YORKTON MARKETING PROPOSAL Prime Residential/Commercial Development in Surrey, BC

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1 les PRESENTS LES TWAROG Top 1-2% of Vancouver s 14,000 REALTORS ARNOLD TEAM #3 Team in the Fraser Valley YORKTON MARKETING PROPOSAL Prime Residential/Commercial Development in Surrey, BC 6396 King George Boulevard YORKTOWN MARKETING PLAN 1

2 Contents 1. Executive Summary Les Twarog's Surrey Team Corporate Overview Introduction to the Yorkton Development Assumptions Linked Websites Marketing Marketing Budget Commissions Concluding Statements YORKTOWN MARKETING PLAN 2

3 Executive Summary Mission To offer the most comprehensive marketing service and create the maximum excitement and sales at the Yorkton Place project. Our Commitment Providing the best real estate service while growing value for stakeholders. LES TWAROG AND HIS TEAM Les Twarog is always in the top 100 list in RE/MAX in all of Canada. Les Twarog was also recently awarded with the RE/MAX Diamond Club designation for 2016 and is #38 in Canada out of 20,000 realtors. YORKTOWN MARKETING PLAN 3

4 Les Twarog's Surrey Team Brent & Denean Arnold Brent and Denean Arnold have been Real Estate Agents since They were presented with the opportunity to join Les Twarog and his marketing team as the Real Estate experts for Surrey, Langley & White Rock in 2011 and have had a string of successes since joining the team. Since 2011, they have collectively sold an average of 50 homes per year, in addition to being the sole Listing Agents for two new developments: Blossom Court in 2012, consisting of 51 townhomes Focal Point Living in 2016, consisting of 57 low rise Condominiums They have developed a solid brand name in their target market and will continue to work in both re-sale and new construction project sales. The Arnold real estate team now consists of 5 real estate agents. YORKTOWN MARKETING PLAN 4

5 Corporate Overview Les Twarog Corporate Data Name of Corporation Vancouver BC Realty.Com Ltd. Incorporation Number BC Principal Place of Business RE/MAX Crest Realty (Westside) 1428 West 7th Avenue Vancouver, BC Canada V6H 1C1 Telephone (604) Website Board of Directors Les Twarog Sonja Pedersen Ownership 100% owned by Les Twarog & Sonja Pedersen Arnold Real Estate Team Principal Place of Business # A Street Surrey, BC V3S 4H5 Telephone (604) Website Ownership 100% owned by Brent & Denean Arnold YORKTOWN MARKETING PLAN 5

6 Introduction to the Yorkton Development This is a mix-use mid-rise 6 storey, 82 unit residential/commercial development, located in Surrey, that will commence construction in Spring Yorkton Development Proforma Residential Residential Units 1 Bedroom 4 1 Bedroom + Den 10 B 2 Bedroom 64 3 Bedroom 4 Total Units 82 Residential Total Sellable Area sf 77,578 Commercial Square Feet Building 1 11,966 Building 2 4,000 Building 3 5,700 Building 4 3,550 Commercial Total Leasable & Sellable sf 23,325 The subject site, the Yorkton Development, 6396 King George Boulevard, Surrey, BC, is located in the evolving and upcoming SouthEast Newton neighbourhood, at the corner of 64th Avenue and King George Boulevard. This is a mixed use Residential/Commercial development. YORKTOWN MARKETING PLAN 6

7 Assumptions The following are assumed parameters of the Yorkton Development Project: The Developer is a licensed Builder in BC. The Architect is working on final construction drawings, thus; changes to the floor plans and the site plan may be very minimal. Developer may have an option to lease a commercial space across the street from the development site for use as a presentation centre. Yorkton Place will be a prestigious development in a part of Surrey experiencing high growth YORKTOWN MARKETING PLAN 7

8 Linked Websites The Les Twarog Group of Realty Websites: BCcondos.net The #1 ranked real estate site in Vancouver The largest online source for condo and townhouse listings and sales info in BC 10,500 building websites 20,000 daily unique visitors BCfloorplans.net The largest online source of floorplans to 600 lower mainland buildings Alexa Rank Backlinks Floorplans now connected to MLS listings com Revenue Generating Main site 14 years Spinoff 10,500 websites 4000 unique daily visitors Backlinks % organic search Launched in 1999 LesTwarog.com Re-Branded site Alexa Rank Backlinks ,000 unique visitors/day SonjaPedersen.com Branded site Alexa Rank Backlinks % organic Search 36.93% direct search 2,000 unique visitors/day Launched in 2001 RentCan On Google for 14 years Spinoff 7,000+ websites Backlinks % organic search One-stop rental site for Lower Mainland rentals YORKTOWN MARKETING PLAN 8

9 Marketing Once approved in September, we will launch our marketing campaign attracting Realtors and Buyers to register on our website. This will be done through ing Realtors, Social Media and signage at the development site. Some of our initiatives will include: s to everyone that has registered to continue contact with registrants Plan for presale opening day in January: o groups for opening days Realtors, VIP Registrants o Marketing blitz for the month of January 2018 o One week after the opening day, properties will be listed on MLS Timeline The following details the scope of work that will be conducted, outlining the various stages which comprise our services: Stage 1 Provide recommendations, guidance and direction, along with the Developer, to all consultants such as the Architect, Interior Designer and Graphic Designer Develop an in-depth Marketing Plan indicating the overall marketing strategy and target market based on market research collected Advise on design and finishing details Floor plan critique and interior specification input Create detailed timeline for marketing and sales Create master marketing budget YORKTOWN MARKETING PLAN 9

