The first global real estate platform

Transcription

1 The first global real estate platform

2 CONTENTS Executive Summary 3 Market Overview 4 Global Financial Year Comparison of Real Estate Websites Problems in the Real Estate Industry 6 The Solution 7 How is Realista Different 9 Traditional Real Estate Portals V.S Realista Current Process V.S Realista Blockchain Prop-Tech Comparison Platform 13 Core Features Implementation of Realista Token (RET) 15 Realista Token(RET) Ecosystem and Driver Advantages of Realista Utilising the NEO Blockchain 17 Platform Architecture 18 Project Dynamics How Realista Harnesses the NEO Blockchain 20 Realista s Distributed Property Ledger Renter Application and Record Organic Property Marketing RET Supply and Distribution 26 Token Sale Details 28 Development Roadmap 29 Realista Team 30 Advisors 32 Conclusion 34 Mitigating the Risks of Price Fluctuations 35 Disclaimer 36 Company Disclosure 37

3 EXECUTIVE SUMMARY The real estate industry is currently dominated by websites established decades ago. The real estate industry is currently dominated by websites established decades ago that continue to rely on an outdated model. Despite these websites not innovating or improving their underlying model, they still charge landlords and agents excessive amounts of money to advertise property of any kind. Realista was brought to fruition due to the lack of innovation in the real estate industry. Websites including Zillow.com, Realtor.com, Rightmove.co.uk and Realestate.com.au still operate by aggregating both sides of the market and not allowing buyers and renters to connect directly with agents to receive property. The model employed by these websites was built on the basis of property content being aggregated and used as a mechanism to take control over the consumer audience (buyers and renters), therefore giving landlords no choice but to list on these websites and incur the high fees. Realista disrupts the current model by empowering individuals to become property content creators themselves and facilitating direct connectivity between all parties in the industry. With Realista, no content is aggregated, agents can upload property from anywhere, anytime straight to a global network of buyers and renters. Landlords can list their property for free and buyers and renters can connect directly with agents without any barriers. This new model will enable Realista to revolutionize the way people discover property on a global scale and accelerate the selling and renting process of real estate. As part of providing a fully integrated solution for the real estate industry, Realista will implement Realista tokens (RET) on the NEO blockchain. RET will serve as a mechanism to incentivize property content creation and solve the slow start problem: fast tracking the client side adoption (buyers, renters and landlords) and the agent side utilization of the platform. The introduction of RET in our ecosystem will eliminate all existing access and entry barriers, disrupt the monopolization of property data (REAXML and MLS), and increase the supply and efficiency of property listings to all markets around the globe. At Realista, we are committed to building the first global platform for real estate and simplifying the buying, renting and selling process every step of the way. Our platform connects users like never before, eliminates costs, and provides increased access to property all in one place.

4 MARKET OVERVIEW Global Property Portal Industry Worth Global Property Portal Annual Revenue Major real estate websites have shown slow growth and development and this is mainly attributed to two factors. Firstly, new market entrants do not offer any tangible innovation in their value propositions, they rely on existing data feeds put in place by the industry and provide little to no difference to the end consumer; and secondly, real estate insiders do not exert more pressure to stimulate change in an industry that has relied on the same underlying model for more than 10 years. In spite of the lack progress for the industry, the major websites continue to dominate their markets and generate billions of dollars in revenue, and it is the landlords and agents who are burdened with fees that continue to rise year on year. Due to the existing precedent of major real estate websites monopolizing their markets, the majority of newcomers focus in niche markets within the industry, opting to provide services focusing on inspection management, automated customer-inquiry response systems and selling leads of potential property sellers and buyers to agents. The sheer size of the real estate portal industry also influences why newcomers choose to compete in niche markets instead of challenging the major websites and their monopolies. The figure above showcases the size of the global real estate portal industry and its annual revenue. * Global property potal industry worth / global property portal annual revenue by 2017 Global Real Estate Portal Report, Mike DelPrete

5 Global Financial Year Comparison of Real Estate Websites Revenue EBITDA Millions (USD) $900 $800 $700 $600 $500 $400 $300 $200 $100 $0 Zillow Group RealEstate.com.au Domain Rightmove Zoopla Property Services Trade Me Property The earnings for the major real estate websites worldwide have continuously grown. Zillow, USA s dominant real estate portal, claimed a revenue of $1 billion in their last financial year alone, whilst realestate.com.au, Australia s number one portal, made a revenue of $680 million and spent $751 million to secure the purchase of iproperty, one of Southeast Asia s top real estate websites. The main driver boosting the growth of these websites earnings is their prevalent policy to inflate listing fees year after year. Some of these websites receive more than 150 million visits per month and they leverage their monopoly of the consumer audience by forcing the landlords and the agents to pay more for the same service that has always been provided. * Global financial year comparison of real estate website by 2017 Global Real Estate Portal Report, Mike DelPrete

