WHERE LIFE & CULTURE COLLIDE

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Sharon Bruce
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2 DISCOVER THE ULTIMATE URBAN LIFESTYLE WITH STUNNING 1, 2 & 3 BEDROOM LUXURY RESIDENCES AT THE ABSOLUTE EPICENTRE OF MELBOURNE S MOST EXCITING & AMENITY-RICH LOCALITY WHERE LIFE & CULTURE COLLIDE PORTER STREET PRAHRAN DEVELOPED BY

4 PRAHRAN OVERVIEW SUPERB LOCAL AMENITY & INVESTMENT-FRIENDLY DEMOGRAPHICS COMBINE TO PRODUCE AN IDEAL APARTMENT MARKET IN A SUBURB THAT HAS LONG OUTSTRIPPED THE MILLION DOLLAR MEDIAN HOUSE-PRICE BENCHMARK, & OFFERS CONSISTENTLY HIGH GROWTH IN APARTMENT VALUES. Strong demand for residential apartments IDEAL AGE BRACKET High concentration of renters The number of people aged in Prahran is significantly higher than that of Greater Melbourne. This age group is the ideal demographic for apartment living which is resulting in the strength of apartment sales and rentals within the suburb. Age 5 year age groups 20% HOUSEHOLDS Single occupant households A large proportion of the population are single people who are the prime target market for renting and buying one and two bedroom apartments. Household type 40% RENTAL PERFORMANCE Strong demand for rental properties 5.8% Over the past five years, Prahran has become the new South Yarra with a very extensive array of new restaurants, bars and cafes opening up making it one of Melbourne s most attractive lifestyle hot-spots. This has led to the suburb being a strong focus for young professionals, both from a rental and sale perspective. The following information demonstrate this in resounding fashion. 10% 0% Prahran Greater Melbourne Source: Australian Bureau of Statistics 2011 &.id OCCUPATION PROFILE Professionals make reliable tenants Over 60% of the population work in either professional or managerial roles, which is the ideal target market from a rental and resale perspective. Occupation of employment Managers Professionals 20% 0% Couples Couples One parent Other Group Lone/Single with without families families household person children children Prahran Greater Melbourne Source: Australian Bureau of Statistics 2011 &.id INDIVIDUAL INCOME High concentration of high wealth individuals Prahran s population is affluent in comparison to that of Greater Melbourne which provides underlying strength in the rental and re-sale markets. Individual Weekly gross income 16% Rental return Based on strong demographic indicators Prahran is a very strong performer from a rental perspective with apartments achieving a very strong rental return of 5.8%. 1.9% Vacany rate Vacancy rates are also low at 1.9% which essentially represents the natural turnover of tenants within the suburb. Source: SQM Research Technicians/Trades Community/Service Clerical/Admin 8% Sales Drivers/Machinery Labourers 0% Prahran Greater Melbourne Source: Australian Bureau of Statistics 2011 &.id 10% 20% 30% 40% 0% $1000-$1249 $1250-$1499 $1500-$1999 $2000+ Prahran Greater Melbourne Source: Australian Bureau of Statistics 2011 &.id Hunter Prahran Page Nọ 4

5 THE LOCATION TRACK DOWN THE HIDDEN GEMS OF PRAHRAN & WINDSOR IN A VIBRANT, TANTALISING NETWORK OF BACKSTREETS & LANEWAYS HUNT OUT CURIOSITIES & COLLECTIBLES IN SECRET CORNERS & TINY NICHES TUCKED BEHIND SANDWICH SHOPS & DUMPLING RESTAURANTS Hunter Prahran Page Nọ 7

6 ALBERT PARK WESLEY COLLEGE ST KILDA ROAD ALFRED HOSPITAL FAWKNER PARK CBD ROYAL BOTANIC GARDENS GREVILLE STREET CHAPEL STREET MCG Hunter Prahran Page Nọ 9

