Kearny Mesa Service Center Rises After the Flood

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1 4845 Ronson Court San Diego, CA IN THIS ISSUE: 2 PRESIDENT S PERSPECTIVE 3 CEO REPORT 4 APRIL REALTOR APPLICANTS 16 JUNE CALENDAR THE TRUSTED VOICE OF SAN DIEGO REAL ESTATE What s Happening at SDAR May 2015 Kearny Mesa Service Center Rises After the Flood A broken water heater last fall at the SDAR main service center in Kearny Mesa turned into an opportunity to craft a new and improved experience for members. On May 28, you re invited to join us for a grand reopening that includes breakfast and lunch (see sidebar). The water damaged most of the flooring and some of the interior walls throughout the nearly 12,000-squarefoot facility that houses the departmental offices, member service hub, meeting rooms, classrooms, business center, and retail store. The offices remained open in the past few months despite the resulting dust, noise, and general disruption of daily routine. Thanks to our members for bearing with us during this process. After the cleanup, a plan was put into place to remodel the headquarters and make it a more usable space for members. A revised floor plan provides easier access to the retail store and to member services, where you will find tables to sit down, relax, read the San Diego association newspaper, and take advantage of the wi-fi hot spot. Large self-service touch screens are available in the hub to access your REALTOR tools. The classrooms and business center have also been upgraded to make your visit to Kearny Mesa even more productive. If you haven t been to SDAR Kearny Mesa lately, this is a perfect reason to stop by. GRAND REOPENING MAY 28 To get your own impression of the Kearny Mesa remodeling, attend our Grand Reopening on Thursday, May 28. Enjoy a full day of prizes, raffles and giveaways. Events include a complimentary continental breakfast at 9:00 a.m., Lunch and dessert at 12 noon, followed by a ribbon-cutting Ceremony at 12:30 p.m. Members will also be able to take advantage of two free classes in our new facility. We ll be hosting a an interactive training on drone photography as well as a class on Using Statistics to Benefit Your Business which will take a deep dive into how to read, interpret, and utilize local housing statistics in your business. LOCATION: SDAR Kearny Mesa 4845 Ronson Court San Diego, CA TIME: 9:00 a.m. 4:00 p.m. FREE REGISTRATION: kmgrandopening.eventbrite.com MORE INFORMATION: (858) Debating the Future of Online Search Portals The future of real estate search portals was front and center during a lively panel discussion before 700 luncheon attendees at the recent San Diego County Expo & Conference. While no definitive conclusions could be drawn about what the industry is facing in the years ahead, the fact remains that buyers and sellers and no doubt real estate professionals will continue to make use of these burgeoning search portals. Saul Klein, an SDAR past president, noted that real estate websites like Zillow/Trulia and Move/ Realtor.com see 80 million unique visitors a month yet there are only 5 million real estate transactions a year. So that begs the question: What are people doing on these sites? Hopefully the brand of REALTOR means something to consumers, said Russ Cofano, senior vice president of industry relations for Move/Realtor. com. While Zillow/Trulia might be number one in the audience game, Realtor.com boasts statistics that its audience spends more time on its site. This is where they go when they re ready to buy a home, where they can find professionals to help them buy a home, Cofano said. He said that Realtor.com has launched new profiles for web, tablet, mobile phones, and allows REALTORS to claim their profiles so they can manage what people learn about them on the website and social media, with the goal of building repeat and referral business. REALTORS Brighten Up Expo Over 2,000 real estate professionals converged at the San Diego Convention Center on April 24 for the REALTOR Expo & Conference. They traversed the 200 vendor booths at the trade show, added to their knowledge base at the education breakouts, and mingled with their colleagues in the profession. See page 6 for more on the Expo. page 2

2 2015 PRESIDENT PRESIDENT S PERSPECTIVE page 1 CHRIS ANDERSON It s always a pleasure to share good news about the local real estate market in this space, and this month we have plenty to talk about! Sales of single-family homes in San Diego were the hot ticket in April, with volume up 8 percent over March, while prices increased, as well, according to new housing statistics from the Greater San Diego Association of REALTORS (SDAR). Attached homes sold at a brisk pace, as well, with 4 percent more closings for condominiums and townhomes in April compared to the previous month. Taking the first four months of 2015 into account, sales of all previously owned homes crept up 1.5 percent over the same period last year. I m also pleased to report that prices continue to rise at a sustainable pace. The median price for singlefamily homes reached $520,000 in April, about 1 percent higher than the previous month, and 6 percent over the April 2014 mark. Condos and townhomes recorded a median price of $344,250 last month, up more than 4 percent over April In fact, year to date, prices are up a healthy 7 percent over last year. Home sales and values Spring Ahead in April There were more than 6,500 homes for sale on the Multiple Listing Service (MLS) in San Diego County, which might sound like a lot, but in reality represents only about two and a half months worth of inventory. We d like to see about five to six months of inventory. Still, single-family homes lasted only 41 days on the market on average, while attached properties sold even quicker, closing with an average of 38 days. The heaviest sales volumes were seen mostly in North and East County. Rancho Bernardo (zip code 92127) saw the highest number of singlefamily homes sold in April at 56, followed closely by Escondido (92027) with 54, Spring Valley (91977) with 53, Oceanside (92057) with 52 and El Cajon (92021) with 51. That doesn t mean homes weren t selling in other parts of the county; it just means the most action seemed to occur in the above zip codes. A lot of factors influence sales numbers and potential sellers in other parts of the county should not be deterred! Not surprisingly, a coastal North County home was the most expensive listing sold in the county in April: A 36-year-old, 6-bedroom, 6-bath, 5,000-square-foot home in Solana Beach, built in It went for $6 million. SDAR is big on statistics. For more data compiled monthly for SDAR s FastStats, visit Chris Anderson Curt Beardsley, vice president of industry relations for Zillow/Trulia, billed his company as a living database under the umbrella of the Zillow Group, which now includes Trulia (after the 2014 merger), StreetEasy (a New York-focused site), and HotPads (a rental search engine). He said that while the Zillow brand is maybe best known, it represents only a small fraction of the online business associated with a $170 billion marketplace. Beardsley added that the Zillow Group is not interested in acting as a brokerage or a multiple listing service, but is trying to build a consumer audience particularly through advertising. The company has also added special-interest reports on underwater properties and neighborhood sweet spots. Two executives on the panel represented differing responses to the explosion of online real estate search portals. The CEO of the Austin (TX) Board of REALTORS, Paul Hilgers, discussed how their association discontinued syndication through ListHub a platform that synchronizes listings to more than 140 publisher websites and decided to only syndicate through portals that agree to certain data integrity standards. The fact the Trulia, at the time, agreed to the standards indicated to Austin that the industry can react positively to the needs of real estate professionals. page 3 The San Diego REALTOR 2015 Officers Chris Anderson - President Cory Shepard - President-Elect Ashley Lunn - Vice President Glenn Bennett - Treasurer Leslie Kilpatrick - Immediate Past President Linda Lee - Immediate Past President 2015 Directors Rick Alexander Kevin Burke Vicky Campbell Karla Cohn Vickie Fageol Ginni Field Gerri-Lynn Fives Steve Fraioli Michelle Hellerud Robert Kevane Mark Marquez Mary Mitchell Angela Ordway Paulina Rassavong Vernice Ross Ken Tablang Jim Taylor Fiona Theseira Zach Todaro Brian Westre Michael Wolf editor@sdar.com Honorary Directors Robert Lowry Smith Production Staff Stephanie Pac - Managing Editor David Pedersen - Communications Coordinator Mariam Grayson - Marketing Specialist Devyn Pancipanci - Marketing & Sales Coordinator Foley Publications - Design & Art Direction Neil Dulay - Multimedia Content Producer SDAR Staff Executive Michael T. Mercurio - Chief Executive Officer Catherine Smiley Jones - Chief Operations Officer Accounting David Kvendru Chief Financial Officer Education Kimberly Heinrich Director of Education Government Affairs Sherry Hodges - Director of Government Affairs Information Technology Dan Poteet - Project Manager Marketing & Communications Stephanie Pac - Vice President Membership & Business Development Brandon Robbins - Interim Director Risk Management Kate Speir - Vice President of Risk Management The Trusted Voice of San Diego Real Estate Kearny Mesa 4845 Ronson Court San Diego, CA P: (858) F: (858) Coronado 120 C Avenue, Suite 140, Coronado, CA P: (858) F: (619) Carlsbad Marron Road, Suite 104, Carlsbad, CA P: (858) F: (760) East County 220 West Main Street El Cajon, CA P: (858) F: (619) Rancho Bernardo Bernardo Center Dr. San Diego, CA P: (858) F: (858) Solana Beach 981 Lomas Santa Fe, Ste. E Solana Beach, CA P: (858) F: (858) South County East H Street, Suite 1001, Chula Vista, CA P: (858) F: (619) San Diego REALTOR (ISSN ; USPS ) is the official publication of the Greater San Diego Association of REALTORS, which is affiliated with the National Association of REALTORS and the California Association of REALTORS. San Diego REALTOR is published monthly. Member subscription rate, included in dues, is $6 annually. Periodicals postage paid in San Diego, CA. POSTMASTER: Send address changes to San Diego REALTOR, 4845 Ronson Court, San Diego, CA Telephone: (858) All copy for publication should be mailed to the Editor, San Diego REALTOR, 4845 Ronson Court, San Diego, CA 92111, by the 20th of the month preceding the month of publication. All copy is subject to editorial approval. San Diego REALTOR and its publisher, the Greater San Diego Association of REALTORS, in accepting advertisement in this publication, make no independent investigation concerning the services or products advertised, and they neither endorse nor recommend the same nor do they assume any liability thereof. The opinions expressed in the articles are not necessarily the opinions of the Greater San Diego Association of REALTORS, NAR or C.A.R., and therefore they make no warranties and assume no responsibility for accuracy or completeness of the information herein. Information should not be relied upon without the consultation of your accountant or attorney, with whom you may wish to discuss the applications of the opinions to facts in individual situations. This is a copyrighted issue. Permission to reprint or quote any material from the issue may be granted upon written inquiry and provided the San Diego REALTOR is given proper credit in all reprinted articles or commentaries. The term REALTOR is a national registered trademark for members of the National Association of REALTORS. The term denotes both business competence and a pledge to observe and abide by a strict code of ethics. *Advertisements that contain offers or solicitation of agents for recruitment purposes are prohibited. 2 The San Diego REALTOR MAY 2015

