PRINCES REACH PUBLIC EXHIBITION. Royal Liver Building No. 8 Princes Dock No. 10 Princes Dock No. 12 Princes Dock The Quay 13

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1 INTRODUCTION The site is situated within Liverpool Waters, a scheme covering 60 hectares which benefits from outline consent, that aims to create a world-class mixed use waterfront development quarter in central Liverpool. MODA Living propose to regenerate this area of Princes Dock with a high quality residential building focused on the private rental sector. The development will provide high quality living and amenity facilities to residents and will focus on design, quality and place making. The proposals represent an exciting opportunity to significantly enhance the quality and appearance of this key part of the City. We encourage you to review the following display which sets out our design evolution and focusses on key details of Princes Reach. Members of the project team are here to discuss particular aspects of the scheme with you and are happy to help answer any questions you may have. We hope you find the information valuable and we appreciate you attending this exhibition at an exciting time for Princes Dock and the City as a whole. SITE LOCATION Restaurants & Bars Hotels Convenience Stores Residential Commercial Transport Services The Lounge & Plaza Brasserie 11 Plum Bar & Brasserie 08 Cargo Restaurant Bar & Deli 14 Cafés Bean 04 Starbucks 10 Crowne Plaza 09 Malmaison 07 Sports & Leisure Harbour Gym & Leisure Club Bootcamp Training 12 Convenience Store 05 & Newsagent Alexandra Tower No. 1 Princes Dock Royal Liver Building No. 8 Princes Dock No. 10 Princes Dock No. 12 Princes Dock The Quay 13 Bus Stop Ferries and Cruise Terminal Isle of Man Steam Packet Ferry Cruise Liner Terminal Taxi Rank ATM Cash Machine Bicycle Parking Customer Services Emergency Helpline 24hrs Disabled Parking Holyrood Nursery Citybike Station Information Parking Car Valeting VIEW 4 VIEW 5 04 VIEW VIEW 3 VIEW 2 EXISTING VIEWS OF THE DEVELOPMENT SITE

2 LIVERPOOL WATERS Location of Princes Reach EXISTING THE SITE PLANNING PERMISSION WAS GRANTED FOR THE FOLLOWING PROPOSED USES ACROSS THE LIVERPOOL WATERS MATERPLAN 2.3KM THE SITE SPANS A LENGTH OF 2.3KM 60 HECTARES LIVERPOOL WATERS WILL REGENERATE 60 HECTARES OF HISTORIC DOCKLAND THE STRATEGY RESIDENTIAL UP TO ABOUT 9,000 DWELLINGS, 733,000 SQUARE METRES FLOORSPACE BUSINESS SPACE MAINLY OFFICES 315,000 SQUARE METRES HOTEL AND CONFERENCE FACILITIES 53,000 SQUARE METRES COMPARISON (NON-FOOD) SHOPS 19,000 SQUARE METRES CONVENIENCE (FOOD) 8,000 SQUARE METRES COMMUNITY INSTITUTIONS 9,000 SQUARE METRES A LONG TERM PLAN LIVERPOOL WATERS IS WITHIN THE MERSEY WATERS ENTERPRISE ZONE 50 BILLION LIVERPOOL WATERS IS PART OF THE PEEL GROUP OCEAN GATEWAY STRATEGY AN EXISTING INVESTMENT EXCEEDING 50 BILLION THE PROPOSAL RESTAURANTS AND CAFÉS 27,000 SQUARE METRES ASSEMBLY AND LEISURE 33,000 SQAURE METRES PUBS/WINE BARS 19,000 SQUARE METRES PARKING 413,000 SQUARE METRES 13,000 SPACES A CRUISE LINER TERMINAL AND AN ENERGY CENTRE 18,000 SQUARE METRES PARKS AND SQUARES 2 NEW PUBLIC PARKS AND 18 SQUARES THROUGHOUT THE WHOLE SITE 1,700,000m 2 LIVERPOOL WATERS HAS PLANNING PERMISSION TO DELIVER APPROXIMATELY 1,700,000 SQUARE METRES OF DEVELOPMENT FLOORSPACE SERVICING 36,000 SQUARE METRES OFFICES AND SERVICES IN LOCAL RETAIL CENTRES 9,000 SQUARE METRES CONSENTED LIVERPOOL WATERS PLANNING PERMISSION

