THE DOWELL GROUP. Chicago Real Estate SELLER PRESENTATION. danielledowell.com

Transcription

1 THE DOWELL GROUP Chicago Real Estate SELLER PRESENTATION daielledowell.com

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3 DANIELLE DOWELL Fouder of The Dowell Group Top 1% Chicago Teams BHHS Platium Producer sice 2012 Over $150 millio sold sice Most Ifluetial Agets i Chicago 2016 A Chicago Real Estate Broker sice 2006, Daielle has spet the last te years providig her cliets with a firsthad, thorough educatio of the city ad its may eighborhoods. A firm kowledge of the Chicago market, coupled with years of experiece i real estate egotiatio make her a ivaluable asset to her clietele. Kow for her aroud-the-clock work ethic ad quick respose time, Daielle has expaded her busiess by developig a team of five realtors that are the best i the busiess i order to accommodate all of her cliets eeds. Daielle has vast experiece i real estate developmet. This icludes market aalysis, zoig requiremets, product developmet, marketig of the project, sales of the uits/homes ad proper property close out i small to large scale residetial developmets. This icludes sigle family homes, walk-up codos, mid-rise codos, towhomes ad row homes. Whe re-sellig your home, Daielle is a strog believer i the importace of well executed marketig. Daielle has access to the best resources i the city, both iteral ad exterally. She utilizes these resources to build uique, iterest geeratig platforms for each home i order to maximize the sellers profits. The ultimate goal beig to covey her excitemet ad create the mometum eeded to receive the most desirable affect for her seller. Whe purchasig your first, secod or third home Daielle will egotiate ad facilitate the best deal for your eeds. She goes over every step of the process with her buyers from start to fiish to set expectatios ad make the process seamless. Daielle provides attetio to detail to all of her cliets. Aware that the busiess she loves is depedet o her relatioships with valued cliets, she will always go the extra mile. Whether buyig, sellig or retig, Daielle is here to lesse the stress associated with your trasactio. DANIELLE DOWELL cell ddowell@daielledowell.com

4 TESTIMONIALS Daielle did a woderful job of helpig my wife ad I fid our first home. I must say that she was extremely helpful ad very patiet with us (we must have looked at over oe hudred houses over a 6 moth period). She was also very kowledgeable ad was able to help guide us through the etire process. Without Daielle, we flat out would have bee lost. I would highly recommed her to ayoe out there lookig for property!! Thaks Daielle!! Matt M. Whe you talk about doig busiess with somebody ad you come up with all the adjectives for characteristics that somebody would embody that you would wat to work with or for, Daielle has most of them she is very bright, egagig, passioate, aware, tough, fair, compassioate ad wiwi orieted. She s a pro s pro ad that s about the best complimet I ca give. Doug Va P. Daielle was a pleasure to work with. She had tremedous kowledge, ad made buyig my first ew house a smooth ad easy process. Every step of the way, she was able to give great suggestios ad advice. She always made time i her very busy schedule to accommodate my hectic ad busy life. I would defiitely recommed her to ayoe i the market for ay real estate eeds. Taj K. I could t be more satisfied with the patiece ad persistece Daielle had workig with me. It was t a easy task workig for us, but she made it easy ad foud us a spot i three days! I eeded a place withi a week so I was o a time cruch. It took over te showigs, but she put i the time ad eergy to make it work. She also took the time to uderstad out my persoal taste ad locatio I was lookig for. Persoable, reliable, ad easy to work with. Athoy D. Daielle Dowell was a perfect model of professioalism i my dealigs with her i retig out my codo. She took care of all the details ad made it very easy for me to successfully fid a most desirable teat that was best suited for the space. Her attetio to detail, kowledge of the market, work ethic ad overall professioalism became apparet i all my dealigs with her. I would highly recommed her to ayoe i eed of real estate work of ay sort. David D. For more Testimoials, please visit likedi.com/i/daielledowell & zillow.com/profile/ddowell DANIELLE DOWELL cell ddowell@daielledowell.com