3 If you joined us at our recent San Diego County REALTOR Expo, you are aware of the many educational opportunities we offer our members. More than 200 people were present at each Breakout Session, and our General Session hosted over 700 people. Attendees were treated to lively presentations covering such subjects as new technology, listing syndication, and even a digital photography shootout! The Greater San Diego Association of REALTORS prides itself on keeping our members up to date and informed. Part of this mission is making sure you are aware of all the educational requirements you need to keep your license current. The mandatory ethics training requirements for new and continuing REALTOR members is upon us. Established by the National Association of REALTORS Board of Directors, the goals of the ethics training is to: Heighten member awareness of the key tenets of the Code of Ethics; Create an awareness of and appreciation for the role the Code can and should play in their professional lives; Enhance professionalism and competency; and Encourage REALTORS to view their Code of Ethics as a living, viable guide in their daily dealings with clients, customers, and the public. REALTORS are required to complete ethics training of not less than 2 hours, 30 minutes of instructional time within four-year cycles. The training must meet specific learning objectives and criteria established by the National Association of REALTORS. The current four-year cycle will end Dec. 31, Any REALTOR who does not fulfill this requirement by the page 2 The Houston Association of REALTORS, on the other hand, created its own hyper local search portal with such features as subdivision-level data (as opposed to zip code based). In a recent month, according to Shawn Dauphine, director of the Houston MLS, the HAR site had four times the number of page views than Zillow had in the same region, and consumers spent almost triple the amount of time on the local site. SDAR, for its part, recently launched Just Knock, a community-linking platform combined with an online tool to search listings by neighborhood and to dig down into information about schools, restaurants, parks, services, and events in those localities. The goal is also to allow consumers and potential homebuyers to connect with SDAR REALTORS so they can get to know the city through the eyes of those who experience it on a daily basis. FROM THE DESK OF THE CEO deadline is in violation of a membership requirement, and their membership will be suspended until they do so. Nearly 8,000 SDAR members have yet to complete this training! We offer several convenient course options at locations around the county from May through November. You can view our class schedule online at or stop by any of our Service Centers to pick up more information. We are particularly excited to invite you to stop by our Kearny Mesa service center to see our recent remodel! Members, did you know that our Kearny Mesa REALTOR campus is not only home to the Greater San Diego Association of REALTORS, but also to the Commercial Real Estate Alliance, the Institute of Real Estate Management, the Appraisal Institute, the Real Estate Mediation Center, and several commercial real estate companies? We are proud to have all these organizations in one location and we are excited to show it all off at the Grand Reopening of our Kearny Mesa Service Center on May 28 from 9:00 a.m. - 4:00 p.m. While you are here you can come check out a preview of the new Commercial REALTOR Co-Working Center; a special, ready-to-use suite that features work stations and meeting space. This space is designed to be a turnkey solution for real estate professionals. In addition, you can see the inviting rooms in a variety of sizes available to rent for classes, conferences or meetings. We look forward to seeing you there! Mike Mercurio ATTENTION TOP AGENTS The #1 mortgage lending team in the U.S. are now in your back yard. Ben Anderson #10 and Brian Decker #46 in the U.S. in closed mortgages ( Reference: Scotsman Guide 2014 ) will show you how for free, through our real estate partnership program called Partner Xchange. WE OFFER OUR CLIENTS: 99.9% Approval to Fund Ratio 17 Day Closings Service 7 Days a Week Attend Local Client Signings Co-host Broker Openings Co-brand With the Nation s Best No Fee Programs for Buyers Ben Anderson Branch Manager/ Vice President of Mortgage Lending P: (951) C: (949) ben.anderson@guaranteedrate.com Brian Decker Vice President of Mortgage Lending P: (951) C: (949) brian.decker@guaranteedrate.com Temecula Pkwy Temecula, CA Stated Income Programs 10% Down No MI up to $1.5 Million 5% Down No MI up to $417,000 VA Loans - Lender Credit for Non Allowables In House Lending and Underwriting We Refer You Business TO DOUBLE YOUR CLOSINGS, CALL US TODAY! Our brand is strong. Just ask Ty Pennington, Guaranteed Rate s spokesperson and host of Extreme Makeover: Home Edition. MICHAEL T. MERCURIO MAY 2015 The San Diego REALTOR 3

