Real Estate Services Proposal

Transcription

1 Real Estate Services Proposal Prepared Especially for: SE 8th ST Suite 200 Bellevue WA For marketing the property located at: Prepared by: Real Estate Broker RE/MAX Eastside Brokers, Inc SE 8th ST Suite 200 Bellevue WA Statement If your home is currently listed with a real estate broker, this is not a solicitation of that listing. This is not a solicitation for a listing if your property is already listed with a broker RE/MAX International, Inc. All rights reserved.

2 11555 SE 8th ST Suite 200 Bellevue WA Dear : Our records indicate that your property listing has recently expired from the Multiple Listing Service. There is probably nothing more frustrating than not having your property sell after you've made plans, prepared your property for sale and endured the inconvenience of showings. I have put together the enclosed material for your review. It contains information on RE/MAX Eastside Brokers, Inc. and how I propose to market your property. I will contact you so we can discuss how RE/MAX Eastside Brokers, Inc. and I can be of assistance to you in marketing your home. Selling your home in as short a time as possible, for the maximum price possible is our goal! Sincerely, Real Estate Broker, REALTOR

3 Seller Questionnaire Frequently when a listing expires, a seller may consider selling his property himself. To sell your property without the assistance of a qualified real estate sales associate, you should be able to answer an unqualified YES to each of the following questions. As you go through these items, remember that a professional real estate sales associate is skilled in every area. PRICE NO YES Do I have sufficient data to price my property realistically? Am I familiar with what comparable properties have sold for recently and what adjustments to those amounts I would need to make for my property? LEGAL NO YES Can I draw proper contracts, recognize unreasonable contingencies, understand disclosure and agency relationships? Would I be on sound legal ground if conflicts arose? NEGOTIATIONS NO YES Can I handle the natural conflict of interest when working directly with a buyer, trying to protect my own interests versus my desire to accommodate his? MARKETING NO YES Do I have a complete understanding of real estate marketing and am I able to expose my property through the widest channels local, regional and national? QUALIFYING BUYERS NO YES Can I professionally screen and handle innumerable inquiries? Can I differentiate between lookers and serious buyers? What kind of documents can I use to screen buyers and am I able to obtain them? FINANCIAL NO YES Do I have expert knowledge of the current mortgage situation: assumptions, buydowns, ARMS, secondary financing? INCONVENIENCE NO YES Am I prepared to forego social or business plans for an extended period, as I must be available at all times? SAFETY AND SECURITY OF FAMILY NO YES Am I willing to have members of my household exposed to strangers? The motives of casual lookers could be suspect! Unless you answered YES to all the questions above, the skills and training of a professional sales associate would best assist you in selling your property. Please keep in mind that only one in twenty sellers who try to sell their properties on their own are successful in selling at market price. The other nineteen suffered inconvenience, lost time, and frustration in their endeavor without reaching their ultimate goal selling their property at the best possible price, in the shortest time possible and at the least inconvenience. Now, let us show you why RE/MAX Eastside Brokers, Inc., should be your choice!

4 Key Market Factors How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home, you can get significant control over market time. The proper balance of these factors will expedite your sale: Location Location is the single greatest factor affecting value. A neighborhood s desirability is basic to a property s fair market value. Competition Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market. Timing The real estate market may reflect a buyers or sellers market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property. Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing, maximizes value. Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.

5 RE/MAX vs. the Industry RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX.

6 RE/MAX AGENTS AVERAGE TWICE THE HOME SALES TRANSACTION SIDES: AVERAGE PER AGENT RE/MAX agents averaged 17.8, compared to 8.4 sides for all competitors. RE/MAX 17.8 SOLD 2014 Realty Executives ERA RE/MAX 17.8 SOLD Competitors RE/MAX agents sell more homes than anyone in the U.S., and 2013 data from the RealTrends 500 survey explains how. RE/MAX agents average more than twice as many residential transaction sides per agent as all competitors.* Prudential Coldwell Banker/ NRT Century 21 Berkshire HHS Keller Williams Sotheby s Better Homes & Gardens SALES VOLUME: AVERAGE PER AGENT RE/MAX agents averaged 60% more than the average for all competitors. RE/MAX $ 3.9 Competitors million $ 2.5 million TOP 100 BROKERAGES: WHEN RANKED BY MOST TRANSACTION SIDES PER AGENT *Rankings calculated by RE/MAX based on 2014 REAL Trends 500 data, citing 2013 transaction sides for the 1,451 largest participating U.S. brokerages. Prudential, Berkshire and Real Living do not include HomeServices of America RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated RE/MAX 91 of the top 100 brokerages Coldwell Banker - 2 Century 21-2 ERA - 1 Non-Franchise - 4