5 MEET THE TEAM KRISTY DOWELL Raised i the Midwest, Kristy retured home after 10 years o the West Coast. Alog with chagig her city, she also trasitioed ito a ew career joiig her family i Real Estate sales ad developmet. From leases to Millio dollar trasactios, Kristy has executed ad assisted i a multitude of various deals providig her the experiece ad expertise of brokers far beyod her years. JOHNA PETERSON With extesive kowledge of the Chicagolad area ad usurpassed drive, Joha is guarateed to help you fid exactly what you are lookig for, o matter where you wat to be. She has the Midwest sesibilities that could oly come from beig a Ohio ative ad big city ambitio from her years i Chicago. This has made her persoable yet professioal ad willig to do whatever it takes to make the process go as smoothly as possible. ANNIE JOHANSEN A trasplat from Ohio, Aie is a ew Broker o our team with the uique ability to create ad seek out eviromets that perfectly suit those who reside i them. Traied as a fie arts photographer ad iterior desiger, she brigs a kee creative eye ad attetio to detail to every partership with her cliets buyers, sellers ad reters alike. JAKI BUJDEI As a Chicago ative with a early exposure to real estate, Jaki has a familiar kowledge of the city s eighborhoods ad local market. Jaki believes her cliet relatioships are truly a partership, callig for ope ad cosistet commuicatio from the first coversatio to the fial smooth sale trasactio. With a sicere passio for real estate, determied work ethic ad friedly persoality, she strives to geerate success for her cliets. MICHELLE MICHALSKI Michelle s real estate philosophy is simple: treat every trasactio as if it were her ow. Purchasig, sellig, or retig a home is uiquely persoal ad requires a aget who is thoughtful, persistet ad committed to fidig the best outcome for all parties ivolved. By listeig to her cliets wats i order to uderstad their eeds, she builds log-term relatioships through her strategic approach, dow-to-earth demeaor ad by always puttig her cliets eeds first.

6 RECENT LISTINGS SOLD Developmet 1845 St. Louis 4 Rowhomes 2324 Huro 4 Codos Stave 18 Rowhomes Flexhouse 2 31 Rowhomes N Claremot 6 Codos 1615 Burlig Uder Cotract, 15 Uits 1033 Racie 8 Uits Sigle Family - New Costructio 1932 N Oakley 1832 W Erie 2022 Superior 1941 W Race 2001 W Erie 1642 Richmod 1824 W Superior 1102 Wolfram 2734 N Marshfield Sigle Family 1854 W Race 1275 N Hermitage A 2208 Avalo DR 4436 N Cetral Park Ave 2048 W Huro 1407 N Oakley 2023 W George 4223 N Kilpatrick Codos 2222 W Diversey # N Racie #1R 1701 N Dame Ave 758 N Larrabee # N Hermitage # N Maor # W Roscoe #2W 2457 N Licol Ave 701 S Wells St # W Hadde #1E 2915 W Lelad #3W Codos (cotiued) 240 E Illiois # Roscoe # Racie #1R 10 E Delaware #15B 2726 W Cortez # N Bosworth 836 N Paulia # W Daki #3 912 N Oakley # W Roscoe #2W 3266 N Clark #3H 919 N Hermitage # N Wood #1F 2158 W Grad # N Frakli # N Larrabee # N Commowealth 1305 S Michiga # N Halsted #302 Multi-Family 1545 W Chestut 2140 N Campbell 2313 W Shakespeare 5343 W Corelia 1715 N Talma Towhome 2770 N Wolcott #E 2740 N Waye #E 1638 N Mohawk #A 2740 N Waye #F 1410 W Wrightwood 2820 N Greeview 1034 Diversey A,B 2020 Licol #I 2649 N Hamli Co-ops 232 E Walto Place #5e BHH Affiliates, LLC. A idepedetly operated subsidiary of HomeServices of America, Ic., a Berkshire Hathaway affiliate, ad a frachisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices ad the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Ic. Equal Housig Opportuity.