4 Alzheimer s Disease: A Personal Appeal for Awareness By Leslie Kilpatrick Alzheimer s is a skyrocketing epidemic with more than 5 million people suffering from the disease, a number that is expected to double in the next 15 years. Alzheimer s is NOT a normal part of aging, but instead is a progressive, fatal brain disease that currently has no treatment or cure. Age is the single greatest risk for Alzheimer s meaning we are all at risk. There are more than 60,000 San Diegans suffering from Alzheimer s today and more than 150,000 family members struggling to care for them, many sacrificing their health and lifetime savings. It is the third leading cause of death in San Diego and cannot be prevented, cured or even slowed. Alzheimer s is the most expensive disease in the U.S. and is an enormous strain on families. It will eventually help to bankrupt Medicare and is a major reason long term care insurance is now extremely hard to find and hugely expensive. Someone in the U.S. develops Alzheimer s every 67 seconds. By 2050, this will occur every 33 seconds. The reality is daunting. Alzheimer s disease has taken a tremendous toll on my own family since my mother was diagnosed in Watching her slowly fade away, the sadness of her struggles, the fear when she lashes out, the pain when she is confused and the deep loss of her companionship are a huge weight on my siblings and me. Additionally the costs of her care are staggering. Eighty percent of families dealing with this disease in San Diego are caring for their loved one at home. Jobs page 7 APRIL REALTOR APPLICANTS The following people have applied for membership in the Greater San Diego Association of REALTORS. Any objections to the admittance should be addressed in writing to the Greater San Diego Association of REALTORS, P.O. Box 85586, San Diego, CA, DESIGNATED REALTORS Cynthia Almonor - Vision Realty John Calvy - J. Robert Financial Jameson Drew - Jameson Drew, Broker David Gallo - David Gallo, Broker Carrin Lynn Goldstein - Packard Realty, Inc. Mahmoud Jannesari - Mahmoud Jannesari, Broker Ryan Law - Shape Aaron Rhoads - California Pacific Real Estate Gregory Robertson - Class Realty Group Jon Rodrigue - Jon Rodrigue, Broker Christopher Seaman - Christopher A. Seaman, Broker Burke Smith - ipayone, Inc. Jennifer Williams - Jennifer Williams REALTORS Danae Aballi - Teles Properties Marylou Abille - San Felipe Realty & Mortgage, Inc. Savanna Arnett - Keller Williams Realty La Jolla John Arnold - Big Block Realty, Inc. Kent Lemay Bachman - Randall K. Smith Ban Ban - Real Estate EBroker, Inc. Theresia Banks - Keller Williams Realty Christopher Barclay - Keller Williams Realty La Jolla Erika Bateman - Harmony Realty Maryellen Bennett - Aaron Siebuhr Sharon Bennett-Gandy - Keller Williams Realty Massimo Bettazi - Innovative Realty Jarrod Brenner - SDPI, Inc. Ronald Brookins - Vision Realty Jessica Brovich - Real Innovate Realty Todd Calvin - Windermere Real Estate So Cal Bryce Carrier - Realty Executives REALTORS Kristen Carter - Mercer Investments, Inc. Miguel Chairez - The Metropolitan Group Jeffrey Chernovetz - Keller Williams SD Metro Eric Ching - Berkshire Hathaway HomeServices Cindy Hyun Choi - Realty Source, Inc. Justin Christman - Redfin Corporation Carol Church - Solutions Real Estate Linda Corley - Century 21 Award Jennifer Corona - Team Aguilar Diane Costigan - Carrington Real Estate Services David Dacosta - Coastal Premier Properties Hayate Danly - Coldwell Banker Residential Heather Dannecker - Welcome to SD Real Estate Anthony Dasilva - Keller Williams SD Central Coastal Lisa Davenport - Seashore Properties Paula De La Torre Suarez Berkshire Hath. HomeServices Karla Decottle - Equity Max Realty, Inc. Diosafine Deocampo - 5RG Realty Jeffrey Diller - South Coast Commercial, Inc. Sean Doersam - Highgarden RE California, Inc. Nathaniel Donnelly - Jayson Brown Realty Christina Dugan - Military Mutual Renee Dupont - Fisher Real Estate Advisors Cameron Ebrahimi - South Coast Commercial, Inc. Elizabeth Figueroa - ColRich California Realty, Inc. Rebecca Filkey - Homeviewer Robert Flynn - Keller Williams Carmel Valley Shannon Fox - Coastal Premier Properties Brian Francis - Keller Williams Realty La Jolla Thomas Freeley - Packard Realty, Inc. James Freeman - Coldwell Banker Daniel Gergurich - Premier Realty Group Aaron Getter - Braune Realty John Gitlin - Real Property Management Winch Henry Go - Prime Location Stacey Gonzales - Keller Williams Realty Arley Gonzalez - Group Ten Realty Heidi Gonzalez - Summit Realty Group Sanam Govari - Perberley Realty, Inc. Angela Graham - Mission Realty Group Sherri Gregory - La Jolla Cove Realty Jordan Griffin - Pierce & Co. Jaclyn Groeteke - Keller Williams Realty La Jolla Michael Harpole - Keller Williams Realty Kristin Houk - Coldwell Banker Residential Aja Hughes - John Reeves Scott Huth - OnQu Realty, Inc. Tara I - Realty World Cares Elizabeth Irvine - Realty Connection Dennis Iverson - Coldwell Banker Residential Vanessa Lee Jackson - Leal Real Estate Group, Inc. Harold Johnson - John Reeves Lauren Johnson - Shay REALTORS Angela Kalina - Berkshire Hathaway HomeServices Joy Kane - Real Property Management Winch Dawn Kelly - Homeviewer Aubrey King - Keller Williams SD Metro Paula Kwast - Ascent Real Estate, Inc. Jane Laufer - Windermere Real Estate So Cal Qian Li - Top Notch Realty, Inc. Jeffrey Linton - Coldwell Banker Residential Wendy Liou - Prime Lending Kimberly Lombardi - Cal Res Consulting Veronica Longoria - Aperture Real Estate Services Elizabeth Lopez - Keller Williams Realty La Jolla Lindsey Ludwig - Shay REALTORS Dan Maides - Keller Williams SD Central Coastal Amram Markowitz - Windermere Homes & Estates Sherri Martin - Coastal Premier Properties William McClain - HomeSmart Realty West Aaron McCarty - Del Cerro Realty Group Michael McNally - Pacific Commercial Mgmt. Michael Milison - R.B. Haley, Inc. Corina Miller - HomeSmart Realty West David Miller - Big Block Realty, Inc. Susan Miller - Coldwell Banker Residential Jessica Moller - Hogue & Belong Realty Andrew Moss - Redfin Corporation April Naghavi - Coldwell Banker Residential Rodrigo Nascimento - Century 21 1st Choice Realty Deborah Neff - Wolf Real Estate Group Bruce Nguyen - Keller Williams Realty Nhu Thuy Nguyen-Cirullo Engel & Volkers Ranch-Coast David Ning - Keller Williams Carmel Valley Melany Noons - Coldwell Banker Residential Brittany Nordio - Berkshire Hathaway HomeServices William Ojeda - Scott Waite, Broker Adam Olguin - Keller Williams SD Metro Laura Oliveri - Coldwell Banker Res. Mortgage Claudia Orsi - Berkshire Hathaway HomeServices Craig Ostrander - Windermere Homes & Estates Lance Parr - ERA Back to the Basics Realty Albena Peeva - International Design Management Nancy Perez - Keller Williams SD Metro Alex Perrone - The Flower Realty, Inc. Donna Perry - Lake and Coast Real Estate Olga Petrov - Burke Real Estate Consultants Jenina Rangel - Exceptional Realty Daniel Recob - InFlexus Realty Debra Rieman - Keller Williams Realty Amir Sadeghian - Century 21 Award Maurice Samuels - Century 21 Award Mell Schaer - Sellstate Next Generation Stacy Seago - RE/MAX Associates Sally Shapiro - Del Mar Realty Associates, Inc. Margaret Shoemaker - American Pacific Naghmeh Shojaei - Jelley Real Estate Burke Smith - ipayone, Inc. Steven Solis - RE/MAX Pacific Janine Staudt - Highland Realty Reema Taila-Keefe - Ktesius, Inc. Monica Taylor - Keller Williams Realty Abram Thomas - Keller Williams Carmel Valley Gabriel Tollenaar - The JR Phillips Group Mary Tran - Norths Realty Arlis Travis - Realty One Group Adam Tyer - Berkshire Hathaway HomeServices Sharmon Vanderstyne - Harcourts Crown Carlos Vargas - Carvaro Capital Jimmy Vasquez - Keller Williams Carmel Valley Eugene Viado - Foster Hamilton Real Estate Co. Scott Viavada - Hogue & Belong Realty John Vo - equest Realty & Mortgage Michael Wallace - Realty Source, Inc. Michele Weeks - Ascent Real Estate, Inc. Joseph Whitaker - Windermere Real Estate So Cal Shawnta Wiley - Berkshire Hathway HomeServices Stephanie Winter - Keller Williams Carmel Valley Heidi Wolin - Renovation Realty Monica Wong - Foster Hamilton Real Estate Co. Andrew Wooldrige - Crystal Jordan, Broker Xiaosong Wu - Berkshire Hathaway HomeServices Maxwell Zakar - Bill Luther Realty Xuan ZhangMarTong Zhao - Sand & Sea Investments, Inc. Secondary Members DESIGNATED REALTORS Kaleena Amuchastegui - Capri Property Real Estate Lenore Dougherty - Dougherty Properties William Meza - Executive Real Estate Christian Pollinger - Chris Pollinger, Broker Guillermo Posada - The Posada Group, Inc. Jennifer Puglisi - RE/MAX Champions Genevieve Regan - Genevieve Regan, Broker Edward Sanchez - RE/MAX Empower Leah Schmitt - Leah N. Schmitt, Broker Erik Sellfors - RE/MAX Coast and Valley Scott Stockdale - Caravo Capital Andrew Warburton - Andrew Warburton REALTORS Kevin Lare - Andre Herrera, Broker Giovanna Mawhinney - Keller Williams Realty Rhoda Thilmony - BHG Mason McDuffie Real Estate 4 The San Diego REALTOR MAY 2015

5 THE PREMIER PURCHASE LENDER Purchase focused lending Turn times unmatched by other lenders Mortgage solutions to meet your buyers needs Brian Liebman President NMLSR ID Brian Fraser Area Manager NMLSR ID Josh Lander Area Manager NMLSR ID Doc Spaulding Area Manager NMLSR ID Experienced local professionals who deliver exceptional service David Gaylord NMLSR ID J. Horacio Herrera NMLSR ID Manny Cien NMLSR ID George Radlick NMLSR ID Joel Berman NMLSR ID Mark Joplin NMLSR ID Jenna Tolman Mortgage Consultant NMLSR ID Dreama Brown NMLSR ID Greg Wickstrand NMLSR ID Tim Fiero NMLSR ID Mark Schumann NMLSR ID Ryan Amaro Mortgage Consultant NMLSR ID Armando Formariz NMLSR ID Greenpath Funding, LLC. All Rights Reserved. NMLSR ID Chris Young Mortgage Consultant NMLSR ID Scott Miller Mortgage Consultant NMLSR ID Shawn Gallup NMLSR ID MAY 2015 The San Diego REALTOR 5

6 EXPO & CONFERENCE Expo Showcased a Bright Future for the Industry in San Diego More than 2,000 real estate professionals gathered on April 24 at the San Diego Convention Center for the 2015 REALTOR Expo and Conference hosted by SDAR. The annual event included a day of learning at breakout sessions, mingling and networking, an informative General Session at noon, and a trade show featuring 200 real estate exhibitor booths. Attendees strolled the aisles of the sunlit Sail Pavilion, meeting vendors from the financial and insurance industry, home staging, moving and storage, technology, home improvement, property management, and many more. Along the way, they played the exhibitor game card, spun prize wheels, and picked up scores of freebies. Major prize winners included Maggie Mudd ($200 education credit), and Tran Le, (Apple Watch courtesy of the Young Professionals Network). Some highlights from the Expo & Conference included: General Session A lively discussion on The Future of Online Search Portals with a panel of real estate marketing executives REALTOR Swearing-In Ceremony We celebrated their entrance into the field of real estate. Breakout Sessions Topics focused on SDAR member benefits, REALTOR safety skills, RESPA/TILA upcoming changes, new technology must-haves, and ethics violations. Networking Reception Attendees enjoyed a chance to distill the events of the day, enjoy some great food and drinks, and have a chance to win even more raffle giveaways. Many thanks to everyone involved in the REALTOR Expo and Conference, especially our attendees and exhibitors. Particular appreciation goes to our generous sponsors: Brook Furniture, Chase Bank, Cloud CMA, CORT Furniture, Edible Arrangements, Renovate America - The HERO Program, Sierra Pacific Mortgage, Union Bank, Veterans United Home Loans of San Diego, and W.J. Bradley Mortgage Capital. You can find some of these Expo vendors and more on SDAR s preferred vendor mobile application. Search SDAR Preferred Vendor in the itunes or Google Play store. 6 The San Diego REALTOR MAY 2015