7 FITZROY GARDENS MELBOURNE CBD BRIDGE RD MCG RICHMOND ROD LAVER ARENA CHURCH ST SWAN ST SOUTHBANK AAMI PARK CHURCH ST HOMEWARES PRECINCT ROYAL BOTANIC GARDENS YA R R A R I V E R CLARENDON ST DOMAIN RD COMO PARK SOUTH MELBOURNE 2KM SOUTH YARRA PUNT RD TOORAK TOORAK RD TOORAK VILLAGE FAWKNER PARK 1KM CHAPEL ST FASHION PRECINCT MELBOURNE SPORTS & AQUATIC CENTRE ALBERT PARK GOLF COURSE QUEENS RD #3, 5, 6, 16, 64, 67 PRAHRAN GREVILLE ST PORTER ST GREVILLE STREET VILLAGE #78 PRINCES GARDENS VICTORIA GARDENS HAWKSBURN VILLAGE #6 MALVERN RD HIGH ST ORRONG PARK CANTERBURY RD ALBERT PARK ST KILDA RD WINDSOR CHAPEL ST DINING & BAR PRECINCT THE AVENUE WILLIAMS RD #5, 64 DANDENONG RD BEACONSFIELD PDE FITZROY ST CHAPEL ST ALMA PARK CATANI GARDENS ST KILDA ENTERTAINMENT PRECINCT ST KILDA ST KILDA EAST ALMA RD INKERMAN ST ST KILDA PIER CARLISLE ST VILLAGE CARLISLE ST PORT PHILLIP BAY ACLAND ST PEANUT FARM RESERVE ST KILDA BOTANICAL GARDENS

8 PRAHRAN HOTEL

THE HUNTER NEIGHBOURHOOD RESTAURANTS, CAFES & BARS DAY & NIGHT, FOLLOW THE TRAIL FROM YOUR DOOR TO HUNDREDS OF FANTASTIC

bubble of a cool laneway nightspot, Prahran offers a multitude of delectable discoveries for you to track down and claim

Prowl down Greville Street and take your pick from a herd of eclectic eateries or dive into the Chapel Street hubbub and

Start a night out, or finish it, at dozens of cool bars, from the relaxed casual to the more upbeat and glamorous.

COFFEE CHAPEL ST MALVERN RD 1 ST EDMONDS 2 GELATO MESSINA L HOTEL GITAN PORTER ST HUTONG PUNT RD GREVILLE ST PRAHRAN

THE SMITH HANOI HANNAH HIGH ST MORRIS JONES MR MISTER CAFE MR.

9 THE HUNTER NEIGHBOURHOOD RESTAURANTS, CAFES & BARS DAY & NIGHT, FOLLOW THE TRAIL FROM YOUR DOOR TO HUNDREDS OF FANTASTIC PLACES TO EAT, DRINK & BE MERRY From the oh-so-enticing aroma of freshly roasted coffee in the morning to the buzz and bubble of a cool laneway nightspot, Prahran offers a multitude of delectable discoveries for you to track down and claim as your own. Prowl down Greville Street and take your pick from a herd of eclectic eateries or dive into the Chapel Street hubbub and start assembling a list of favourites from an extraordinary array of sophisticated and culturally diverse dining options. Start a night out, or finish it, at dozens of cool bars, from the relaxed casual to the more upbeat and glamorous. FRANCE-SOIR TOORAK RD COSI BAR RISTORANTE SQUIRES LOFT CAFE E CUCINA THIRTY EIGHT CHAIRS IMPERIAL THE EMERSON MARKET LANE COFFEE CHAPEL ST MALVERN RD 1 ST EDMONDS 2 GELATO MESSINA L HOTEL GITAN PORTER ST HUTONG PUNT RD GREVILLE ST PRAHRAN HOTEL CHEZ OLIVIER LE BISTRO 1 LADRO OSCAR COOPERS ST EDMONDS GELATO MESSINA BABBLE BAR & CAFE 2 FRANCO CHOO S DAVID S THE SMITH HANOI HANNAH HIGH ST MORRIS JONES MR MISTER CAFE MR. MIYAGI & BAR PIDAPIPO SCHOOL OF 7 BELLS FONDA MEXICAN YELLOW BIRD CAFE SAIGON SALLY HAWKER HALL JUNGLE BOY TOKYO TINA UNCOMMON THE AVENUE WILLIAMS RD 3 FONDA MEXICAN 4 MR. MIYAGI & BAR WINDSOR HOTEL DANDENONG RD SUSIE WONG HANK MARVIN MARKET 5 HAWKER HALL 6 UNCOMMON ALMA RD Hunter Prahran Page Nọ 14

AL THE HUNTER NEIGHBOURHOOD EVERYTHING AT YOUR FINGERTIPS MELBOURNE S BEST RETAIL PRECINCT BAR NONE OFFERS SUMPTUOUS

because the streets outside your door are teeming with incredible boutiques, bookstores, bazaars and body-art

From Greville Street s chic fashion, jewellery and art outlets to the glam international brands and uber-hip local

in supermarkets, specialty grocers, liquor stores and the legendary Prahran Market.