7 THE DOWELL GROUP Chicago Real Estate MARKETING EXPOSURE daielledowell.com

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9 MARKETING YOUR HOME WORLD CLASS MARKETING A bled of art ad sciece, our marketig platform combies techology with a persoal touch EXPERT INSIGHT Property aalysis ad preparatio PHOTOGRAPHY & VIDEO Beautiful images captivate buyers POSTCARDS Stuig direct mail, targeted for results YARD SIGNS A sig of cofidece BROCHURES Beautiful home brochures ad marketig materials ECARDS Istatly promote ew listigs, ope houses ad updates BROKER NETWORKING Coectios with the top brokers i the area BERKSHIREHATHAWAYHS.COM A global destiatio for home buyers KOENIGRUBLOFF.COM The local real estate resource PROPERTY WEB ADDRESS Your olie address is the focal poit of our marketig DIGITAL 500+ real estate websites work for you MOBILE A app that is as mobile as our buyers LOCAL MEDIA Eticig advertisemets i local ad regioal ewspapers ad magazies PUBLIC RELATIONS Millios of media impressios each moth REPORTS Our data powers your ext move RELOCATION We move compaies from aroud the world

10 MARKETING YOUR HOME PROFESSIONAL PHOTOS + FLOORPLAN We hire a professioal photographer for your home at our cost. We also create floorplas for specific homes.

11 MARKETING YOUR HOME PROPERTY BROCHURE This piece of marketig is preset at all showigs ad ope houses. After a day of viewig properties these help refresh a buyer s memory ad further promote your home. THE DOWELL GROUP Chicago Real Estate

12 MARKETING YOUR HOME PROPERTY EBLAST Eblast s are ed to our database of 9,000+ aget cotacts. This marketig is aother way to get your property i frot of other brokers ad potetial buyers ad sellers.

13 MARKETING YOUR HOME PROPERTY FLYER Alog with for sale sigs, we provide take-oe boxes outside our listigs with flyers to capture eighborhood iterest WEST SUPERIOR UKRAINIAN VILLAGE CALL FOR PRICING Fatastic ew costructio sigle family home i boomig Ukraiia Village with tos of light! This moder home features 4 bedrooms 3.5 baths with a flexible ad efficiet floor pla ad architecturally cool ceter staircase. The large master suite has a oversized steam shower with heated floors ad bech + large walk i closet. The dream kitche is a chefs delight with abudat cabietry ad Bosch appliace package + 2 beverage ceters. Lower level is perfect for etertaiig with a large wet bar. Three pheomeal private decks! Highly desirable locatio close to shops, restaurats, Chicago express bus, Metra, park, ad so much more! DANIELLE DOWELL direct ddowell@daielledowell.com THE DOWELL GROUP Chicago Real Estate If your property is listed, this is ot a solicitatio. DANIELLE DOWELL direct ddowell@daielledowell.com THE DOWELL GROUP Chicago Real Estate If your property is listed, this is ot a solicitatio.

14 MARKETING YOUR HOME PROPERTY POSTCARDS Depedig o the listig we also promote via mail. Postcards are a way for people to get more iformatio i the eighborhood about your listig. DANIELLE DOWELL ddowell@koeigrubloff.com THE DOWELL GROUP Chicago Real Estate