6 PROBLEMS IN THE REAL ESTATE INDUSTRY 1.The real estate industry is hindered by the lack of innovation and continued reliance on a model that enables monopolization of markets via property content aggregation. The major websites controlling the consumer traffic do not allow landlords and agents to directly advertise their property to buyers and renters and hence, they have no option but to sustain the high costs of listing property online. Aggregation has spread to most markets around the globe, in the USA and Australia for example, the MLS (Multiple Listing Service) and the REAXML feeds respectively control all the property content found on the real estate websites that operate in these two countries. This model in which content is aggregated, often results in slower delivery of property listings to end consumers, as agents and landlords do not have the means to advertise directly to their audience, and instead need to overcome a series of steps and go through outdated customer relationship management (CRM) systems in order to list a property. 2.Fees to advertise property online pose one of the biggest challenges in the industry. In Australia, these fees can range from $300 USD to $4,000 USD for a one-month campaign. In the USA, although landlords do not pay directly for advertising, they pay via the agent s commission fee for selling the property. Listing fees limit the supply of property content available to buyers and renters, as it becomes too costly for landlords and agents to have a presence on the major real estate websites. As a result, many listings are advertised via offline means only, leaving buyers and renters unaware and out of the market. These listings represent an important share of the industry and have come to be known as off-market listings, generally, buyers and renters can only discover them by directly contacting an agent or landlord, which is not convenient and can be time-consuming. 3.Searching for property overseas has always been a challenge, whether a person wants to buy property as an investment or looking to relocate abroad, there is no trustworthy platform with a true focus on providing access to up-to-date property content on both a local and global scale. Currently, the major real estate websites only offer property content that is localized, and whilst there have been attempts in the past by existing parties in the industry to provide global listings, none of the incumbents have managed to make an impact and achieve mass adoption. Technological advancements have helped to make services and products more accessible, but these developments have yet to be incorporated in real estate. The industry faces the need for an online platform that provides safe and seamless real estate access to all parties -whether they are planning to buy, rent or sell property- on a global scale irrespective of their location.

7 Realista is the first global real estate platform that enables buyers, renters, landlords and agents to directly connect, access more property and leverage a global network built for everyone. THE SOLUTION Realista is the first global real estate platform that enables buyers, renters, landlords and agents to directly connect, access more property and leverage a global network built for everyone. Realista was built to revolutionize the way real estate is discovered by empowering everyone within the industry on a global scale. With Realista, landlords can showcase their properties for free, agents can list property on the go, and buyers and renters receive access to more property listings than ever before. The platform eliminates existing access and entry barriers to enable agents to upload property from anywhere, anytime. Thus, as soon as a landlord decides to put their property on the market, agents can list it straight away on Realista. Realista will disrupt real estate websites that force buyers and renters to spend countless hours searching for property, by developing an open marketplace in which buyers and renters can set their property preferences and have their real estate needs met instantly.

8 As part of eliminating barriers to entry and stimulating participation from all parties, Realista is deploying Realista tokens (RET) as a mechanism to incentivize property content creation and solve the slow start problem: fast tracking the client side adoption (buyers, renters and landlords) and the agent side utilization of the platform. The introduction of RET in our ecosystem will minimize listing fees and drive participation from all parties in the industry, which will pave the way to true disruption of monopolized data feeds (REAXML, MLS) and facilitate simpler and faster delivery of property listings to buyers and renters across the globe. Realista has achieved mass adoption in Australia and New Zealand, and many agents and landlords see the platform as innovative and beneficial for the real estate industry as a whole. Shortly after launching, the market fit and merit of our platform were confirmed. We received a great deal of interest from parties in the United States, South Africa, Scotland and Asia enquiring about expanding the platform to more regions. Realista is positioned favorably to become a global success by addressing the industry s greatest problems with a fully integrated platform that empowers individuals, provides direct connectivity between all parties and streamlines the buying, renting and selling process in real estate.

9 HOW IS REALISTA DIFFERENT? Realista has set out to become the missing link in real estate. A platform that democratizes real estate advertising by giving power back to the individual and provides direct connectivity between all parties enabling them to participate in a global real estate marketplace. Realista aims to accomplish this goal by: Empowering individuals to become property content creators. With Realista, no content is aggregated, all property data is fully owned and controlled by landlords and agents. Providing direct connectivity between buyers, renters, landlords and agents. Realista is developing an open marketplace in which buyers and renters will never have the need to search again, instead, they can set their preferences and have their real estate needs met instantly. Streamlining the buying, renting and selling process in real estate. Our platform eliminates existing access and entry barriers, enabling simpler and faster delivery of property listings to buyers and renters on a global scale. The following pages include comparisons of Realista against traditional real estate portals and blockchain Prop-Tech projects, as well as an illustration depicting Realista against the current model used in the industry.