7 HOW AVERAGE DO YOU WANT YOUR OFFICE TO BE? TOP 100 BROKERAGES: WHEN RANKED BY MOST TRANSACTION SIDES PER AGENT Want your office to be average or above average? Consider the 1,451 brokerages surveyed in the REAL Trends 500. Among the 100 with the highest transaction sides per agent, 91 were RE/MAX brokerages, where agents averaged 32 home sales each in 2013.* 91 RE/MAX of the top 100 brokerages Coldwell Banker - 2 Century 21-2 ERA - 1 Non-Franchise - 4 *Rankings calculated by RE/MAX based on 2014 REAL Trends 500 data, citing 2013 transaction sides for the 1,451 largest participating U.S. brokerages RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated

8 SURROUND YOURSELF WITH THE AGENTS WHO SELL THE MOST 2014 TRANSACTION SIDES: AVERAGE PER AGENT RE/MAX agents averaged 17.8, compared to 8.4 sides for all competitors. SOLD 500 Want to sell more homes? RE/MAX agents average more than twice as many residential transaction sides per agent as all other competitors. Our average sales volume per agent is 60% higher.* RE/MAX 17.8 SOLD Competitors 8.4 SALES VOLUME: AVERAGE PER AGENT RE/MAX agents averaged 60% more than the average for all competitors. *Rankings calculated by RE/MAX based on 2014 REAL Trends 500 data, citing 2013 transaction sides for the 1,451 largest participating U.S. brokerages RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated $ 3.9 Competitors million $ 2.5 million RE/MAX

9 RE/MAX U.S. RE/MAX WORLDWIDE AGENT COUNT 54,491 93, YEAR IN REVIEW OFFICE COUNT 2,688 NET GAIN 5.19 % INCREASE 3,360 4,220 NET GAIN 4.74 % INCREASE 6,481 With a gain of 11 countries, bringing the global total to 97, the RE/MAX network enjoyed another year of strong growth and outstanding results in Once again, Sales Associates in the U.S. and around the world demonstrated what s possible when you combine experienced, productive agents and the many unique competitive advantages of RE/MAX affiliation. Nobody in the world sells more real estate than RE/MAX. FRANCHISE SALES 1 AGENT EXPERIENCE RESIDENTIAL TRANSACTION SIDES AVERAGE YEARS IN REAL ESTATE 8.5 AVERAGE YEARS WITH RE/MAX 907, AVERAGE PER AGENT AVERAGE YEARS IN REAL ESTATE 7.5 AVERAGE YEARS WITH RE/MAX 1.41 M 15.5 AVERAGE PER AGENT ALL FIGURES ARE FULL YEAR OR AS OF YEAR-END 2013, AS APPLICABLE. COMMERCIAL TRANSACTION SIDES 12,138 23,585 1 Includes regional sales. 2 Residential transaction sides may include some leases, estimated to be less than 1%. 3 Among full-year agents RE/MAX, LLC. Each office is independently owned and operated COMMISSIONS 3 $ 108,955 AVERAGE PER AGENT $ 103,020 AVERAGE PER AGENT