DIESEL VILLAGE CINEMA JAM FACTORY CALIBRE 1 THE COOL HUNTER STORE 2 THIRD DRAWER DOWN BIKEBUG THE ESSENTIAL INGREDIENT

CHAPEL MALVERN RD PUNT RD GREVILLE ST THIRD DRAWER DOWN 2 MAG NATION DAN MURPHY S THE BEARDED MAN 3 LULULEMON GORMAN

10 AL THE HUNTER NEIGHBOURHOOD EVERYTHING AT YOUR FINGERTIPS MELBOURNE S BEST RETAIL PRECINCT BAR NONE OFFERS SUMPTUOUS PICKINGS FOR THE TRAINED SHOPPER Welcome to shopping paradise and warning, you re going to have to ration yourself, because the streets outside your door are teeming with incredible boutiques, bookstores, bazaars and body-art Boticellis. From Greville Street s chic fashion, jewellery and art outlets to the glam international brands and uber-hip local designers of Chapel Street, Prahran is just bursting with high end, niche shops as well as plenty of daily essentials in supermarkets, specialty grocers, liquor stores and the legendary Prahran Market. ONE HOT YOGA PALACE CINEMA COMO TOORAK RD MARIMEKKO LIFE WITH BIRD SCANLAN & THEODORE SASS AND BIDE GREEN WITH ENVY DIESEL VILLAGE CINEMA JAM FACTORY CALIBRE 1 THE COOL HUNTER STORE 2 THIRD DRAWER DOWN BIKEBUG THE ESSENTIAL INGREDIENT PORTER ST PRAHRAN MARKET 1 THE COOL HUNTER STORE ALDI CHAPEL ST WOOLWORTHS COLES FITNESS FIRST PRAN CENTRAL CHAPEL OFF CHAPEL MALVERN RD PUNT RD GREVILLE ST THIRD DRAWER DOWN 2 MAG NATION DAN MURPHY S THE BEARDED MAN 3 LULULEMON GORMAN ALPHA60 NIQUE CRUMPLER HIGH ST 3 THE BEARDED MAN 4 BROMLEY & CO CHAPEL TATTOO LUKE FURNITURE BIKRAM YOGA SHAG BROMLEY & CO THE WINDSOR ANNEX MELBOURNE BOWLING CLUB MARS GALLERY THE AVENUE WILLIAMS RD DANDENONG RD THE ASTOR THEATRE 5 THE WINDSOR ANNEX 6 MARS GALLERY Hunter Prahran Page Nọ 16

TAKE YOUR PICK OF MELBOURNE S BEST WITHIN EASY REACH EXPERIENCE EXCEPTIONAL LIFESTYLE QUALITY & CONVENIENCE THAT CANNOT BE MATCHED ANYWHERE ELSE Just 4km

attractions. Enjoy easy walking distance to Chapel Street, the Prahran Aquatic Centre and a selection of Melbourne s finest schools.

Gardens. With Prahran Railway Station right outside and trams running in all directions, take your pick of the city s best.

PRECINCT 10mins FAWKNER PARK 12mins WESLEY COLLEGE PRAHRAN PRAHRAN MARKET 3 6mins PRAHRAN AQUATIC CENTRE 2 9mins 10mins 1min 10mins ALBERT PARK 1 15mins ST

