ADVERTISING AND MARKETING ELEMENTS INCLUDED IN THIS PACKET:

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1 The Coldwell Banker Previews International Advertising and Marketing Program has been designed exclusively for Coldwell Banker Independent Sales Associates and their luxury real estate clients. ADVERTISING AND MARKETING ELEMENTS INCLUDED IN THIS PACKET: Homes & Estates of Northern California magazine page 1 Homes & Estates National magazine page 2 Homes & Estates Wall Street Journal Insert Edition page 3 Coldwell Banker Previews International Microsite page 4 Previews Property eblasts, PR & Social Media page 5 Additional Marketing Opportunities page 6 Submission Form: Property & Sales Associate Information page 7 Submission Form: Payment Information page 8 Submission Instructions page 9 SUBMISSION INSTRUCTIONS 1. Select from the a la carte advertising and marketing elements found on pages 1 through 6 and check all of the items you wish to order. 2. Complete the Sales Associate, property and payment information on pages 7 and 8 3. Send your completed submission packet, photos and ad copy (if necessary) to the Marketing Department. Click File > Save As and as an attachment. No faxes, please. 4. To ensure your packet is received on the day of the posted deadline, ed submissions must be received by 5:00 pm the day of the deadline. Late submissions will be placed on a waiting list for advertising space. All deadlines represent the day materials are due into the Marketing Department. No faxes, please. QUESTIONS? Coldwell Banker Marketing Department Troy Cotton Previews Coordinator troy.cotton@westrsc.com

2 HOMES & ESTATES OF NORTHERN CALIFORNIA Reaches 15,000 targeted high net-worth individuals throughout California Direct mailed to all California Coldwell Bankers Previews Property Specialists Digital promotion through Coldwell Banker s social media channels Prominently displayed in Coldwell Banker offices in Northern California and select offices in Colorado, Hawaii and Utah Includes five magazine copies plus a digital version to send to clients, and share on websites, blogs and social networking sites Rates: $525 - $1,600 Frequency: Annual ISSUE & DEADLINE SELECT WHICH ISSUE YOU D LIKE TO ADVERTISE IN ISSUE PUBLICATION DATE DEADLINE (MATERIALS DUE BY 5PM) Summer Tuesday, June 13, 2017 Monday, May 8, 2017 CHOOSE FROM THE FOLLOWING OPTIONS (Click here to view all template styles) OPTIONS & RATES $785 FULL-PAGE 1 property Template A (2 photos, 70 words of copy) Template B (3 photos, 70 words of copy) Template C (4 photos, 70 words of copy) $800 FULL-PAGE 2 properties Template D (1 photo, 70 words per property) Template E (2 photos, 70 words per property) $815 FULL-PAGE 3 properties Template F (1 photo, 70 words per property) $525 HALF-PAGE 1 property Template G (1 photo, 70 words of copy) Template H (2 photos, 70 words of copy) CUSTOM LAYOUTS $950 FULL-PAGE 1 Property $1,600 Cover and custom full-page featuring 1 property ADDITIONAL PRINT COPIES $3.00 per copy Number of copies: FEATURED COVER PROPERTY Covers are available on a first-come, first-served basis. High-resolution photography that meets Previews standards is required. Contact the Marketing Department for availability. SUBMIT Complete pages 7 and 8 of this packet and submit along with photos and ad copy to Marketing (see page 9 for instructions). No faxes, please. Page 1