10 Why Choose RE/MAX? The real estate network that has the most competitive advantages to offer homebuyers and sellers will be an industry leader. RE/MAX is that leader. Thanks to its global network and stellar reputation, it's no wonder people turn to RE/MAX when they embark on the homebuying or selling process. When you look for the highest quality real estate service, look to a RE/MAX Agent. Nobody in the world sells more real estate than RE/MAX. More than 40 Years "Above the Crowd " RE/MAX now an established industry leader - celebrated its 40th anniversary in 2013 and looks ahead to even greater real estate achievements in the years to come. Whether you're in the homebuying process or looking to sell, choose a RE/MAX Agent. When you choose a RE/MAX Agent, you'll have a real estate agent for life. The Sign That Brings You Home The red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to properties in areas in which you'll want to live and work. If you want to sell your property, the RE/MAX yard sign attracts those in the homebuying process. Nobody sells more real estate than RE/MAX. Advertising Extensive advertising by individual RE/MAX agents, combined with national television advertising and broad Internet exposure, inspires buyers and sellers to seek out RE/MAX Agents. When you list your home with a RE/MAX agent, it will receive wide exposure. The RE/MAX Balloon Logo The red, white and blue RE/MAX Balloon, with its Above the Crowd " slogan, is one of the most recognizable business logos in the world. RE/MAX boasts a global fleet of more than 100 Hot Air Balloons, that make thousands of appearances each year.

11 The Hometown Experts with a World of Experience International Regions Wondering where can you find millions of property listings around the world in one place? You've come to the right place. The RE/MAX property listings search connects you to our international regions around the globe, where you can find the right house in just minutes. It's no wonder that nobody in the world sells more real estate than RE/MAX. With a few clicks of your mouse, you'll be transported to island getaways, European villas, Aussie lofts and much more using this comprehensive property listings map. As you can see, RE/MAX is truly a global network, with a presence in more than 90 countries on six continents. Your property listings search on remax.com makes the home search process easier than ever. RE/MAX Around the World The colored areas on this map represent regions where RE/MAX does business. You never know where your next buyer might come from.

12 History of RE/MAX Dave and Gail Liniger founded RE/MAX in Denver, Colo., in 1973, prompted by their dissatisfaction with the way real estate business was conducted at the time. Most real estate offices used the commission-split system, requiring sales professionals to forfeit half of their commissions to their brokers in exchange for an office environment and company services. The top producers contributed the most to the operation's overhead, thus supporting the amateur, part-time and low-producing agents. Support services were lacking in quality. The Linigers wanted to change all that. They believed that to attract and retain the best agents, brokers must offer maximum compensation, advanced support services and the freedom to succeed. Agents would share office overhead and pay management fees, and in return receive a wide variety of real estate services and more control over their business. The strategy worked. In every year since 1999, nobody in the world has sold more real estate than RE/MAX. The network has a presence in more than 90 countries around the world. The most significant growth for RE/MAX in recent years has come from expansion into Africa, Asia, Australia, New Zealand, the Caribbean, Central America, Europe and South America. RE/MAX takes proven techniques and adapts them to local markets, thereby developing a series of tools that real estate professionals find invaluable. Some of the innovative services created by RE/MAX to help its members become ever more professional and successful include: An international agent-to-agent referral network Advanced training courses, both on-demand online and in the classroom, via RE/MAX University State-of-the-art technological tools and Internet and extranet websites Television advertising campaigns that reach millions of viewers across the United States RE/MAX has a 40 year history of stable leadership, which continues today

13 Pricing Your Home Not only will you miss prospective buyers by overpricing your home, but you will affect how long your home will remain on the market and what the eventual selling price will be. Activity versus Timing Timing is extremely important in the real estate market. A property attracts the most interest and excitement from the real estate community and potential buyers when it is first listed. Therefore, it has the highest chance of a sale when it is new on the market. Setting a realistic price from the beginning will help take advantage of this initial period, and increase the chance of a timely sale. An experienced agent who knows the market and the marketing process can help you determine the market value of your home, thereby giving you the best chance of quickly and smoothly selling your home. Timing versus Selling Price When a home is overpriced at the start, it misses what can be the most critical time period in selling a home - the first weeks after it's listed. Once this period is passed and little traffic is generated at the initial price level, it becomes necessary to seek a lower listing price. Depending on market conditions this cycle may repeat several times before a sale is made, resulting in an eventual sale price that is well below the initial listing price, and possibly lower than the market value for your home. Determining Your Home's Market Value A comprehensive market analysis is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value, therefore the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result, of course, is to find a price that will attract a willing and able buyer in a reasonable time. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers.