3 PRINCE S R E AC H P U BL I C E X H I B I T I O N LIVERPOOL WATERS Under the Liverpool Waters parameters the plot has consent for: m building height - 40 storeys - Residential Development The emerging development is consistent with the approved parameters of Liverpool Waters. The proposals comprise: - 110m building height - 34 storeys dwellings NORTHERN DOCKS CLARENCE DOCKS CENTRAL DOCKS KING EDWARD TRIANGLE PRINCES DOCK LOCATION OF PRINCES REACH RIVER MERSEY PRINCES DOCK

4 RESIDENTIAL USE AND MASSING FUTURE DEVELOPMENT WILLIAM JESSOP HOUSE (OFFICE BUILDING WITH PLANNING APPROVAL) EXISTING MULTI STOREY CAR PARK NO. 12 PRINCES DOCK ENTRANCE 31 (10%) LEVEL 1 Ground Floor (Concierge / Tenant Zone / Mail) STUDIO APARTMENTS 107 (35%) 1 BED APARTMENTS 142 (47%) Mezzanine Floor (Office / Meeting room / Staff / Plant) LEVEL 2 Lower Amenity Level (Gym / Communal Terrace) LEVELS 3-9 Typical Lower Tower LEVELS Typical Upper Tower 2 BED APARTMENTS LEVEL 17 Upper Amenity Level 24 (8%) 3 BED APARTMENTS 304 LEVELS Typical Upper Tower LEVELS LEVEL 32 Typical Upper Tower Penthouse Level LEVEL 33 Duplex Level 2 TOTAL APARTMENTS 34 STOREY BUILDING 40 CAR PARK SPACES 8 MOTORCYCLE PARK SPACES 75 CYCLE SPACES

5 MODA LIVING MODA Living aspires to be the UK s leading rental brand. We continue to push the boundaries using style, service and innovation to craft considered, inclusive residential communities. We create high quality environments and pioneer positive change to the UK rental landscape. We are leading the way on major UK city centre regeneration projects including NOMA the heart of Manchester and Quarry Hill, a cornerstone of Leeds City Centre. We are delivering state of the art facilities and work with award-winning, market leading architects, contractors and consultants to deliver first-class, lifestyledriven inclusive communities. EXAMPLES OF MODA LIVING S RESIDENTIAL DEVELOPMENTS EXAMPLES OF MODA LIVING S RESIDENTIAL DEVELOPMENTS

6 DESIGN CONCEPT LIVERPOOL NEW YORK TRANSATLANTIC LINK Liverpool was the former home of Cunard Line from 1840 until The Cunard Building, the Royal Liver Building, and the Port of Liverpool Building all on Pier Head are often described as the city s Three Graces. At the Albert Dock there is a bronze Emigrants Statue, built to represent the families that left Liverpool to head across the Atlantic to the United States of America. Upon their arrival the emigrants would be greeted by the famous New York skyline, which in the 1930 s included The Empire State Building and The Rockefeller Center. HISTORICAL NARRATIVE BRONZE EMIGRANTS STATUE MODERN CUNARD CRUISE LINER POSTER HISTORICAL CUNARD NEW YORK POSTER LEVER HOUSE - SOM SEAGRAM BUILDING - MIES VAN DER ROHE WATERFRONT CITIES GREEN BAY, UNITED STATES HAFENCITY, HAMBURG AKER BRYGGE, OSLO

7 DESIGN EVOLUTION The design concept evolved from Liverpool s rich maritime history and close links to New York, taking influence from the Cunard cruise liners and the tall buildings of New York and Liverpool. The concept diagrams below explore the proportionality and massing of prominent buildings within the skylines of both New York and Liverpool. The tall elegant form of the Empire State building relates closely to the concept diagrams of the Cunard cruise liner, the overall proportions are appealing providing a suitable mounting for the beacon. The beacon (crown of the building) will become one of the defining design features of the proposal, similar to the Liverbirds aloft the Liver building. Visitors by land or sea will have a guidepost to navigate, drawing you in and around this great city. CUNARD ROCKEFELLER EMPIRE STATE LIVER CRUISE LINER CENTER BUILDING BUILDING PRECEDENT IMAGES CONCEPT DIAGRAMS PREVIOUS MASSING STUDIES