3 HOMES & ESTATES NATIONAL MAGAZINE 225,000 print and digital distribution reaching a total readership base of 435,000 60,000 stand-alone copies sent to ultra high-net worth individuals in the U.S. 30,000 delivered to subscribers of the Wall Street Journal in top U.S. luxury markets 15,000 distributed via polybag to Haute Living subscribers in Manhattan, San Francisco and Los Angeles 120,000 digital editions sent via to Coldwell Banker Sales Associates worldwide, ultra-affluent consumers in China and subscribers of PreviewsInsideOut.com Direct mail up to 100 copies to any recipient around the country for free Rates: $549 $1,999 Frequency: Semi-annual ISSUE & DEADLINES SELECT WHICH ISSUE YOU D LIKE TO ADVERTISE IN ISSUE PUBLICATION DATE DEADLINE (MATERIALS DUE BY 5PM) Spring Tuesday, April 4, 2017 Monday, February 13, 2017 Fall Tuesday, September 26, 2017 Monday, August 7, 2017 CHOOSE FROM THE FOLLOWING OPTIONS (Click here to view all template styles) OPTIONS & RATES $549 QUARTER-PAGE 1 property Template A (1 photo, 60 words of copy) $995 HALF-PAGE 1 property Template D (1 photo, 75 words per property) Template E (1 square photo, 75 words per property) Template F (3 photos, 45 words of copy per property) $1,999 FULL-PAGE 1 property Template G (3 photos, 75 words of copy) Template H (4 photos, 75 words of copy) ADDITIONAL PRINT COPIES $3.50 per copy Number of copies: SUBMIT Complete pages 7 and 8 of this packet and submit along with photos and ad copy to Marketing (see page 9 for instructions). No faxes, please. Page 2

4 HOMES & ESTATES WALL STREET JOURNAL INSERT Copies of the Homes & Estates Supplement are inserted into copies of the Wall Street Journal in the following metro areas: Los Angeles, Orange County, Santa Barbara, San Francisco, Chicago, Boston, New York, New Jersey, Connecticut and Miami/Fort Lauderdale. In addition to the Wall Street Journal insertion, copies will be mailed to highly affluent people throughout the U.S., including to those on Wealth Engine s Demi-Billionaire list. These individuals have at least $500,000,000 in net worth and own, on average, 19 homes! For each full-page advertiser, Coldwell Banker will mail 100 copies to a supplied list, and the advertiser s name will prominently be displayed on the mailing label. (Surcharge for copies mailed outside the U.S.) Internationally distributed to affluent zip codes in the United Kingdom, France and China* Total distribution: 80,000 Rates: $449-$1,899 Frequency: Semi-annual ISSUE & DEADLINES SELECT WHICH ISSUE YOU D LIKE TO ADVERTISE IN ISSUE PUBLICATION DATE DEADLINE (MATERIALS DUE BY 5 PM) Winter* Thursday, January 19, 2017 Tuesday, December 6, 2016 Summer Thursday, July 13, 2017 Friday, June 2, 2017 Winter* Thursday, January 11, 2018 Monday, December 4, 2017 *Winter publication does not include Chinese edition OPTIONS & RATES CHOOSE FROM THE FOLLOWING OPTIONS $449 One-quarter page One photo, 68 characters with spaces $895 Half page One photo, 150 characters with spaces $1,899 Full page One photo, 150 characters with spaces SUBMIT Complete pages 7 and 8 of this packet and submit along with photos and ad copy to Marketing (see page 9 for instructions). No faxes, please. Page 3

5 PREVIEWS INTERNATIONAL MICROSITE Exclusive microsite targeting international buyers USLuxuryEstates.com features exceptional properties from the Previews NRT network and is marketed to international buyers in Russia, China, Brazil and United Arab Emirates Built for an international audience, the site can be translated into Chinese, Russian, Arabic and Portuguese Rate: $100 for one month Frequency: Monthly intervals SELECT WHEN YOU D LIKE TO ADVERTISE PROPERTY 1 PROPERTY 2 MONTH DEADLINE (SUBMIT BEFORE) January Wednesday, December 28, 2016 INTERVALS & DEADLINES February Wednesday, January 25, 2017 March Wednesday, February 22, 2017 April Wednesday, March 29, 2017 May Wednesday, April 26, 2017 June Wednesday, May 24, 2017 July Wednesday, June 28, 2017 August Wednesday, July 26, 2017 September Wednesday, August 30, 2017 October Wednesday, September 27, 2017 November Wednesday, October 25, 2017 December Wednesday, November 22, 2017 OPTIONS & RATES CHOOSE FROM THE FOLLOWING OPTIONS $100 One month placement per property PLEASE NOTE: Featured property spots are available on a first-come, first-served basis. Selection is also based upon Previews exquisite quality review. This section features only eight featured properties per month. SUBMIT Complete pages 7 and 8 of this packet and submit along with photos and ad copy to Marketing (see page 9 for instructions). No faxes, please. Page 4

