Montréal and CREA Stronger Together

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1 Montréal and CREA Stronger Together

2 Here to Help Bring customers to you residential and commercial Strengthen the value of using a REALTOR Provide consumer insight and identify trends

3 Here For You Promote a strong housing market Provide support and training on national regulatory requirements Represent you at the national level

4 CREA Is Listening and Responding to Québec CREA is a flexible, respectful organization that values our partnership: 2013 dues = $ Futures project addressing Québec concerns à la carte services, governance review, elimination of unnecessary duplication of services Lobbying agenda aimed at expanding Home Buyers Plan recommended by Québec

5 CREA Is Stronger with Montréal Montréal Is Stronger with CREA Québec is important to the national association with its 14,900 members (14% of the national membership)

6 Our Industry - Our Partnership Challenges and opportunities: pace of technological innovation, consumer behaviour and expectations, regulatory environment. We have created great value for our shared members in the past, overcoming challenges to help REALTORS. We are stronger together.

7 CREA Is Working for You: Our Technology Advantage Significant traffic to REALTOR.ca that feeds Centris Leading Mobile Apps The Data Distribution Facility (DDF ) An enhanced REALTOR.ca

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9 REALTOR.ca Leads the Real Estate Category +29% +12% +27% +3% -9% +12% +19% -3% +59% +21% Source: comscore, Inc., Media Metrix, CA, Home & Work Persons: 15+, May May 2012

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12 Data Distribution Facility DDF How it works Upload your listings to 3 rd party websites Easy to use and update Measures traffic to your listings How it helps you Access new markets New clients New opportunities Keeps your site fresh Builds your brand

13 Data Distribution Facility DDF Myths It is mandatory Facts It is optional, it is a service available to all CREA members Lack of security Stringent contract for technology providers & three-way agreements between CREA, members and technology providers

14 Our Popular Apps

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16 We are about to launch ipad and iphone apps for ICX.ca & REALTOR.ca.

17 Concepts for REALTOR.ca

18 Montréal Area Listings

19 Montréal Listings

20 Gatineau/Ottawa Listings

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22 CREA Is Working for You: Defending What Matters to You The powerful voice of CREA on a national level benefits members and consumers: Home Buyers Plan Mortgage Financing Rules Mortgage Prepayment Penalties Disclosure Anti-Spam Regulations Political Action Committee (PAC Days)

23 Home Buyers Plan The HBP exists because of CREA members. Used over 2 million times since its creation. Since 1992, the HBP accounted for more than: 303,045 homes sold in Québec 26% of all homes sold via Québec board MLS Systems used the HBP Over $50 billion in dollar volume for homes sold via Québec board MLS Systems* * assuming all of home sales in involving the HBP were traded via Cdn MLS Systems

24 Mortgage Financing Rules/ Prepayment No changes to minimum down payments through two rounds of rule changes due to CREA lobbying. Members in Québec asked for enhanced disclosure of mortgage prepayment penalties. CREA acted and the rules were changed in a manner that favours consumers.

25 Anti-Spam Legislation New legislation and regulations will impact REALTORS marketing efforts. Fines and penalties in the millions. Successfully amended by CREA at committee and regulatory stage. Lobbying actively for further regulatory changes. CREA is developing compliance material for REALTORS and brokerages for late 2012/early 2013.

26 The Real Estate Industry in Montréal without CREA REALTOR and MLS trademarks won t be available Traffic from REALTOR.ca to Centris is eliminated All Montréal listings will disappear from REALTOR.ca and apps No opportunity to set lobbying goals and agenda Compliance material for FINTRAC and Anti-Spam not available for your use No access to legal and technical support Technology features and improvements won t be shared Leadership not at the table during meetings where critical industry-wide issues are discussed

27 Without CREA Who will fill the void? Are we not stronger together?

28 The Québec City and Estrie Real Estate Boards Remain Members of CREA The loss of REALTOR.ca 62% of traffic to centris.ca comes from REALTOR.ca Futures project and CREA s commitment to Québec Technology advantage We are stronger together

29 Towards an Even Better Future

30 Progress on Key Strategies Consumer Insight Technology and Data Professional Development Member Services

31 We Are Stronger Together A strong and unified association will strengthen the real estate industry in both Canada and Québec, allowing for many future opportunities and benefits for REALTORS and consumers.