Project presentation

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Matilda Price
6 years ago
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1 Project presentation

2 What is Brera Design Apartment is a new location format proposed by Brera Design District in via Palermo no. 1, in the heart of Brera. It is a place for meeting and exchanging views on issues related to design, communication and project culture. Created for companies and professionals, it offers a kitchen space and carefully selected furnishings in a casual yet refined environment. Perfect for hosting events, exhibitions, shootings and workshops, this place is also suitable for business lunches and dinners, press days and sales campaigns.

3 A project by Brera Design District is a project by Brera Design District, the most important district in Italy for the promotion of design, hub of Milan s creative and business development. An international benchmark for design, training and culture.

4 Objectives Format Courses/Workshops Location rental A new paradigm for the showroom From exhibition room to flagship store, the concept of showroom evolves. Companies now search for cosy spaces, no longer cold but warm and with a strong personality to create a link with their audience, places where one can feel at ease. Brera Design Apartment is the answer to this need. Training as a marketing lever proposes to design companies and public new formats for meeting and sharing. These spaces become a perfect place for workshops and training courses on several issues, from design communication to the social media, from storytelling to creative counselling. Short-term rental is available for brands interested in holding their event or communication activity in this location. The type of spaces, the architectural details, the view and exposure make it a very flexible location and, along with the products and partners involved in the project, they contribute to creating a unique experience for the users and a distinctive one for the company.

5 Characteristics of the location

6 100 sqm. 4 well-distributed and adjoining areas, each of which is fitted with a window, 1 with balcony overlooking the inner courtyard, a bathroom and an open-plan kitchen that make the apartment the perfect place for hosting events, shootings, sales campaigns, press days but also dinners, cooking demonstrations, business breakfasts, cookery courses and training workshops. Full of light and calm thanks to a perfect exposure, Brera Design Apartment offers a unique atmosphere made of silence and energy. The windows of each room overlook the most important and iconic Brera courtyard, that in via Solferino no. 11, which is also the one of Dimore Gallery and Boffi, among others. Antique finishes outlining classical Milanese interiors with a stone fireplace and beech wood herringbone parquet contrasting with the cement grey of the walls. The entrance opens on a resin floor and blue-green walls framing B2, the kitchen-lab from Bulthaup, leading character of the apartment together with the lighting project signed by Davide Groppi.

13 Layout of the apartment BALCONY WINDOW KITCHEN WINDOW FRENCH WINDOW WINDOW A WINDOW 1 SURFACE AREA: 100 sqm ROOMS: 4 2 A A ROOM A ROOM B ROOM C 3 BALCONY: Yes FLOOR: Third (with lift) ENTRANCE WARDROBE CEILINGS HEIGHT: 3.2 mt. (kitchen) 3.3 mt. (other rooms) DOORWAY SIZE: 78x208 cm WARDROBE AISLE BATHTOOM POWER: 6 Kw CLOSET CLOSET CLOSET

14 1 2 Details 3

15 The events in the apartment

18 Sponsor & Partner The furniture has been made with the support of Bulthaup and Davide Groppi, sponsors of, who chose to invest on this project recognising its high potential in terms of communication, pr and training. The partner companies fill the spaces with high-quality products and services available for the customers using the apartment. is ready to receive new collaborations to enhance every solution and project. Sponsor Bulthaup Project partner ABS Group Alfonso Muzzi catering Davide Groppi G. Cova & C. Slow Wood Valverde Water Vitra

19 bulthaup b2 The kitchen is signed by bulthaup. Inspired by the golden rule of every good artisan, order, visibility and accessibility, the modular system represents a kitchen-laboratory in its original meaning. The layout of this kitchen is new and unusual, starting from the heart of every living space: the cooker and the basin, up to the workstation, the storage room and the electric appliance compartment.

20 Lighting. The lamps and lighting projects, curated by Davide Groppi, were designed with a purpose of simplicity, lightness, emotion and creation. Light for Davide Groppi is a wonderful chance to seduce and move.

21 Vitra is a Swiss family-owned company. It not only makes furniture and creates retail environments, but also has its own Campus with buildings by leading international architects.

22 Work with Brera Design Apartment Become a partner Benefits is open to new collaborations with any companies interested in developing a project and providing products and solutions. The partner companies are free to use the apartments for events and shootings, meetings with the press or business breakfasts or dinners. Furthermore, they can use the Brera Design District communication tools promoted on all the relevant channels and on the activities dedicated to the Fuorisalone.

23 Spaces layout

24 INCLUDED SERVICES ON-DEMAND SERVICES Lighting Catering Furniture / Bartender Video shooting Press day sales campaign Business presentations Equipment Cupboard units Chef Furnishings search Fully-equipped Cleaning service kitchen Wi-Fi En suite bathroom Business lunch private dinners Cookery courses products launch Workshops and courses TV screen Concierge services

25 Via Palermo no. 1 Brera Design District The apartment is on the third floor of the internal stairs of a historic building in via Palermo no. 1. The space is also accessible from via Palermo no. 5 to cars and vans for goods loading and unloading, with direct access to the space through a staircase and a small lift.

26 Ordine degli architetti via Statuto via Solferino Del Tongo La Pelota via Eugenio Balzan via Palermo H ingresso via Palermo 5 Society Limonta Raw H ingresso via Palermo 1 largo Treves Studiolabo Erastudio Boffi Piuarch Dimore studio Salvatori Paola-C Fantini Loloey srl Ceramiche Flaminia Via Palermo 1 Brera Design District Missoni Kerakoll via Solferino Viabizzuno

Orto Cinetico Piuarch - via Palermo 1 Contatti Indirizzo Paolo Casati +39 339 4791603 +39 02 36 63 81

27 Orto Cinetico Piuarch - via Palermo 1 Contatti Indirizzo Paolo Casati info@breradesignapartment.com Studiolabo Via Palermo Milano

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