15 MARKETING YOUR HOME DANIELLEDOWELL.COM SEO, Web Hits ad Ope Houses

16 MARKETING YOUR HOME DIGITAL 350+ REAL ESTATE WEBSITES KoeigRubloff Properties appear o more tha 350 websites through our olie advertisig parterships esurig your home receives the maximum exposure. BERKSHIREHATHAWAYHS.COM KOENIGRUBLOFF.COM ZILLOW.COM YAHOO REAL ESTATE TRULIA.COM HOMES.COM REALTOR.COM HOMEFINDER.COM HOTPADS.COM FRONTDOOR.COM MOVE.COM OPENHOUSES.COM ALL MAJOR BROKER WEBSITES VIA IDX WSJ.COM - WALL STREET JOURNAL ONLINE EUROPE.WSJ.COM ASIA.WSJ.COM MSN CNN MONEY WASHINGTON POST US NEWS KIPLINGER DAILYHERALD.COM CHICAGOTRIBUNE.COM TRIB LOCAL YOUTUBE AOL.COM Our advertisig parters power a etwork of over 350 trusted local ews sites i commuities atiowide, icludig: BALTIMORE SUN CINCINNATI ENQUIRER DES MOINES REGISTER DESERT SUN DETROIT FREE PRESS IDAHO STATESMAN INDIANAPOLIS STAR KANSAS CITY STAR LA WEEKLY

17 SOCIAL MEDIA Istagram, Facebook, Twitter ad more! MARKETING YOUR HOME

18 MARKETING YOUR HOME YARD SIGNS A SIGN OF CONFIDENCE All the various marketig we do is to get potetial buyers talkig about your property. Oe of the best ways to achieve this is through a yard sig. Yard sigs are a great tool to pique iterest ad drive buyers to your home.

19 MARKETING YOUR HOME LUXURY PROGRAM From a ame that is the most respected ad admired throughout the world, we raise the bar for the luxury home market ad redefie the art of fie livig. Why trust the purchase or sale of a luxury home to ayoe else? Comig Soo!

20 Luxury marketig services. a marketig pla as distictive as your home Program Developmet Professioal copywritig, listig assistace ad creatio of luxury marketig materials. Public relatios will be a itegral piece of the marketig campaig aroud your property. We will pitch to all possible media outlets to geerate iterest ad to establish this property as a sigificat, uique member of the marketplace. Professioal photography Outreach Marketig: it is ecessary to implemet some iovative ad creative marketig tactics to set your property apart from every other luxury home i the marketplace, icludig: Effective marketig, targeted to our vast etwork ad Crai s Book of Lists. Grassroots marketig will play a sigificat role. Word of mouth ad etworkig are powerful tools for a property of this kid. Program Executio Prit ad digital luxury brochures Iclusio i our olie magazie, LuxuryCollectioMag.com Sydicatio to 250 websites icludig major luxury sites: LuxuryRealEstate.com RealEstateJoural.com UiqueHomes.com KoeigRubloffLuxuryCollectio.com BerkshireHathawayHS.com Ehaced placemet o REALTOR.com ad Zillow.com Ehaced placemet o ChicagoTribue.com Prit Veues* Full-color advertisig, i either: Michiga Aveue Chicago Social Sherida Road Forest & Bluff Full-color mothly advertisig i either: Wall Street Joural Chicago Tribue Pioeer Press Shaw Media Uique url assiged to the property Custom Luxury Collectio web page Productio of a luxury YouTube chael feature Social media lauch, luxury ew o the market , Tweet ad Facebook post Mothly e-card set to 12,000 brokers i the marketplace * Based o availability ad listig locatio

21 MARKETING YOUR HOME NEW CONSTRUCTION PROJECTS 1615 BURLING - 15 Uit Codo Buildig THE DOWELL GROUP Chicago Real Estate

22 MARKETING YOUR HOME NEW CONSTRUCTION PROJECTS 1033 S Racie - 8 Uit Codo Buildig

23 MARKETING YOUR HOME NEW CONSTRUCTION PROJECTS N Claremot - 6 Uit Codo Buildig 6 UNITS 2-4 BEDROOMS EXTRA WIDE FLOOR PLAN MODERN KITCHENS AND BATHS GREAT OUTDOOR SPACE FOR ENTERTAINING 2 BLOCKS FROM METRA TRAIN + SMITH PARK 1-CAR GARAGE PARKING SPACE INCLUDED DANIELLE DOWELL ddowell@koeigrubloff.com

