ORIES T AHOMES VITR # v

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1 v #VITRAHOMESTORIES

2 HOME STORIES FOR SPRING As springtime invades the city, interiors and exteriors are slowly turning many shades of green. From kitchen gardens and potted houseplants to courtyard jungles, we have a growing desire to enliven our homes with natural accents. The boundaries between indoor and outdoor furniture are dissolving. 4 Vitra s Home Stories for Spring relate how nature is increasingly entering our living spaces. The various collages of furniture, objects, accessories, textiles and plants reflect each individual s unique style, story and personality. #SECRETGARDEN With the purchase of two or more All Plastic Chairs, you will receive a free Classic Tray and Paper Napkins.. All Plastic Chair, Jasper Morrison, Belleville Table (Bistro), Ronan & Erwan Bouroullec, 0 from Classic Trays medium, Diamonds multicolour, Alexander Girard, from O-Tidy sky grey, Michel Charlot, Seat Dots, Hella Jongerius,

9 8 7 6 0 4. EM Table (wood), Jean Prouvé, 90 from 80.00 8. Classic Tray medium, Dot Pattern light, Charles & Ray Eames, 947 from.00. Tip Ton, Edward Barber & Jay Osgerby, 0 9.00. All Plastic Chair, Jasper Morrison, 06 8.

3 EM Table (wood), Jean Prouvé, 90 from Classic Tray medium, Dot Pattern light, Charles & Ray Eames, 947 from.00. Tip Ton, Edward Barber & Jay Osgerby, All Plastic Chair, Jasper Morrison, Tripod Clock, George Nelson, 947/ Wooden Doll No., Alexander Girard, Standard, Jean Prouvé, 94/ Landi Chair, Hans Coray, Wooden Dolls Mother Fish & Child, Alexander Girard, HAL Ply Wood, Jasper Morrison, 0 from Rotary Tray, Jasper Morrison, Wooden Doll Cat, Alexander Girard, 96 from Asterisk Clock, George Nelson,

4 7 6 8. Soft Modular Sofa Two-seater, Ottoman, Jasper Morrison, 06 Olimpo 0 bamboo. Rise Table, Jasper Morrison, 04 499.00 4. Magnet Dots, Hella Jongerius, 06 0.00 6.

4 Soft Modular Sofa Two-seater, Ottoman, Jasper Morrison, 06 Olimpo 0 bamboo. Rise Table, Jasper Morrison, Magnet Dots, Hella Jongerius, Classic Tray large, Dot Pattern light, Charles & Ray Eames, Greeting Cards - Love in the Afternoon, Charles & Ray Eames, Dot Notebooks A, darks, Hella Jongerius, 06.80,00. Notebooks, Alexander Girard, 9 from Wooden Doll Cat, Alexander Girard, from 89.00

#SECRETGARDEN Watch a video about the production of the Landi Chair here. www.

5 #SECRETGARDEN Watch a video about the production of the Landi Chair here. Landi Chair, Hans Coray, S-Tidy white, Michel Charlot,

#SECRETGARDEN 0.04..08.07 With the purchase of two or more Panton Chairs, you will receive a free Classic Tray and Paper Napkins.. Panton Chair, Verner Panton, 999 0.00.

6 #SECRETGARDEN With the purchase of two or more Panton Chairs, you will receive a free Classic Tray and Paper Napkins.. Panton Chair, Verner Panton, Classic Trays medium, Diamonds multicolour, Alexander Girard, Paper Napkins, large, La Fonda Checks, Alexander Girard, 9-96 from *Limited edition colour sunlight available until August 07.

Panton Chair One day, Rolf was visiting us and spotted a model of the Panton Chair. The model was not stable enough to sit on.

A very wellknown American designer not Eames said you shouldn t call something like this a chair, as it s not suitable for sitting on.

[ ] Without Rolf, there would be no Panton Chair Verner Panton on Rolf Fehlbaum Pantone The Danish designer Verner Panton developed the idea of a

Willi Fehlbaum, the founder of Vitra, was interested in the idea but only agreed to it when Rolf Fehlbaum and the Product Development Manager

96 marked the start of collaboration between Vitra and Verner Panton with the development of one of the most iconic chair designs of the twentieth

However, the costly and complex procedure made it impossible to keep up with the ensuing demand.

$Verner Panton and Vitra continued their research and thought they had found a solution in the form of a new plastic, but this led to fractures in$ the chairs and risked damaging Vitra s reputation. Production was therefore discontinued in 979.

the chairs and risked damaging Vitra s reputation. Production was therefore discontinued in 979.

7 Panton Chair One day, Rolf was visiting us and spotted a model of the Panton Chair. The model was not stable enough to sit on. Why isn t this chair in production? asked Rolf. My answer: to 0 manufacturers have tried but have decided not to produce it for various reasons. A very wellknown American designer not Eames said you shouldn t call something like this a chair, as it s not suitable for sitting on. Rolf immediately called Manfred Diebold, an engineer from Vitra. [ ] Without Rolf, there would be no Panton Chair Verner Panton on Rolf Fehlbaum Pantone The Danish designer Verner Panton developed the idea of a cantilevered plastic chair in the late 90s, but no manufacturers were interested in his daring design. Willi Fehlbaum, the founder of Vitra, was interested in the idea but only agreed to it when Rolf Fehlbaum and the Product Development Manager Manfred Diebold paid a visit to Panton and returned with glowing reports. 96 marked the start of collaboration between Vitra and Verner Panton with the development of one of the most iconic chair designs of the twentieth century. For the plastics technology of the time, this was pioneering work. In 967, the first 0 Panton Chairs were produced. However, the costly and complex procedure made it impossible to keep up with the ensuing demand. After further tests, series production began in 968 using a moulding-based process. This allowed the chair to be produced in greater numbers, but still required a great deal of manual finishing work. Verner Panton and Vitra continued their research and thought they had found a solution in the form of a new plastic, but this led to fractures in the chairs and risked damaging Vitra s reputation. Production was therefore discontinued in 979. Interest in the Panton Chair lived on, however, and Vitra has been producing it in rigid polyurethane foam since 990, as well as in polypropylene since 999. The original comes from From left to right: Verner Panton, Rolf Fehlbaum, Manfred Diebold and Josef Stürmlinger, around 966 Design sketches, between 97 and 960 Untitled Graphic Photograph for the Danish design magazine Mobilia, 967. The ladies demonstrate the stability of the Panton Chairs Testcenter Carin Panton, daughter of Verner Panton on a Panton Chair, during a recording for the Danish design magazine Mobilia, 967 Panton Chair production, deburring, 97