7 page 4 are lost, long cherished plans are cancelled or put on indefinite hold, golden years are tarnished beyond imagining and the days are long and lonely. As career REALTORS we are often close to families over time, we help folks find a home, make a few moves and one day assist their children to become homeowners. A family will entrust us with guiding them through many transactions and investments over the years. Those of us who specialize in a particular community develop a special familiarity with our neighbors. We may be among the first to recognize the signs. Alzheimer s disease will touch your life if it has not already. It is important that we know how to help. We are very lucky to have an extraordinary chapter of the Alzheimer s Association here in Kearny Mesa. They offer education, legal & financial planning, respite & relief programs for caregivers, social activities for persons with dementia and their care partners, support groups, wellness activities and communication strategies. There are programs for every phase of the process from first realizing dementia may be an issue to late stage care. These robust programs are led by caring staff and volunteers. You need to know about these options. Every single program is absolutely free. Contact them at or go to org/sandiego. Their compassionate advice, reliable real time information, and practical family consultations are literally life changing. The County of San Diego, led by Supervisors Dianne Jacob and Dave Roberts along with Mayor Kevin Faulconer, have joined with the Alzheimer s Association, leading clinicians, caregivers, healthcare providers, world class researchers, public safety personnel and community organizations in an unprecedented regional initiative to address the toll of this disease on families, communities and our health care system. Collaboration 4 Cure brings together an unparalleled team of experts and decision-makers to serve as a launching point for a multi-year effort to help the growing number of county residents affected by this disease and to conquer it once and for all. San Diegans are leaders; there is nothing like this effort anywhere else in the world and very few places with the resources, tenacity and talent to do it. Walk to End Alzheimer s - Oct. 17 Funding is critical. You can make a difference. Please sign up today and join or sponsor me at the Walk to End Alzheimer s in Balboa Park this October. Our team name is San Diego REALTORS. I would be honored to have you walk alongside me one more time as we face this challenge together. Please sign up at CA-SanDiegoImperial?team_ id=263087&pg=team&fr_id=7360 (Leslie Kilpatrick is the immediate past president of SDAR.) You Could Win a Quarter of MLS When You Participate in Our Annual Survey Each year SDAR conducts an annual survey to learn what the association s members want and need to help them conduct their business. This helps drive the success of the association by gauging member satisfaction and assists in evaluating benefits and tools. We re asking for a few minutes of your time to tell us about yourself from a real estate professional standpoint and your experience with SDAR. We d like to know what real estate products and services, what marketing tools you make use of, what continuing education you enroll in, and what technology and social media has become part of your daily life. At the end of the survey you are offered the opportunity to provide your member number REALTORS are required to take a NAR-approved Code of Ethics course once every four years 1. Complete an Ethics Course at SDAR 2. Complete an Online Course 2015 Code Of Ethics Course Schedule June 11 9:00 am - 1:00 pm Solana Beach July 16 9:00 am - 1:00 pm East County August 20 9:00 am - 1:00 pm South County September 17 9:00 am - 1:00 pm Carlsbad October 15 9:00 am - 1:00 pm Kearny Mesa November 19 9:00 am - 1:00 pm Coronado NEARLY 8,000 SDAR MEMBERS NEED TO MEET THIS REQUIREMENT FIND OUT IF IT S YOU! to be entered to win one (1) quarter of Multiple Listing Service (MLS), a $149 value. Although your address is linked to the survey, SDAR will never share your individual survey responses with anyone, and the responses will only be reported as part of aggregate reports. The winner, chosen by random, will be contacted by SDAR after the survey ends on September 30, 2015, and a credit will be posted to their account. Your direct link to the survey is www. sdar.com/membersurvey. Thank you for participating. Register at MAY 2015 The San Diego REALTOR 7

8 APRIL STATISTICS DETACHED HOMES Current Year Previous Year Current Year Previous Year Zip Code Market Area SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Alpine $505,000 $505, $515,000 $521, Bonita $623,250 $596, $550,500 $550, Boulevard $0 $255, $379,000 $160, Campo $225,000 $225, $184,000 $186, Chula Vista $450,000 $436, $430,000 $424, Chula Vista $396,000 $388, $375,000 $375, Chula Vista $493,500 $486, $453,250 $464, Chula Vista $584,000 $595, $625,000 $625, Chula Vista $458,500 $474, $451,000 $450, Descanso $385,000 $377, $425,500 $425, Dulzura $445,000 $445, $0 $399, Guatay $0 $ $55,000 $55, Imperial Beach $510,000 $460, $417,500 $404, Jacumba $0 $142, $48,500 $78, Jamul $585,000 $592, $447,500 $477, La Mesa $515,000 $517, $560,000 $522, La Mesa $497,500 $442, $466,000 $422, Lemon Grove $389,000 $375, $320,000 $324, Mount Laguna $0 $80, $0 $ National City $322,500 $315, $280,000 $292, Pine Valley $475,000 $375, $235,000 $296, Potrero $0 $245, $0 $ Spring Valley $385,000 $375, $354,750 $354, Spring Valley $490,000 $435, $410,000 $384, Tecate $0 $ $0 $ Bonsall $800,000 $800, $1,112,500 $875, Borrego Springs $195,000 $216, $165,100 $155, Cardiff By The Sea $1,240,000 $1,295, $1,300,000 $1,285, Carlsbad $750,000 $757, $747,500 $727, Carlsbad $805,000 $842, $854,000 $815, Carlsbad $670,750 $661, $682,500 $645, Carlsbad $1,080,000 $868, $849,900 $826, Del Mar $1,700,000 $1,539, $1,607,500 $1,750, El Cajon $475,000 $495, $450,000 $444, El Cajon $437,500 $450, $426,000 $397, El Cajon $410,000 $409, $414,000 $400, Encinitas $1,100,000 $1,057, $850,000 $940, Escondido $433,000 $450, $396,000 $460, Escondido $450,750 $443, $405,000 $410, Escondido $410,750 $389, $390,000 $373, Fallbrook $494,000 $482, $421,445 $447, Escondido $586,000 $593, $731,000 $648, Julian $407,000 $300, $194,750 $233, La Jolla $1,742,500 $1,760, $1,860,000 $1,695, Lakeside $435,000 $435, $415,000 $415, Oceanside $518,600 $533, $474,500 $502, Oceanside $473,000 $475, $446,250 $435, Oceanside $472,500 $447, $441,675 $430, Oceanside $424,500 $422, $405,000 $399, Pala $0 $ $0 $ Palomar Mountain $0 $162, $0 $175, Pauma Valley $315,000 $497, $388,500 $412,000 Zip Code Market Area SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Poway $653,000 $622, $660,000 $615, Ramona $441,500 $414, $407,500 $413, Ranchita $0 $ $0 $ Rancho Santa Fe $2,475,000 $2,650, $2,112,500 $2,600, San Luis Rey $0 $ $0 $ San Marcos $524,000 $515, $464,750 $489, Santa Ysabel $0 $1,065, $0 $335, Santee $435,000 $425, $415,000 $405, Solana Beach $1,365,000 $1,539, $1,540,000 $1,296, San Marcos $638,200 $620, $651,500 $650, Vista $472,450 $461, $459,500 $447, Valley Center $450,625 $481, $490,000 $462, Vista $379,000 $395, $379,950 $359, Vista $435,000 $421, $410,500 $415, Warner Springs $240,000 $291, $150,000 $333, Rancho Santa Fe $1,015,758 $1,910, $4,100,000 $1,550, San Marcos $0 $ $0 $ San Diego Downtown $0 $815, $675,000 $895, San Diego $394,000 $345, $291,500 $317, Mission Hills $782,000 $800, $887,000 $866, North Park $615,000 $574, $550,000 $554, East San Diego $287,500 $317, $325,500 $297, Point Loma $883,750 $910, $885,000 $855, Ocean Beach $793,500 $822, $775,000 $780, Mission Valley $677,500 $690, $654,900 $575, Pacific Beach $1,005,000 $955, $935,000 $900, Old Town SD $685,000 $656, $720,000 $707, Linda Vista $500,935 $499, $439,000 $466, Logan Heights $330,000 $285, $275,000 $273, Encanto $340,000 $340, $327,000 $318, College Grove $434,500 $440, $432,000 $435, Normal Heights $585,235 $587, $615,000 $566, Clairemont Mesa $540,000 $539, $530,000 $505, Coronado $1,660,000 $1,751, $1,190,000 $1,508, San Carlos $511,500 $515, $470,000 $475, Del Cerro $580,000 $552, $541,500 $522, Sorrento $741,500 $765, $810,000 $817, University City $756,000 $784, $720,000 $720, Serra Mesa $485,000 $485, $432,000 $441, Tierrasanta $527,500 $555, $532,500 $531, Mira Mesa $505,000 $490, $485,050 $462, Rancho Bernardo $874,757 $877, $899,000 $851, Rancho Bernardo $625,000 $615, $620,500 $607, Rancho Penasquitos $665,000 $670, $685,000 $645, Carmel Valley $1,130,000 $1,150, $1,100,000 $1,079, Scripps Miramar $810,000 $789, $830,000 $788, San Diego Downtown $0 $ $0 $ Paradise Hills $351,750 $370, $362,000 $347, Miramar $0 $ $0 $ Otay Mesa $375,000 $375, $369,000 $360, San Ysidro $363,000 $356, $335,000 $335,000 GROUP TOTAL COUNTS: Copyright 2015 Greater San Diego Association of Realtors. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy. *The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions. INSURANCE SERVICES More than just a mortgage Help clients protect their assets and save You know that Kinecta Federal Credit Union offers some of the most competitive rates in today s mortgage market. But what you may not know is we also offer a full suite of homeowners and property insurance products through Kinecta Financial & Insurance Services. By comparing top-rated carriers, we find the right coverage at the most competitive prices to fit your clients needs. Save on premiums with bundled policies Convenient, one-stop shopping Unique discounts for Kinecta members Complimentary insurance reviews Demonstrate your commitment to making their overall home- buying experience a memorable one with combined savings on their loans and insurance coverage. Contact a licensed insurance consultant at option 2 or visit Call to speak with a Kinecta mortgage professional. Insurance products offered through Kinecta Financial & Insurance Services, LLC., subsidiary of Kinecta Federal Credit Union. California Insurance License #0E Insurance products: 1) are not NCUSIF insured; 2) are not obligations of or guaranteed by the Credit Union or any affiliated entities; 3) involve investment risk, including possible loss of value. Insurance products not available in all states /15 8 The San Diego REALTOR MAY 2015