10 Traditional Real Estate Portals V.S Realista AUSTRALIA NEW ZEALAND USA REALISTA Realestate.com.au Domain Ratemy agent.com Trade Me realestate.co.nz Zillow Landlords Pay FREE $400- $5,000 AUD per property listing. $200- $2,000 AUD per property listing. N/A Service for Agents Only. Indirectly via agent commission. Indirectly via agent commission. Indirectly via agent commission. Agents Pay FREE $12,000 AUD per annum per agency. Agents pay only $10 Monthly Subscription after they have more than 100 followers. + CRM ($4,000 AUD per annum per agency) $6,000 AUD per annum per agency. + CRM ($4,000 AUD per annum per agency) $150- $290 NZD per property listing. $99-$600 NZD per property listing. $39-69 AUD Monthly Subscription $300- $7000+ USD Monthly Subscription + $50 Monthly per Agent in Agency. + $50 Monthly per Agent in Agency. Advantages Lowest Price Benefits landlords and agents, at the lowest cost. Unlimited Property Upload with no time restrictions. High Price Landlords and agents pay high costs for benefit. Limited Property advertised for 5 weeks. High Price Landlords and agents pay high costs for benefit. Limited Property advertised for 5 weeks Service mainly benefits agents. It showcases sold history and client reviews of agents. Property advertised until sold. Limited Property advertised only for 3-5 weeks. landlords and agents pay high costs for benefit. Global Properties become available to buyers around the world.

11 Current Model REALISTA 1. Home seller 1. Home seller 2. Agents in the office 2. Agent uploads on the go 3. Automatically received by buyers and tenants 3. CRMs or XML/MLS $1k per property 4. Portals 5. Found by buyers and tenants 4. SOLD 6. SOLD

12 BLOCKCHAIN PROP-TECH COMPARISON REALISTA PROPY RENTBERRY IMBREX ios App Android App Web Platform Real Users (Agents, Buyers and Sellers) Global Property Search Sales Rentals Commercial Real Estate Property Ledger with Transaction Record Property Matching Apply to Properties Buyer/Tenant Preferences 3D Tours NEO Blockchain Comparison research was conducted by Realista as of 17/05/2018 and is subject to personal opinion on progress made by other entities.

13 PLATFORM Realista is a global real estate platform available on Android, ios and Web. As of today, the platform has over 40,000 registered agents across Australia and New Zealand. About Realista Realista was developed to enable seamless access to real estate on a global scale. The platform simplifies the process of selling and leasing property by enabling agents to list from anywhere, anytime, directly to buyers and renters. This provides landlords with increased exposure of their property for free, whilst buyers and renters benefit by seeing more property than ever before. Vist Realista Website

14 These features enable Realista to set itself apart in becoming the world s number one place for real estate. CORE FEATURES Realista s My Feed Buyers and renters can finally stop searching. Instead, they can build their own personalized feed that keeps them up to date with the latest properties as soon as they hit the market. 3D Virtual Tours Inspect a property online in the most immersive way, via 3D Virtual Tours. Visualize, rotate, walkthrough and focus on any detail of a property to get a sense of what it feels like in real life. Find Property Worldwide, Instantly For the first time global real estate is at your fingertips. Realista has officially launched in Australia and New Zealand and will soon launch in the USA. Within the next twelve months, Realista will expand to the UK and Singapore. Off-market properties Properties previously unavailable online are now within reach for buyers and renters. Our platform reduces barriers to entry and streamlines the entire listing process, enabling agents to upload and update their listings anytime and anywhere, at the lowest cost.

15 IMPLEMENTATION OF REALISTA TOKEN (RET) Powered by Realista Token will be implemented as an NEP-5 token over the public NEO blockchain. Compatibility with the NEP-5 standard leverages the strong existing infrastructure of the NEO ecosystem such as development tools, wallets, and exchanges. In addition, the ability to program trusted smart contracts over NEO with a Turing complete language allows for a robust and secure customization of the cryptocurrency to the domain-specific requirements in a fully decentralized manner.

16 REALISTA TOKEN(RET) ECOSYSTEM AND DRIVER More agents More properties More buyers and renters Realista intends to integrate RET into the platform s ecosystem, which will benefit all users significantly. The platform s ecosystem will be largely driven by the number of landlords and agents and availability of listings within different regions or areas where buyers and renters are looking for property. RET will be deployed as a mechanism to incentivize property content creation and solve the slow start problem: fast tracking the client side adoption (buyers, renters and landlords) and the agent side utilization of the platform. In both cases, one party is unwilling to participate if there is not enough activity and usage by the other. A 10% allocation of RET will be held for agents to incentivize them to join and utilize Realista. Agents who sign up to Realista will receive RET which can be used in their first month of membership. In addition, existing agents can earn RET every time they refer a new agent to the platform. Referrals will create a network effect that will enable landlords and agents to realize the value of Realista, leading to more property content and agents on the platform, which will attract more buyers and renters seeking property through Realista. RET will accelerate user adoption of Realista and populate the platform with enough property content to attract a critical mass of buyers and renters, that will lead to more landlords and agents choosing to list their properties on Realista. Hence, RET will be the fuel for user base growth and stimulating property listing uploads on the platform.

