TOURISM ESPERANCE. Experience. Esperance

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1 TOURISM ESPERANCE Experience Esperance

2 about tourism esperance Tourism Esperance is a membership based not-for-profit tourism organisation managed by a committee of passionate local volunteers. We represent businesses benefiting from tourism (both directly & indirectly) within the Shire of Esperance. We also work closely with our regional tourism body, the Australia s Golden Outback region. The Tourism Esperance board is made up of eight elected committee members, and three constituent representatives. The role of Tourism Esperance is to create, promote and distribute destination marketing for our region. We build and nurture partnerships between the Shire of Esperance, the Esperance Chamber of Commerce & Industry, Goldfields Esperance Development Commission, Industry Stakeholders, Australia s Golden Outback, Tourism Council of WA, and our valued Tourism Esperance Members. We are the operational connection between our shire and Australia s Golden Outback (AGO), and provide important input into the future planning of tourism in the Southern Coastal sub-region of AGO. We lobby & develop stronger communication and relationships with Tourism WA, AGO and other relevant Tourism bodies, for the benefit of members. We maintain a positive relationship with other Visitor Servicing bodies (Visitor Centres, Shire Information Centres, Community Resource Centres) and provide support to our members by ensuring they are kept informed of matters affecting the Tourism Industry. Tourism Esperance also encourages and supports the visitation of Cruise Ships to Esperance, and assists members with access to Cruise Ship passengers as they arrive. our mission To develop partnerships / links with industry stakeholders to support tourism development and destination marketing, thereby increasing tourist visitation to Esperance and surrounding areas. Tourism Esperance produces & prints over 50,000 copies of it s Esperance Holiday Guide, which is then distributed to 160 locations throughout WA & the country. holiday guide The Experience Esperance Holiday Guide is a valuable marketing tool for your business, and as a member, you have access to discounted advertising and qualify for selection to be featured within the body content portion of the publication.

3 join us online Tourism Esperance have recently completed the initial stages of their online presence & digital development, with a newly released website. With a mobile responsive & simple to use interface, Tourism Esperance can now provide members with online representation for their businesses. Platforms have already been created to host each business category, with the ability to also include our members business details, logo, imagery, contacts & web links - at no additional membership cost to the previous year. The new website contains simple & essential information on what visitors to Esperance can expect to see & explore when they arrive, and is the perfect tool to compliment your business exposure. The Holiday Guide is also available as a direct PDF download, or as an online reader / viewer. Tourism Esperance is excited to move into this phase of online marketing, and is looking to grow and develop their online presence further - alongside their successful print & social media marketing of the Esperance region.

4 social media + the "'experience esperance' initiative Experience Esperance is the official destination marketing initiative created by the Tourism Esperance committee and represents the very best experiences that Esperance & the South Coast region has to offer. Visit, stay, live or work in Esperance & we encourage you to share the experience by utilising our hashtag #experienceesperance. Tourism Esperance operates highly engaging and active Social Media profiles on both Facebook & Instagram. Both platforms utilise their own unique content, complimenting one another by use of inspirational imagery, professional photographs, local snaps, and a range of engaging links, articles and points of interest with a local tourism focus. Whilst our social media is aspirational in it s purpose to market Esperance as a premium tourism destination, we do also re-share many images / posts that include the #experienceesperance hashtag, and encourage all our Members to utilise this important search / networking tool when posting on their own profile - to enable us to engage socially with your content. Tourism Esperance works to a pre-derived & professional Social Media Strategy ensuring all our content is succinct, cohesive and consistent in it s messaging. We have allocated many future posts to promote our Members (only) and look forward to featuring their businesses / services on our Social profiles in the coming Membership year. We encourage our members to utilise this service by forwarding your business content to our Membership Liaison. Please ensure your content consists of the following: Strong, high quality & engaging imagery / video Well written, clear & relevant information, containing a local focus / interest FACEBOOK: facebook.com/experience.esperance

5 what we can do for you GOLD SILVER BRONZE Membership Benefits $400 $250 $120 ($7.69 per week) ($4.80 per week) ($2.30 per week) Listing on Experience Esperance website (with priority placement) including: 6 business images, 1 logo, written content & direct links to your business website 20% discount on advertising in the Experience Esperance Holiday Guide Access to International Tour Company visits to Esperance (via AGO) Cross promotion on Tourism Esperance Social Media platforms (when content / links are of high quality and in line with our Social Media strategy) Listing on Experience Esperance website (after GOLD Members) including: 3 business images, 1 logo & written content for your business (no links included) 15% discount on advertising in the Experience Esperance Holiday Guide Stall space at Welcome points for the visiting Cruise Ships Free advertising with your brochure / products at the Caravan & Camping Show in Perth Ability to volunteer your time to promote Esperance at Caravan & Camping Show in Perth Free advertising on Airport TV screens & brochure placement at Airport Qualify for co-op marketing campaigns with Australia's Golden Outback & Shire (inc. Sunday Times, Social Media, GWN etc) Cooks Tour Book - 2 page advert promoting Esperance Tourism Esperance Indusrty updates via (inc. upcoming events & useful information) Large Membership sticker to place in your business / window FREE Bronze Membership with Australia's Golden Outback (& reduced rates for Gold & Silver) (visit for info on membership) 5% discount on advertising in the Experience Esperance Holiday Guide Listing on Experience Esperance website (after GOLD & SILVER Members) including: 1 logo & written content for your business (no links included) CONDITIONS OF MEMBERSHIP: Operating multiple businesses under different trading names requires separate membership for each operation. All prices include 10% GST. Tourism Esperance reserves the right to accept or deny membership and alter benefits at its discretion. Any debtor whose account is overdue by 30+ days will automatically lose their membership benefits until such time as the outstanding debt has been settled. Members must observe all local, state and federal statutory obligations including licenses, insurances and permits. Benefits offered are non-transferable. No pro rata refunds.