9 APRIL STATISTICS ATTACHED HOMES Current Year Previous Year Current Year Previous Year Zip Code Market Area SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Alpine $199,500 $215, $0 $200, Bonita $330,000 $225, $210,000 $280, Boulevard $0 $ $0 $ Campo $0 $ $0 $ Chula Vista $322,500 $316, $275,000 $244, Chula Vista $269,000 $245, $236,500 $234, Chula Vista $283,000 $319, $266,250 $280, Chula Vista $324,400 $318, $317,000 $300, Chula Vista $341,000 $335, $326,000 $315, Descanso $0 $ $0 $ Dulzura $0 $ $0 $ Guatay $0 $ $0 $ Imperial Beach $389,400 $389, $385,000 $375, Jacumba $0 $ $0 $ Jamul $0 $ $0 $ La Mesa $224,000 $204, $260,000 $249, La Mesa $221,500 $263, $248,722 $247, Lemon Grove $112,000 $215, $0 $180, Mount Laguna $0 $ $0 $ National City $202,000 $209, $285,000 $145, Pine Valley $0 $ $0 $ Potrero $0 $ $0 $ Spring Valley $223,000 $220, $223,500 $194, Spring Valley $185,725 $215, $205,000 $205, Tecate $0 $ $0 $ Bonsall $205,000 $210, $231,000 $238, Borrego Springs $21,000 $60, $95,000 $97, Cardiff By The Sea $685,000 $575, $617,500 $594, Carlsbad $451,000 $471, $497,500 $510, Carlsbad $380,000 $394, $365,000 $371, Carlsbad $440,000 $431, $360,000 $370, Carlsbad $535,000 $540, $517,450 $488, Del Mar $1,093,500 $791, $790,000 $764, El Cajon $287,000 $258, $231,000 $232, El Cajon $220,000 $188, $155,000 $166, El Cajon $263,500 $212, $176,500 $180, Encinitas $627,250 $490, $545,000 $532, Escondido $237,500 $212, $273,090 $240, Escondido $324,000 $245, $185,000 $205, Escondido $209,950 $218, $192,500 $149, Fallbrook $202,500 $215, $435,000 $267, Escondido $221,500 $221, $0 $261, Julian $0 $ $0 $ La Jolla $757,000 $635, $637,000 $553, Lakeside $164,000 $130, $157,500 $158, Oceanside $402,500 $410, $450,000 $397, Oceanside $381,250 $289, $289,000 $285, Oceanside $253,900 $245, $243,500 $223, Oceanside $262,000 $247, $225,730 $236, Pala $0 $ $0 $ Palomar Mountain $0 $ $0 $ Pauma Valley $0 $345, $343,000 $305,000 Zip Code Market Area SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* SOLD LISTINGS AVG DAYS ON MARKET MEDIAN PRICE* Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Mth YTD Poway $395,000 $384, $375,000 $350, Ramona $249,250 $243, $180,000 $182, Ranchita $0 $ $0 $ Rancho Santa Fe $0 $ $0 $ San Luis Rey $0 $ $0 $ San Marcos $255,000 $255, $285,000 $240, Santa Ysabel $0 $ $0 $ Santee $251,750 $253, $307,000 $273, Solana Beach $787,500 $787, $757,000 $787, San Marcos $379,000 $378, $395,000 $371, Vista $246,500 $246, $225,000 $225, Valley Center $0 $ $0 $150, Vista $240,000 $259, $216,500 $216, Vista $254,000 $254, $239,900 $240, Warner Springs $0 $ $0 $ Rancho Santa Fe $687,500 $698, $740,000 $725, San Marcos $0 $ $0 $ San Diego Downtown $495,000 $496, $450,000 $440, San Diego $240,000 $260, $210,000 $218, Mission Hills $416,000 $448, $405,000 $428, North Park $319,000 $308, $289,000 $268, East San Diego $180,000 $183, $206,000 $148, Point Loma $522,500 $577, $589,500 $594, Ocean Beach $405,500 $425, $400,000 $395, Mission Valley $313,000 $308, $274,450 $283, Pacific Beach $517,500 $551, $499,500 $512, Old Town SD $345,000 $341, $285,000 $305, Linda Vista $358,250 $335, $311,500 $345, Logan Heights $592,500 $150, $145,000 $155, Encanto $282,450 $295, $0 $115, College Grove $229,500 $220, $192,500 $185, Normal Heights $375,000 $321, $257,500 $267, Clairemont Mesa $286,000 $293, $257,000 $300, Coronado $1,300,000 $1,140, $815,000 $955, San Carlos $247,000 $275, $311,250 $221, Del Cerro $185,000 $239, $405,000 $245, Sorrento $417,650 $395, $461,500 $460, University City $366,500 $370, $322,500 $342, Serra Mesa $361,000 $368, $382,500 $296, Tierrasanta $335,000 $375, $363,500 $361, Mira Mesa $299,750 $281, $290,000 $273, Rancho Bernardo $310,000 $364, $390,000 $311, Rancho Bernardo $350,000 $340, $352,000 $320, Rancho Penasquitos $349,500 $316, $282,000 $299, Carmel Valley $473,944 $480, $527,500 $450, Scripps Miramar $389,000 $382, $420,000 $381, San Diego Downtown $0 $ $0 $ Paradise Hills $217,450 $262, $270,000 $240, Miramar $0 $ $0 $ Otay Mesa $245,000 $250, $260,000 $253, San Ysidro $219,950 $185, $228,000 $170,000 GROUP TOTAL COUNTS: Copyright 2015 Greater San Diego Association of Realtors. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy. *The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions. Find out why California REALTORS have relied on Provident Bank Mortgage for more than 55 years! At Provident, we have the knowledge that comes with experience to help your buyers find the home loan that is right for them. Choose Provident Bank Mortgage as your direct lender and you get the strength of an FDIC-insured, federally-chartered bank, with the benefits of working with a local lender. Our loans are originated, underwritten and funded locally, and we maintain our own appraiser panel, with an emphasis on local appraisers in each market area. Carlsbad 2888 Loker Ave. E. Suite 202 (760) Escondido 362 W. Mission Ave. Suite 200 (760) Purchase or Refinance Fixed & Adjustable-Rate Options Conventional, FHA, VA, USDA Renovation Loans Jumbo Loans First-Time Buyer Programs Downpayment-Assistance Second Homes & Investment Properties Second Mortgages and more! The Corporate Office for Provident Bank Mortgage is located at 3756 Central Avenue, Riverside, CA (951) Provident Bank Mortgage is an approved lender for HUD/FHA, VA, Fannie Mae and Freddie Mac. In authoring this media, Provident Bank Mortgage is not acting on behalf of or at the direction of HUD/Federal Housing Administration, the Federal Government, The Department of Veteran Affairs, Fannie Mae or Freddie Mac. This is not an offer for an extension of credit or a commitment to lend. All applications are subject to borrower and property underwriting approval. Not all applicants will qualify. All loan products and terms are subject to change without notice. Provident Bank Mortgage is a division of Provident Savings Bank, F.S.B., NMLS # Provident Bank. All rights reserved. M MAY 2015 The San Diego REALTOR 9

