MARKETING STRATEGY for YOUR HOME

Transcription

1 MARKETING STRATEGY for YOUR HOME SirianniGroup.com

2 Your MARKET DEBUT Creating strategic emotional appeal for buyers is a key element of your market launch. In-home market preparation and staging consultation Professional interior/exterior photo shoot Attractive online photo gallery with large photos and descriptive captions Dynamic video to provide buyers with a compelling virtual walk-through Full-color, professionally printed brochure

3 Telling YOUR HOME S STORY Careful orchestration of advertising, marketing and public relations will allow us to reach precisely the right target audience of buyers. Below is an example of the professionally produced, full-color materials that we will use to showcase your home e d W e s t s id R e m o d e le O a s is. Enjoy to perfection ut maintained m and worko odeled and reation roo utifully rem er-level rec raised, low has been bea set e e hug play hom n, late s bedrooms, tion! a grassy law s ciou loca, this immacu spa ude nd sac e; incl de-isla r suit r space a quiet culvenient mid rious maste ive outdoo Nestled in e and a con living; a luxu light; expans s of storag n-concept in western ertaining. Lot inviting, ope lot is awash decks for ent large, private ape patio + room. The nning hardsc stu and s, garden bed O f fe re d a t $ 1, 6 8 0, bedrooms 2.75 bathrooms 3,180 square feet 15,061 sq. ft. lot 2 car attached garage Extensive interior/exterior updates th Avenue Southeast Central air conditioning Close to parks & schools 2018 taxes: $10,539 MLS# SirianniGroup.com/Westside-Traditional erin@siriannigroup.com charlie@siriannigroup.com

4 FINDING BUYERS for your home Knowing where buyers come from allows us to: Focus on the most effective marketing tools for getting your home sold. Integrate digital and print media into a multi-faceted approach. Effectively market to our network of buyers agents. Maximize your home s exposure to potential buyers. 0% 10% 20% 30% 40% 50% Internet Real estate agent Yard/open house sign Friend, relative or neighbor Home builder Directly from seller Print newspaper ad

5 Generating INTEREST The first few days are critical to a successful market launch. We ll use exclusive signage and an online media campaign to capture the attention of prospective buyers. We will: Post a Windermere For Sale sign with brochure storage box in your front yard. Present your listing online to agents through the Northwest Multiple Listing Service. Present your listing online to buyers through Windermere, LeadingRE, and our syndicate partners: Realtor.com, Zillow, Trulia, Yahoo, HGTV, and Juwai.com. y real estate search d b

6 Reaching an INTERNATIONAL AUDIENCE Windermere has partnered with Juwai.com to showcase our property listings, passing beyond the Great Firewall to reach tens of thousands of daily consumers from over 514 cities in China and Southeast Asia. Juwai.com: Reaches more Chinese buyers than all other sites. Was ranked #1 by Chinese internet ranking firm CNZZ *BAIDU INDEXED PAGES Juwai.com world.fang.com 408,047 haiwai.anjuke.com 396,316 uoolu.com 270,338 beimeigoufang.com 244,921 29,615,404 Was the 2014 Most Influential Overseas Property Portal winner meifang8.com uhouzz.com 222, ,606 *Baidu.com *Baidu.com is China s is China's version version of Google of with Google with Data 71% provided market by Baidu.com, share of January % market share of Chinese online search.

7 SECURE ACCESS for qualified buyers Making your home accessible to buyers and their agents is a crucial step in getting it sold as quickly as possible. PUBLIC OPEN HOUSES 52 percent of buyers report using open houses as an important information source when looking for a home.* BROKERS OPEN HOUSES In a recent survey, 31 percent of the buyers heard about the home they bought from a real estate agent.* CONTROLLED ACCESS with mobile-activated key boxes The ability to control times that agents are allowed access. Immediate tracking of agents as they show the home. * Source: National Association of Realtors 2017 Profile of Home Buyers and Sellers

8 Keeping you INFORMED WEEKLY LISTING STATUS REPORT Includes updates on competing properties and online buyer activity SHOWING FEEDBACK & MARKET ACTIVITY Ensure that your home remains strategically competitive as the market changes TREND UPDATES AND ANALYSIS Insightful statistical data to keep you in the know WEEKLY MARKET ACTIVITY for your property SEATTLE METRO market review a quarterly report on single family residential real estate activity THEMARKETTALKS.COM windermeremercerisland.com

