STAFF S REQUEST ANALYSIS AND RECOMMENDATION 10SN0271. Ellmer Properties

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1 SE MNGER: Jane Peterson September 21, 2010 P October 27, 2010 BS STFF S REQUEST NLYSIS ND REOMMENDTION 10SN0271 Ellmer Properties Bermuda Magisterial District East line of Interstate 95, south of Ruffin Mill Road REQUEST: onditional use planned development to permit exceptions to Ordinance requirements relative to signs. PROPOSED LND USE: freestanding identification sign for permitted commercial uses is planned. conditional use planned development is requested to allow a larger and taller freestanding sign than allowed by current Ordinance standards. PLNNING OMMISSION REOMMENDTION REOMMEND PPROVL ND EPTNE OF THE PROFFERED ONDITION ON PGE 2. Recommend denial for the following reasons: STFF REOMMENDTION. The current sign standards of the Ordinance provide adequate identification for uses on the property. B. pproval of this request could encourage other businesses to seek similar exceptions, leading to proliferation of oversized signs. (NOTE: ONDITIONS MY BE IMPOSED OR THE PROPERTY OWNER(S) MY PROFFER ONDITIONS. THE ONDITION NOTED ONLY P IS REOMMENDED BY THE PLNNING OMMISSION.) Providing a FIRST HOIE community through excellence in public service

2 PROFFERED ONDITION The Owners and the Developer (the Owners ) in this zoning case, pursuant to Section of the ode of Virginia (1950 as amended) and the Zoning Ordinance of hesterfield ounty, for themselves and their successors or assigns, proffer that the development of the Property known as hesterfield ounty Tax Identification Number (the Property ) under consideration will be developed according to the following conditions if, and only if, the rezoning request for conditional use planned development is granted. In the event the request is denied or approved with conditions not agreed to by the Owners, the proffers shall immediately be null and void and of no further force or effect. (P) The Textual Statement dated June 30, 2010 and last revised ugust 5, 2010 shall be considered the Master Plan. (P) GENERL INFORMTION Location: East line of Interstate 95, south of Ruffin Mill Road. Tax ID Existing Zoning: Size: 7 acres Existing Land Use: ommercial (under construction) djacent Zoning and Land Use: North - ; ommercial South and East - ; Industrial or vacant West - ; Industrial or vacant UTILITIES The applicant is cautioned that the sign must not be placed so as to conflict with the existing public wastewater lines, or their easements, on this site. ENVIRONMENTL; FIRE; ND OUNTY DEPRTMENT OF TRNSPORTTION This request will have no impact on these facilities. 2 10SN0271-OT27-BOS-RPT

3 Virginia Department of Transportation (VDOT): Electronic outdoor advertising signs located adjacent to Federally assisted highways, such as frontage along Interstate 95, are subject to a VDOT permitting process. design will be required to be submitted through the VDOT Richmond District, entral Region Permit Office, to be routed to the Richmond District Roadside Development Office for review and evaluation. The plan is to show the location of the sign relative to the right-ofway (and outside the appropriate clear zone) and operational details, as deemed necessary, for evaluation of the signage. pproval of signage is not necessarily assured. omprehensive Plan: LND USE The subject property is located within the boundaries of the onsolidated Eastern rea Plan which suggests the property is appropriate for general commercial use. rea Development Trends: rea properties around the Walthall Interchange are zoned predominately General Business (), Light Industrial () and General Industrial () and are developed for commercial or industrial uses or are currently vacant. Zoning History: On September 21, 2005 the Board of Supervisors, upon a favorable recommendation of the Planning ommission, approved a conditional use planned development to allow a second freestanding sign being larger and taller (100 square feet in area and thirty (30) feet in height) than allowed by Ordinance (ase 05SN0323). This property, which is currently occupied by a motor vehicle dealership (Honda), is located approximately 700 feet north of the subject property. (Reference attached map) On June 28, 2006 the Board of Supervisors, upon a favorable recommendation of the Planning ommission, approved a conditional use planned development to permit to allow a larger and taller freestanding sign (163 square feet in area and forty-eight (48) feet in height) (ase 06SN0276). This property, which is currently occupied by a motor vehicle dealership (Toyota), is located north of and adjacent to the subject property. (Reference attached map) On October 24, 2007 the Board of Supervisors, upon a favorable recommendation of the Planning ommission, approved a conditional use planned development to allow a larger and taller freestanding sign (144 square feet in area and thirty (30) feet in height) than allowed by Ordinance (ase 08SN0121). This property, which is currently occupied a motor vehicle dealership (Hyundai), is located north of the subject property. (Reference attached map) 3 10SN0271-OT27-BOS-RPT

4 Project Identification Sign: urrently, the Ordinance permits one (1) freestanding sign identifying a vehicle sales business, fifty (50) square feet in area and twenty (20) feet in height. The sign area may be increased up to twenty-five (25) percent provided such increase is for the purpose of including changeable copy. The applicant proposes to use this permitted sign to identify an automobile dealership. The sign is proposed to be 113 square feet in area, with no changeable copy, and fifty (50) feet in height. (Textual Statement) ONLUSION The current sign standards of the Ordinance provide adequate identification for uses on the property. Further, approval of this request could encourage other businesses to seek similar exceptions thereby resulting in sign proliferation, as evidenced within the Zoning History section of this report. Given these considerations, denial of this request is recommended. SE HISTORY Planning ommission Meeting (9/21/10): The applicant did not accept staff s recommendation, but did accept the Planning ommission s recommendation. There was no opposition present. Mr. Hassen noted that this exception is consistent with existing signage in the immediate area. On motion of Mr. Hassen, seconded by Dr. Brown, the ommission recommended approval and acceptance of the proffered condition on page 2. YES: Messrs. Brown, Hassen, Bass, Gulley and Waller. The Board of Supervisors, on Wednesday, October 27, 2010, beginning at 6:30 p.m., will take under consideration this request. 4 10SN0271-OT27-BOS-RPT

5 TEXTUL STTEMENT Ellmer Property hesterfield II LL Priority Nissan June 30, 2010 Revised ugust 5, 2010 onditional Use Planned Development ("UPD") to permit a zoning ordinance exception, as described below, for a General Business District zoned property known as hesterfield ounty Tax Identification Number EXEPTION: n exception of 63 square feet to the 50 square foot limit for sign area (logo area of 113 square feet) and an exception of 30 feet to the 20 foot limit for sign height for a freestanding sign to identify a vehicle sales use (countywide) as set forth in Sec of the ounty Zoning Ordinance. OWNER By: ttorney-in-fact for Owner \

6 N HIL L RD zc IND I WL TH LL E NT ER D ER SE DG ase 08SN0121 WO OD SX RILROD ase 06SN0276 RD NI S I LL RU TH L W -95 RU FFI NM V ase 05SN0323 V V DR L L IN ST LB LVD DU RI O NTI Y NE W PK NT L Feet -9 5 / H SI 10SN0271.U.P.D. TO U erial photos taken in 2007 ST ON ER D F

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