10 60 Average Days on Market (Detached and Attached) Median Sales Price (Detached and Attached) APRIL 2015 STATISTICS COMPARATIVE SALES - EXISTING HOMES - APRIL 2015 SAN DIEGO COUNTY Detached Attached May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 Detached Sales Volume (Detached and Attached) Attached May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr Detached Attached May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 Sold Listings By Property Type (Detached and Attached) Detached Attached May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 Monthly Report DETACHED ATTACHED Sales ATTACHED % Change from % Change from Sales % Change from Prior Year Prior Month Prior Year 1 Total Sales Volume - Apr $1,450,172, % 5.030% $403,467, % 2.347% % Change from Prior Month 2 Average Sales Price - Apr $659, % % $402, % % 3 Median* Sales Price - Apr $520, % 0.971% $344, % % 4 Sold Listings - Apr , % 8.124% 1, % 3.938% 5 Average Days on Market - Apr % % % % 6 Total Sales Volume - Apr $1,348,177,527 $445,569,698 7 Average Sales Price - Apr $632,527 $408,780 8 Median* Sales Price - Apr $489,000 $330,000 9 Sold Listings - Apr ,132 1, Average Days on Market - Apr Year-to-Date Report DETACHED Sales % Change from Prior Year % Change from Prior Month ATTACHED Sales % Change from Prior Year 11 Total Sales Volume - YTD 2015 $4,708,121, % $1,343,864, % 12 Average Sales Price - YTD 2015 $669, % $401, % 13 Median* Sales Price - YTD 2015 $510, % N/A $340, % 14 Sold Listings - YTD , % 3, % 15 Average Days on Market - YTD % % 16 YTD Total Sales Volume - YTD 2014 $4,226,401,076 $1,317,138, YTD Average Sales Price - YTD 2014 $632,177 $378, YTD Median* Sales Price - YTD 2014 $480,000 $310, YTD Sold Listings - YTD ,687 3, YTD Average Days on Market - YTD % Change from Prior Month N/A Copyright 2015 Greater San Diego Association of Realtors. Data for single-family attached and detached home sales through the Multiple Listing Service of Sandicor, Inc. Neither SDAR nor Sandicor guarantees or is responsible for its accuracy. *The median home price is the price where half of the homes sold for more and half sold for less. It is a more typical price measure than average, which can be skewed high by a relative handful of million-dollar plus transactions. Top 10 Unmet Housing Desires of Movers WE KNOW the VA home loan. WE CARE about helping veterans make informed decisions. WE RE LOCAL and dedicated to education. Learn more about the VA home loan benefit to better serve your veteran clients. By Melissa Dittmann Tracey, REALTOR Magazine May marks National Moving Month, a kick off to the traditional moving season. Many households will be on the move in the coming months, whether it s relocating a few blocks away or miles away. The number of households on the move is expected to grow. One in three U.S. households say they plan to move in the next five years, according to a survey of 10,000 households by The Demand Institute. The Demand Institute s research reveals several unmet housing-related desires gaps between what Americans say they have currently and what they say they want in their next home. The following are the top 10 housing desires, ranked according to the satisfaction gap. Find out what these movers likely will be searching for in their next home (and what you may want to emphasize if your listing has any of these features): 1. Very energy efficient with lower monthly utility costs 2. Requires little or no renovation or improvements 3. Has an updated kitchen with modern appliances and fixtures 4. A home I can stay in as I get older 5. Home is located in a safe neighborhood with low crime 6. Fits my budget, without requiring sacrifices 7. Offers a lot of privacy from neighbors 8. Has a lot of storage space 9. Has a good landlord that is responsive to maintenance requests 10. Is a good long-term investment Attend a FREE VA Home Loan Seminar Space is limited! Reserve your seat today at SanDiegoVU.com or (855) Home Loans of San Diego (619) 296-LOAN (5626) 8885 Rio San Diego Dr, Ste. 135 San Diego, CA Veterans United Home Loans of San Diego is a VA approved lender; Not endorsed or sponsored by the Dept. of Veterans Affairs or any government agency. NMLS# Licensed by the Department of Business Oversight under the Residential Mortgage Lending Act. All Rights Reserved. BEST-RATE REPAIR COMPANY INC st Choice for REALTORS Escrow Billing License # Termite Repair Patio Covers Front Entry Doors Stairs WOOD DAMAGE SPECIALISTS Exterior Repair Bathrooms Windows Decks Floors 10 The San Diego REALTOR MAY 2015

11 LEARN THE LINGO Walls Give Structure to Our Lives By Regina P. Brown What s the first thing a buyer sees when they drive up to view a home? The exterior walls! A home s walls define the character of the home, and can lend to the curb appeal that adds value to a home. Today s topic is all about walls: Exterior, interior, and all sorts of others. A wall is a flat, vertical structural component that is part of the building. Walls have three components: structure (the framework), finish surface, and insulation (between the structure and finish). Plumbing pipes and electrical wires are often inside the walls, both exterior and interior EXTERIOR WALLS Exterior walls are weatherproof; they shield the sun, wind, and elements. They secure our home and protect us from outside threats. They define a house s boundaries and set the tone for the neighborhood. More importantly, they provide the structure of the house and support the weight of the roof and any upper stories. Exterior Wall Materials: A system of strong, well-built walls is like an envelope that wraps around the home. It can keep pollutants and allergens at bay while improving energy efficiency. Walls are often built from local raw materials abundant in the region. The local climate often determines the standard building materials. Let s look at some popular building materials for walls. Stucco: A thin layer of cement and sand sprayed on as the finish coat which then hardens, stucco is highly durable and resists weathering. Stucco is more fire-retardant than wood; that s why it s popular California and the West Coast. It lasts indefinitely and rarely requires maintenance. Stucco may have a hand-troweled finish for an upscale look. Wood Beams: Wooden beams, such as 2x4s, are the most popular type of wall structures. The beams are assembled into a series of posts, nailed together, and secured to the concrete (or other) foundation. Beams are manufactured from timber, which of course attracts termites and deteriorates over time. Many builders now use specially treated wood to repel termites and ensure a longer lasting structure. Brick & Mortar: Bricks, made from hardened clay, are popular on the East Coast and the Midwest. They are glued together with mortar (which dries into concrete material) and constructed in a staggered pattern to add strength. In areas prone to earthquakes, brick walls are viewed as unsafe because the mortar turns into jelly during earth movement, and an entire wall could collapse on its residents. Brick walls are enjoyed for their charm and character. Cinder Blocks: Cinder blocks are large bricks and each side is hollow in the middle. Rebar (metal bar) is threaded through the middles, and then reinforced by concrete. Cinder blocks may be the base of a wall, but will have a finish over the blocks. Also known as concrete blocks. Metal Cladding: The finishing material of metal is often aluminum because it is lightweight shell, and yet resists the elements well. It is more durable than wood because it resists peeling, scratching, and flaking. Metal, even if treated, may rust over time. The most common application for metal cladding are the long overlapping panels seen on manufactured homes. T1-11 Siding: Pronounced tee-oneeleven, T 1-11 is durable wood or plywood siding product popular during the 1970s. Composite Siding: A composite material made of plastics, mineral fibers, or hard foam that is resilient and repels corrosion. Similar to the metal overlapping panels, it is convenient to cover a house, but is more durable than metal. Wood Shingles: Wooden shingles are rarely used due to the fire hazard and eventual deterioration from sun and moisture exposure. May also be wood shakes or planks. Logs: Tree timbers, either factoryhewn or hand-stripped to preserve the wood pattern, are assembled in a lengthwise peg pattern. Many log homes are purchased in kits ready to build. Log homes are admired for their unique mountain architecture. Stone / Brick / Rock Veneer: Adding a stone finish to an exterior walls is more time-consuming than spraying stucco, but it adds immense character and is naturally weather-proof. Often stone cladding will be added to enhance the architectural qualities, and will only rise up 2 or 3 feet from the ground. A stone, brick, or rock veneer is a façade wall (for cosmetic effects only) constructed from thin slices of stone, rock, or brick. Stone materials include slate, marble, travertine, granite, or limestone. Weatherboard / Wood Cladding: Weatherboard consists of wood strips places over each other in rows. It was used for many years as the staple of exterior siding, but requires continual maintenance to paint and seal the wood in an attempt to prevent deterioration. This material is also a haven for termites who destroy the wood. Vinyl Cladding: Exterior slats constructed from vinyl or plastic mimics wood, but is longer lasting and requires less maintenance. Straw Bale: Environmentally conscious home builders are starting to incorporate straw bale walls, which insulate a house extremely well. Straw is an alternative to traditional construction materials. Adobe: Adobe is mixed using clay, sand, and water. The adobe can then be applied directly to a wall, or hardened into mud bricks. Because they are constructed from the earth, adobe walls help keep a house cool during hot summer months. Cob: Made from natural materials, cob is a mixture of sand, clay, dirt, straw, and water. It is comparable to adobe and revered for its fireproof properties. This eco-friendly wall is thick and rustic, and may be seen on a home in a rural area. It lasts for many years without maintenance, and insulates extremely well. Other wall materials include Tile (clay or slate) and Fiber Cement (panels or planks). INTERIOR WALLS Interior walls separate rooms, offer privacy, and reduce noise. They define sections, add character, and allow artistic effects to shine through. Murals, mosaics, and other designs are popular artistic features that add warmth and ambiance to a home. Some interior walls also have a practical feature they support the ceiling structure. They are usually insulated. Interior Wall Types The quality of a wall depends upon the construction materials, acoustic rating, and fire resistance level. Partition Walls: Partition walls are constructed to separate rooms and are not load-bearing. They may be added or removed when renovating a house. For example, most interior bedroom walls are partition walls. Portable Walls: Room dividers and movable partitions are used to segment areas within a house, or open several smaller spaces to create one large room. They may be sliding on a track, have wheels, or fold away so they can be moved easily when needed. Partitions can be constructed of material stretched across a wooden frame, a stained glass door, decorative wrought iron, or panels of natural materials such as wicker. Pony Walls: This are half-walls about 3 feet high, used to visually divide rooms while still keeping an open style and feel. A pony wall is a decorative feature and not a load-bearing wall. page 13 MAY 2015 The San Diego REALTOR 11

