During 10 years in industry he managed to move from Executive Assistant to CFO in a SME-company, be a driving force in establishing a

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CURRICULUM VITAE Claus Juul Varnes Copenhagen Business School Department of Operations Management Solbjerg Plads 3, office # B.5.11 DK-2000 Frederiksberg Email: cv.om@cbs.

1 CURRICULUM VITAE Claus Juul Varnes Copenhagen Business School Department of Operations Management Solbjerg Plads 3, office # B.5.11 DK-2000 Frederiksberg cv.om@cbs.dk Land: (country code: 45) Private claus@varnes.dk Profile Background Claus Juul Varnes is associate professor at Copenhagen Business School. He has extensive experience with managing strategic innovation from both an industrial and academic experience. During 10 years in industry he managed to move from Executive Assistant to CFO in a SME-company, be a driving force in establishing a consultancy in Design Management (initiating more than 80 innovation projects), become a CEO of strategic communications consultancy, and manage projects within SME acquisition. In his academic career he debates and advises Innovation Management with many companies. Until recently, he was a partner of a consulting company advising major European companies on Strategic Innovation Management. Expertise Innovation processes Gate systems Decision-making Portfolio management Business Model Innovation Voice-of-Customer methods Sociology and Organizational Theory Design Management Teaching Supervision Flex-MBA ISP-projects (MBA) Innovation Management (Full Time MBA) Innovation Management (MSc) New Product Development (MSc) Business Model Innovation (MSc) ABS-assessment (2015-list) Status 2 x 4*, 8 x 2*, 1 x 1* 1

2 Google Citation Index (citations/ year, accessed Feb 06, 2015) 2015 Education 2005 PhD, Copenhagen Business School. Title of dissertation: Managing product innovation through rules the role of formal and structured methods in product development Master of Science in Economics and Business Administration, Copenhagen Business School Bachelor of Science in Economics and Business Administration, Aarhus School of Business. Academic Positions 2008-present Associate Professor of Operations and Performance Management Copenhagen Business School, Department of Operations Management Assistant Professor of Operations and Performance Management Copenhagen Business School, Department of Operations Management Published Peer-Reviewed International Journal Publications How complaining customers make companies listen and influence product development. Accepted for International Journal of Innovation Management (with John K. Christiansen, and Marta Gasparin). Drivers of changes in product development rules: How generations of gate rules changes back and forth, European Journal of Innovation Management, Vol. 18, No, 2, pp (with John K. Christiansen). Improving design with open innovation: A bendable management technology (2013), Research Technology Management, Vol. 56, No. 2, pp (with John K. Christiansen and Marta Gasparin). Beyond the Voice-of-the Customer: Ethnographic market research (2012), Re- 2

3 search Technology Management, Vol. 55, No. 4, pp , (with Keith Goffin, Chris Van Der Hoven and Ursula Koners). What attracts decision-makers attention? (2011), Management Decision, Vol. 49, No. 3 (with Eric Bentzen and John K. Christiansen). Living at least twice: How a product goes through multiple product life-cycles (2010), Journal of Product Innovation Management, Vol. 27, No. 6, pp (with John K. Christiansen, Marta Gasparin, Diana Storm-Nielsen, and Erik Johnsen Winter). Formal rules in product development: Sense-making and use (2009), Journal of Product Innovation Management, (2009), Vol. 26, pp (with John K. Christiansen). Co-constructing the brand and the product, International Journal of Innovation Management, (2009), Vol. 13, No. 3, pp (with John K. Christiansen, Birgitte Blomberg and Birgitte Hollensen). From models to practice: decision-making at portfolio meetings (2008), International Journal of Quality and Reliability Management, special issue: Best practice project portfolio management, Vol. 25, No. 1, pp (with John K. Christiansen). Making Decisions on Innovation: Meetings or Networks? (2007), Creativity and Innovation Management Journal, Vol. 16, No. 3, pp (with John K. Christiansen). Competence Strategies in Organizing Product Development (2005), Creativity and Innovation Management, Vol. 14, No. 4, pp (with John K. Christiansen, Allan Hansen, and Juliana Hsuan Mikkola). Peer-Reviewed International Conference papers Entrepreneurship in Action: Trials of the Last Bag, ICSB 2014 World Entrepreneurship Conference, Ireland, June 2014 (with Karen Murdoch). How front-end processes are interlocking socio-technical elements in blackboxes, 21th international product development conference, Limerick, Ireland, June 2014 (with John K. Christiansen and Marta Gasparin). External regulation and innovativeness: a case study of the role of legislation and innovation performance, 21th international product development conference, Limerick, Ireland June 2014 (with John K. Christiansen and Eric Bentzen). Giving The Customer A Voice: A study of Market Research Methods and Their Perceived Effectiveness in NPD, 20th International Product Development Conference, Paris, June 2013 (with Keith Goffin, Adela Michea, and Chris Van Der Hoven). Mapping Service Mindsets in Manufacturing Companies, 20th International Product Development Conference, Paris, June 2013 (Adela Michea). 3