6 PROPERTY EBLAST, PR & SOCIAL MEDIA The Marketing Department boasts in-house PR and social media specialists, writers and graphic designers who can create additional custom collateral and buzz for your property PREVIEWS PROPERTY EBLAST OPTIONS & RATES Marketing will develop a custom eblast for your listing and distribute it to Coldwell Banker and non-coldwell Banker offices throughout Northern California, totaling approximately 15,000 recipients. We may also send to your Sales Associate-owned distribution list on your behalf, should you choose. $50 4 Photos (2 large, 2 small) Overlay Header 150 Words (view sample) $50 4 Photos (2 large, 2 small) Solid Blue Header 150 Words (view sample) $50 3 Photos (3 large) Solid Blue Header 150 Words (view sample) PUBLIC RELATIONS & SOCIAL MEDIA SUBMIT OPTIONS & RATES If your listing enjoys noteworthy attributes such as a well-known architect, a celebrity connection, historical significance or was featured in a movie or television show, we may have our public relations team pitch the story to local, and in some cases, national media outlets. In addition, we have various social media avenues to promote your listing, including our blog, Facebook, Twitter and Pinterest pages. I will submit newsworthy elements for you to consider my property for PR opportunities I will submit photos and a property description for you to consider my property for social media opportunities Please Note: There are no guarantees for PR opportunities. You will only be contacted by our public relations team upon receipt of an with newsworthy elements and if your property meets the necessary newsworthy criteria. If stories are pitched to the media, we cannot guarantee if or when the story will be published. Complete pages 7 and 8 of this packet and submit along with photos and ad copy to Marketing (see page 9 for instructions). No faxes, please. Page 5

7 ADDITIONAL MARKETING OPPORTUNITIES There are additional advertising options available to you to market your listings (above and beyond what is found in this packet) that Coldwell Banker Independent Agents receive discounted pricing. For additional support with national and international print advertising opportunities, please contact the Marketing Department. PRINT ADVERTISING Enjoy multiple advertising options (over 25 publications available) within the categories listed below. For detailed advertising demographics, rates and deadlines available through Coldwell Banker National, click here. LUXURY REAL ESTATE FINANCE AND NEWS LUXURY LIFESTYLE AND GENERAL INTEREST OPTIONS CONDE NAST LUXURY GROUP CITY LIFESTYLE AND SPECIFIC INTEREST INTERNATIONAL VIEW SOUTHERN CALIFORNIA S LARGEST REAL ESTATE MAGAZINE Exclusive to Coldwell Banker Residential Brokerage, View is a visually engaging, full-color magazine that is distributed to consumers through various news publications, reaching 14 million potential home buyers in targeted zip codes each year, offering a more powerful advertising platform for home buyers and sellers. Up to three properties are selected from each region per publication. We will submit your listing on your behalf at no cost. Please note: Submitting your listing for View does not guarantee it will be selected for this publication. You will only be contacted if your listing is selected. ONLINE ADVERTISING OPTIONS CAIMEIJU.COM Allows Independent Sales Associates to market their listing to China via social media, real estate and video sharing sites. Branded Sales Associate pages begin at $200 for setup plus $150 per month for up to five listings. Properties can be added to the portfolio for $25 per month. For single listings, there is a one-time fee of $375 for up to six months. Properties can be found on top Chinese local search engines like Baidu, Google China, Bing. CN and Yahoo Taiwan. TO SIGN UP: Contact Jeff Toth at info@caimeiju.com or GOOGLE ADWORDS Set your own budget; cost-per-click (CPC) based pricing model Set up a Google account, pick your target audience and location and purchase keywords that will drive traffic to your website or your property online. For more information, visit google.com/adwords or contact Google s free customer support: TO SIGN UP: Click here For additional support, contact Marketing. Page 6