24 MARKETING YOUR HOME NEW CONSTRUCTION PROJECTS Row Uit Towhome Complex DANIELLE DOWELL

25 MARKETING YOUR HOME NEW CONSTRUCTION PROJECTS Flex House 2-31 Uit Rowhome Complex

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27 THE DOWELL GROUP Chicago Real Estate SELLING PROCESS daielledowell.com

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29 SELLING YOUR HOME LET S REVIEW THE SELLING PROCESS Meet With Me Agree o Sellig Pla Stage Home Listig Paperwork Price Adjustmets (if ay) Showigs Market Exposure Photos Take Offer Preseted Negotiatios Couter Offer Accepted Offer Closig Buyer Closig Process Repair Requests Ispectios

30 SELLING YOUR HOME AGENT S RESPONSIBILITIES Your aget has a fiduciary resposibility to you at all times ad will service your specific real estate eeds. You ca expect expertise whe sellig your home, guidace whe buyig your home, resposiveess, loyalty, disclosure ad accoutig. Advises Agecy Alteratives Pricig Seller Updates Presetig the Offer Market Aalysis Listig Showig Feedback Negotiates Aswerig Objectios Expeditig the Buyer s Offer Negotiatig the Terms Purchase Agreemet Post-Cotract Negotiatios Facilitates Promotio to BHHS KoeigRubloff ad Local Real Estate Commuity Advertisig Iteret Marketig Direct Marketig Local ad Outof-Tow Buyer Cotacts Persoal Referrals Showig Your Home Ispectios Closig Multiple Listig Service Ope Houses Cotract Cotigecies

31 MARKETING YOUR HOME WHERE BUYERS COME FROM 40% INTERNET 11% YARD SIGN 35% 6% FRIEND OR RELATIVE REAL ESTATE AGENT LESS THAN 1% HOME BOOK OR MAGAZINE 2% OTHER 2% PRINT MEDIA 5% HOME BUILDER *Source: The Natioal Associatio of Realtors Profile of Home Buyers ad Sellers.

32 SELLING YOUR HOME POSITIONING YOUR HOME IN THE MARKET A property gets maximum iterest durig the first few days. Listig at the best price, rather tha tryig a higher price, esures that a home is marketed to the right group of buyers. Higher Prices Attract Fewer Buyers Higher Prices $$$ FAIR MARKET VALUE Actual Fair Market Price $$ Lower Price $ NUMBER OF BUYERS Lower Prices Attract May Buyers

33 SELLING YOUR HOME GETTING YOUR HOME READY Ehace your home before you list. Make it easy for potetial buyers to evisio their belogigs i your home! HOME EXTERIOR Cosider curb appeal Ispect the exterior ad address ay problems Maitai law, walkways ad outside areas HOME INTERIOR Make every room sparkle Store or remove clutter Ispect ad repair plumbig, heatig, coolig ad alarm systems Pait i a eutral shade Cosider professioal stagig for maximum results

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35 THE DOWELL GROUP Chicago Real Estate YOUR HOMES FEEDBACK daielledowell.com

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37 REPORTS & ANALYTICS LISTING UPDATES KOENIGRUBLOFF EDGE REPORT Timely metrics about your home keep you iformed throughout the marketig process. Our KoeigRubloff Edge Report provides a weekly detailed report of web traffic o themost popular real estate destiatios. You ll see how may people are fidig ad viewig your home.

38 REPORTS & ANALYTICS MARKETING UPDATES SELLER ADVANTAGE REPORTS Seller Advatage is a exclusive market activity report that details buyers search activity o the Berkshire Hathaway atioal website, so you ca see how our etwork is workig for you.

39 REPORTS & ANALYTICS OUR DATA POWERS YOUR NEXT MOVE KOENIGRUBLOFF REPORTS We put eighborhood data ad aalysis at your figertips to help you make the right decisios. The KoeigRubloff Report is a tred ad aalysis tool that offers market details o hudreds of eighborhoods ad commuities i Cook, DuPage ad Lake Couties. Charts ad graphs provide a sapshot of media prices, ivetories, square footage, ad market activity.

