Insurance Agents. & Your New Business Cards. How to Lock Them In, to using you instead of others

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Shanna Cox
5 years ago
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1 Insurance Agents & Your New Business Cards How to Lock Them In, to using you instead of others By La Shawn Bauer, G, G, GG, ASG/AGA, CGL/AGA, CDG/IJO, CGL/IJO, RMV, CSM/NAJA La Shawn Bauer & High Sierra Gem Lab, LLC. July 2017 Page 1 of 8

2 There are Several Rules You All have to know and understand #1. No one will toot your horn for you or about you Therefore, You have to Toot Your Own Horn #2. You have to know and Understand Basic Advertizing #3. You have to know and Understand Basic Salesmanship #4. You have to know and understand Basic Showmanship #5. YOU MUST BE A SELF- PROMOTER at all times La Shawn Bauer & High Sierra Gem Lab, LLC. July 2017 Page 2 of 8

3 On the following pages is what I have done and what I current use when I go visit insurance agents and their support staff in my area. #1. I do a Google Search of Insurance Companies and their agents in my area. I do a 5-Mile Search, 10-mile search & 25-mile search and print the results. This way I can plan my GPS guided routes accordingly to save time and money when I go out to personal visit these insurance agents and their support staff. I also give out a printed sheet with my business card attached (One (1) Page ONLY)!!!!! Keep it short and sweet. My personal meeting and presentation is extremely short as well (My whole talk and presentation is UNDER 90-Seconds!!!!) I also get business cards from the agent and their support staff and I was use those later for follow up calls and possible s. I try to stop in and personally see and visit them at least Once a Month or Once Every Two Months I also follow up and call them once a month as well. Show them you are hungry for their business I also give them a pack of Fifty (50) Unfolded Business Cards so they can stamp their Business Name on the backs of the cards and this instantly provides me with information from my new clients who they received my cards from and this allows me to track who is and more importantly who isn t giving my cards out as that means I have to revisit them soon to talk to them again in more detail to try to sell them on using me. It s all about Salesmanship!!!!! If you Sell the Insurance Agent & their Support Staff Their Clients will usually take their recommendations To Visit that Jewelry Appraiser Hence that is why I give a Discount It also makes My World-Class Appraisals an even Better Value Once I have a Client they usually don t go anywhere else Lock them in for life, Updates are a Snap and at a better Value & Cost then the competition La Shawn Bauer & High Sierra Gem Lab, LLC. July 2017 Page 3 of 8

4 What makes you different from all of the other Jewelry Appraisers in your area? You have to be Better and You have to be different from all the others to be noticed!!!!! #1. Become U.S.P.A.P. Compliant!!!!! #2. Have a 5-Stone, 7-Stone or 9-Stone Certified Set of REAL Color Master Diamond Sets!!!! #3. Have an A.G.A. Certified Gemological Laboratory!!!!!! #4. Become Certified, Accredited and/or Registered within your Appraisal Society and/or organization.! #5. Take Full Suite of Photographs from Top View, Side View, Profile View, Back or Bottom View Take Photos of all stamp markings or laser inscriptions #6. Photomicrograph of the Main Major Diamonds and/or Colored Stones #7. Provide a CD with all photographs & PDF File of the Appraisal For Easy Client & Insurance Agent ing Make a Strong, Serious, Point that, Not all Jewelry Appraisers are the same Point out clearly that most So-Called Jewelry Appraisers have ZERO Verifiable Credentials in Valuation Science also commonly known as Jewelry Appraising from the known and trusted National and/or International appraising societies and/or appraisal organizations. Point out clearly, that just being a member to an appraisal organization DOES NOT equate to being, Accredited, Certified or Registered. Leave a Sample Copy of your jewelry appraisal at each insurance agent s business so they, along with their support staff can visually see your work-product and why it is better than what others in your area produce. La Shawn Bauer & High Sierra Gem Lab, LLC. July 2017 Page 4 of 8

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AMERICAN SOCIETY OF APPRAISERS. Gems and Jewelry. Guide to Professional Accreditation

AMERICAN SOCIETY OF APPRAISERS Gems and Jewelry Guide to Professional Accreditation TABLE OF CONTENTS ASA s Advancement Process... 2 Gems and Jewelry (GJ) Guidelines... 3 Professional Education Equivalency