17 Blockchain provides a different solution to existing applications and frameworks. Through these distributed ledgers, no data storage is centralized to record information, and instead, all information can be verified publicly by any user of the network. ADVANTAGES OF REALISTA UTILIZING THE NEO BLOCKCHAIN: Low-Cost Traditional methods of transferring capital incur relatively high transactional costs, regardless of transaction size, due to banks and financial intermediaries having to address clearing costs. Blockchain allows us to move away from traditional methods of transaction fees often ranging between 1% to 10% set as flat fees regardless of transaction sizes. By using RET, this will significantly reduce the cost of transactions, giving considerable savings to all users of Realista. Transparency Everything that takes place on the ledger is visible to anyone. Every transaction made on the Blockchain will record the time of transaction, both receiving and sending wallet address, and the time of delivery. Security As the Blockchain is maintained by a large network of participants, no one actor can easily gain enough influence to submit a fraudulent transaction or successfully alter recorded data. Although possible in theory with enough resources, it would be prohibitively expensive in practice.

18 PLATFORM ARCHITECTURE The platform architecture of Realista consists of 3 prime layers: User Layer Both the Apps and Web platform interface work coherently and all the property content is in sync. Centralized Frontend Decentralized Backend It allows the agent and landlords to edit their database of listings. Thus, reducing the high cost associated with keeping data on the blockchain, Realista will be keeping property listings content (description, pictures, and videos) and user info on AWS servers. Realista will utilize the blockchain to build a distributed property ledger that records all historical property information of content uploaded on the platform. Data recorded will include: Address, Price, Date of Sale/Lease and Agent involved for future reference by interested parties while keeping all information secure, accurate and tamper-proof on the blockchain.

19 In the present, leaders within the industry have focused on providing a good user experience and that is notably what has set them apart from competitors. Realista will leverage this to ensure that our platform offers the best user experience available in the industry to reach a large general audience in all regions whilst keeping data secure on the blockchain for everyone s added benefit. Layer Dynamics Realista has developed applications for all ios and Android devices, along with the Web platform. The User Layer interface serves both consumers (buyers, renters and landlords) and agents and it will communicate with both the centralized frontend and decentralized backend of Realista. The architecture and layer dynamics will allow seamless addition of emerging technologies such as: Virtual Reality, Augmented Reality to Realista. Utilizing the NEO blockchain allows potential development of new features and further enhancing the ecosystem, which will allow Realista to become a fully integrated blockchain solution for the real estate industry.

20 HOW REALISTA HARNESSES THE NEO BLOCKCHAIN Realista s Distributed Property Ledger Renter Application and Record Organic Property Marketing Realista Wallet RET Exchange Payment of Membership RET Holders Reward Referrals

21 Realista s Distributed Property Ledger The blockchain will be harnessed to build a public ledger where all the properties listed on Realista and their transaction history will be recorded. After properties are uploaded to the platform via the front-end, they will be automatically recorded on the blockchain. Our platform s front-end and all the listings available will be free for everyone to access, however, Realista will develop a decentralized backend that will allow storing sensitive data securely, including the entire transaction history of a property as uploaded by the agent. Agents will be incentivized to curate all their uploaded property data to ensure each listing s information is up to date for users. Anyone who wishes to access a property transaction history and past listing agents insights can pay a small fee in RET. Once a user pays for access, a portion of this RET will be instantly distributed to the listing agent(s) of the property. This incentives model is suitable for ensuring that the public or anyone who needs access to property insights can be confident in the relevance and accuracy of the data. In addition, storing property information in distributed ledger that is curated regularly and can be readily access by anyone, will see the disruption of larger centralized and monopolistic databases such as the MLS, Corelogic and Pricefinder. These property data providers charge agents up to $150 a month for accessing listings sold information, which agents can leveraged and utilized when pricing a property for a landlord. The property ledger will spark interest from data analytics companies and academic institutions that can use the data stored on the blockchain for producing trend and market research reports. Insight firms and academic bodies will pay in RET to access the data stored on the ledger and a portion of the revenue collected will then be distributed back to agents and individuals that own the accessed data.

22 REALISTA S DISTRIBUTED PROPERTY LEDGER Buyers and Tenants have access to real-time property sale and rental information. Trusted data source Accessed by all Buyers Tenants and Agents Ultra low cost pay for use. Landlords authorize agents to upload property information. Agents search and analyze historical property information to make informed decisions about the market.