8 DESIGN PROPOSAL VIEW 1 VIEW FROM THE STRAND VIEW 2 VIEW FROM PIER HEAD

9 PUBLIC REALM AND LANDSCAPE EMERGENCY EXIT MAIN AREAS ACCESS TO GYM ENTERTAINING AREA POTENTIAL LOCATION FOR OUTDOOR CINEMA SCREEN DISABLED ACCESS RAMP WITH GLASS BALUSTRADES STORAGE UNDER DECK COMMUNAL BBQ FLEXIBLE EXERCISE SPACE FITNESS EQUIPMENT The terrace will create an opportunity for residents to meet and socialise in a space that offers a range of accessible spaces and activities whilst enjoying great views out across the river Mersey and towards the City Centre. This space is a key part of Moda s inclusive community offer. We aim to provide intimate areas and private areas for activities such as pilates and yoga as well as larger gathering spaces for barbecues and film screenings CONCEPT IMAGES ONLY 1 COMMUNAL PATIO 2 EXTERNAL COOKING FACILITIES (BBQ) 3 LOUNGING AREA MAXIMISING VIEWS 4 TABLES AND FIRE PITS 5 FOCAL SCREEN WALL 6 BAMBOO SCREENING 7 FOCAL FEATURE 8 TERRACED CINEMA SEATING 9 SPILL OUT AREA 10 YOGA/PILATES/EXERCISE AREA 11 AEROBICS EQUIPMENT 12 MULTIFUNCTIONAL LAWN 13 RESTING SPACES 14 TABLE TENNIS 15 STORAGE UNDER TERRACE 16 DISABLED RAMP 17 DINING & ENTERTAINING AREA

10 INCLUSIVE COMMUNITY PROVISION CONCEPT IMAGE OF ROOF TERRACE Our communities are designed around the wants and needs of the residents. With the Modal model, the tenant isn t just renting a dwelling within a building; our residents accommodation extends to the whole environment and is enriched by multiple amenities. Key to the concept are our 24 hour concierge and on site management teams. They provide an efficient and conscientious range of support services. CONCEPT IMAGE OF RESIDENTIAL LOUNGE AMENITIES INCLUDE: SECURE CAR AND CYCLE PARKING CONCIERGE TENANT STORAGE ROOF TERRACE RESIDENTIAL LOUNGE COMMUNITY DINING AND KITCHEN GYM CINEMA ROOM CONCEPT IMAGE OF COMMUNITY DINING CONCEPT IMAGE OF CINEMA ROOM

11 KEY VIEWS Princes Reach massing 110m Approved massing within Liverpool Waters scheme, outline consent 126.8m VIEW 1 Waterloo Road/ Jesse Hartley Gates looking towards Princes Dock VIEW 2 Wallasey Town Hall, bottom of steps up to the Town Hall VIEW 3 Birkenhead Ferry Landing

12 KEY VIEWS AND CONNECTIVITY Princes Reach massing 110m Approved massing within Liverpool Waters scheme, outline consent 126.8m VIEW 4 Parliament Street/ Chaloner Street VIEW 5 Liverpool Museum/ Pierhead SITE CONNECTIVITY OUT IN TOWER CAR PARK/ TERRACE WILLIAM JESSOP WAY IN OUT MAIN PEDESTRIAN ENTRANCE VEHICULAR MOVEMENT PEDESTRIAN MOVEMENT PRINCES DOCK

13 REGENERATION AND DELIVERY KEY BENEFITS TO THE SCHEME The delivery of a key building within Liverpool Waters High quality and striking design A mix of dwelling types and sizes Inclusive community provision A fully managed building Enhanced public realm provision Proposals fully consistent with the Liverpool Waters permission COMMUNITY PROVISION INCLUDES: Secure car and cycle parking Concierge Tenant storage Roof Terrace Residential Lounge Community dining and kitchen Gym Cinema room

14 PRINCES REACH EXHIBITION 1ST FLOOR