20&21 GLOBAL REALTY SHOW October 2018 FEATURING: Venue - Hotel Sahara Star, Mumbai. Exhibitors From Across the Globe

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2 Be a part of Global Realty Show 2018 and witness the premium, luxurious, elegant and choicest real estate developments from around the globe under a single roof GLOBAL REALTY SHOW 2018 Destination Homes, One Step Away. Bringing Choicest Global Real Estate and Concept Homes to India Exhibitors From Across the Globe Australia Canada E.U. Countries Hong Kong U.K. Malaysia Singapore U.A.E. FEATURING: 20&21 October 2018 Venue - Hotel Sahara Star, Mumbai - RESIDENTIAL PROPERTIES - COMMERCIAL PROPERTIES - FLATS & APARTMENTS - VILLAS - DESIGNER HOMES - PENTHOUSES - HOLIDAY HOMES - PLOTS - CONDOS - STUDENT ACCOMMODATION - CO-WORKING SPACES AND MORE 01

3 ABOUT BLING EVENTS GLOBAL REALTY SHOW 2018 Bling Events is one of Asia s largest real estate focused events company. It s the event management arm of the Square yards group and specializes in niche and luxury events with a special focus on Real Estate. Bling Events reach spans cities like Hong Kong, Singapore, Dubai, Abu Dhabi, London, Delhi NCR, Mumbai, Pune, Bangalore, Chennai, Ahmedabad, Kolkata, and more; It has organized hugely successful HNI focused events in various formats across the globe and some of its flagship events like Indian Realty Revelry (IRR) and Global Property Road Show (GPRS) have gone on to become prominent fixtures in the events calendars of the NRI/PIO diaspora in Hong Kong, Singapore, Dubai, Abu Dhabi and London. The high-octane events organized by Bling Events have resulted in the cumulate sale of properties more than US$ 100 million till date for participating developers. Currently, its list of clients includes many top developers in India as well as big international names such as Emaar, Damac, Danube, Deyaar and more. In the last three years, Bling has conducted a total of 150+ events across the globe that have witnessed a total footfall of 100,000+ home buyers leading to spot closures of properties worth $ 150Mn and influenced another $ 1Bn of overall property transactions. GLOBAL PRESENCE U.A.E. AUSTRALIA HONG KONG U.K. SINGAPORE INDIA CANADA Global Realty Show 2018 is a Mega real estate show conceptualized and organized by Bling Events and powered by Square Yards global. The show will attract affluent and premium real estate HNIs who frequently travel overseas for business and are keen to buy properties in other countries due to appreciation in price and rental. It aims to be a one-stop solution for everything that is Real Estate. Strategic partnership with leading private Banks and NBFCs to provide Real Estate Advisory to UHNIs and home loans solutions to property buyers across the segments will be facilitated. Being an extensive platform, the show will connect real estate developers with varied client base who are eagerly waiting to invest in premium luxurious developments. Visitors from different segments such as VIPs/HNIs. individual investors / investors group, Diamond merchants, Real estate consultant/brokers /agents, Government officials property advisors, financial institutions, architects, designers will participate in the show. The substantial shift in the balance of economic power to Asia indicates that India will be the third largest economy by This makes GPS a lucrative platform to reach out to the prospective Indian buyers of real estate, especially those who are looking to diversify their investment portfolio

4 Knowledge Session on Investment in Global Real Estate Market A special session on real estate industry will be conducted by our success partner - Square Yards to provide insights on the market statistics. HIGHLIGHTS Personal Financial Consultancies These consultancies will provide insights on income and asset declaration, bank accounts, private banking and tax optimization. Workshops Workshops will be held to educate and inform the visitors about the process of home buying and investment and how to make informed choices on making the right real estate investment. Dual Residency Consultancy Desk The desk will assist home buyers who may opt for temporary or permanent residency in highly developed countries and to help secure assets (liquid real estate or property lease). Service Desk A service desk will be set up to assist the attendees about the exhibitors, highlights, etc; of the show. Non-Banking Financial Corporations Personnel from NBFCs will advise the visitors regarding loans, hire-purchase insurance, tax optimization etc

5 Augmented Reality and Virtual Realty Experience Zone Usage of Augmented Realty (AR) and Virtual Realty (VR) technology offers a unique experience and a perspective to potential buyers to tour through the whole development digitally. Gala Night Exclusive Wine and Cheese Event A Private Equity and Real Estate networking dinner will be held to kick off the gathering and the tangible takeaways and references can be used to support growth in the day to day business. Technological Ease In the era of globalization, immersive viewing experiences are relevant for luxury homes when there is an abundant pool of potential buyers and AR/VR technology comes to the rescue. Channel Partners Meet An interactive session for Channel Partners and Brokers to provide them an incredible business proposition and an authentic network can be built with other resellers to discuss revenue generating ideas. Alternative Asset Classes The show will also feature properties for student accommodation and co-working spaces from acknowledged real estate developers. Virtual Property Tours AR/VR shows will enable developers, sales agents to enhance their client management and it will help them to pitch their product easily

6 BUYERS TREND The aspiration factor aside, properties in Indian metros have become enormously expensive. Moreover, interest rates for bank loans are already proving to be a stumbling block and may rise further, keeping in mind the future revision of RBI norms. In comparison, an Indian wishing to buy a property in New York, London or Singapore can avail of the considerably lower interest rates of local banks in those countries. The broad profile of Indians who are looking at buying properties abroad would include business owners, professional property investors, mid-to-top level company management, and high-net-worth individuals. A very large component of buyers also comprises of people whose children are studying or holding a business or job in those countries. US$ 64.3 Trillion 218,600 US$ 900 Billion The slow-moving domestic real estate market has pushed more Indians to look for property investments abroad. According to a leading IPC report, Indians bought property worth $23.5 million in the first five months of the current financial year. Total HNWI Wealth Worldwide Indian HNWIs Prospective Investment Potential of HNWIs Strengthening of the Indian Rupee against several other currencies has made investments in overseas homes more affordable than a year ago. Resident Indians buying homes in the UK, Cyprus, Malaysia, and Dubai today would find property cheaper than a year ago. The real estate market in many countries offers very lucrative investment prospects, with various offers and options. Apart from that, Indians buying property abroad look forward to avail citizenship in the host country. This factor has considerable aspirational value for many

