WDMA ARCHITECTURAL DOOR 2014 U.S. MARKET STUDY

Transcription

1 WDMA ARCHITECTURAL DOOR 2014 U.S. MARKET STUDY

2 WDMA ARCHITECTURAL DOOR 2014 U.S. MARKET STUDY Copyright 2014 Published September 1, 2014 by: Window & Door Manufacturers Association 2025 M Street NW, Washington, DC N. Wabash Avenue, Suite 2000, Chicago, IL Researched by:

3 Disclaimer The accuracy of reported data relies strictly upon adequate survey participation. Without complete data records, Hanley Wood and VCHR are unable to accurately report on market data. When all respondents do not supply complete records, including regional percentages for all surveyed categories, those data might also not be reported accurately. In many cases, incomplete data records mean we will not be able to report. To size the overall market, the Hanley Wood team solicited participation from all WDMA members appropriate for this report. The team then solicited responses from manufacturers outside the WDMA membership but within the Hanley Wood network. Due to lack of participation by manufacturers on certain portions of the survey, the research team was required to formulate an objective process for adjusting responses (existing data) to accurately reflect the market. It is important to note that these adjustments can only be based on data provided to our research team by manufacturers, so accuracy originates from participation in the survey. When manufacturers supply little to no data, no reporting of the data is possible with accuracy. Market estimates in the U.S. Industry Statistical Review and Forecast are driven not only by statistics published by the Census Bureau and other construction statistics organizations but by Hanley Wood housing market data. Please note that totals may not always add due to rounding.

4 Table of Contents 1. Background and Methodology... 1 A. Background and Business Objectives... 1 B. Methodology... 1 C. Geography Definitions for U.S. Census Regions... 2 D. Terminology U.S. Construction Activity... 6 A. U.S. Summary... 6 Nonresidential Construction Activity... 6 Nonresidential Regional Activity... 6 Residential New Construction... 6 Residential New Construction Regional Activity... 6 Residential Remodeling... 7 B. U.S. Nonresidential Construction Activity... 7 Nonresidential Construction Value by Region... 9 Nonresidential Exterior Door Spending C. U.S. Residential Construction Activity U.S Residential Starts Historic and Forecasted U.S. Residential New Construction Historic and Forecasted U.S. Residential Remodeling Activity Historic and Forecasted Residential Construction Spending Architectural Wood Flush Door Market Segment A. Summary B. Regional Market Size by Face Material Type and Number of Units C. Regional Market Size by Wood Species Type and Number of Units D. Regional Market Size by Core Material Type and Number of Units E. Regional Market Size by Fire Rating and Number of Units F. Regional Market Size by Finishes and Number of Units G. Regional Market Size by Acoustical Rating and Number of Units H. Regional Market Size by Construction Market Segments and Number of Units I. Annual Historic and Projected Growth by Region... 24

5 4. Architectural Wood Stile and Rail Door Market Segment A. Summary B. Regional Market Size by Face Material Type and Number of Units C. Regional Market Size by Wood Species Type and Number of Units D. Regional Market Size by Core Material Type and Number of Units E. Regional Market Size by Fire Rating and Number of Units F. Regional Market Size by Construction Market Segment and Number of Units G. Annual Historic and Projected Growth by Region Architectural Door Historical and Projected Unit Summary A. Historical and Projected Nonresidential Interior Door Units by Material Forecast Modeling A. Market Sizing and Time Series Regression Analysis Pipeline A. Overview Establishing the Dependent Variables Modeling of Product Type and Region Variables B. Modeling Results C. Risks in the Diffusion of Technologies D. Regional Characteristics The Housing Stock Market Area Characteristics Household Income Public Policy Industry Characteristics Closing Remarks... 44