14 Pricing Guidelines Perhaps the most challenging aspect of selling a home is listing it at the correct price. It's one of several areas where the assistance of a skilled real estate agent can more than pay for itself. Too high can be as bad as too low If the listing price is too high, you'll miss out on a percentage of buyers looking in the price range where your home should be. This is the flaw in thinking that you'll always have the opportunity to accept a lower offer. Chances are the offers won't even come in, because the buyers who would be most interested in your home have been scared off by the price and aren't even taking the time to look. By the time the price is corrected, you've already lost exposure to a large group of potential buyers. The listing price becomes even trickier to set when prices are quickly rising or falling. It's critical to be aware of where and how fast the market is moving - both when setting the price and when negotiating an offer. Again, an experienced, well-trained agent is always in touch with market trends - often even to a greater extent than appraisers, who typically focus on what a property is worth if sold as-is, right now. Agent education, experience critical When working with a real estate agent, it's critical that you have full confidence in that agent's experience and education. A skilled, knowledgeable agent should be able to explain to you exactly why your home needs to be priced at a certain level - compared to recent listings and sales of homes similar to yours. Experienced agents also know exactly what the current pool of buyers are looking for in relation to particular styles and price ranges of properties. A skilled agent can recommend changes that will enhance the salability of your home, thus increasing the price - and/or decreasing the length of time before a sale. It's critical to keep all these aspects of pricing in mind, regardless of whom you choose to list your home.

15 Curb Appeal Are you interested in putting your home on the market, but wonder what repairs and touch ups to do? And then there's bankrolling the work, not to mention sacrificing weekends to get it done. Slow down. Get a grip. There are some no cost/low cost ways to get your home in showing shape and help you put your best foot, er... house, forward to prospective buyers. When real estate agents and buyers refer to curb appeal, it means the initial impact the home makes when the buyer first views it. Visualize a buyer driving up to your curb. What would he see? Landscaping in need of work? A fence in need of paint? If the outside of the house is in shambles, a buyer may not be motivated to get out of the car and come inside! So what things are important to fix-up and replace before you sell? Let's cover them as the buyer sees them, from the outside, in. Walk across the street from your home and pretend you're a buyer, viewing the home for the first time. From the parking area, glance around the front yard. Note hedges and trees that need to be trimmed. Are they cut back away from the front door, the windows, and the porch area? This is not only for aesthetics but for safety reasons as well (a big priority with buyers today.) A safe home is one that has a clear view of the parking area and walk ways, free of obstructions and overgrown foliage. What about paint trim near the front door and on the eaves? Could it use a new coat? Make sure your front door is in good repair, too - including the screen door, if applicable. Buyers' impressions as they enter the home set the stage for the rest of the showing. Let's go inside the house. The cardinal rule before putting your home on the market is making sure it's clean. In a competitive sales market, why would an eager buyer waste time viewing a house that needed elbow grease? And a less than spic and span house could also signal that other maintenance in the house hasn't been kept up - like plumbing that leaks and furnace systems in need of cleaning or repair. Don't forget that a house that doesn't show well will often take longer to sell, costing you money in the long run.