23 Renter Application and Record Realista will give prospective tenants the ability to apply for property online directly through the platform. Tenants can fill out a simple online application form and apply for properties of interest via a simple user interface. Also, the platform will enable tenants to build their renter record, which can be used and accessed by them for future rentals. Every time a rental term is concluded by a tenant, a milestone is automatically added in their renter s record. And this process will be managed by agents and tenants through Realista. Every time a tenant vacates a property, they can send a request via our platform to the listing agent who can inspect and approve the state of the property, to ensure conditions are similar or ideally, the same as when the tenant first moved in. Agents can also include other details in their assessment of the tenancy such as: whether the tenant maintained the property up to standard, made timely payments and cleaned and vacated all their belongings from the property. Once the agent certifies the tenant s rental term, this will be saved and added on their renter s record. New agents or landlords that want to verify the renter s record of a tenant will have to access the contact details of previous agents who certified and approved the tenants in the past. Tenants can leverage their record when applying for new properties anywhere, as the record provides evidence that the tenant s stay has been certified by a third party, plus it allows to see important information regarding the conditions of the property once vacated and whether payment of rent was done on time throughout the leasing period.

24 Organic Property Marketing A share button that becomes an instrument for driving more visits to property listings and increasing conversions (i.e. more offers for a property), with less spend. Users with a built network can become property ambassadors in their target markets and earn RET by leveraging their social media reach to increase traffic to property listings and connecting agents and landlords to potential buyers or renters that can make an offer. The sharing of property will be incentivized by agents and tracked to pay ambassadors on the basis of: impressions, click throughs and appointments for inspection that result from their sharing of listings on their social media. Ambassadors will get a fair payment in RET for sharing listings to their networks, the more impressions and click-throughs a sharing achieves, the higher the RET reward earned. Additionally, the higher the quality of results, the higher the reward in RET, appointments for inspections and rental applications derived from shared listings will be rewarded more heavily than pure impressions and visits. This affiliate marketing sharing opens new possibilities for property advertising and promotion and Realista will ensure that content distribution is tracked effectively, so that there is always fair compensation for ambassadors who help increase the interest in listings. Each ambassador will receive a personal unique identifier that can measure all the traffic directed to a listing by them, and this will even track user actions to distinguish impressions, click throughs, listing enquiries and appointment for inspections. An important element of this affiliate marketing concept is the built-in economic model for stimulating property content distribution. After an ambassador shares a property listing, they will gradually see RET for the distribution of the listing link accrued on the balance of their wallet in Realista. Rewards in RET, will encourage repeat sharing in the future in order to earn more RET, which in turn, results in more exposure of listings to potential buyers and renters. This also helps create more awareness of the platform, as every listing shared on social media, paves the way to more visits, more inquiries and more users of Realista.

25 Realista Wallet The development of Realista Wallet will facilitate the exchange of RET, allowing users to receive, deposit, and transfer RET in an easy, fast and secure way. The Realista Wallet will have a userfriendly interface and accessible directly on the Realista Web environment. Payment of Membership Realista enables agents to utilize the platform and all of its features for free from the start. Agents will only pay once they have grown a network of 100 followers, at which point the platform s value will have been validated. Additionally, RET will be the only accepted form of payment on Realista, so every agent accessing and making use of our platform s features will be paying for their monthly membership in RET. In order to ease the use and familiarize new agents with RET, they will receive $10 worth of RET when they sign up to Realista the first time (the price for one month of membership), which can be used to pay for their first month of membership, and agents will have the option of cashing their RET straight away to secure their first paid month of membership or storing it in their wallet for later payment. As a part of ensuring the liquidity and facilitating ease of access to RET, agents will be able to deposit fiat funds and/or use their credit card to purchase RET. Realista will accept fiat currency (AUD, USD or EUR) via a standard payment gateway, when a user attempts to buy RET using fiat, this will place a buy order on the exchange to be build on the platform and trade this fiat back to RET instantly. Referrals Realista will incentivize existing agents to refer their colleagues to the platform by giving them $10 worth of RET (1 month of membership). Each agent will be given a unique referral code and link, which will enable tracking successful referrals back to the agent. RET Holders Reward 1% RET of every payment processed on the platform will be distributed back to RET holders on a monthly basis. All proceeds transacted will be accrued by Realista and sent to an asset pool, which will accumulate, split and disseminate RET accordingly to holders on a proportional basis. RET Exchange As part of our vision to build a platform that addresses the main problems in real estate, we will develop and exchange that provides simple access to RET for the mainstream masses. Users will be able to buy and sell RET with fiat, the plan is to implement an exchange on our platform allowing direct trade of RET with AUD, USD and EUR. Adopting the aforementioned pairs will not only boost RET s liquidity but more importantly, it will ensure agents can buy RET conveniently to start using Realista.