12 TECHNOLOGY TOOLS 6 Simple Steps to Skyrocket Your Website By Seth Price It used to be that the calling card we left behind in any social situation was exactly that: a piece of paper. Most of the time, this generic card was stuffed in some pocket, never to be looked at again. Today, we ve moved past the business card and put our calling cards online. But just because real estate professionals have gone digital doesn t mean they re making the right impression. First, let s think about how you connect with the people you meet. Do you tell them to visit your website? Search for your name online? Connect with you on Facebook? If you ve tried any of these methods, you know the odds of follow-through are slim. And even if they do end up on your site or profile, will they be inspired by what they see, or excited to learn more? Your website is your best opportunity to quickly make a lasting impression online, provided that you follow a few simple steps. 1. Build a Better Real Estate Website Cost and technical expertise are no longer reasonable excuses for a poor web presence. It s never been easier or more affordable to plan, design, and create a real estate website. Service providers like Placester, Squarespace, and Wix have made it possible to launch a beautiful website in less than an hour, even with limited web experience. Simply select a template and design theme, then integrate your IDX listings, images, copy, and social media accounts. Once your basic framework is set up, you can easily customize your site according to your target demographic, geographic focus, property type specialty, and more. 2. Own It How many times have you visited an awful website and come away with negative thoughts about the person or business? Like the clothes you wear and the clean car you tour clients in, your website is an extension of your overall brand presentation. It s a window for showcasing your marketing skills and making a connection with your target audience. By creating an engaging website that promotes your skill set and unique characteristics as a real estate professional, you can establish credibility with potential buyers and sellers before you ever speak to them. 3. Don t Just Show Your Listings; Tie Them Up With a Bow Of course, many real estate websites are about showcasing one of your greatest assets: listings. Yet many agents don t use listings to their full potential. Instead of simply making listings available to browse on your website, try building content around them. Pre-launch a property with its own landing page. Showcase sold listings in your monthly newsletter. Use your blog to highlight the best listings your community has to offer. Give your visitors more than just a search page, and you ll make a lasting impression. 4. Give Away Your Secrets We all rely on the web to help us make our buying decisions. In fact, today 70 to 90 percent of the buyer s journey is complete prior to contacting a vendor. Nevertheless, you can still influence consumers early on by offering them a way to answer their own questions online and your real estate website is the perfect venue. As a local agent, you re an expert in the processes and challenges of buying and selling a home and the ins and outs of the communities you serve. Your website is the ideal platform for sharing the special sauce that makes you worth working with. 5. Focus on Local Search More than ever, your ranking in Google search results depends on location-specific keywords and signals. To optimize your website for local search, start by setting up profiles with your physical address (also called citations) on all the major local search websites and directories: Google+ Local, Bing, Yahoo Local, Yelp, and the major real estate portals. Connect these profiles to the customer reviews your past clients have left you, then link everything to your personal real estate website so prospects and clients can find you. 6. Invest in Mobile If you have a smartphone, you know firsthand that the mobile web is increasingly the norm. What you might not know is that local searches performed on mobile devices generate 47 percent more same-day store visits than their desktop counterparts. According to one comscore report, 79 percent of mobile phone owners use their devices to conduct local searches, while 78 percent of all local searches turn into offline purchases. This is great news for locally focused real estate professionals. To take advantage these numbers, you need to build a website that mobile users can not only find but also use. You can start by making sure your website is responsive and works on all devices, from smartphones and phablets to tablets and laptop computers. Not long ago, creating a real estate website was a complicated, expensive, and frustrating experience. Today, the best vendors are making things simpler by breaking down the technical barriers, enabling any real estate professional to quickly build a great website. The flip side, of course, is that there s no longer any excuse for not having an effective website. So don t wait: Start building and marketing your online brand now. (Seth Price serves as vice president of marketing at Placester, a REALTOR Benefits Program partner. Reprinted from REALTOR Magazine, February 2015.) We Specialize in Smooth Transactions All Phases of Termite Treatment and Repairs $49.00 Inspection Fees Low Price Guarantee FREE Second Opinion Inspections In Every Transaction there are Challenges and a Solution! Your Solution to Quality Inspections, Repairs and Treatments. We Understand the importance of Reliability, Quality and On time service - Everytime! Our services include: Water Damage Repair Experts. 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13 page 11 Interior Wall Materials Interior walls set the tone of a home and enhance the atmosphere. Their construction may include the following materials: Wood Green Board Concrete Sheeting Drywall / Sheet rock Plaster Venetian Plaster Tile Veneer Interior Wall Visual Effects Walls don t have to be boring! Just look at some of the many visual applications that add texture, light, and ambiance to a room: Paint Beadboard Mural Wallpaper Art Panels (such as 3-D) Patterns (created with patterned paint roller) Wainscoting Feature Walls Niches (to display art) Wood Paneling Fabric (applied with starch) Stenciled or painted designs Rustic wooden slats Other items that are part of the interior wall construction include baseboard, molding, and bottom plates. Made from wood, resin, or medium density fiberboard (MDF), they add visual elegance and create an attractive finished look. OTHER WALLS Load-Bearing Walls: They support the roof, ceiling, and structural weigh of the house. All exterior walls are load-bearing, and some interior walls are also. Load bearing walls are aligned with the support beams. These walls cannot be removed without risk of the ceiling collapsing. (aka bearing wall) Non-Load-Bearing Walls: These interior walls do not support the house s weight, as their main purpose is to divide room (partition walls). They usually run perpendicular to floor and ceiling joists, and can be moved (after any plumbing or electrical within the walls are relocated). Systems-Built Walls: Manufactured in factories, systems-built walls are custom constructed or fashioned after a template. Laws for pre-fabricated walls are more stringent, therefore they may be more robust than typical stick-built walls. Shared / Common Walls: Interior walls that separate adjoining homes, wherein each resident s home has one side of the wall. This is common in condos and apartments. Where an HOA is involved, read the rules carefully to determine who is responsible for plumbing leaks in common walls. (aka party walls ) Conclusion Now that you know all about walls, don t keep this knowledge in a box! Educate your buyers and satisfy your sellers. Let your skills and experience shine through. (SDAR Member Regina P. Brown is an actively practicing real estate broker and trainer/instructor at RealtyPro Academy, which offers continuing education and professional development courses.) FRESH S T A R T P R O G R A M If due to a foreclosure or bankruptcy situation, financing the dream of homeownership seems out of reach for you check out the latest product offering from Caliber Home Loans, Inc.. We are here to HELP! Features Included in our Fresh Start Program 30-year fixed & 5/1 ARM No seasoning or mortgage pay history required for borrowers who have experienced a bankruptcy, foreclosure, deed-in-lieu of foreclosure, or short sale Bank statement option for self-employed borrowers FICO minimum 580 and DTI up to 50% LTVs up to 80% Loan Amounts $100,000 to $1,000,000 Contact any of our San Diego area branches today! Carlsbad, CA Cathy Brentlinger Branch Manager NMLS Phone: Mission Valley, CA Patrick Davidson Branch Manager NMLS Phone: La Jolla, CA Lani Furrows Branch Manager NMLS Phone: San Diego, CA Tim Goldsberry Branch Manager NMLS Phone: San Diego, CA Bill Gaylord & Sam Hansen Branch Managers NMLS & NMLS Phone: Encinitas, CA Mark Robertson Branch Manager NMLS ID Phone: Caliber Home Loans, Inc., 3701 Regent Boulevard, Irving, TX (NMLS #15622) Copyright All Rights Reserved. This is not an offer to enter into an agreement. Not all customers will qualify. Information, rates, and programs are subject to change without prior notice. All products are subject to credit and property approval. Not all products are available in all states or for all dollar amounts. Other restrictions and limitations apply. Licensed by The Department of Corporations under the California Residential Mortgage Lending Act. MAY 2015 The San Diego REALTOR 13