16 20 Tips For Selling Your Home As a homeowner, you can play an important part in the timely sale of your property. When you take the following steps, you'll help your RE/MAX Sales Agent sell your home faster, at the best possible price. 1. Make the Most of that First Impression - A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch welcome prospects. So does a freshly painted, or at least freshly scrubbed, front door. If it's autumn, rake the leaves. If it's winter, shovel the walkways. The fewer obstacles between prospects and the true appeal of your home, the better. 2. Invest a Few Hours for Future Dividends - Here's your chance to clean up in real estate. Clean up in the living room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor redecoration. Fresh wallpaper adds charm and value to your property. Prospects would rather see how great your home really looks than hear how great it could look, "with a little work." 3. Check Faucets and Bulbs - Dripping water rattles the nerves, discolors sinks and suggests faulty or worn-out plumbing. Burned out bulbs leave prospects in the dark. Don't let little problems detract from what's right with your home. 4. Don't Shut Out a Sale - If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect's mind. Don't try to explain away sticky situations when you can easily plane them away. A little effort on your part can smooth the way toward a closing. 5. Think Safety - Homeowners learn to live with all kinds of self-set booby traps: roller skates on the stairs, festooned extension cords, slippery throw rugs and low hanging overhead lights. Make your residence as non-perilous as possible for uninitiated visitors. 6. Make Room for Space - Remember, potential buyers are looking for more than just comfortable living space. They're looking for storage space, too. Make sure your attic and basement are clean and free of unnecessary items. 7. Consider Your Closets - The better organized a closet, the larger it appears. Now's the time to box up those unwanted clothes and donate them to charity. 8. Make Your Bathrooms Sparkle - Bathrooms sell homes, so let them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, display your best towels, mats and shower curtains. 9. Create Dream Bedrooms - Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must. 10. Open up in the Daytime - Let the sun shine in! Pull back your curtains and drapes so prospects can see how bright and cheery your home is. 11. Lighten up at Night - Turn on the excitement by turning on all your lights, both inside and outside, when showing your home in the evening. Lights add color and warmth, and make prospects feel welcome. 12. Avoid Crowd Scenes - Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they're likely to hurry through. Keep the company present to a minimum. 13. Watch Your Pets - Dogs and cats are great companions, but not when you're showing your home. Pets have a talent for getting underfoot. So do everybody a favor: Keep Kitty and Spot outside, or at least out of the way. 14. Think Volume - Rock-and-roll will never die. But it might kill a real estate transaction. When it's time to show your home, it's time to turn down the stereo or TV. 15. Relax - Be friendly, but don't try to force conversation. Prospects want to view your home with a minimum of distraction. 16. Don't Apologize - No matter how humble your abode, never apologize for its shortcomings. If a prospect volunteers a derogatory comment about your home's appearance, let your experienced RE/MAX Agent handle the situation. 17. Keep a Low Profile - Nobody knows your home as well as you do. But RE/MAX Sales Agents know buyers - what they need and what they want. Your RE/MAX Agent will have an easier time articulating the virtues of your home if you stay in the background. 18. Don't Turn Your Home into a Second-Hand Store - When prospects come to view your home, don't distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all. 19. Defer to Experience - When prospects want to talk price, terms, or other real estate matters, let them speak to an expert - your RE/MAX Sales Agent. 20. Help Your Agent - Your RE/MAX Agent will have an easier time selling your home if showings are scheduled through his or her office. You'll appreciate the results!

17 Real Estate Broker RE/MAX Eastside Brokers, Inc First time buyers, sellers, home buyers, and investors. Residential and Commercial specialization Free home cumulative market analysis I am a FULL TIME Broker for you. Our RE/MAX team is consistently in the top 1% Nationally. RE/MAX is designed for the top Realtors in the business. RE/MAX Realtors in USA close 85 % more transactions. RE/MAX dominates national real estate TV advertising. RE/MAX has been in business for over 40 years. Sales leadership awards Washington State leader of the year 2005 WA State sales leader of the year 2006, 2007, 2008, 2010 Elite Supreme international sales club I am a member of these ethical organizations. Seattle King County Association of Realtors Washington State Association of Realtors National Association of Realtors Commercial Brokers Association Personal: Married to Mariana and we have been blessed with two daughters. I enjoy hiking, weightlifting, sports, boating, and church. I have volunteered at St. Vincent De Paul, Save the Children Volunteers of America, Special Olympics, and etc.

18 Business References Richard Liggins Sam Danziger Rogelio Garcia Mark Taisipic Poonam Gounder Jeff Hanson Jag Gill Clayton Lee Culver Business References Steven Sukul Tiee Jiun Ray Travis and Khara Zickafoose Michael Itzka Roman Kiryanov Aparna Kondaboina Louis Mahre Roy Tushar

19 In Conclusion When you choose you will receive: Excellent service and support. A market analysis of your home. A winning marketing plan. Every effort to sell your home promptly. The resources of RE/MAX Eastside Brokers, Inc.. List Your Home Now with!