11 TAKE YOUR PICK OF MELBOURNE S BEST WITHIN EASY REACH EXPERIENCE EXCEPTIONAL LIFESTYLE QUALITY & CONVENIENCE THAT CANNOT BE MATCHED ANYWHERE ELSE Just 4km from the Melbourne CBD, Hunter offers outstanding proximity to a wide range of local amenity, as well as incomparable access to the city s landmark attractions. Enjoy easy walking distance to Chapel Street, the Prahran Aquatic Centre and a selection of Melbourne s finest schools. Take advantage of the beautiful surroundings and spectacular outdoor facilities of nearby Fawkner Park, Albert Park Lake and the Royal Melbourne Botanic Gardens. With Prahran Railway Station right outside and trams running in all directions, take your pick of the city s best. ROYAL BOTANIC GARDENS YARRA RIVER MELBOURNE GRAMMAR 25mins CBD 11mins TOORAK PALACE CINEMA COMO 4 20mins 1 ALBERT PARK SOUTH YARRA CHAPEL ST FASHION PRECINCT 10mins FAWKNER PARK 12mins WESLEY COLLEGE PRAHRAN PRAHRAN MARKET 3 6mins PRAHRAN AQUATIC CENTRE 2 9mins 10mins 1min 10mins ALBERT PARK 1 15mins ST KILDA ROAD 1min #6 5mins 2 PRAHRAN AQUATIC CENTRE CHAPEL ST DINING & BAR PRECINCT WINDSOR ST MICHAELS GRAMMAR 15mins 20mins ST KILDA ENTERTAINMENT PRECINCT ST KILDA 3 PRAHRAN MARKET 4 PALACE CINEMA COMO Hunter Prahran Page Nọ 18

12 HAWKER HALL

13 HUNTER OVERVIEW AFFORDABILITY Prahran sits within some the most expensive areas of Melbourne with surrounding suburbs having some of the highest median house prices in Victoria. With excellent restaurants, cafes, markets, entertainment & public transport, Prahran ticks every lifestyle amenity box. Delivering enormous appeal to a wide demographic range, its investment potential offers security, value and growth. ALBERT PARK $1,750,000 PORT PHILLIP BAY ALBERT PARK MIDDLE PARK $2,290,000 ROYAL BOTANIC GARDENS SOUTH YARRA $1,5300,000 FAWKNER PARK YA R R A R I V E R PRAHRAN $1,330,000 ST KILDA EAST $1,470,000 TOORAK $3,400,000 ARMADALE $2,120,000 CAULFIELD NORTH $1,850,000 Source: realestate.com.au Hunter Prahran Page Nọ 22

14 INTRODUCING HUNTER DESIGNED BY THE AWARD- WINNING BG ARCHITECTURE, HUNTER PRESENTS A UNIQUE, SIGNATURE EXPRESSION OF BESPOKE APARTMENT LIVING THAT PAYS HOMAGE TO THE ENDURING AESTHETICS OF PRAHRAN S INDUSTRIAL HERITAGE Hunter Prahran Page Nọ 25

Strikingly situated in the emerging high density character of Porter Street, Hunter extends in three distinct sections through to Percy Place at the rear.

15 Strikingly situated in the emerging high density character of Porter Street, Hunter extends in three distinct sections through to Percy Place at the rear. A four level podium at the front is expressed as a floating box articulated with an asymmetrical grid of concrete beams and columns. Retractable louvered screens provide protection against the western sun and present a mobile facade that alters appearance throughout the day. With the majority of residences facing north, apartments maximise opportunities for natural light and take advantage of expansive city views on the upper levels. PORTER ST FACADE ARTIST IMPRESSION

16 Hunter Prahran Page Nọ 28 COURTYARD ARTIST IMPRESSION

17 Hunter Prahran Page Nọ 30 2 BEDROOM LIVING ROOM ARTIST IMPRESSION

18 Hunter Prahran Page Nọ 32 ONE BEDROOM RESIDENCE ARTIST IMPRESSION

19 Practical in use, sophisticated in design, Hunter s stunning, luxury interiors exude warmth and the ambience of natural light. With liveability as a key focus, spaces have been designed for activity to flow easily and intuitively. Extended island benches provide zones for families to eat together. Kitchens feature exceptional European appliances and superb finishes with a designer edge. Perforated metal in overhead joinery and bathroom vanity mirrors creates a wonderful play on light and gestures to the industrial history of the area. Hunter Prahran Page Nọ 34

20 Hunter Prahran Page Nọ 36 KITCHEN (UPGRADE) ARTIST IMPRESSION

21 BATHROOM ARTIST IMPRESSION Hunter Prahran Page Nọ 39

HUNTER ROOFTOP RELAX ON TOP OF THE WORLD IN AN EXCEPTIONAL OUTDOOR SPACE PERFECT FOR ENTERTAINING WITH EXTRAORDINARY VIEWS OF THE CITY SKYLINE Whether you are stopping by at the end of the day,