4 Perspectives On Management Of Product Development and The Role of Designers: How Design Processes Re-Design Designers, 20th International Product Development Conference, Paris, June 2013 (with John K. Christiansen and Marta Gasparin). Users in persistent action: The case of the 1.5 L Urge beverage, 19th International Product Development Conference, Manchester UK, June 2012 (with John K. Christiansen, Marta Gasparin and Ina Kathrina Augustin). Management of design: Management as framing. In proceedings: Design Management. Toward a New Era of Innovation Tsinghua-DMI International Design Management Symposium. Hong Kong. 3-5 Dec Page ISBN (with John K. Christiansen and Martha Gasparin). Improving Design with Open Innovation: A Bendable Management Technology, paper for the, 18th International Product Development Conference, Delft, The Netherlands, June 2011 (with John K. Christiansen and Marta Gasparin). The Dynamics of Business models, paper for the 17th International Product Development Conference, Murcia, Spain, June 2010 (with John K. Christiansen and Rikke Bakkefjord). You live at least twice: Re-construction of a life cycle, paper for the 16th International Product Development Conference, Twente, The Netherlands, June 2009 (with John K. Christiansen, Diana Storm-Nielsen, Erik Johnsen Winter and Marta Gasparin). Managing product development with rules: The dynamics of rules for managing innovation - conference paper for the conference Kindred spirits - developing ideas to catch and release celebrating Scancor s 20th anniversary Stanford University, November 2008 (with John K. Christiansen). Co-constructing the Brand and The Product from the 15th International Product Development Management Conference, Hamburg, June/July 2008 (with John K. Christiansen). Is red, green? Paper published in Proceedings from the 14th International Product Development Management Conference, Porto, Portugal, June 2007 (with John H. Christiansen). The ignorance of using information at gate meetings, paper published in Proceedings from the 13th International Product Development Management Conference, Milan, Italy, June 2006 (with John K. Christiansen). The absence of decisions at gate meetings: where are the decisions taken? Paper published in Proceedings from the 12th International Product Development Management Conference, Frederiksberg, Denmark, June 2005 (with John K. Christiansen). Calculative and appropriate decisions: how decisions happen at gate meetings, paper published in Proceedings from the 12th International Product Development Management Conference, Frederiksberg, Denmark, June 2005 (with John K. 4

5 Christiansen). From practice: driving product development with anthropological market research turnaround in a Danish tabloid paper Paper published in Proceedings from the 12th International Product Development Management Conference, Frederiksberg, Denmark, June 2005 (with Christian Alsted). Performing competence strategies in product development processes: Management intervention and organizational structure, Nordic Conference on Business Studies in Aarhus, 18th - 20th, August 2005 (with John K. Christiansen and Allan Hansen). The Role of competencies in Organizing for Product Development the case of disintegration and integration, paper published in Proceedings from the 11th International Product Development Management Conference, Bruxelles, June 2004 (with John K. Christiansen, Allan Hansen, Annie B. Kjær, Juliana Hsuan Mikkola). Employing a resource based view in new product development management - re-organizing the new product development process, paper published in Proceedings from the 10th International Product Development Management Conference, Bruxelles, Belgium, June 2003 (with John K. Christiansen, Allan Hansen, and Annie B. Kjær). The Role of Structured Methods in NPD Processes: Facilitator or Bureaucratic Impediment? Paper published in Proceedings from the 9th International Product Development Management Conference, Sophia Antipolis, France, June 2002 (with John K. Christiansen). Books, book chapters and editorials Co-Constructing the brand and the product. In: Gaining momentum. Joe Tidd (Ed.), London, UK.: Imperial College Press. PP (with Christiansen, J.K., Hollensen, B., and Blomberg, B.C.) Performance Management in Marketing, a customized book (prepared with Per Østergaard Jacobsen), McGraw-Hill, Custom Publishing ISBN How Market Perceptions Influence Knowledge Strategies on User Involvement (with John K. Christiansen, Astrid Wolf, and Sofie Lefévre) chapter 13 in Strategic Market Creation by Tollin and Carù (ed.), Wiley & Sons, Ltd Management of innovation and product development: a linear vs. a process perspective (with John K. Christiansen) chapter 4 in Strategic Market Creation by Tollin and Carù (ed.), Wiley & Sons, Ltd Editorial in Creativity and Innovation Management, vol. 16, no. 2, June 2007 (with John K. Christiansen). 5