9 The NEGOTIATING TABLE Selling a home is a complicated contractual process with legal implications that can reach far into your future. We ll help you evaluate the strengths and weaknesses of all offers and strategize a negotiating plan that will give you the best possible terms. As your advocates, we will: Discuss the potential for multiple offers Review timelines & contingencies with you Advise you of options and opportunities Professionally deliver your response Guide you through the process Negotiate through contingencies Provide timely updates Coordinate details with closing service providers Help facilitate a timely closing

10 Closing YOUR SALE Buyer Purchase & Sale Buyer s Agent Seller s Agent Seller Agreement Loan Application Insurance Binder Review Disclosures Home Inspections Repair Negotiation PREPARE LEGAL DOCUMENTS DETERMINE STATUS LENDER Loan Approval ESCROW Title Search OVERSEE CLOSING/ PAPERS SIGNED Mortgages Liens Credit Report Issue Commitment CLOSING DATE Homeowners Dues Employment Verification Appraisal Examination Check Taxes & Legal CLOSING STATEMENT & ESCROW INSTRUCTIONS Taxes Utilities Work Orders Issue Policy RECORD & DISBURSE FUNDS Fees/ Commission Underwriter Mortgage Insurance NEW OWNER The successful sale of your home is more complicated than just finding a buyer. We will work with all parties to ensure critical deadlines are heeded and everyone involved is in sync to fulfill the terms of the purchase agreement.

11 Pricing STRATEGICALLY? Here s how we ll help you successfully price and position your property for the highest return: Analyze current market conditions and sales prices of comparable properties Discuss your goals and needs Advise you about ways to make your property more attractive to buyers Create a comprehensive marketing plan targeting the most likely buyers Market your property to other agents, and get their feedback on its price and presentation Keep you up-to-date on sales activity and market conditions ASKING PRICE COMPARED TO MARKET VALUE +15% 10% +10% 30% PERCENTAGE OF POTENTIAL BUYER INTEREST Market Value 60% -10% 75% -15% 90% Our experience and understanding of the marketplace will help you get the best price possible in the shortest amount of time. Source: National Association of Realtors

12 Settlement: WHO PAYS WHAT? During the negotiation stage of the transaction, a mutually agreed-upon date for closing is determined. Closing is when you and the buyer sign all the paperwork and pay your share of the settlement fees, and the documents are recorded. Settlement obligations vary widely due to specific contract language, local laws and customs. Prior to closing, the closing agent (usually an escrow or title company or attorney) will complete a detailed settlement statement for both buyer and seller. As your Windermere agents, we can help you understand which of the following typical settlement fees apply to you. THE SELLER WILL RECEIVE: Utility deposits held by gas, electric, cable, telephone and other companies Prorated portion of pre-paid property taxes Prorated mortgage interest from payments made during the current month Fuel rebate for oil or propane remaining in storage tank Net proceeds after seller s share of expenses is paid THE SELLER PAYS: Brokerage commission (the sum or percentage of the sale price previously agreed upon by the seller and real estate agent) One-half of escrow or legal fees paid to the attorney or escrow company for preparing the closing Document preparation fees, if applicable Title search and title insurance (paid by either the seller or the buyer) Local transfer taxes (paid by either the seller or the buyer) State taxes, if any Repairs or inspections, if any, seller has agreed to pay for Home Owners Association fees, if applicable (paid by either the seller or the buyer)

13 Our most recent SEATTLE/EASTSIDE SALES 6314 SE 28th St Mercer Island $2,750,000 (Represented seller) rd Ave NE Lake Forest Park $850,000 (Represented buyer) Stone Ave N #B Shoreline $705,000 (Represented buyer) th Ave W #A Seattle $975,000 (Represented seller) th Ave NW Seattle $689,950 (Represented buyer) th Ave SE Mercer Island $1,680,000 (Represented seller) 8756 Paisley Dr NE Seattle $2,075,000 (Represented buyer) th Ave NE Seattle $1,030,000 (Represented buyer) 8300 SE 82nd St Mercer Island $2,575,000 (Represented buyer) 3240 NW 74th St Seattle $1,020,000 (Represented buyer) th Ave SE #207 Mercer Island $590,000 (Represented buyer) 8130 SE 44th St Mercer Island $3,350,000 (Represented buyer)