26 REALISTA TOKEN(RET) RET SUPPLY AND DISTRIBUTION A total of 1,000,000,000 RET will be issued and divided into two portions: 61.5% 38.5% 1. The first portion, 615,000,000 RET, depending on contributions raised during the Whitelist sale, Presale and Crowdsale events. 2. The second portion (Reserves, Ecosystem and Team Incentives), 385,000,000 RET, will be utilized to support the growth and development of the platform. See detailed break-down in the next page.next page. Note: A ten percent allocation of RET (or 100,000,000 RET) will be held to incentivize agents to join and utilize Realista, this portion of RET will be sourced from Realista s Reserves.

27 REALISTA TOKEN (RET) DISTRIBUTION Realista s Reserves have a lockout period of 12 months and are unlocked after August 5th, The annual sale of RET reserves will not exceed 100,000,000 RET. REALISTA S USE OF PROCEEDS

28 TOKEN SALE DETAILS A total of USD 15,000,000 will be raised in NEO during Realista s Token Sale. The valuation of NEO has been pegged at USD 100 for the Whitelist, Presale and Crowdsale events. All Token Sale participants will be issued RET for their NEO contributions. Whitelist Sale Hardcap 70,000,000 RET Duration 3 days. Whitelist RET/NEO Rate 1 NEO = 4,666 RET Deposit Up to 500 NEO per participant. Presale Hardcap 65,000,000 RET Duration 3 days. Presale RET/NEO Rate 1 NEO = 4,333 RET Deposit Up to 250 NEO per participant. Contributions of 400 NEO or higher to receive incentivised rate (1 NEO = 5,000 RET). Crowdsale Hardcap 480,000,000 RET Duration 28 days. Crowdsale RET/NEO Rate Week 1: 1 NEO = 4,000 RET Week 2: 1 NEO = 3,833 RET Week 3: 1 NEO = 3,666 RET Week 4: 1 NEO = 3,500 RET Deposit Up to 500 NEO per participant. Note: Citizens of the US, Mainland China and Singapore are not permitted to participate in Realista s Token Sale. RET Prices after Token Sale are subject to change. (Price volatility of market cannot be accounted for).

29 DEVELOPMENT ROADMAP Realista Beta Australia - June 2017 Realista Token (RET) Founded - July 2017 Realista Beta New Zealand - September 2017 Phase 2 Expansion of Realista Overseas Realista Beta UK - July 2018 Explore Potential Markets in Asia, Europe and Latin America Deployment of Realista Q Property summaries including list of indoor and outdoor features - Q Chat System for seamless communication between buyers and renters and agents - Q Virality features including directposting of listings to social media by agents - Q Development of Realista Wallet. Enabling Realista users to easily receive, deposit and transfer their RET Q Integration of RET Referrals to incentivize agent adoption and property content creation - Q Development of RET Exchange facilitating direct trade of RET with AUD, USD and EUR pairs - Q Implementation of Asset Pool System for disseminating RET rewards to holders - Q42019 Phase 1 Develop and Launch ios, Android and Web Platforms Realista R&D Commenced - January 2016 Realista Official Launch Australia - July Registered Agents Milestone - August 2017 Realista Official Launch New Zealand - October 2017 Realista Beta USA - May 2018 Realista Beta Singapore - September 2018 Phase 3 Launch of Realista 2.0 Web, Chat and more features coming to ios and Android Realista Web will be overhauled and enhanced with new features including search of sold listings, statement of information, list of indoor and outdoor features and chat system to facilitate communication between buyers, renters, landlords and agents. Phase 4 Development of the Ecosystem Integration of RET with agent subscription payment gateway - Q Implementation of renter application and record on the platform - Q Development of backend decentralized property ledger for comprehensive property data - Q Development of incentivized share button and RET rewards for property affiliate marketing - Q Note: Ten percent of RET will be allocated for stimulating Realista s ecosystem.

30 REALISTA TEAM Alex McIntyre - Co-Founder & CEO Bella Hohaus - Business Development Manager Real estate giant with more than 25 years of experience in the field. One of the industry s leaders of the last 10 years, averaging annual sales of over $300 million in property value and one of the initial major shareholders of realestate.com.au (REA Group). Duncan McIntyre - Co-Founder & CMO Young Serial Entrepreneur who has successfully initiated more than 2 projects including, Mojo Marketing and Realista. Duncan co-founded Realista with Alex in 2016, he mainly focuses on networking and making the right industry connections to ensure Realista can always be at the forefront. Bella is responsible for managing the growth of Realista, she leads a team of support officers to ensuring the on-boarding process and user experience across our platform is as seamless as possible. She focuses on communication with users directly and through our social media channels. Dustin Wen - Head of Design Dustin is an expert in all things design including Branding, Graphic Design, User Interface Design, Prototyping and many more. He has led the creative process for Realista Web 2.0, upcoming platform updates, and the many animations and designs found in our digital content. Nagib Bousaad - Head of Product Development Laura Donaldson - PR & Copywriting Nagib completed a Masters of Civil Engineering with Business degree at The University of Melbourne whilst concurrently working at Realista. He focuses on ensuring new builds and platform updates perform to the highest standard and keeping all deliverables on schedule. Outcome focused and responsible for managing the day to day operations at Realista. Laura is passionate about clear communication and creative writing. She is a final-year Bachelor of Communications student at the Royal Melbourne Institute of Technology and specializes in digital journalism. She is responsible for the copyrighting on Realista s website and ios and Android Apps.