10 Stage 2 Overall theme and project positioning Select and direct the Interior Designer and Graphic Designer Develop and coordinate all marketing tools (logo, brochure, signs, advertising) Develop and coordinate technology solutions (social media, website, etc.) Design and coordination of Presentation Centre/Display Home Engage Buyer take-out mortgage program(s) Advertising, promotion and public relations coordination Pricing strategy Coordinate legal documentation, including Disclosure Statement, Contract of Purchase and Sale and related sales documentation Selection and training of Sales Staff YORKTOWN MARKETING PLAN 10

11 Stage 3 Grand Opening; Event planning and hosting (VIP and Realtor Events) Strategic Inventory Releases On-going advertising development and placement Direct mail production and distribution Liaise between Sales Staff and Developer Liaise with take-out financing providers and legal counsel Maintain detailed records of visitors and buyers Stage 4 Maintain trust account records and coordinate closings with buyers and Developers lawyers Assist with completion coordination, walk-through and customer services Managing ongoing customer service and sales support YORKTOWN MARKETING PLAN 11

12 Marketing Budget *For information purposes only, Costs to be paid by the Developer MARKETING BUDGET *0.4% Item Description Total Branding Logo and Identity Development, Sales Brochure Design, Site Signage $12, Branding Ad Concept & Resizing - Responsive Design for Web $10, Branding Copywriting for Brochure/Website $ Envision 2 minute flyover + virtual walkthrough in 4K HD Photorealistic 3D walkthrough of 1 suite + 1 commercial building Create 3D Architectural Rendering Production cost for 120 $140 per second $16, Interactive Interactive Website Development $7, Interactive Create auto-responder and newsletter template $ Interactive Interactive MailChimp Outreach Campaign to 14,000 realtors & past clients $5, Additional Yongle - paperless documentation system - $10,000 flat fee + $50/door x 1 82 doors $14, TOTAL MARKETING COSTS $66, SIGN PRODUCTION Sign Production $10, Brochure Printing $20, TOTAL PRODUCTION COSTS $30, ADVERTISING BLITZ (incl of GST 5%) Jan 1 - Jan Real Estate Weekly - 2,500,000 unique visitors/month $20, Featured Development $ New Home Development Package $3, Retargeting for 150,000 impressions $1, City Sponsorship $1,000/wk x 4 $4, Vancouver Sun - 1/2 $4200 per Week x 4 Weeks $16, West Coast Homes & Design - full $1,600 per Week x 4 Weeks $6, Chinese Real Estate Weekly $8, WestEnder $2, Georgia Straight $23, New Home Buyers Guide $10, Chinese New Home Guide $2, Ming Pao $8, Sing Tao $8, TOTAL ADVERTISING COSTS $117, SUMMARY TOTAL MARKETING COSTS $66, TOTAL PRODUCTION $30, TOTAL ADVERTISING $117, TOTAL MARKETING COSTS $214, YORKTOWN MARKETING PLAN 12

13 Commissions Our team's standard commission rates are: Our combined commission rates are 3.5% of sellable square footage. Below are the 3 price points and the breakdowns: 1. The average sale price of $600 per square foot x 77,578 sellable residential square footage equals $46,546,800. Our commission would be $1,629,138 plus GST. 2. The average sale price of $625 per square foot x 77,578 sellable residential square footage equals $48,486,250. Our commission would be $1,697, plus GST. 3. The average sale price of $650 per square foot x 77,578 sellable residential square footage equals $50,425,700. Our commission would be $1,764, plus GST. *We predict that 70 percent of sales will be with a buyer s agent. The buyer's agent commission will paid be paid out of total commissions above and the split will be 3.22% on the 1st $100,000 and 1.15% on the balance. On $625 per square foot average sale price, the buyer s agents commissions will be approximately $727,331 plus GST. YORKTOWN MARKETING PLAN 13

14 Concluding Statements From the Les Twarog Team: In closing we are confident that we can sell out the project within 4-6 weeks. You will be hiring a dedicated team of realtors that are knowledgeable with the market and the area Thank you for making available all the information that was supplied by Joey Sun and Sam Sit Evan though there is limited information on commercial strata sales in the area, there is virtually no supply and a fair amount of demand. We are of the opinion that the commercial units can achieve $650/foot. From Brent and Denean of the Arnold Real Estate Team: We thank you for the opportunity to discuss working with you for the sales and marketing of Yorkton Place. This proposal is a preliminary outline to create outstanding goal driven sales results. The Arnold Real Estate Team offers experience and a proven track record of successfully marketing and selling residential development projects with a constant and consistent emphasis on delivering results in the developer's best interest. We are very excited at the opportunity to work with you and look forward to discussing further on how our sales and marketing program can work for a successful sellout of this project. YORKTOWN MARKETING PLAN 14