The Sharing Economy s Impact on Rural Tourism Case Sample: Estacada Alternative Lodging Project

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1 Photo courtesy of Clackamas River Outfitters 2016 Oregon Governor s Conference on Tourism Terra Wilcoxson, Economic Development Manager City of Estacada, wilcoxson@cityofestacada.org (503) x 206 The Sharing Economy s Impact on Rural Tourism Case Sample: Estacada Alternative Lodging Project

2 Population (2015): 3,085 Annual Ave. Covered Employment (2014): 1,163 Unemployment: 4.8% (Dec 2015) 12.2% (Jan 2010) Median household income (2014): $42,674; Clackamas County: $64,700 Population growth : 11.3%; Clackamas County : 5.5%

3 Economic Development Priorities Capitalizing on Estacada s Assets Downtown is our Living Room Photo courtesy of Estacada Development Association Main Street Program Urban Renewal Agency

4 Manufacturing Hamlet Second largest industry cluster = advanced manufacturing 107 acres of available industrial land certified by Business Oregon for food processing and general manufacturing Photo courtesy of Northwest Technologies

5 Alternative Lodging Project pilot a model for small communities in Oregon vacation rentals units, accessory short-term rentals, hostels, b&b s, outdoor lodging Phase I: Amend City processes & regulations Zoning code text amendment, business license revision, evaluation of fees, clarification of inspection process, & staff training Phase II: Engage & train potential lodging owners

6 BENEFIT Quality of Life Residents: Friends & Family Nonprofits: Local Events Climate Business Retention Manufacturing Outdoor Industry Retail Food Services Workforce & Business Attraction Business & Professional Services Outdoor Industry Advanced Manufacturing- Metals & Machinery Healthcare Wood Products Manufacturing Defense & Security

7 Resort or Boutique Hotel Recruitment Existing lodging 300+ camp sites: full in peak season Red Fox Motel: façade improvement Create unique lodging prototypes glamping, riverside/forest yurts or cabins Potential business opportunity for vacation rentals in the Estacada area. Clackamas County Lodging At-A-Glance Report, Marketek, 2012 Hotelier feedback The long game: Enterprise zone, vision for redevelopment areas Build & demonstrate demand; garner data

8 The Time is NOW Community Support Funding Support Lodging Project Council Interest Brand Clarity Market Studies Staff Capacity w/ Contractors

9 Anticipated Challenges Obstacles No new fees, please Strategies Business license fee ($79) and inspection fee ($82) I wear ten hats Consulting planner & public involvement specialist I just want a resort We will take that too, and we ll offer tax abatement Don t take my tax $$$ Communication about funding

10 Newspaper

11 Anticipated Challenges Obstacles Where is my team? Strategies Feed them and listen City Engineer Lake Oswego Building Official Eugene City Planner Oregon City Public Works Director In-house Economic Development In-house Fire Marshal Boring

12 July 2015 City Council Project Approval Oct 2015 Grant Writing & Project Planning July 2016 Zoning Code, Business License Edit & Staff Training June 2017 Local Host Recruiting Events July 2017 Report Out

13 Phase I Process Consulting planner survey regulations from 15 cities Internal presentation & discussion Staff review of draft recommendations from planner City Council workshop Feedback incorporated DLCD & public notice Planning Commission City Council (x2) DLCD Finalize business license, inspection sheet, good neighbor guidelines Staff Training

14 Draft Regulations Short-term rental code section Vacation rental (unoccupied) Accessory uses (occupied) B & B Hostel (if in a dwelling unit) Outdoor Lodging "Short-term rental" means the use of a dwelling unit by any person or group of persons who occupies or is entitled to occupy a dwelling unit for remuneration for a period of time of less than 30 days. Remuneration means compensation, money, rent or other bargained for consideration given in return for occupancy, possession or use of real property. Residential Concentration 15% R-1 R-2 R-3 *No limit in commercial zones

15 Draft Regulations Short term rental business license no land use application Public notice of building Building official inspection Registered 24-hour contact for City and renter Good neighbor guidelines posted Mandatory trash collection Parking: 1 off-street parking space per bedroom, min. 2 parking spaces Re-inspection every five years License terminates with sale of property

16 Conditional Use Process Conditional use application to request exception to regulations & for all outdoor lodging Planning Commission judgment = approx. 3 months extra time & additional $672. Photo courtesy of Paul Strobel

17 Outdoor Lodging Access to restroom facilities connected to water & sewer system No visibility from public right of way Minimum 1 acre lot 15 set back from side & rear lot lines Photo courtesy of Paul Strobel

18 Questions & Concerns I don t want to see my neighbor s ugly yurt. Nuisance properties Outdoor camping Does public notice hurt or help? I can t enforce that! Occupancy

19 Phase II: Engage and Assist Future Lodging Owners Public involvement contract 12 months 8 quick intro sessions 4 longer trainings Airbnb resources Photo courtesy of Estacada Development Association

20 Thank you Oregon Governor s Conference on Tourism Terra Wilcoxson, Economic Development Manager City of Estacada, wilcoxson@cityofestacada.org (503) x 206 Photo courtesy of Clackamas River Outfitters