7 4 6. Soft Modular Sofa Three-seater, Ottoman, Jasper Morrison, 06 Maize 06 canary/ochre.689,00. Guéridon Bas, Jean Prouvé, 944 from 00.00. Nuage, Ronan & Erwan Bouroullec, 06 from.

8 Soft Modular Sofa Three-seater, Ottoman, Jasper Morrison, 06 Maize 06 canary/ochre.689,00. Guéridon Bas, Jean Prouvé, 944 from Nuage, Ronan & Erwan Bouroullec, 06 from All Plastic Chair, Jasper Morrison, EM Table (wood), Jean Prouvé, 90 from HAL Ply Wood, Jasper Morrison, 0 from Star Clock, George Nelson,

Accessories Collection The work of Charles and

architecture, exhibition design, photography and

most of which were created by Ray Eames.

Vitra in cooperation with the Eames Office for

Plywood Mobiles, they make attractive additions

Classic Tray, Charles & Ray Eames, 947 from.00.

9 Accessories Collection The work of Charles and Ray Eames not only encompassed product design, architecture, exhibition design, photography and film, but also a large number of graphic designs, most of which were created by Ray Eames. Several of these motifs have been selected by Vitra in cooperation with the Eames Office for the Greeting Cards, Classic Trays, Paper Napkins and Cover Prints. Along with the LTR table in solid wood and the Plywood Mobiles, they make attractive additions to the Vitra Accessories Collection Classic Tray, Charles & Ray Eames, 947 from.00. Plywood Mobile, Model B, Charles & Ray Eames, Plywood Mobile, Model A, Charles & Ray Eames, Paper Napkins, Charles & Ray Eames, from Occasional Table LTR, Charles & Ray Eames, 90 from Greeting Cards, Charles & Ray Eames, Cover Prints, Charles & Ray Eames,

Accessories Collection Inspired by the principle of the

timeless creations by Charles and Ray Eames, George Nelson

Ronan and Erwan Bouroullec, Hella Jongerius and other

L Oiseau, Ronan & Erwan Bouroullec, 0 from 79.00.

Coffee Mugs, Alexander Girard, 97 4.00 6.

Graphic Print Pillows, Alexander Girard, 96 from 60.00 8.

00 9. Wooden Doll Little Devil, Alexander Girard, 9 8.00 0.

Eames House Bird.00. Rotary Tray, Jasper Morrison, 04 6.00. Hang it all, Charles & Ray Eames, 9 0.

00 6. Matchboxes, Alexander Girard, 967-97.00 7.

10 Accessories Collection Inspired by the principle of the collage, the Vitra Accessories Collection includes timeless creations by Charles and Ray Eames, George Nelson and Alexander Girard as well as the newest products by Ronan and Erwan Bouroullec, Hella Jongerius and other contemporary designers L Oiseau, Ronan & Erwan Bouroullec, 0 from Wall Clocks, George Nelson, from O-Tidy, Michel Charlot, Classic Trays, Various Designers, from Coffee Mugs, Alexander Girard, Seat Dots, Hella Jongerius, Graphic Print Pillows, Alexander Girard, 96 from Wooden Dolls Mother Fish & Child, Alexander Girard, Wooden Doll Little Devil, Alexander Girard, Wooden Doll Cat & Dog, Alexander Girard, 96 from Eames House Bird.00. Rotary Tray, Jasper Morrison, Hang it all, Charles & Ray Eames, Wooden Dolls, Alexander Girard, Graphic Bags, Alexander Girard, Matchboxes, Alexander Girard, Toolbox, Arik Levy, Nuage, Ronan & Erwan Bouroullec, 06 from Eames Elephant, Charles & Ray Eames,

11 GB/EN Share your secret garden with us Visit your Vitra dealer, discover the secret garden and take a picture. Share your picture on Facebook or Instagram with the hashtags #secretgarden #vitra #yourcity and try to win a Panton Chair in the special colour Sunlight! Find out more at vitra.com/secretgarden #SECRETGARDEN These offers are valid through participating dealers only. You can find your nearest dealer at Vitra Ltd., 0 Clerkenwell Road, London ECM PG , info@vitra.com, Concept, art direction, design: Studio AKFB, Munich Photography: Studio AKFB (interiors) und Marc Eggimann (products) Picture credits: p. Vitra Archive, Panton Design, Ari Marcopoulos, Kenji Oikawa, Louis Schnakenburg Vitra International AG strives to respect the rights of third parties at all times. If we have inadvertently used material without acknowledgement, we will correct the omission immediately upon notification. No part of this brochure may be reproduced without prior written permission from Vitra. Prices valid until December 07; prices subject to change without notice. 07, art. no vitra.com

Every dining chair set comes with a gift*

Every dining chair set comes with a gift* Home Stories A home contains a unique mix of memories, stories and personalities. Within its walls, individual narratives are created through carefully chosen interior styles and distinct approaches to