8 SALES ASSOCIATE AND PROPERTY INFORMATION To order any of the marketing or advertising opportunities in this packet, fill out the following two pages. PROPERTY INFORMATION* Property 1 Address: City: Price (required for submission): County: Print price as Price Available Upon Request Property 2 Address: City: Price (required for submission): County: Print price as Price Available Upon Request Property 3 Address: City: Price (required for submission): County: Print price as Price Available Upon Request Based on the Previews minimum price-point, property type and appearance, I certify this property meets the criteria to be classified as a Previews International listing Yes No (criteria can be viewed on CB ONE, keyword: Previews) *Property address will not appear in any publications listed in this submission packet. SALES ASSOCIATE(S) INFORMATION Sales Associate Name: Phone Number(s): Website: Office City: Sales Associate Name: Phone Number(s): Website: Office City: CalBRE#: Address: Office Address: Office Zip Code: CalBRE#: Address: Office Address: Office Zip Code: Assistant Name: Phone: address of where to send submission confirmation & proof: PROPERTY COPY AND PHOTOGRAPHY Please note the requirements specified for each item in this packet. Submit directly to marketing along with your submission packet. See page 9 for instructions. Page 7

9 Independent Sales Associate Name Property Address(es) PAYMENT Each Previews Submission Packet must be accompanied by payment in order to be processed Checks and Visa/Mastercard accepted PAYMENT INFORMATION ORIGINAL SIGNATURE REQUIRED FOR EACH ORDER; CREDIT CARDS ARE NOT KEPT ON FILE I am paying with check. Checks should be made payable to Coldwell Banker Residential Brokerage. Please charge my credit card. COMPANY NUMBER OR METRO NAME: 622 COLORADO LOCATION NUMBER: DESCRIPTION OF PAYMENT DOLLAR AMT NAME: PREVIEWS CO. LOCATION COST CENTER ACCOUNT BUD INTER CO. Homes & Estates of Northern California $ Homes & Estates (National edition) $ H&E Wall Street Journal Insert $ Previews Microsite $ Custom E-Blast $ Miscellaneous $ Total $ CREDIT CARD TRANSMITTAL VISA MASTERCARD (AMEX/DISCOVER NOT ACCEPTED) CREDIT CARD NUMBER CARDHOLDER NAME CREDIT CARD BILLING STREET ADDRESS CREDIT CARD BILLING CITY, STATE, ZIP EXPIRATION DATE SECURITY CODE CARDHOLDER SIGNATURE (WE MUST HAVE YOUR SIGNATURE IN ORDER TO PROCESS SUBMISSION) Signature Date Page 8

10 SUBMISSION INSTRUCTIONS 1. Review the packet to make sure you ve made all the proper selections 2. Note the requirements for each of your requests 3. Complete the payment portion of this packet (page 8) If paying with a credit card, print out page 8 of this packet, sign and submit to Marketing. signed form to troy.cotton@westrsc.com If paying by check, make payable to Coldwell Banker and send to: 1855 Gateway Blvd, Suite 750, Concord, CA, ATTN: Marketing 4. Click File > Save As and send as an attatchment in an or print, scan and . Once Marketing receives your request, you will get a confirmation and Marketing will follow-up with any next steps. Thank you for using Coldwell Banker Previews International. Questions? Coldwell Banker Marketing Department Troy Cotton Previews Coordinator troy.cotton@westrsc.com Page 9