Board of Economic Development

Transcription

1 DEPARTMENT OF COMMUNITY DEVELOPMENT Sandra Garley Director David Meneses Deputy Director / Building Inspector MEMORANDUM Mail: 231 W. Evergreen Ave. Location: 645 E. Cope Industrial Way Palmer, AK Phone: Direct Phone: Fax: TO: FROM: Board of Economic Development Sandra Garley DATE: July 31, 2009 SUBJECT: Downtown Projects Rails I have attached IM and Resolution This Resolution was approved by the City Council on June 30, At the request of the City Manager, the Alaska Railroad Board of Directors pulled this item from their July Board meeting agenda. Road I have attached IM and Resolution This Resolution was approved by City Council on July 28, Prior to the approval of this Resolution, the ADOT had already agreed to return to the drawing board to review alternate routes and had hired a facilitator to begin the process of putting a citizens advisory group together. Conference Center City Council awarded the bid for the conference center feasibility study to Convention Sports and Leisure International (CS&LI), a firm based in Minneapolis, Minnesota on July 14, Three firms submitted proposals. CS&LI has done work for both Homer and Soldotna is currently under contract to work on a convention center for Fairbanks. Sara Jansen is the point of contact for the City on this project.

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12 Riverfront Revitalization and Restoration Getting the Right Mix! Bud Miyamoto Executive Director Downtown Mainstreet, Inc. La Crosse, WI

13 Riverfront Revitalization and Restoration: Getting the Right Mix! Downtown Planning and Redevelopment Projects Early History of La Crosse Factors leading to decline Planning actions Success stories Summary of key ingredients Lots of pictures

14 Early History City of La Crosse incorporated in 1856 La Crosse becomes a gateway city as the La Crosse and Milwaukee Railroad arrives in La Crosse in 1868 La Crosse s population rises to 28,769 in the 1895 Census

15 Downtown decline Factors to 1989 Interstate Highway Constructed in 1960s diverted traffic away from Downtown Valley View Mall Constructed 1978 All Major Retailers Leave to I-90 Downtown Urban Renewal Demolition of Post Office, County Courthouse, Stoddard Hotel, Library, Warehouse District Harborview Redevelopment Project Stalls Out No Overall Strategy

16 Buildings lost

17 Planning Action City Vision 2000 Master Plan Goals 1. Link Future with La Crosse s Historic Past 2. Downtown as Multi-Use Activity Center 3. Maximize Public Access to the Rivers 4. Establish a Theme for Downtown, building on La Crosse s Unique Resources 5. Improve Transportation Access to Downtown for all Transportation Modes 6. ID Key Redevelopment Projects 7. Establish a Market-Driven Implementation Strategy

18 The planning documents developed for the City and DMI provide the framework and actions to continue Downtown La Crosse s revitalization and comprehensively address Downtown La Crosse s physical revitalization, heritage preservation, and marketing. La Crosse, Wisconsin

19 Redevelopment depicted on this drawing is intended to represent a scenario of future potential in Downtown La Crosse, not City Vision 2020 Downtown Master Plan Original City Vision 2000 Downtown Master Plan adopted in Implementation led to many public and private improvements, streetscaping, new housing, and commercial development, culminating in the City & DMI receiving the 2002 Great American Mainstreet Award. City Vision 2000 Project Management Team, City and DMI led process to update the City Vision Master Plan. PMT includes business owners, building owners, Institutional leaders, Mayor and Common Council members. Year long process resulted in plan adoption at December 2004 Common Council meeting.

20 Downtown La Crosse Retail Market Analysis Partnership of UW-Extension, UW-La Crosse Small Business Development Center, DMI and the City. Ad hoc committee formed to lead process -- comprised of retail business owners. Process resulted in Report s acceptance at December 2004 Common Council meeting.

21 City s new marketing logo & slogan Downtown & City Marketing Strategies & Tools Report Example of trade journal ad Original City Vision 2000 Master Plan called for the preparation of marketing and recruitment materials. The City Vision 200 Project Management Team (PMT), Downtown Mainstreet Inc. (DMI) and City led the process. Year long process resulted in Plan adoption at December 2004 Common Council meeting.

