guarantee audience attention ENGAGING MEMORABLE Create fun and happiness Imprint branded experience
34 ALL-IN-1 PROMO VAN
35 PROMO VAN
36 ALL- IN-1 PROMO VAN LED Display: A high-resolution LED display is equipped on the body of the PromoVan, enabling the broadcast of client s promotional materials to attract public eyeballs. Customizable Exhibition Space: A spacious interior of the PromoVan can be customized to become an event marketing venue for different promotional purposes. Live Performance Stage: An extendable mini stage is installed at the back of the PromoVan to maximize exposure of any live performance and celebrity appearance.
37 ALL- IN-1 PROMO VAN Size 150 LED Display 3. 3 m (W) 1. 8 m ( H ) 65 LCD Display 1. 5 m (W) 0. 9 m ( H ) Material Deadline: 14 working days in advance Operation Hours Event Package Rate Inclusive of : Any 8 hours from 12:30 to 22:30 daily HK$60,000/ weekend (Fri to Sun) HK$120,000/ week HK$180,000 for 2 weeks - Driver - Fuel cost - Custom Exterior sticker - Tunnel toll - Technical suppourt *Customized routing as per client request. Equipment/ Features LED Display (Outside) LCD Display (Inside) Stairs Speakers (Outside) Speakers (Inside) Internet Notebook Computer DVD Player TV Antenna (HD) Air-Conditioners Passenger Capacity 150 Lighthouse 4mm LED Display 65 LG 4K (3D) LCD TV Left / Right / Rear Yes Yes 4G LTE Yes Yes Yes Yes 5 (excluding driver) Add-on services : - Design service - Event organization - Promoters recruitment *At preferential rate
38 VEHICLE DIMENSIONS ( Measurement in mm ) Right LED Panel 膠邊 3560 Left K LCD TV
39 OUTDOOR BILLBOARD
40 C A ARGYLE Kowloon CENTRE Mega-sized billboards in Mongkok targeting locals and tourists Facing the busiest Nathan Road and Sai Yeung Choi Street South
41 Mongkok FIFE STREET 快富街 Argyle Centre, 688 Nathan Road, Mongkok, KLN, HK E F D 彌敦道 NATHAN ROAD A C ARGYLE CENTRE 旺角中心 ARGYLE SREET D 亞皆老街 E F 西洋菜南街 SAI YEUNG CHOI STREET SOUTH 通菜街 TUNG CHOI STREET Material Size (W) x (H) Display Size (W) x (H) Billboard Rate A 20.9 m x m 20.8 m x m HK$ 198,000/ month C 6.5 m x m 6.4 m x m HK$ 48,000/ month D 7.4 m x m 7.3 m x m HK$ 48,000/ month E m x m m x m HK$ 68,000/ month F m x m m x m HK$ 68,000/ month
42 JP Hong Kong PLAZA Island Billboard at the heart of Causeway Bay targeting locals and tourists Located at the entrance of pedestrians-only street surrounded by shopping centres
43 Causeway Bay JP Plaza, 30 Paterson Street, Causeway Bay, HK SOGO 崇光百貨 FASHION WALK 名店坊 YEE WO STREET 怡和街 PATERSON STREET 百德新街 CAUSEWAY PLACE 銅鑼灣地帶 JP PLAZA 翡翠明珠廣場 GREAT GEORGE STREET 記利佐治街 HANG LUNG CENTRE 恒隆中心 WINDSOR HOUSE 皇室大廈 Pedestrians-only Street 行人專用區 5 Columns (Solid Sticker Film) Material Size (W) x (H) Display Size (W) x (H) Billboard Rate Approx. 7.4 m x 8.9 m Approx. 7.3 m x 8.8 m HK$ 328,000/ month
44 MATERIAL REQUIREMENTS Video Material Banner Artwork Video Material: Material Deadline: Banner Artwork: 7working days in advance MPEG2 MPEG4 AVI ( ) WMV ( WMV8 ) H.264 DV-AVI WMV9 Minimum resolution should be 1920 x 1080 For SWF (Flash) file, content resolution must be exactly the same as screen display resolution Censorship: 7working days in advance The Advertiser shall submit the Certificate of Exemption under the Film Censorship Ordinance (Cap. 392) of the respective broadcasting material for JM Network s record 7 working days before the broadcasting date. Material Deadline: 14 working days in advance Information contained in this rate card is for reference only and subject to change without prior notice JM Network Limited. All rights reserved.
45 Unit C & D, 8/F, Tong Yuen Factory Building, 505 Castle Peak Road, Kowloon
Click Here for the Latest Version Online
Click Here for the Latest Version Online Reaching the active local workforce and tourists effectively Broadcasting audiovisual commercial messages along with attractive infotainment Enabling interactive
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