7 WHY EXHIBIT IN MUMBAI Mumbai is called the financial and commercial capital of India. It is one of the world s top 10 centers for commerce in terms of global financial flow. It houses India s biggest conglomerates such as L&T, Tata Group, Godrej and the largest financial institutions like RBI, SBI, NSE & BSE. It is the ultimate hub for businesses offering the perfect environment and an unrestricted potential for all kinds of businesses. It is the wealthiest city in the country. Mumbai accounts for 25% industrial output, 5% of India's GDP and 70% of the capital transactions in Indian economy. WHY SHOULD YOU EXHIBIT IN MUMBAI? According to report, Mumbai ranks 6th in the world for the richest billionaires, which, indicates that the largest number of ultra-high net worth individuals in India live in Mumbai. Mumbai has the 3rd most expensive office and residential market in the world making the real estate property deals more lucrative for financial investors. The whole of the Bollywood Industry splurges lavishly on real estate properties in India and across the globe. The stars of the city are always keen to put their money in real estate not to gain the property for self-use only, but as an investment as well. Establishment of The Mumbai Diamond Merchants Association to serve the Indian diamond trade and industry has a huge impact on the real estate market of Mumbai. As per a report, the diamond traders hold an interest in investing their money in the real estate properties worldwide. Flourishing stock markets have always impacted the real estate of Mumbai and as per a report, most of the wealthy individuals of Mumbai invest their quick box in real estate. Because of high property price in most locations of Mumbai real estate market, home buyers opt to explore properties abroad

8 ABOUT TIMES OF INDIA GROUP OUR SUCCESS PARTNER The Times Of India Group, India s largest media company is proud to associate with BLING to present Global Realty Show The Times Of India is the world s largest circulated English Daily and The Economic Times is world s second largest circulated Business daily. Together they reach over 10 million readers with the Print format alone. The group combined with Times TV Network, Times Internet Limited, Radio Mirchi & TIMES OOH is the only diversified media group in the country connecting audiences across platforms. The Times Group is India s biggest influence and we are committed to enriching lifestyles of the modern Indian. The Times Group is proud to associate with the first ever Global Realty Show In India. Global Realty Show 2018, is truly an endorsement to the Great Indian consumer, who is a global citizen. A recent Study done by The Economic Times and Knight Frank, confirms that India is the second largest country after China that invests in Real Estate. The highlight of this study further accentuates that the investment purpose ranges from Luxury, Holiday Homes, Migration, Education and Business. The range is a testimonial to the modern Indian investor and we are extremely proud to host the Global Realty Show 2018 along with Bling to these Audiences. Square Yards is a technology-enabled Online to Offline (O2O) transaction and aggregator platform for the Global real estate. Founded in October 2013 and growing at a scorching pace, it is already the largest distributor by revenues for the primary residential real estate in India and it also enjoys a virtual monopoly in the Non-Residential Indian (NRI) markets. It has achieved a significant scale in facilitating real estate investments worth more than US$ 2 Billion to 22,500+ satisfied customers worldwide through its direct presence of more than 2,000 employees in 40+ cities in 10 countries. AWARDS & RECOGNITION We are committed to making this event a success and with a multimedia marketing and advertising strategy, it promises to be a great show for Realtors from across the world. Welcome Aboard!! and experience India like never before

9 MARKETING MIX Digital marketing plans and strategies are implemented to target the right set of audiences through a diverse range of marketing channels which are designed to target investors and end-users. Outdoor: Focused RSVP: Google: Native Ads: 50+ prime hoardings targetting prime areas of Mumbai Focused RSVP activity on geo-segmented database done by our dedicated teams in local geographies of the event Google Search PPC Display Campaigns Ads targeted to different categories viz. News, Finance, Investment, Real Estate and so on Radio: BTL Activities: Facebook: Content Marketing: Advertisement campaign across all popular FM Radio channels Targeted at HNIs across corporate and residential societies Facebook Lead Forms Carousel Ads Sponsored and Boost Posts Sponsored tagline display ads targeted to different categories viz. News, Finance, Investment, Real Estate and so on Newspaper: Advertisements in leading Newspaper in Mumbai Development of Awareness: Via Event Partners, Private banks, Investment forums, Real Estate Agencies ers: Mailer blasts for the separate set of demographics ranging from national to international geography and Real-Time Bidding Platforms: Platforms display and pop campaigns through RTB media buying platforms the wide range of age groups Magazines: Flyer: SMS Marketing: Personalized Invitations: 1. Realty Plus 2. Property Observer 3. Property and Wealth 4. Realty Facts Inserts in leading newspapers and dailies Extensive SMS and Whatsapp marketing We are sending personalized invitations to investors, leading B2B agents, private and public banks, investment funds, and other organizations 14 15

10 Corporate Office - Gurugram Plot No , Sector 44 Gurugram Mumbai Office Unit No /704, 7 th Floor, E Wing, Atul Projects - Corporate Avenue, Chakala, Andheri (East). Mumbai Dubai Office Office No. 2501, 25 th Floor, The One Tower, Sheikh Zayed Road, Tecom, Dubai, United Arab Emirates. For Inquiries Call - Shanice Pereira shanice.pereira@bling.events info@bling.events