31 Angus McKay - Web Developer Angus is a Web developer capable of writing in a plethora of programming languages including HTML, JQuery, PHP, Magento and many more. He joined Realista in early 2018 and it didn t take him long to make an impact, he has been tasked with developing Realista s Token Sale website. Teddy Nguyễn - Head of Smart Contract Development Teddy is the President and Co-founder at SotaTek JSC, Realista s latest partner. His specialized skill-set and his many years of experience in the tech industry make him a prized asset for any startup. Andy Nguyen - Blockchain Developer Andy is a certified IBM solution designer and specializing on object oriented analysis. He is a former game engineer and hardcore gamer and presently working as Realista s lead Blockchain Engineer. Richard Tran - Senior Blockchain Engineer Appster - Realista Platform Developer Appster is a leading App and Software Development firm who have helped build over 12 Multi-Million Dollar startups over the last years. They work directly with our core team and help us bringing our ambitious thinking and ideas to life. Richard is a code guru and mobile engineer with a passion for programming since he was a kid. He has honed his skills at many startups and is now focusing in developing Realista s NEO smart contract.

32 ADVISORS Anders Larsson - Platform Development Advisor Anders has worked for two decades to create the emerging technologies of 2G, 3G, 4G, 5G and IOT in 10 different countries for Ericsson Group (NASDAQ: ERIC) and today the 7.8 billion mobile subscriptions exceed the world population. He has held various CTO roles and the role of Vice President for Mobile Broadband in Southeast Asia & Oceania with billions of dollars yearly sales responsibility. Anders is now dedicated to taking Crypto to same scale as telecom. At allcoinwiki, he has built the crypto master database and as ICO Advisor, Anders has been voted to Top 5 Blockchain Advisor in the world. Joakim Holmer - Marketing Advisor Joakim joined the Ericsson Group right after school and it was his passion for communication and travel that made Ericsson an easy choice. The initial years as mobile communications software engineer were followed by 15 years in various technical leadership positions around the world. Later Joakim has also worked with Software System Sales. With hunger to develop everything from Mobile Apps to startups to RedHat, SAP and Cisco. Joakim is Swedish and now lives with his family in Byron Bay, Australia. His great passion for Kitesurfing and sunny climate brought him there. Juan Otero - Blockchain Advisor Juan is a serial tech entrepreneur & innovation advocate with 15+ years experience in building, scaling and leading disruptive companies. Previous companies include Sun Microsystems / Oracle and Booking.com; world s largest and fastest growing online hotel booking service, part of Priceline (PCLN) - Market cap $92B. Juan s experience in tech start-ups has led to his involvement as a Consultant and Advisor in several leading startups, blockchain-based companies, ICOs, government organizations and startup accelerators like Silicon Valley s Founder Institute, the European Institute of Innovation & Technology (EIT) and the European Commission in Brussels.

33 Paul Scott - Business Development Advisor Paul believes that decentralization and digitization of all things will have a greater impact than the internet ever could have imagined and the beneficiaries will be a global population with freedom of movement, skills-development and resource accumulation. He leads a global blockchain and ICO development advisory and has expertise in FinTech, InsurTech and Big Data ecosystem understanding. Paul is an experienced motivational leader that can create personal impact and influence on customers and companies alike. He has in-depth level understanding of markets, competition, geographic, macroeconomic and global factors that affect customer experience. Adnan Javed - Blockchain Advisor My advice to anyone investing in an ICO is to understand the whitepaper, value proposition and potential impact on the society with the use of the subject ICO s product or service. If you do not understand the whitepaper as a starting point, then avoid buying into it. - Adnan Javed Adnan is an expert advisor of startups combining expertise in business within blockchain and technology industries. He is the inventor of two patents registered with US Patents and Trademark Office (USP- TO). He holds a Juris Doctor degree with dual qualifications and core competencies in Engineering and Law. He has been an early advocate of blockchain and has experience in advisory of ICOs, Crypto and blockchain startups including Fintech. He is an advisor to a Fintech Startup, ETHLend which raised the hardcap funding within a few hours. He also holds a senior position in a technology startup. In addition he holds immense interest in advanced use cases of blockchain and development of dapps.

