T i m e l e s s Design by Denis Hayoun

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sm photography T i m e l e s s Design by Denis Hayoun Behind the camera: Denis Hayoun In the middle of tripods, cables and lenses, a decor constructs itself, as an atmosphere installs, little by

The facets of the diamonds sparkle in the light of the spotlights, flash, flash, the helpers agitate the silvery reflectors.

1 sm photography T i m e l e s s Design by Denis Hayoun Behind the camera: Denis Hayoun In the middle of tripods, cables and lenses, a decor constructs itself, as an atmosphere installs, little by little, the games of light draw around a tourbillon squelette timepiece, the universe of Denis Hayoun. The facets of the diamonds sparkle in the light of the spotlights, flash, flash, the helpers agitate the silvery reflectors. The model is in place, the photographer plays with the lighting so that the Golconde recovers the dignity of its noble source. He adjusts his lens, he searches for the angle that will make the light of the stones spring and vibrate with the color of the elements... Incline the face, look for the light of your subject the reflector stands or gets settled, the flashes follow each other. Like a conductor, he directs his small world in order to retranscribe a scenography of which only he holds the secret. From Rue Diorama in Geneva, Denis Hayoun reigns over Diode, the studio that he created in A photographer of talent, he has the eye, the major watchmaking and jewelry brands were not mistaken in confiding him with their creations. As a creative technician, specialized in still photography as it s called in the industry, Denis enlivens objects and transmits emotions through his pictures. In 2009 Denis was awarded the special Photography Award for his interpretation of the watch brand Roman Jérôme. The same year he also won a first prize for the Best Advertising Campaign for watch brand MARVIN. Never stopping to discover the next innovation in design and always cutting edge, his ideas have proven right in this industry and for this summer issue of Swiss Made magazine, we are proud to bring you a series of designed miniatures from the VITRA collection interpreted through Denis Hayoun s eyes. CREDITS Denis Hayoun - Studio Diode - Photographer assistant/camera: Claudine Garcia Still-Life retouch: Estelle Reiland Producer: Sherry Williams Victorinox Swiss Army Dive Master 500 Black Ice Chrono Vitra Miniature - RAR (Eames,1950) 21

2 Audemars Piguet Lady s Royal Oak Offshore Chronograph Vitra Miniature - Panton Chair (1959) Dubey Watch: & Schaldebrand Dubey & Schaldebrand Grand Shar Vitra Chair: Miniature Vitra - Bocca... (Studio 65, 1970) 23

3 Graham London Big Silverstone Stowe Racing Vitra Miniature - Rood blauwe stoel (Gerrit Rietveld,1918) Ladoire Roller Guardian Time Blue Titanium Vitra Miniature - La Chaise (Eames,1948) title 25

Because they are so true to the originals, the miniatures are not only valuable collector s items, but also ideal illustrative material for universities, colleges of design and architects.

4 VITRA Miniatures Collection The Miniatures Collection presents the most important classics of modern furniture history in miniature. The construction, materials and colours correspond to the historical Vitra Design Museum collection original, right down to the last detail. Because they are so true to the originals, the miniatures are not only valuable collector s items, but also ideal illustrative material for universities, colleges of design and architects. The Miniatures Collection is unique worldwide. For each miniature there is a licence agreement with the designer or his estate. Many designers collaborate with us to develop the miniatures of their own designs and offer their assistance by supplying information on the objects. RJ Watches Moon Dust DNA Vitra Miniature - MR 20 (Mies van der Rohe,1927) Century Prime Time Egos Chronograph Vitra Miniature - Wiggle Side Chair (Gehry,1972) 27

5 Louis Moinet Tempograph Vitra Miniature - Fauteuil à dossier basculant (Le Corbusier,1928) Rado r5.5 White Jubilé Vitra Miniature La Mamma (Pesce,1969) 29

poul kjærholm pk1 pk52 pk52a

poul kjærholm pk1 pk52 pk52a PK1 poul KJÆRHOLM S FIRST CHAIR PK1 AN ABSOLUTE CLASSIC Poul Kjærholm had a unique ability to combine steel and organic materials one he demonstrated early in his career with