BRAND STRATEGY ART DIRECTION. Jenya. Krista SR. ART DIRECTOR CREATIVE DIRECTOR BRANDING STANTEC BRANDING STANTEC

Transcription

1 Branding Buildings

2 BRAND STRATEGY + ART DIRECTION Krista CREATIVE DIRECTOR BRANDING STANTEC Jenya SR. ART DIRECTOR BRANDING STANTEC

3 BRAND STRATEGY Krista CREATIVE DIRECTOR BRANDING STANTEC ART DIRECTION + + Jenya SR. ART DIRECTOR BRANDING STANTEC ARCHITECTURE INTERIOR DESIGN ENVIRONMENTAL GRAPHICS MANAGEMENT SOCIAL MEDIA

4 Branding Stantec

5 How do we define Branding?

6 How do we define Branding? a logo?

7 How do we define Branding? Xa logo?

8 How do we define Branding? Xa logo? a tagline?

9 How do we define Branding? Xa logo? X a tagline?

10 How do we define Branding? X X a logo? a tagline? a color palette?

11 How do we define Branding? X X X a logo? a tagline? a color palette?

12 Branding is...

13 Branding is... a vision

14 Branding is... a vision No. 1 AUTHENTIC

15 Branding is... a vision No. 1 AUTHENTIC No. 2 UNIQUE

16 Branding is... a vision No. 1 AUTHENTIC No. 2 UNIQUE No. 3 TARGETED

17 Why should I care?

18 Why should I care? No. 1 COHESIVE TEAM VISION

19 Why should I care? No. 1 COHESIVE TEAM VISION No. 2 INFORMS EVERYTHING

20 Why should I care? No. 1 COHESIVE TEAM VISION No. 2 INFORMS EVERYTHING and...

21 Why should I care? No. 3 70% OF THE RENTERS JOURNEY IS OVER BEFORE HE OR SHE TALKS TO YOUR SALESPERSON. SO, BRANDING MATTERS.

22 How is a brand created?

23 How is a brand created? No. 1 No. 2 No. 3 No. 4 VISIONING MESSAGING MOOD EXECUTION

24 How is a brand created? No. 1 No. 2 No. 3 No. 4 VISIONING MESSAGING MOOD EXECUTION

25 How is a brand created? No. 1 No. 2 No. 3 No. 4 VISIONING MESSAGING MOOD EXECUTION

26 How is a brand created? No. 1 No. 2 No. 3 No. 4 VISIONING MESSAGING MOOD EXECUTION

27 30 DALTON Boston, MA

28 No. 1 VISIONING

29 No. 1 VISIONING this property is timeless, relevant and understated the architect and design team is stellar and will add cachet every. single. unit. will have amazing views if the building were a famous person, it d be fashion designer Tom Ford

30 No. 2 MESSAGING

31 No. 2 MESSAGING THE DETAILS MAKE THE DESIGN

32 No. 2 MESSAGING THE DETAILS MAKE THE DESIGN CULTURED & CONNECTED

33 No. 2 MESSAGING THE DETAILS MAKE THE DESIGN CONNECTED CULTURED & ADDRESS A SINGULAR

34 No. 3 VISUAL MOOD

35 No. 3 VISUAL MOOD

36 No. 4 IMPLEMENTATION

37 PRIVACY POLICY LEASING LATE SUMMER 2016 FLOOR PLANS GALLERY CONTACT VISIT JOIN US MENU»» LEASING SUMMER 2016 FLOOR PLANS GALLERY CONTACT VISIT JOIN US MENU»» 30 DALTON APARTMENTS PRESENTS THE 7 ESSENTIALS FOR MODERN LIVING no. 1 A SINGULAR ADDRESS no. 2 AN EVERYDAY GETAWAY no. 3 A FAVORITE CHAIR no. 4 A PLACE FOR EVERYTHING no. 5 A EUROPEAN SENSIBILITY no. 6 A LITTLE BLACK BOOK no. 7 FRIENDS IN ALL THE RIGHT PLACES 30 DALTON APARTMENTS PRESENTS THE 7 ESSENTIALS FOR MODERN LIVING no. 1 A SINGULAR ADDRESS no. 2 AN EVERYDAY GETAWAY no. 3 A FAVORITE CHAIR no. 4 A PLACE FOR EVERYTHING no. 5 A EUROPEAN SENSIBILITY no. 6 FRIENDS IN ALL THE RIGHT PLACES no. 7 A LITTLE BLACK BOOK 30 DALTON STREET BOSTON MA

38 »» PRIVACY POLICY»» VISIT JOIN US MENU» DESIGN» A SINGULAR ADDRESS A SINGULAR ADDRESS VISIT JOIN US MENU»» OVERVIEW ARCHITECTURE LANDSCAPE NEIGHBORHOOD CULTURED & CONNECTED The design details team are is not anchored the details, by Pei Charles Cobb Eames Freed & Partners, famously architects noted. They of Boston s make the beloved design. Hancock At 30 Dalton, Tower this timeless and The philosophy Grand Louvre is brought in Paris. to life exquisitely. PCF&P, in Pritzker collaboration Realty with Group Cambridge has assembled Seven a team Associates, of world-renowned Inc., has designed architects 30 Dalton and designers to be a to ensure tribute every to exquisite aspect of beauty these and residences unique, has been carefully inspired considered. materials. 30 Dalton is proof positive that when passion, creativity and talent unite, the result is genius.»»» AN EVERYDAY GETAWAY MAP CULTURE DINING Uniquely positioned at the nexus of the Back Bay, the South End and the Fenway Cultural District, 30 Dalton is soon to be Boston s most sought-after address. When location is everything, 30 Dalton has everything you could possibly want, right down to the last detail. VIEW GOOGLE MAP» 30 DALTON STREET BOSTON MA

39

40

41 INDIGO301 Valley Forge, PA

42 No. 1 VISIONING

43 No. 1 VISIONING what feel should we capture? ANTHROPOLOGIE + TRAVEL & LEISURE + WEST ELM + MEN S HEALTH urban ambiance carefree living natural warmth active lifestyles

44 No. 2 MESSAGING

45 No. 2 MESSAGING ALL TOGETHER NOW.

46 No. 2 MESSAGING ALL TOGETHER NOW. ADVENTURES AWAIT

47 No. 2 MESSAGING ALL TOGETHER NOW. ADVENTURES AWAIT KICK BACK & KEEP UP

48 No. 2 MESSAGING ALL TOGETHER NOW. ADVENTURES AWAIT KICK BACK & KEEP UP THE ROAD. LESS TRAVELED.

49 No. 3 VISUAL MOOD

50 No. 3 VISUAL MOOD - eclectic warmth -

51 No. 3 VISUAL MOOD - vibrant organic -

52 No. 4 IMPLEMENTATION

53 Union / Anthem / Assembly / Bond / Era 301 / 301 Flats / 301 Prime / 301 Social Emerson / Indigo / Element / Chroma / Abode / Habitat / Portal / Joule / Amp / Vivo / Attivo / Allegro

54

55

56

57

58

59 THAT S ALL FOR TODAY find us