22 HUNTER ROOFTOP RELAX ON TOP OF THE WORLD IN AN EXCEPTIONAL OUTDOOR SPACE PERFECT FOR ENTERTAINING WITH EXTRAORDINARY VIEWS OF THE CITY SKYLINE Whether you are stopping by at the end of the day, working from home, or gathering friends over on the weekend, Hunter s spectacular rooftop invites you to relax in style, while gazing out to breathtaking views of the nearby Melbourne CBD. Beautifully landscaped and appointed, Hunter s rooftop provides the ideal location for a Saturday get-together at the fully equipped outdoor kitchen, or after-work drinks at the terrace bar. Take a book or your morning coffee out and curl up on the sumptuous day beds. Organise a celebratory feast in stunning dining facilities. Hunter Prahran Page Nọ 40 ROOFTOP ARTIST IMPRESSION

23 Hunter Prahran Page Nọ 42 ROOFTOP CLUB ARTIST IMPRESSION

24 THE WINDSOR ANNEX

THE TEAM ITUM DEVELOPER ITUM is a highly experienced Melbourne-based property development company, specialising in luxury residential projects that combine distinctive architecture with high

Dedicated to converting innovative concepts to reality, the ITUM team of multi-skilled professionals responds to genuine social needs and trends, creating diverse housing solutions, with a focus on

1 BG ARCHITECTURE ARCHITECT BG Architecture is an award winning, design focused practice with an extensive portfolio in all facets of residential and commercial architecture.

and creative multi-residential and one off luxury dwelling designs.

successful resolution in their built work throughout Australia and overseas.

25 THE TEAM ITUM DEVELOPER ITUM is a highly experienced Melbourne-based property development company, specialising in luxury residential projects that combine distinctive architecture with high performance locations. Dedicated to converting innovative concepts to reality, the ITUM team of multi-skilled professionals responds to genuine social needs and trends, creating diverse housing solutions, with a focus on new and sustainable technologies. 1 BG ARCHITECTURE ARCHITECT BG Architecture is an award winning, design focused practice with an extensive portfolio in all facets of residential and commercial architecture. Donna Brzezinski and Adam Grundmann teamed up in 2000 with a combined experience in architecture and interior design and are now well recognised and regarded in the industry for their high quality and creative multi-residential and one off luxury dwelling designs. With a passionate architectural team of diverse talents and disciplines, BG Architecture s collaborative workspace has fostered an adaptable design culture that is now evident in the highly successful resolution in their built work throughout Australia and overseas PROPERTY GROUP PROJECT SALES Australia s leading full-service, residential development sales and marketing agency, 360 Property Group capitalises on over 30 years experience and is responsible for over 15,000 residential apartment sales to date. 360 Property Group s outstanding reputation has been built on providing expert management on projects from start to finish, delivering to its clients a comprehensive service unmatched in the industry. With a thorough, sophisticated understanding of the sector and its markets, 360 Property Group understands the true meaning of getting a residential product right Hunter Prahran Page Nọ 46 Previous projects 1. Balaclava House (BG); 2. Orama Apartments Port Melbourne (BG); 3. Eden Apartments, Toorak (BG); 4. Hawthorn Black, Hawthorn East (ITUM); 5. The Walker, South Melbourne (ITUM)

26 14 18 PORTER STREET PRAHRAN VICTORIA 3181 AUSTRALIA HUNTERPRAHRAN.COM.AU DISPLAY SUITE PERCY PLACE PRAHAN VICTORIA 3181 AUSTRALIA The information contained in this brochure does not constitute a representation by the Vendor or its agent and is provided for information and/or conceptual purposes only. It should not be relied upon or considered as legal or financial advice. Interested parties must rely on their own enquiries, due diligence and the contract of sale. The images, artists impressions, photos and views contained in this manual are not representative of any apartment or of any size or dimension of any apartment and are included for conceptual purposes only. The information contained in this brochure is subject to change at any time without notice. The vendor disclaims all liability associated with any reliance by interested parties or purchasers on the accuracy of the contents of this brochure. The vendor s offer to purchase is subject to the terms of sale set out in the contract of sale. Designed by Studio Caravan.

OSBORNE STREET FACADE ARTIST IMPRESSION

OSBORNE STREET FACADE ARTIST IMPRESSION Designed by award-winning architects Room 11, Osborne Street welcomes you to contemporary living at its finest A truly exceptional three bedroom home in a In a blue chip location just moments from Chapel