22 Public Private Partnerships, Master Planning, TIF District Creation Real Estate Values in the Downtown Parking Assessment District $80,000,000 $82,543,300 $75,000,000 $70,000,000 $65,000,000 $60,000,000 $55,000,000 Master Plan Began Spring 1993 Parking District $50,000, Total assessed values $61 mil; $85 mil; $124 mil > 103% increase in 9 years

23 Facts & Figures Change in average occupancy levels in multi tenant commercial properties %; % Change in average rent per SF range $5 -$10 per sf; $7- $20 per sf Change in vacant land prices $3-$8 per sf; $10-$25 per sf Change in improved property prices per sf of building $3-$15 per sf; $15-$70 per sf La Crosse Community Credit Union purchased for $800,000 now valued at $1.8 mil Three Rivers Development Initial value around $2 mil will be valued over $20 mil

24 Making Old Places new Again

25 3rd and Main Street, 2005

26 3rd and Main Street, 2009

27 500 North 2 nd office building La Crosse Plow Building circa 1998 most recently used as furniture warehouse

28 McMillan Building: 1887, 1894, 197?

29 Pearl Street Old & new Again

30 Pearl Street West: 1980 & 2001 From 2 nd Street looking east

31 Code Enforcement Old & new Again

32 Special Events Special Places Oktoberfest Riverfest Jazz Fest Irish Fest Winter Rec Fest Great River Folk Fest

33 way 14/61 Streetscaping N 95 Block Faces La Crosse River Legend S Completed Streetscaping (6/20/06) 300 Laxtaxowners.shp Feet 6th St N W E Over $7,000,000 Veterans Memorial Dr Front St 2nd St N Pine St 3rd St N Badger St La Crosse St Badger St Mississippi River Front St 2nd St S Pearl St Vine St State St Main St 4th St N 6th St N 7th St N 8th St N Jay St King St 3rd St S 4th St S 5th Ave S 6th St S 7th St S 8th St S Cass St Cross St Cameron Ave 5th Ave S 6th St S 7th St S 8th St S Cameron S:\GIS\City Dept Map Projects\ Planning\streetscaping thru :8,500 ATS 6/20/06

34 Streetscaping Examples

35 New Housing Riverplace - 78 units Market Square Ramp 64 units Michael Heights 42 units Gateway Terrace Condos 17 units Upper floor renovations - ~ 50 units Living units new to downtown: Market Square Ramp, River Place, above Kitchen Solvers, Michael Heights, above Dollar Store, Gerrard Condos, Three Rivers condos, various 2nd and 3rd floors above business.

36 Copeland Ave Vital, distinctive, and varied neighborhoods in close proximity to the urban center. Clinton St George St. Lower Northside Lang Dr Downtown La Crosse 3rd St S Goosetown-Campus 4th St N Mississippi River Washburn West Ave Cass St Jackson St Powell-Hood-Hamilton

37 Office Space Business Objects employees CenturyTel 800 employees Logistics Health 800 employees Kaplan-Schweiser 300 employees HABCO 95 employees

38 Public Art Icons Old & new

39 Exxon Mobil Property Acre Site City of La Crosse has acquired Encompasses riverfront, wetlands, contamination issues, and a state threatened bird. Should undergo its own master planning process (charette). Should compliment rather than compete with Historic Downtown La Crosse.

40 Abundant natural amenities. Floodplain issues. Will need unified redevelopment plan and theme as opposed to subdividing into individual development parcels.

41 Concept for Exxon Mobil Property City Vision 2020 Master Plan Update City of La Crosse - Downtown Mainstreet, Inc. PDI

42 Acknowledgements Taxpayers of the City of La Crosse Downtown Mainstreet, Inc. City Engineering Department Planning Department Staff

43 La Crosse It is a choice town. - Mark Twain For More Information About Historic Downtown La Crosse Check these websites: Downtown Mainstreet Inc. - City of La Crosse

44 Bud Miyamoto, Executive Director Downtown Mainstreet, Inc. 712 Main Street La Crosse, WI (608) Larry Kirch, AICP - Director of Planning (608) kirchl@cityoflacrosse.org