34 CONCLUSION Realista is committed to changing the way the world finds property. By seamlessly connecting buyers, renters and agents through our platform, we can make real estate more accessible for everyone. Realista is on a mission to provide a platform that better fulfills tomorrow s demand for real estate by: Providing direct connectivity between all parties in the industry without any barriers. Developing an open marketplace in which buyers and renters can have their property needs met instantly. Simplifying the buying, renting and selling process in real estate by removing existing access and entry barriers. Fostering a global community that shares our vision is very important to the team here at Realista. We look forward to showcasing our platform s global growth and connecting with individuals who wish to join us on our journey.

35 MITIGATING THE RISKS OF PRICE FLUCTUATIONS RET will be equivalent to fiat currencies that users exchange. RET will be utilized as a means of exchange in the Realista ecosystem. If a user converts their fiat currencies into RET currency using US dollars, for example, the amount of RET the user receives will be equivalent to the significance of the US dollar at the specific moment in time. Realista Token (RET) Risks RET is not intended to be an investment vehicle. RET is a mechanism for driving Realista and the ecosystem within, supporting RET is a vote of confidence in the success of Realista. With that being said, there are inherent risks that Token Sale participants need to be aware of, especially given the volatile nature of digital currencies. Any sort of changes including volatility in cryptocurrency market conditions in general is an inherent risk, do not purchase more RET that you are willing to lose and please take time to read our Whitepaper and ensure you understand and believe in the project and vision. Risks Associated With NEO RET will be issued on the NEO blockchain. Therefore, any failure or malfunctioning of the NEO protocol may lead to the trading network of RET not working as expected. Absence of Guarantees of Income or Profit There is no guarantee that RET will grow in value. There are no guarantees that the price of RET will not decrease, including significantly, due to some unforeseen events or because of force majeure circumstances. Regulatory Uncertainty Blockchain technologies are subject to supervision and control by various regulatory bodies around the world. RET may fall under one or more requests or actions on their part, including but not limited to restrictions imposed on the use or possession of RET, which may slow or limit the functionality or repurchase of RET in the future.

36 DISCLAIMER This material is provided by Realista Pty Ltd ( Realista, the Company ), for informational purposes only, and is not an offer or a solicitation to buy or sell any securities or other financial instruments. Tokens are not intended for speculation and afford the holder no rights in, or claims to, any of the assets of Realista. Interested parties acknowledge agreeing to the Privacy Policy, and Terms and Conditions available on the token sale website ( This document is subject to change and must be accompanied by the previously agreed to documents, which remains in effect regardless of decisions to participate or engage with Realista. This Whitepaper describes the current vision for the Realista Platform. While we intend to attempt to realize this vision, please recognize that it is dependent on quite a number of factors and subject to a number of risks. There are several references throughout this Whitepaper to features being under development or planned. These references are for informational purposes as to the Realista vision only and are not representations or warranties to the effect that those features will be integrated in the future. Please know that we plan to work and seek to achieve the vision discussed in this Whitepaper. However, Blockchain, cryptocurrencies and other aspects of our technology and these markets are in their infancy and will be subject to many challenges, competition, regulation and a changing environment. We will try to update our community as things grow and change, but undertake no obligation to do so. A Realista token (RET) is intended solely as a mechanism for using the services offered through Realista and are not for speculative investment. No promises of future performance or value are or will be made with respect to RET, including no promise of inherent value, no promise of continuing payments, and no guarantee that RET will hold any particular value. Digital currency market trends may significantly influence RET and RET s value may severely depreciate due to non-ret related events within the cryptocurrency world as in any token offering. The vision described in this Whitepaper may be altered as the project progresses, taking into consideration all the variable at the given point in time.

37 COMPANY DISCLOSURE Entity Assets Realista Pty Ltd owns all the intellectual property of the Realista platform and is a privately- owned company, registered in Australia and compliant with the Australian Securities and Investments Commission 2001 (Cth) and the Corporations Act 2001 (Cth). Realista Pty Ltd was founded in 2016 and has no public financial information available. However, it has received funding from private investors. Key Shareholders Realista Pty Ltd owns all intellectual property rights to the Realista brand and platform (to the extent possible), including trademarks registered in software, media and content copyright. Important Contracts Realista Pty Ltd has entered into a Services Agreement with Appster Inc (a software development company in Australia) to provide development resources. Realista Pty Ltd founding team are the principal shareholders of the company owning 100% of the total shares on issue in the company. Backgrounds of Directors & Managers Background information on the directors of Realista Pty Ltd is provided in the Whitepaper. Litigation Disclosure Realista Pty Ltd is not involved in any litigation at the date of publication of this document.w