14 Registration Opens for National REALTOR Expo in San Diego The annual REALTORS Conference & Expo is the largest meeting exclusively for real estate professionals. It's where like-minded top producers come together to learn, share and network. This November the expo is coming to the San Diego Convention Center, so there are few valid excuses for local real estate professionals not to attend. Find out how one long weekend can make a year-long impact on your business. The Expo begins Friday, November 13, at 3:00 p.m. with the Grand Opening, and runs through Monday, November 16, at 1:00 p.m. The General Session on Saturday features an industry address by Chris Polychron, 2015 NAR President, and a Keynote Address by Emmitt Smith, three-time Super Bowl champion with the Dallas Cowboys, who also is actively involved in four core real estate and construction businesses. Sunday, November 15, features a Century 21 Tailgate party and a Celebrity Concert featuring award-winning recording artist John Legend. This year's convention includes: 100 education sessions led by industry experts 400 exhibitors in real estate's largest marketplace Four affordable registration options 20,000 REALTORS and guests to network and share ideas with The expo floor will be teeming with activity. Take part in pavilion activities during the expo, such as product presentations by exhibitors, informal conversations with industry experts and networking opportunities. Find out more and register at www. realtor.org/convention. Did you know that... imortgage is the No. 2 purchase lender * in California? We re among the Top 5 ** private mortgage banks in the United States. We achieved our success by offering the best value to your clients for product, price and service. And that means you close more sales on time. imortgage is your perfect partner because our competitive interest rates, along with our technology-driven underwriting and processing, produce fast closings. And the faster we close your clients loans, the more homes you ll sell this year. About 20% of our loans are referred to us by banks that simply don t have access to the customized loan programs that we offer. Just give us the chance to get your buyer financed. Our outstanding customer service is one reason why we re ranked Number 1 in the country for customer satisfaction *** by Eliant, which tracks and rates customer-experience solutions for the homebuilding industry. In fact, We help REALTORS sell more homes. Call today! Michael Stowers, Branch Manager Direct (619) Mobile (619) michael.stowers@imortgage.com NMLS ID your clients are going to love us! imortgage 7777 Alvarado Rd., Suite 701 La Mesa, CA * US ranking from Marketrac by CoreLogic. ** Source: Mortgage Executive Magazine ***Eliant survey results cumulative for Eliant is an independent survey company. Information contained herein is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by section of Regulation Z. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act CRMLA Corporate NMLS ID All rights reserved The San Diego REALTOR MAY 2015

15 SDAR Education Schedule R-Plus = REALTOR Plus RMS = Risk Management Specialist Classes subject to change or cancellation. LEGEND: KEARNY MESA SOUTH COUNTY EAST COUNTY SOLANA BEACH CORONADO CARLSBAD MAY CLASS TITLE TIME R-Plus RMS SDAR Others Credits PRESENTER 20 Notary Class & Exam 8:30 am 5:00 pm $99 $99 $99 $129 NA Gus Lanatta 21 Fundamentals of Transaction Coordination 9:00 am 2:30 pm $79 $79 $79 $119 NA Wendy Molina 28 zipform 6 Lab 9:00 am 12:00 pm $29.75 $35 $35 $42 NA Kevin Burke, JD 28 Annual RPA Forms Update 1:00 pm 4:00 pm Free Free Free Free NA Kevin Burke, JD JUNE CLASS TITLE TIME R-Plus RMS SDAR Others Credits PRESENTER 3 Military Relocation Professional (MRP Certification) 9:00 am 5:00 pm $ $125 $125 $155 NA Ginni Field 4 Commercial Series: Tips for Winning Presentations 12:30 pm 1:30 pm Free (for 1st class) $25 $25 $10 (CRASD only) 5 Certified Condominium Specialist (CCS Designation) 8:30 am 5:00 pm $92.65 $109 $109 $149 8 CP NA Vince Provenzano & Mike Lipsey Barry Ross, Esq. & Candy Peak 10 How to Start/Operate a Real Estate Brokerage 9:00 am 12:00 pm $24.65 $29 $29 $39 NA Jonathan Schneeweiss, JD 11 NAR Ethics Training: Your 4-Year Requirement 9:00 am 1:00 pm Free Free Free Free 4 ET John Altman 11 Paragon Tips & Updates 9:00 am 12:00 pm Free Free Free Free NA Sandicor Trainer 11 FastSTATS: Statistics that Sell 12:00 pm 2:00 pm $8.50 $10 $10 $20 NA Donald Coleman 17 At Home With Diversity (NAR Certification) 9:00 am 5:00 pm $ $125 $125 $155 NA Ginni Field 18 Agent Boot Camp 9:00 am 3:30 pm Free Free $10 $50 NA Patrick Alexander, JD 19 C.A.R.'s Guide to the Residential Purchase Agreement 9:00 am 1:00 pm $59 $59 $59 $99 4 CP Sanjay Wagle 22 QuickBooks for Property Managers & Landlords 9:00 am 12:00 pm $24.65 $29 $29 $34 NA Mike LaNier 23 QuickBooks for Property Managers & Landlords 9:00 am 12:00 pm $24.65 $29 $29 $34 NA Mike LaNier For easy registration and current information, visit or call (858) Our service and product solutions are designed to meet your home loan needs. Whether buying or refinancing, Union Bank has a variety of home loan options available: Union Bank has an array of loan programs that will meet various life and financial objectives. These programs include our low- and moderate-income loan program, conforming loan program, and jumbo loan program. From these three programs, there are 29 different loan products for clients to choose from that are differentiated by loan size, term, interest rate (fixed or adjustable), and repayment option. Our team of mortgage consultants are here to provide you with highly personalized service for managing the loan process from application to funding. Put us to the test! Visit your local Union Bank branch and speak with a mortgage consultant today. Joanna Caudill Managing Director Regional Sales Manager NMLS ID # Girard Avenue, #200 La Jolla, CA joanna.caudill@unionbank.com Samuel Assael Managing Director Regional Sales Manager NMLS ID # B Street, Suite 1600 San Diego, CA samuel.assael@unionbank.com Not a commitment to lend. Loans subject to credit and collateral approval. Financing available for collateral located in California, Oregon, or Washington. Restrictions may apply. Rates, terms, and conditions subject to change without notice MUFG Union Bank, N.A. All rights reserved. Member FDIC. Equal Housing Lender. Union Bank is a registered trademark and brand name of MUFG Union Bank, N.A. MAY 2015 The San Diego REALTOR 15

16 June 2015 June 2015 Calendar of Events Sunday Monday Tuesday Wednesday Thursday Friday Saturday New Member Orientation 8:30 am 3:00 pm.(kearny Mesa) MLS Paragon Training (Day 1) 9:00 am 4:30 pm (Kearny Mesa) Military Relocation Professional 9:00 am 5:00 pm (Kearny Mesa) Commercial Alliance Video Series 12:30 pm 1:30 pm (Kearny Mesa) Certified Condominium Specialist 8:30 am 5:00 pm (Solana Beach) Committee meetings 8 8 Budget & Assets 10:00 am 12:00 pm Housing Opportunities 10:00 am 12:00 pm MLS Paragon Training (Day 2) 9:00 am 4:30 pm (Kearny Mesa) How to Start/Operate a Brokerage 9:00am 12:00 pm (Carlsbad) One-Day Prep Course 8:30 am 3:30 pm (Kearny Mesa) At Home With Diversity 9:00 am 5:00 pm (Solana Beach) NAR Ethics Training 9:00 am 1:00 pm (Solana Beach) Paragon Tips & Updates 9:00 am 12:00 pm (Coronado) FastSTATS - Statistics that Sell 12:00 pm 1:00 pm (Carlsbad) Agent Boot Camp 9:00 am 3:30 pm (Kearny Mesa) C.A.R.'s Guide to the RPA 9:00 am 1:00 pm (Solana Beach) Young Professionals Network 9:30 am 10:30 am Bylaws 3:00 pm. 5:00 pm Grievance 9:00 am 11:00 am Commercial Alliance (CRASD) 9:30 am 11:00 am Risk Management 12:00 pm - 2:00 pm Executive Committee 8:45 am 9:30 am SDAR Board of Directors 9:30 am 11:30 am CREA Board of Directors (Coronado Service Center) 1:00 pm 2:00 pm Professional Standards Exec. 9:00 am - 11:00 am QuickBooks for Property Managers & Landlords 9:00am 12:00 pm (Kearny Mesa) QuickBooks for Property Managers & Landlords 9:00am 12:00 pm (East County) All classes/events subject to change or cancellation Mediation Executive 1:30 pm - 3:00 pm International Council 1:00 pm - 2:00 pm Government Affairs 10:30 am 12:00 pm 25 Education 11:00 am 12:00 pm Membership/Business Tech. 1:00 pm - 3:00 pm REALTOR Political Affairs 10:00 am - 11:30 am Ambassadors Foundation 1:00 pm - 2:00 pm We welcome your property management referrals. WE PAY REFERRAL FEES and WE HONOR YOUR CLIENT RELATIONSHIPS! Utopia Management is San Diego s Largest Property Management Company of Single Family Homes and Condos. FOR A SUMMARY OF SERVICES, CALL FEE FOR FULL MANAGEMENT No Leasing or Setup Fees DRE# NMLS# The San Diego REALTOR MAY 2015