40 MARKETING YOUR HOME A QUICK GUIDE TO REAL ESTATE TERMS Appraiser The perso who decides the market value of a home based o its coditio ad the sellig prices of comparable homes recetly sold i the area. His or her job is to compute a fair estimate of market value to help the leder decide a reasoable loa amout. Assessor A public official who appraises property for tax purposes, determiig the assessed value, ot the tax rate. Closig The coclusio of a real estate trasactio, which icludes delivery of a deed, fiacial adjustmets, sigig of otes ad disbursemet of fuds ecessary to the sale or loa. Cotigecy A coditio that must be met before a cotract is bidig. For example, the sale of a home might be cotiget upo the seller payig for certai repairs. Covetioal Loa A loa made with real estate as security ad ot ivolvig govermet participatio i the form of isurig (FHA) or guarateeig (VA) the loa. Fixed-Rate Loa A loa with the same rate of iterest for the life of the loa. Homeower s Policy A multiple peril isurace policy commoly called a package policy. Available to owers of private homes, it covers the dwellig ad cotets i case of theft or fire or wid damage, as well as liability for property damage ad persoal liability. Impact Fees A muicipal assessmet agaist ew residetial, idustrial or commercial developmet projects to compesate for the added costs of public services geerated by ew costructio. Iterest Rate Cap The maximum iterest rate charge allowed o a adjustable-rate loa for ay oe adjustmet period durig the life of the loa. Ope Mortgage A mortgage that may be repaid i full at ay time over the life of the loa without a prepaymet pealty. Poit A dollar amout paid to a leder for makig a loa. A poit is oe percet of the loa amout. Also called discout poits. Title Documetary evidece of the right to or owership of property, which i real estate is the deed. Title may be acquired through purchase, iheritace, gift or exchage, as well as through foreclosure of a mortgage. Agecy Terms: Seller s Aget A Seller s Aget is hired by ad represets the best iterests of the seller. The relatioship usually is created by a listig agreemet. Buyer s Aget This type of licesee is hired by prospective buyers to represet them i a real estate trasactio. The buyer s aget works i the buyer s best iterest throughout the trasactio. The buyers ca pay the licesee directly through a egotiated fee, or the buyer s aget may be paid by the seller or by a commissio split with the listig broker. Desigated Aget This is a brokerage practice that allows the maagig broker to desigate which licesees i the brokerage will act as represetatives of the seller ad which will act as represetatives of the buyer. The desigated agets give their respective cliets full represetatio. The broker has the resposibility of supervisig both groups of licesees. Disclosed Dual Aget Dual agecy is a relatioship i which the aget represets both the buyer ad the seller i the same real estate trasactio. Dual agets typically owe limited duties to each of the parties. Because of the potetial for coflicts of iterest i a dual agecy relatioship, it s vital that all parties give their iformed coset. I Illiois, this coset must be i writig. Disclosed dual agecy, i which both the buyer ad seller coset to the aget represetig both of them is legal i most states.

41 MARKETING YOUR HOME NEWS YOU CAN USE For Sellers (i additio to commissio) Attorey s Fees $500 - $1500 State & Couty Trasfer Taxes $1.50 per $1000 Tax Stamps Differ by commuity Title Isurace (approximate) $1,350 for properties priced up to $150,000 $1,350, plus $20 per additioal $10,000 of purchase price, for properties over $150,000 Property Survey $375 - $500 Paid Water Bill Certificate $50 - $130 Prorated Real Estate Taxes For curret taxes ot yet paid or due Prorated Utilities & Assessmet For upaid expeses up to the date of closig Recordig of Escrow Fees $200 - $500+ Based upo sale price of the home Certificatio of Zoig Compliace $120-$200 Required for 1-5 uit buildigs Iformatio deemed reliable but ot guarateed.

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