6 Scandinavian publications Profitable innovation management practices benchmarking tools reveal large profit potential in innovation Telektronikk (2004), vol. 100, no. 2 (in English and with Jens Arleth and Tor-Arne Bellika). Book chapter: Ledelse af udviklingsporteføjer (in Danish), book chapter in Ledelse af projektmyldret, Hans Mikkelsen (ed.). Børsens Forlag, Copenhagen, 2005 (with John K. Christiansen and Stephan Castellani Nielsen). Conference paper: Management of product development: the ignorance of information at portfolio management meetings (with John K. Christiansen), the Danish Conference of Danish Management Academy 2006: A new agenda for management? (a developed version of the conference paper: The ignorance of using information at gate meetings presented in Milan 2006). Conference paper: What is a business model? A theoretical Odyssé (with John K. Christiansen), the Danish Conference of Danish Management Academy Grants, Honors, and Awards Member of the Committee for the 2014 Innovation Award, Federation of Danish Building Industries. CBS Sustainability Platform: DKK (with John K. Christiansen). To support the ongoing historical study on the electric vehicle with money for research assistance and travelling. A research tip has been conducted to 2013 CBS Competitiveness Platform: DKK Appointed member of the board to Instrulog, Inc. A company specializing in solutions for the Blind. Company sold in Christer Karlsson Runner-Up Award for the paper entitled: The ignorance of using information at gate meetings, paper published in Proceedings from the 13th International Product Development Management Conference, Milan, Italy (with John K. Christiansen). EU project: CoBuCo-project. Under the formal responsibility of the university of Vaasa (Professor Martti Lindman) with CBS (Professor John K Christiansen) and Polytechnico de Milano (Professor Roberto Verganti). Visiting Researcher 2011 Mines ParisTech (previous: Ecoles des Mines), Centre de Gestion Scientifique (CGS), Paris, France. May-June, Chairs: Prof. Armand Hatchuel and Prof. Benoit Weil. April-June Mines ParisTech (previous: Ecoles des Mines), Centre de Gestion Scientifique (CGS), Paris, France. Chairs: Prof. Armand Hatchuel and 6

7 Prof. Benoit Weil. Conference Duties and Activities Chair Local Organizing Committee, 22nd International Product Development Conference (EIASM) in Copenhagen, Denmark. Track chair responsibilities, 21th International Product Development Conference (EIASM) in Limerick, Ireland. Track chair responsibilities, 20th International Product Development Conference (EIASM) in Paris, France Invited keynote speaker, Danish Management Conference, The Danish Confederation of Industry Track chair responsibilities, 19th International Product Development Conference (EIASM) in Manchester, UK Organizing a conference on marketing performance of household advertising material. (with Per Østergaad Jacobsen). In cooperation with Berlingske (Danish newspaper). 200 participating companies Organizing and designing a seminar on Performance Management with Prof. Robert S. Kaplan, Harvard Business School, as special guest at Copenhagen Business School. 200 Participating companies Track chair responsibilities, 16th International Product Development Conference (EIASM) in Twente, The Netherlands Organizing a conference on Effective Marketing. 120 participating companies (with Per Østergaard Jacobsen) Track chair responsibilities, 14th International Product Development Conference (EIASM) in Porto, Portugal Organizing a conference on Effective Marketing together with SP3 A/S and Danish Marketing Forum. 200 participating companies 2005 Track chair responsibilities and member of local organizing committee, 12th International Product Development Conference (EIASM) in Copenhagen, Denmark Non-Academic Positions Partner, Stage-Gate.EU (former U3, Inc. ). Several blue chip companies have been advised on improving performance with Innovation Management and various company seminars have also been conducted Senior Project Manager, HP Industries, a new Danish venture company focusing on the SME-segment. Duties included identification of 7

8 potential companies for acquisition, devising development strategies and business models, and negotiations with owners CEO, Danish design company Kühnel Design, Inc Junior and Senior Consultant, a Danish consulting company advising strategic design management (in Danish: Institut for Designrådgivning ). Started more than 80 development projects. Employed from the start and played a significant role in securing the success of the Institute. Duties included: Adviser on Strategic Design issues Key Account Management Project Management New biz CFO, Majbølle Møbelfabrik (medium sized furniture manufacturer) and earlier Executive Assistant with the same company. Main challenge was strategic re-orientation of the company. Project assistant for Professional Management Inc. (consulting company) on a project concerned with identifying fraud-costs with a major Danish insurance firm Executive Assistant, Majbølle Møbelfabrik. Duties included: Strategic planning Key Account responsibility Cash management Accounting records Costs estimates and cost accounting Project Manager on the implementation of an ICT-based salary and productivity system in a Danish medium-sized manufacturing firm (Koefoeds Møbelfabrik) Sales Representative, SBM Lifestyle, Inc., Philadelphia, USA. 8

Danish Design Centre. APCI Conference: Challenges of design promotion in Europe - Designing design support

Danish Design Centre. APCI Conference: Challenges of design promotion in Europe - Designing design support Danish Design Centre APCI Conference: Challenges of design promotion in Europe - Designing design support Managing Director Christian Scherfig Paris, 8 January 2007 Background Established in 1978 by the